iconSeth's Blog

Right of way
It started with boats, but over the centuries, it is practiced everywhere... we establish cultural rights of way, a hierarchy of precedence about who gets to go first. We need a default because we cant always have a discussion about
Daily
Theres a fundamental difference between the things you do every day, every single day, and the things you do only when the spirit moves you.One difference is that once youve committed to doing something daily, you find that the spirit
Who let the air out of the balloon?
Music, newspapers, books... most forms of media were exciting, high-pressure hothouses, environments with hits and winners and action and impact.Many players in these industries are now trying to figure out where all the zing went. The mattering seems to have
This or that vs. yes or no
Its much easier to persuade a philanthropist to fund your project than it is to persuade a rich person to become a philanthropist.Encouraging someone to shift slightly, to pick this instead of that, is a totally different endeavor than working
Clear language and respect
Our connection economy thrives when people understand what to expect from one another. Were more likely than ever to engage in interactions that involve an exchange, something that deserves a specific clarification. Ill do this and youll do that.More and
End of year book and audio roundup
Just in time for the last-minute frenzy (of reading, listening or giving):My favorite fun novel of the year was Whiskey Tango Foxtrot. I listened to it on audio and loved every moment.On Immunity was another audio favorite. An even-handed meditation
Where to start
Start your first business this way: Begin with the smallest possible project in which someone will pay you money to solve a problem they know they have. Charge less than its worth and more than it costs you.Repeat.You dont have
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iconMarketingVOX

Online Ad Growth Inexorable, Volatile | Yahoo's Firefox Search Battle Win Not Moving the War's (...)
Media:Research from a Publicis Group shop shows the inexorable growth of online media versus everything else, but of interest is information showing that marketers are still treating the online category in a bit of an experimental fashion. There were plenty
Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research
Ad Fraud:Anti-fraud technology firm Vidible is now providing quality ratings of a sort for publishers extending their reach via partner distribution networks.Media:Pretty much on a lark of an A/B test, PepsiCo is throwing all of its Ruffles media dollars online.Holiday
In Complex Robot Media Market, Launching 'Desk' More Important than Being Useful | Speculation (...)
Robot Invasion:With everyone rushing to appear competent in the new world of robot and data-driven buying, lots of folks, it turns out are faking it. Merkles John Lee says this could wind up in the laps of the data management
Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research
Ad Fraud:Anti-fraud technology firm Vidible is now providing quality ratings of a sort for publishers extending their reach via partner distribution networks.Media:Pretty much on a lark of an A/B test, PepsiCo is throwing all of its Ruffles media dollars online.Holiday
EU Parliament: Break Up, Google | Marketers Like Native | Amazon Denials Quieter on Ad-Supporte(...)
Search:Voting on an issue over which they dont have much control, the European Parliament will soon be asked to resolve that Google should be broken up for antitrust concerns. It does, however, indicate that Google may face increased legislative pressure
Google May Turn Adsense into Paid Content Vehicle for Publishers | Marketers Like Paying Less |(...)
Publishing:Google is making its Adsense system into an opportunity for publishers to allow their readers to pay them (and Google) for not displaying ads. Essentially, an outsourced paid content system. The small scale testbed is in testing right now, and
Facebook on the Newfront Outs | GroupM/Conde Deal Signifies Flight to Quality, Conflicts Amnest(...)
Video:Facebook is being left out of the newfronts, a copycat sellers market akin to televisions upfronts, where buyers can secure guaranteed supply contracts of video (and get wined and dined and lavished with celebrity attention). The IAB, the masterminds behind
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iconAdvertising Age

The Creativity Top 5: The Best Brand Ideas of the Week
Liam Neeson gives one hell of a recommendation, Apple tops itself with its holiday-themed ad, Slate looks back on our year of outrage and more.Stay on top of the best new ideas by subscribing
People on the Move: Eric Campbell Promoted to President at WPP's VML
Brownstein Group has hired Danielle Rossi as VP-director of brand strategy and integrated marketing. She will be responsible for leading the brand strategy team, as well as overseeing the agencys digital production, SEO, SEM
Havas Acquires Experiential and PR Shop Formula
Havas is acquiring public relations and experiential agency Formula.Going forward, Formula will go by Havas Formula and will fall under the Havas Creative Group, the umbrella under which Havas non-media agencies reside.Andrew Benett, CEO
4As Letter Calls for More Stringent Viewability Standards
The 4As has jumped into the debate around viewability standards, sending a letter to members that calls for stricter standards than those proposed by the Interactive Advertising Bureau.In the letter, signed by 4As leaders Bill Tucker and John Montgomery, the
Top Ad Spenders Pull Back in Third Quarter
Top marketers became more stingy with their ad dollars in the third quarter, contributing only 0.3% growth to $33.7 billion, according to Kantar Medias latest report.After a relatively robust first half when spend grew
CHI's Jeff Anderson Moves to 360i, Rodrigo Grau Joins David
Jeff Anderson has joined 360i as group creative director. Anderson was previously executive creative director in the New York office of CHI&Partners, where his work included PBS TV Gone Wrong as well as campaigns
Stuart Elliott Publishes Final New York Times Ad Column
Longtime New York Times ad columnist Stuart Elliot ran his final column for the Times today, looking back on the changes that have come to the ad industry over the past 25 years (hes
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iconAdrants

You Won't Believe!!! ... Why These Guys Are Beating the Crap Out of A Bag of Doritos
While watching this semifinalist entry for the 2015 Doritos Crash the Super Bowl competition might in some ways mildly conjure some thoughts related recent news, the end result is Crash the Super Bowl funny.As
Hilarious Video Prank Unleashes Dogs to Sniff Out People With STDs
Theres not much more to say about this work from Kindling Digital that was already said in the headline. Other than its aim is to call attention to a new STD testing kit from
5 PR Tips For Startups And Growing Brands Leveraging Social Media For Growth
Social media transformed classic PR and is offering startups and growing brands endless new possibilities to drive traffic to their digital and physical storefronts. It sounds like the best of all worlds; blending new
Hendrick's Gin Tackles Boredom, Repetition, Monotony, Banality and Repetition With Flying Frog
Channeling 42 Below Vodka, Hendrickss Gin (which, by the way, is awesome) is out with its first animated spot touting the brands unique combination of rose and cucumber. The ad will air on the
3 Simple Reasons Why 60 Million Employees Advocate for Their Companies
Employees are talking about your brand on social media - in fact, 50% of employees share about their company without any prompting. According to Statista, there are nearly 120 million full-time employees in the
This Insurance Company Will Drop Its Rates Like The Woman On This Bus Side Drops Her Shorts
In another time and era, one could argue that this bus side ad from Florida-based Estrella Insurance was, you know, tongue and cheek funny. In some ways, it is. In others, its just another
Women Post Pictures of Their Boobs to Share Support For Developments in Science
Oh boobs.Thirty-year-old Lara Tait has launched Boobs for Science, a blog and Facebook page designed to call attention to developments in science. And women all over Italy are happy to contribute.The blog carries the
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iconOnline Marketing Blog

3 Reasons Why Your Content Marketing May Have Failed In 2014
Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014. Those who didn’t see the results they were looking for, shouldn’t
Online Marketing News: Google Responds To Responsive, A Twitter Minute, Facebook Offers
A Twitter Minute - A minute isn’t that long, is it?  What can take place in just 1 minute?  Find out what goes down on Twitter in just 60 seconds. WhoIsHostingThis? Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next
Global Content Marketing – Book Review
The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many
Social Media Content: Pros, Cons, Examples and Best Practices
Aside from your company website, social media content may be one of the most visible forms of content marketing that a brand can produce. When potential customers are seeking out information about your industry and your brand, they are most
A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism
So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the beginning of a definition of the term ‘brand journalism.’ Let’s go
25 Women Who Rock Social Media – 2014
Today we’re celebrating the 5th and final version of the 25 Women Who Rock Social Media – 2014 edition from TopRank Online Marketing. Nearly 100 women have been recognized over the past 4 years and the feedback I’ve received has
Online Marketing News: Disney Is Tops, Slingshot Re-slung, Tumblr Gets Growing
SURVEY: If Users Are Forced to Choose Between Facebook and Twitter, Twitter Loses - The good news for Facebook in a recent survey by survey creator Survata is that if regular users of both social network were hypothetically forced to
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iconDuct Tape Marketing

How to Use Your Past to Create Your Future
How to Use Your Past to Create Your Future written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingRecently, my friend Dan Sullivan, creator of The Strategic Coach, join me for a live discussion with
Weekend Favs December Twenty
Weekend Favs December Twenty written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
The Secret to Working Less Without Making Less
The Secret to Working Less Without Making Less written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jenna Dalton– Enjoy! You
Focus on Important Instead of Urgent
Focus on Important Instead of Urgent written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing, and today’s guest post is from Paige Wilson  – Enjoy!  As a
The Role of Luck in a Startup
The Role of Luck in a Startup written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMarketing podcast with Mikkel Svane When you look at a seemingly successful company – say one that went from
Stop Trying to Make Your Customers Smarter!
Stop Trying to Make Your Customers Smarter! written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingWaiting for a flight home from Bangkok the other week, I found myself leaving the lounge at the same
How and Why I Use BuzzSumo
How and Why I Use BuzzSumo written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingLike you I use lots of tools to keep up on things, amplify things, research things, and share things. Online
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iconAdfreak

This Sloth Sings for a Good Cause: Saving Americans From Too Much Work
Costa Rica is pulling out all the sloths to boost tourism. The Central American nation hired 22squared for its North American advertising, and the agency put together a digital campaign that features a music video with animals
SNL Takes a Cold, Hard Look at Santa's Secrets in 'Serial' Parody
SNL is on fire lately, and this weekend's episode was no exception. So many gems. From Mike Myers bringing back über-villian Dr. Evil to comment on the Sony hack scandal to a perfect mock ad for "Asian
Naughty, Bare-Chested 'Party Santa' Gets a DUI in South Dakota's Holiday Ad
'Twas the night before Christmas, and inside the jail, Randy the "Party Santa" sat drunken and pale. Earlier that night, after drinking whiskey and rye, Randy tried to drive home, and got a DUI. Such is the
13 Dogs and a Cat Eat With Human Hands in Freshpet's Holiday Extravaganza
Videos of dogs eating with human hands are nothing new, but Freshpet is taking the joke to its extreme with a holiday spread featuring 13 dogs—plus a token cat. The meme is natural comedy, and the corporate
Can This Beer From CP+B Make You Suddenly, Incredibly Creative?
Science recently confirmed what we previously had only suspected—that alcohol, in the right amount, does tend to produce the most creative thinking. Professor Jennifer Wiley and her team at the University of Illinois at Chicago pegged the
This Homage to Famous Modern Directors Was Made Entirely With Stock Footage
Shutterstock has scoured its library of footage and music to compile a truly impressive tribute video to some of today's most visually iconic directors. Tracking shots, wide shots, old-school technology? Yep, that's Wes Anderson. Low-light, blue-filtered, almost
Adorable 2-Year-Old Girl With Down Syndrome Shines in This Target Ad
Izzy Bradley, a 2-year-old Minnesota girl with Down syndrome, made headlines this week for appearing in a Target print campaign. Rocking a frilly pink-and-purple dress, Izzy poses next to an activity cube on sale for $49. "I
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iconMarketing Profs Daily Fix

What Digital Marketers Can Expect in 2015
The following five trends will make a big difference in digital marketing in 2015. Read the full article at MarketingProfs
Why 'SEO Marketers' Need to Start Calling Themselves 'Digital Marketers' Instead
Calling yourself a digital marketing agency rather than an SEO company can help your potential and existing customers understand what you really do. Read the full article at MarketingProfs
The Top Three Mobile Marketing Trends to Watch in 2015
We are living in an increasingly mobile-first world. The following are three global mobile marketing trends we can expect to see in 2015. Read the full article at MarketingProfs
Who, How, and Why: Three Keys to Successful Content Marketing
Ask yourself these questions to better understand your customer segments and make smarter decisions about creating content for them. Read the full article at MarketingProfs
The Cost and Hassle of Predictive Lead-Scoring Drift
Companies should re-examine their lead scoring quarterly but often dont because of cost considerations and a lack of focus. Can they regain focus without breaking the bank? Read the full article at MarketingProfs
Why the Internet's Most Valuable Commodity Is First-Party Data
The more you know about how customers engage with your digital properties, the better you can align what youre selling with what theyre interested in. Thats where first-party data comes in. Read the full article at MarketingProfs
Five Options for Attribution Modeling With Analytics Engines
Many different options for attribution modeling exist, but the following five command the most attention or offer the most promise. Read the full article at MarketingProfs
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iconBrandweek

Bloomin' Brands Shifts Its Media Account to a New Agency
Bloomin' Brands is moving on. After seven years with Carat, the parent company of Outback Steakhouse, Bonefish Grill and Carrabba's Italian Grill has completed a review and shifted its media business to MediaVest. Annual media spending totals
24 Hours in Advertising: Tuesday, Dec. 23, 2014
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Dish drops Fox News channels Both Fox
This Sloth Sings for a Good Cause: Saving Americans From Too Much Work
Costa Rica is pulling out all the sloths to boost tourism. The Central American nation hired 22squared for its North American advertising, and the agency put together a digital campaign that features a music video with animals
Here's How Music, Brands and Tech Collided in 2014
The worlds of pop music, social media, digital platforms, tech gadgetry and creativity collided like never before in 2014, so Revolt TV recently invited a group of expert journalists to weigh in on how it all went down. Led by
When Does Leaning Hard Into Celebrity Become Lazy and Dangerous?
There are many things that defined 2014 in advertising. Mobile domination, our insatiable desire for a viral hit, TV ads alive and well, Goodvertising, Big Data and, of course, the failed merger confirming the French and Americans
Ad of the Day: It's Hump Day All Over Again in Geico's New Commercial
Spoofing your own ads. It's what you do. The Martin Agency's work for Geico has often been hilariously self-aware. The whole "So easy, a caveman can do it" thing was advertising about advertising. And the "Everybody knows
McCann Increases Its Share of Reckitt Benckiser
RB, formerly known as Reckitt Benckiser, has shifted its consolidated vitamins, minerals and supplements business, including brands Airborne and MegaRed, to McCann Erickson.  McCann was awarded RB's Mucinex and Delsym business following a global review earlier this
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iconGlobal Neighbourhoods

A Jew’s View of Christmas
Wife Paula, dog Brewster & some bearded guy. Photo by Shel
Remembering Charlie O’Brien 10 years later.
Today is the 10th anniversary of the death of my best friend, Charlie O’Brien. His daughter Michelle and I have started a Facebook Page to commemorate this sad milestone and to share photos and memories. Charlie was my mentor and
About my Shindig shindig
There is nothing, absolutely nothing, like a face-to-face engagement despite what we zealots of social media like to think. Group Twitter and Facebook chats have value, but they often are confusing and misunderstanding sometimes is an unintended consequence. Webinars have
Remembering Charlie O’Brien–10 Years Later
  My best friend Charlie O’Brien died ten years ago today. The sense of loss is still there. The pain is less frequent and a lot duller than it once was, I imagine like someone who has healed from the
Help Me With a Forbes Column on Google+
Ever since I started writing The Social Beat for Forbes, I’ve been wondering what to do with this, my beloved home blog. I have an idea. I currently crowd source my column ideas on Twitter and Facebook to get content,
Special Offer: Stellar Presentations for only $4.99!
I launched my new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks six weeks ago. It is the most critically acclaimed of my three books. On Amazon, 10 people have given it five stars, two people gave it four
Come Visit me at Forbes.com
I am writing a column for Forbes.com called The Social Beat. Everything I write related to Social media, the web, startups and the tech sector will appear there. It will be the primary venue for my online writing. Please come and
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