iconSeth's Blog

Plasticity
Can you change?Are you stuck with your habits, your knowledge, your weight, your fitness, your interpersonal skills? Is your future a slightly different rerun of your past?We spend an enormous amount of time and money seeking to reinvent and upgrade
Decoding Apple as a luxury tools company
Hundreds of years ago, Hermes and Louis Vuitton started out as luxury makers of tools. If you needed a saddle or a suitcase, they offered an extraordinary option, both elite and useful.Over time, they shifted gears, no longer competing on
This is not a promotion
The internet and big media are wrestling with chokepoints.Cable TV companies, for example, are a natural monopoly in the home. Everyone only has one provider. If the provider has an argument with a TV network, they kick them off, the
But what do *you* do?
Do you make your own paper? Do you start with wood pulp and mix and bleach and set and produce the sheets you use? My guess is that you save time (and a lot of money) and just go to
Solving the popular problem
Do you know the head of FIFA?I have come up with a way to speed up airport security dramatically...How come the people in script development at Warner wont get back to me about my Matrix idea?If youre intent on making
Munchausen by Proxy by Media
MBP is a particularly tragic form of child abuse. Parents or caregivers induce illness in their kids to get more attention.The thing is, the media does this to us all the time. (Actually, weve been doing it to ourselves, by
Pitchcraft
When you present to a board, to potential investors, they ask themselves some questions about your new project:Is there a problem?Do I like the solution—is it free, instant and certain, or at least close enough to be interesting?Are you the
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iconMarketingVOX

Google to Test Non-Annoying Version of YouTube | Sites Discriminate on Pricing Based on Platfor(...)
Video:Google plans to offer a paid video service shorn of their unusually annoying ads may support additional content creation. Online and paid content firms have found that it isnt that high a bar to produce better series than those found
Peak Cable? | Answer to Monumental Social Media Moderation Needs: People | Google Algo Swap Hit(...)
Video:The cable upfronts saw a year-on-year decrease in sales commitments, as marketers seek more flexibility and game the market, predicting cheaper spot pricing. Perhaps they are also starting to see alternate supply in programmatic video opportunities, which have to date
Publishers Attempt to Sidestep Robot Markets with Custom Packages | Ecommerce Bellwether Shoots(...)
Publishing:As CPM rates slink down to embarrassingly low levels, encouraged by the adoption of programatic exchanges that treat media like corn and pork bellies, publishers are - not surprisingly - pushing custom ad packages and native advertising to try to
Agencies' Free Pass on Media Conflicts Perhaps Ending | Nielsen: This Internet Stuff is Importa(...)
Agencies:After a few years of agencies getting a pass on alternate media buying models, with agencies earning margins due to ownership of the tech stack, or sometimes even the media itself, their clients are now getting concerned that - heaven
Yahoo Treads Water Swapping Revenue Mixes | Buyers Unhappy about Common Ad Exchange Practice of(...)
Yahoo Deathwatch:Mobile is rising in revenues for Yahoo, but thats just filling holes in the revenues for display advertising - of which Yahoo is providing more, but for less money. Interestingly, the firms CEO said revenues from its $1 billion
Walmart Tries Again on Ecommerce | Apple Ads Get Apple Pay | Penguin Update Live | Bing Not Dead Yet
Ecommerce:Walmart is taking another swag at that internet thing, marshaling massive capital and acquired technology to attempt to get it right. One of its important assets is the agency exec, Brian Monahan, that it plucked a year or two ago.
Google's Plan to Take over Television | Programmatic Growth Rates Downhill After '14 | Google G(...)
Video:A Google exec and former Procter & Gamble marketing drone is now telling marketers they shouldnt just keep buying television unthinkingly. Now all Google has to do is hire the rest of them.Robot Invasion:Programmatic is set to grow gangbusters this
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iconAdvertising Age

Mullen Poised to Win Patron Global Creative
Patron Spirits is preparing to name Mullen its new global creative agency following a review, according to people familiar with the matter.Patron began the review in August after it parted ways with independent agency
WPP Reports Third Quarter Revenue Growth of 3.1%
WPP reported revenue growth of 3.1% to $4.4 billion for the third quarter. The company said that on a like-for-like basis, excluding the impact of acquisitions and currency fluctuations, revenue was up 7.6%.Looking ahead,
Ad Age Agency A-List: Now Accepting Submissions
Ad Age is now accepting submissions for our annual Agency A-List honoring the best shops of the year, regardless of discipline or specialty.This is your opportunity to share the amazing work youve produced this year, show us how its improving
Pollster Frank Luntz on the Power of Perception
Pollster Frank Luntzs mantra -- Its not what you say; its what people hear -- isnt revolutionary. But in an industry that can be easiily distracted by shiny new tech and content toys, he
Agencies Load Up on Privacy Specialists, Hoping to Keep Consumers From 'Opting Out'
Some 63% of WPP companies now have at least one privacy specialist on staff, executives at WPPs Data Alliance said at the Ad Age Data Conference on Tuesday, in a sign of both how
Interpublic Hires Eleven President Rob Kabus as BPN CEO
Interpublic Group media agency BPN has named Eleven President Rob Kabus its new global CEO.The hire follows the departure of BPN CEO Mauricio Sabogal in June and the elevation of BPN U.S. President Liz
CP&B Expands Into China With Infiniti Win
MDCs CP&B is expanding into China as the the shop takes on the sizeable Infiniti account.Infiniti, owned by Nissan, confirmed Monday that it tapped CP&B to handle global creative work for the brand after
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iconAdrants

This Dewar's 'Live True' Profile With Zio Ziegler Is Excruciatingly Painful to Watch
If youre a marketer and youre going to do a thing where you highlight an artist or a musician or an actor in a way that supposed to come off as natural and un-staged
Samsung Scares the Crap Out of Shoppers With 'Zombie Switch' Stunt
You have to wonder about this one. If youre TV shopping and suddenly tour TV salesperson turns into a freakish looking zombie and scares the shit out of you, how likely are you going
Agency Mocks Real-Time Marketing With Hilarious 'Reactvertising' Video
From the crazy folks at Toronto-based john st. -- the ones who brought us Catvertising and Exfeariential -- comes Reactvertising, a whole new kind of real-time marketing. The video is a hilarious send up
Dos Equis Does Interactive 'Eyes Wide Shut' With Most Interesting Man
This might be what the trailer for the 1999 Tom Cruise film Eyes Wide Shut might have looked like if it were made today...as a beer commercial...with another man as equally important as Tom
5 Campaign Tips Inspired by the 2014 World Cup
This years World Cup was, perhaps, the biggest, most exciting, most watched World Cup ever. At least here in the United States where we are still coming to the realization that real football involves
According to This Glue Maker Fixing Things Is As Joyful As Sex
Heres a brilliant example of creativity. To tout the benefits of Sugru glue, the brand has created The Joy of Fix. Yes, its a knock off of the famed 1970s book, The Joy of
40 Brand Logos With Hidden Messages
Heres an infographic from UK agency Oomph that details the hidden imagery and meaning in 40 big brand logos. Many, like the arrow in the FedEx logo, you may already be aware of. Some
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iconOnline Marketing Blog

Online Marketing News: Tweets From Strangers, Facebook Dominates, Searching For Emojis
A History of Social Media Advertising
10 Must Read Content Marketing Posts for 2015
Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog. It’s a big topic after all and there’s plenty of opportunity to helpo Digging in to our web and social media analytics, I’ve identified 10
For Better Integrated Marketing, Look Inside for Insights
Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only
How to Be the Best Answer with Topic Targeting
This weekend I had the good fortune to present at the Minnesota Blogger Conference where nearly 300 local bloggers gathered to learn, get inspired and network. For my part, I gave a presentation on how blogs are still an incredibly
Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines
9 Mistakes Most Businesses Make on Social Media
Better Business Blogging – 7 Lessons Learned from Writing 1 Million Words
Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises. Back when I started, there’s no way I would have imagined having so
3 Ways to Optimize Your Brand’s Social Media Marketing
While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social media marketing maturity, business use of social media tends to go through a
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iconDuct Tape Marketing

Optimizing Your Tweets for Search
Optimizing Your Tweets for Search written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Daniel Page– Enjoy! Twitter’s among the most powerful
How to Use Cialdini’s Principles and A/B Testing to Increase Sales and Conversions
How to Use Cialdini’s Principles and A/B Testing to Increase Sales and Conversions written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post
Why Content Creation Is Everyone’s Job
Why Content Creation Is Everyone’s Job written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingThis post is one in a series of tips designed to guide small business owners through the challenges of today’s
Weekend Favs October Twenty Five
Weekend Favs October Twenty Five written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the
Why You Need Social Media for Customer Support
Why You Need Social Media for Customer Support written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Abby Perkins– Enjoy!
Marketers Must Be More Accountable Than Ever
Marketers Must Be More Accountable Than Ever written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMarketing Podcast with Paul Roetzer Back in the day all a marketer need do is create a compelling ad,
How To Avoid the 3 Most Costly Mistakes When Using Google AdWords
How To Avoid the 3 Most Costly Mistakes When Using Google AdWords written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is
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iconAdfreak

Asics Salutes 500 NYC Marathon Runners by 3-D Printing Statues of Them
Asics and ad agency Vitro always do something special around the New York City Marathon, whether it's having people races against a virtual Ryan Hall in the subways or daring you to remain upright on the treadmill
The Best Video Ever About the Sheeplike Insanity of Real-Time Marketing
Ever feel like real-time marketing is all about being first, and not about being good? You're not alone. John St., the Toronto agency that regularly produces scathing parody videos about the ad business, just released the hilarious
This Outfit Designed to Help Change Clothes in Public Is at 2,000% of Its Kickstarter Goal
With a tagline like "Change clothes in public without ever getting naked," The Undress has a pretty clear sales proposition, and people are lining up in droves to hand the apparel startup their money. The "mobile changing
What Makes a Great Creative Director? Here's How 10 of Them Answered That Question
Ask what makes a great creative creative director, and you'll probably get as many different answers as they're are creative directors. The 3% Conference recently went around asking a bunch of cds about their role, and compiled
Santa 'Sleighs' Dracula in Betabrand's Murderous Video Game About Christmas Creep
Betabrand satirizes Christmas creep in its first video game, Santa Sleighs Halloween, as you play as Mr. Claus armed with a blunderbuss and a candy cane shiv. Your mission? To make sure no fall holiday is safe
Hootsuite's Brilliant Halloween Ads Try to Calm Your Fears About Social Media
It's that time of year again, when we can escape our average selves, don clever costumes and get all hopped up on Fireball shots—I mean, gummy worms. And it's always pretty fun to see what brands do
1960s Adman Makes a Hilarious and Obscene Visit to a Modern Agency (NSFW)
We've already seen how Joan Harris (aka, Christina Hendricks) might adjust to life at a modern ad agency. Well, this guy is way more of a train wreck. Canadian ad agency Zulu Alpha Kilo put together this
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iconMarketing Profs Daily Fix

Eulogy for a Blog
Let us pay our respects to the dearly departed business blog. Read the full article at MarketingProfs
Don't Let Your Marketing Technology Become a Horror Story
Make sure your sales-enablement solutions dont gather cobwebs or create hassles that haunt your organization. Read the full article at MarketingProfs
How Big Data Can Help You Provide a Better Customer Experience
Big Data may be an organizations most effective tool for delivering the kind of customer experience that separates that organization from its competition. Read the full article at MarketingProfs
Five Native Advertising Horror Stories Debunked
Read the full article at MarketingProfs
Is Google+ Without Authorship Worth Using?
Google Authorship and Plus were closely connected from the start, but Google recently canceled Authorship. Is Google+ still worth your time? Read the full article at MarketingProfs
Five Takeaways From the B2B Marketing Forum 2014
I recently attended the B2B Marketing Forum, located at the intersection of creativity and technology. Heres what I took away from the conference. Read the full article at MarketingProfs
Five Questions to Help You Decide Whether You Need a Brand-Protection Tool
Do you have the protection you need against cyber-criminals or do you need a brand-protection tool to help? These questions can help you answer that question. Read the full article at MarketingProfs
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iconBrandweek

Asics Salutes 500 NYC Marathon Runners by 3-D Printing Statues of Them
Asics and ad agency Vitro always do something special around the New York City Marathon, whether it's having people race against a virtual Ryan Hall in the subways or daring you to remain upright on the treadmill
Patrón Picks A New Lead Agency
Patrón has found a new lead shop. The Los Angeles office of Mullen landed the assignment after a review in which Goodby, Silverstein & Partners was the other finalist, according to sources. Mullen pitched the business along
The Best Case Study You'll See About the Sheeplike Insanity of Real-Time Marketing
Ever feel like real-time marketing is all about being first, and not about being good? You're not alone. John St., the Toronto agency that regularly produces scathing parody videos about the ad business, just released the hilarious
Ad of the Day: A Beautiful Airline Spot Celebrates the Sibling Cities of New York and Paris
Paris and New York. As two of the world's cultural epicenters—and, among a certain set, the cultural epicenters—the cities are constantly being compared in terms of everything from fashion and food to art and attitude. Those differences
This Outfit Designed to Help Change Clothes in Public Is at 2,000% of Its Kickstarter Goal
With a tagline like "Change clothes in public without ever getting naked," The Undress has a pretty clear sales proposition, and people are lining up in droves to hand the apparel startup their money. The "mobile changing
What Makes a Great Creative Director? Here's How 10 of Them Answered That Question
Ask what makes a great creative creative director, and you'll probably get as many different answers as they're are creative directors. The 3% Conference recently went around asking a bunch of cds about their role, and compiled
Accounts in Review: As Infiniti (Finally) Ends, Two Media Reviews Heat Up
Infiniti lived up to its name. Seven weeks after final pitches and 10 months after laying the groundwork for its global creative review, the luxury automaker finally selected a new lead agency: Crispin Porter + Bogusky. The
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iconGlobal Neighbourhoods

A Jew’s View of Christmas
Wife Paula, dog Brewster & some bearded guy. Photo by Shel
Remembering Charlie O’Brien 10 years later.
Today is the 10th anniversary of the death of my best friend, Charlie O’Brien. His daughter Michelle and I have started a Facebook Page to commemorate this sad milestone and to share photos and memories. Charlie was my mentor and
About my Shindig shindig
There is nothing, absolutely nothing, like a face-to-face engagement despite what we zealots of social media like to think. Group Twitter and Facebook chats have value, but they often are confusing and misunderstanding sometimes is an unintended consequence. Webinars have
Remembering Charlie O’Brien–10 Years Later
My best friend Charlie O’Brien died ten years ago today. The sense of loss is still there. The pain is less frequent and a lot duller than it once was, I imagine like someone who has healed from the loss
Help Me With a Forbes Column on Google+
Ever since I started writing The Social Beat for Forbes, I’ve been wondering what to do with this, my beloved home blog. I have an idea. I currently crowd source my column ideas on Twitter and Facebook to get content,
Special Offer: Stellar Presentations for only $4.99!
I launched my new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks six weeks ago. It is the most critically acclaimed of my three books. On Amazon, nine people have given it five stars, two people gave it four
Come Visit me at Forbes.com
I am writing a column for Forbes.com called The Social Beat. Everything I write related to Social media, the web, startups and the tech sector will appear there. It will be the primary venue for my online writing. Please come and
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on October 31st 2014 20:16 | Contact