iconSeth's Blog

The fear of freedom
What will you do next?What can you learn tomorrow?Where will you live, who will you connect with, who will you trust?Are questions better than answers? Maybe its easier to get a dummies book, a tweet or a checklist than it
The problem with problems
We have limits. There are challenges, limited resources, people or organizations working against you. Your knee hurts, the boss is a jerk, the systems are down.We have opportunities. There are opportunities, new sources of leverage and ideas just waiting to
The last minute glitch
I got a note from Joni Mitchell yesterday. Well, not just me. Everyone who got her new boxed set got the note.The note takes responsibility for some of the tracks on the CD not matching the order of the liner notes. Apparently,
A three-step marketing ladder
Probably worth reviewing at your next marketing meeting (or every marketing meeting)... Theres a three-step ladder:AwarenessEducationActionAwareness is when someone knows you exist. The knock-knock part of the knock-knock joke, the person who has another interest and trust to want to
Sign your work
We expect authors, painters and singers to identify themselves, to sign the work they do.And surgeons and lawyers as well.What about managers, committee members, engineers and everyone else who makes something? Who made this policy? Who designed this menu? Who
The jobs only you can do
One of the milestones every entrepreneur passes is when she stops thinking of people she hires as expensive (I could do that job for free) and starts thinking of them as cheap (This frees me up to do something more
A little more than a bushel, a little bit less
Marketing works best when the effort you put into it is a little more than you think you need and a lot more than the market expects from your project.And projects work best when the amount you need to get
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Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research
Ad Fraud:Anti-fraud technology firm Vidible is now providing quality ratings of a sort for publishers extending their reach via partner distribution networks.Media:Pretty much on a lark of an A/B test, PepsiCo is throwing all of its Ruffles media dollars online.Holiday
EU Parliament: Break Up, Google | Marketers Like Native | Amazon Denials Quieter on Ad-Supporte(...)
Search:Voting on an issue over which they dont have much control, the European Parliament will soon be asked to resolve that Google should be broken up for antitrust concerns. It does, however, indicate that Google may face increased legislative pressure
Google May Turn Adsense into Paid Content Vehicle for Publishers | Marketers Like Paying Less |(...)
Publishing:Google is making its Adsense system into an opportunity for publishers to allow their readers to pay them (and Google) for not displaying ads. Essentially, an outsourced paid content system. The small scale testbed is in testing right now, and
Facebook on the Newfront Outs | GroupM/Conde Deal Signifies Flight to Quality, Conflicts Amnest(...)
Video:Facebook is being left out of the newfronts, a copycat sellers market akin to televisions upfronts, where buyers can secure guaranteed supply contracts of video (and get wined and dined and lavished with celebrity attention). The IAB, the masterminds behind
SMB's Top Marketing Tactics Next Year Exclude Most Traditional Media | NYT Does Native Print (A(...)
Media:Small and medium businesses surveyed report that various flavors of online advertising comprise five of their top six marketing priorities. Only print makes that top set, with video, promotions and other traditionally dominant tactics rounding up the rear. Search, as
Another Major Marketer Brings Robots In-House | TRUSTe Settles for Being Untrusty | Search Rank(...)
Robot Invasion:Allstate is bringing its programmatic buying in-house, continuing a trend among major brands. Allstate is one of the few dozen gargantuan and long-term clients of Leo Burnett, which has its own programmatic capacity through its media arm Starcom. The
Facebook Again Twists Organic Exposure Knife in Marketers' Backs | New Google Local Listings Up(...)
Social:Facebook - the firm that angered thousands of advertisers by encouraging them to pay for like promotion, back when it actually led to organic exposure to those users, and then cutting them at the knees by removing most of that
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iconAdvertising Age

John Hegarty Starts The Garage, Incubator in Search of Future Stars
John Hegarty, founder of Bartle Bogle Hegarty, is opening a London-based incubator called The Garage, which aims to build on his successful run of investing in and starting companies over the last 40 years.Mr.
Omnicom Takes Ownership of Critical Mass While EVB Goes Indie
Omnicom is taking full ownership of digital agency Critical Mass as its digital creative shop EVB buys back its independence. Omnicom is pleased to increase our majority stake in Critical Mass, said an Omnicom spokeswoman. Critical Mass is a highly
Barilla Taps Dentsu Aegis' 360i as Its First U.S. Digital Agency of Record
Italian pasta brand Barilla has hired Dentsu Aegis 360i as its first digital agency of record in the U.S.360i impressed us with their track record, consumer insights and deep experience positioning brands to succeed in todays rapidly-evolving digital landscape, said
Cheil Buying Stake in U.K.'s Iris Worldwide in Bid to Challenge Big Networks
South Korean ad company Cheil Worldwide has reached a deal to buy a stake in Iris Worldwide, a London-based international agency network that works with clients including Samsung, Reckitt Benckiser, Shell, Adidas, Barclaycard, Dominos
Paul Shearer Joins Ogilvy Dubai, Ogilvy Paris Promotes Bodet and More
Paul Shearer is to join Ogilvy & Mather as chief creative officer across the Middle East and North Africa, based in its Dubai office. Shearer has 25 years of experience in advertising including
Goodby Parts Ways With Corona Light and Modelo Especial
Constellation Brands is parting ways with Goodby Silverstein & Partners, which handled Corona Light and Modelo Especial. The beer importer is actively searching for a new agency for the two brands.The agency and marketer
McGarryBowen N.Y. Names Mark Koelfgen Chief Creative Officer
Six months after naming Tom Sewell as president, McGarryBowen New York has named Mark Koelfgen as its chief creative officer, a newly created position. Mr. Koelfgen will report to agency co-founder Gordon Bowen, who
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Department Store Pranks Shoppers With Christmas-Themed Extravaganza
So in Rhode Island theres a department store chain called Ocean State Job Lot. Its like Walmart but not. To hype themselves for the holiday shopping season, the store hooked up with Kindling Digital
Snark Master AdWeak Is Out With New Editions of Advertising Insider
If you recall, last month AdWeak teamed with stock footage company Dissolve to launch Advertising Insider. The combination is the best of both worlds. On the one hand, AdWeak gets yet another platform through
Brand Strategists Answer Top 5 Social Questions
Earlier this year during SXSW Interactive, Spredfast gathered together a team of five leading brand strategists to answer the five most pressing social questions in marketing today. 1. What are the factors your brand
9 Reasons to Be Thankful for Native Advertising
Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful.1) Native Ads Are What
CASE STUDY: Outsourced Marketing Can Double A Brand's Revenue
Marketing is one of the most important parts of a successful business. In fact, a strong marketing strategy can lead to higher profits, a larger consumer base, and help build overall brand awareness. Typically,
BBDO Creates 'Transportable Banner' to Illustrate Interior Spaciousness of Mercedes E-Class Estate
While the lowly ad banner has been getting a bum rap for years, every once in a while, much in the way outdoor boards occasionally get creative, an ad agency spices up the boring
The Execution of This Yamaha R1 Ad Concept Is So Painfully Bad It's Akin to Shoving A Bowling B(...)
We suppose an apology is in order for what we are about to say. Why? Well, because despite the fact we have gleefully skewered bad advertising since 2001, we also realize that there are
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iconOnline Marketing Blog

Online Marketing News: PageRank Is Dead, Google Gets Anti-Ads, Every Tweet Ever
10 Marketing Predictions for 2015
Where Brand Journalism and Native Advertising Can Fit Within Content Marketing
Over the past year the discussions about what content marketing is and isn’t as well as the role of content within marketing and PR functions of a business have been interesting to watch. Especially the discussions around whether brand journalism
How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500%
A small business technology company was focusing their online marketing efforts to SEO and this approach proved to be effective for several years. Keyword research revealed relevant keywords in demand from searchers actively looking for solutions in this software category.
20 Magicable Takeaways From 5 Social Media Marketing Case Studies at @smbmsp
On Friday nearly a dozen members of the TopRank Online Marketing team had the privilege of attending a packed house at 514 Studies downtown Minneapolis for Social Media Breakfast aka #SMBMSP72. The topic? Social Media Marketing case studies. And gnomes. And bacon.
Online Marketing News: Shoppers Don’t Share, Men Pin Too, Facebook Groups Up
96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter Facebook
15 Women Who Rock Social Media at Top Tech Companies – Career Advice & Insights
To honor women who “rock” the social web, we’ve been publishing a list for the past 4 years and  2014 marks the 5th. That’s about 100 social media pros we’ve featured ranging from marketers to business owners to those using social
Are Marketing or Public Relations Industry Associations Worth It?
As a long time digital marketing and PR practitioner, I’ve had the opportunity to be involved with a diverse mix of marketing and communications industry associations: DMA, PRSA, AMA, MIMA, SEMPO, IABC, BMA, MN Search and while not technically an
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iconDuct Tape Marketing

Work Simply
Work Simply written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMarketing Podcast with Carson Tate Routine, process, to-do and task lists – that’s how we get stuff done right? Turns out the most productive
Weekend Favs November Twenty Two
Weekend Favs November Twenty Two written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the
Social Media Gives Consumers and Brands a Direct Connection
Social Media Gives Consumers and Brands a Direct Connection written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Jessica Davis  – Enjoy! 
How and Why to Conduct a Meaningful Content Audit
How and Why to Conduct a Meaningful Content Audit written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Liz O’Neil Dennison –
Telling the Story of You
Telling the Story of You written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMarketing Podcast with Judy Carter Storytelling in business is a hot topic. Marketers, leaders and brand builders are all encouraged to
3 Super Simple Ways to Make Buffer Even More Useful
3 Super Simple Ways to Make Buffer Even More Useful written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingI’ve long since professed my love of the BufferApp. But it’s been a while since I’ve
How to Build Your Marketing Hourglass
How to Build Your Marketing Hourglass written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingThis post is one in a series of tips designed to guide small business owners through the challenges of today’s
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The New Star Wars Trailer Has Arrived, and the Year-Long Wait Has Begun
What will the next Star Wars film look like, feel like and sound like? We've had no idea...until now. The trailer for Star Wars Episode VII: The Force Awakens has finally arrived, and it's packed with enough
Emmitt Smith Printed and Signed 400 Fan Tweets, Including a Marriage Proposal
Most tweets have a shelf life shorter than a fourth down on the goal line, but a few hundred Emmitt Smith fans will be keeping their tweets around for a good long time. To help promote Comcast
The 'Camp Gyno' Girl Is Back in a Remarkable Trailer for Her Father's New Book
You remember "Camp Gyno," the 2013 viral video for tampon subscription service Hello Flo in which the first girl to get her period at summer camp becomes a tyrant, dispensing products and advice like she's dealing drugs.
How the Music Company on Old Spice's 'Dadsong' Got the Ad's Twisted Genius Just Right
Old Spice this week unveiled "Dadsong," its second lunatic 60-second musical via Wieden + Kennedy—the sequel to the award-winning "Momsong" from a year ago. Clearly, the music on a commercial like this isn't just an important component—it's
W+K Made a Giant, Amazing Cuckoo Clock Out of an Oregon Maple for Portland Tourism
Wieden + Kennedy recently created a pretty incredible out-of-home tourism installation for Travel Portland: the tallest freestanding cuckoo clock in the U.S. Chainsaw sculptor J. Chester Armstrong carved the clock, made from a single Oregon maple, in
Agency Wants Its Next Art Director to Be Cool, So the Interview Will Be Over Two Days in Vegas
TDA_Boulder is looking for a new art director, but the interview process will be unique. In fact, if all goes well, it might end up looking like outtakes from The Hangover. Yes, the agency plans to interview
Totino's Pizza Made 50 Ridiculous Ads Using the World's Worst Stock Photos
This week's "Uh, what? No, seriously, what?" comes to us from those perpetuators of pizza propaganda, Totino's Pizza. It was just a few weeks ago that Tim & Eric gave us probably the oddest pizza ad ever,
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iconMarketing Profs Daily Fix

How Big Data Can Help You Provide a Better Customer Experience
Big Data may be an organizations most effective tool for delivering the kind of customer experience that separates that organization from its competition. Read the full article at MarketingProfs
Five Native Advertising Horror Stories Debunked
Heard the recent hysteria surrounding native advertising? Most of the rumors are mistruths and misconceptions. Read the full article at MarketingProfs
Is Google+ Without Authorship Worth Using?
Google Authorship and Plus were closely connected from the start, but Google recently canceled Authorship. Is Google+ still worth your time? Read the full article at MarketingProfs
Five Takeaways From the B2B Marketing Forum 2014
I recently attended the B2B Marketing Forum, located at the intersection of creativity and technology. Heres what I took away from the conference. Read the full article at MarketingProfs
Five Questions to Help You Decide Whether You Need a Brand-Protection Tool
Do you have the protection you need against cyber-criminals or do you need a brand-protection tool to help? These questions can help you answer that question. Read the full article at MarketingProfs
On #GivingTuesday, Focus on Connecting--Not Marketing
Nonprofits can make this years #GivingTuesday on Dec. 2 a memorable experience for donors by following these tips. Read the full article at MarketingProfs
Tips for Pitching Your Products for Holiday Gift Guides
Check out these tips to make publishers of holiday gift guides and wish lists notice your products throughout the year. Read the full article at MarketingProfs
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The New Star Wars Trailer Has Arrived, and the Year-Long Wait Has Begun
What will the next Star Wars film look like, feel like and sound like? We've had no idea...until now. The trailer for Star Wars Episode VII: The Force Awakens has finally arrived, and it's packed with enough
Accounts in Review: CarMax's Selection Comes Down (Quickly) as NBA Finalists Await Decision
It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the North Carolina's second win in the past
24 Hours in Advertising: Thursday, Nov. 27, 2014
Happy Thanksgiving! Here's everything you need to know about the past 24 hours in advertising: Buzzing on Adweek: Australia saves the ducks A political ad in Australia
Ad of the Day: This Generous TD Bank Stunt Is the Perfect Ad to Watch on Thanksgiving
Here's $30,000. Now, go out and do something great for your community. And we do mean now. You've got 24 hours to bring your dream to life. That's the challenge TD Bank issued to 24 people in
Richard Sherman Blasts NFL Sponsorship Policies With An Insane Press Conference
Seattle Seahawks running back Marshawn Lynch may not have much to say to the press, but his teammates Richard Sherman and Doug Baldwin sure do. They held a bizarre press conference Tuesday night to make fun of
U.S. Trade Reps Accuse the EU of Politicizing the Google Antitrust Probe
U.S. trade representatives are pushing back against European legislative efforts to break up Google. The U.S. Mission to the European Union said efforts to separate search engines from other commercial businesses are not based on competitive, impartial
Emmitt Smith Printed and Signed 400 Fan Tweets, Including a Marriage Proposal
Most tweets have a shelf life shorter than a fourth down on the goal line, but a few hundred Emmitt Smith fans will be keeping their tweets around for a good long time. To help promote Comcast
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iconGlobal Neighbourhoods

A Jew’s View of Christmas
Wife Paula, dog Brewster & some bearded guy. Photo by Shel
Remembering Charlie O’Brien 10 years later.
Today is the 10th anniversary of the death of my best friend, Charlie O’Brien. His daughter Michelle and I have started a Facebook Page to commemorate this sad milestone and to share photos and memories. Charlie was my mentor and
About my Shindig shindig
There is nothing, absolutely nothing, like a face-to-face engagement despite what we zealots of social media like to think. Group Twitter and Facebook chats have value, but they often are confusing and misunderstanding sometimes is an unintended consequence. Webinars have
Remembering Charlie O’Brien–10 Years Later
My best friend Charlie O’Brien died ten years ago today. The sense of loss is still there. The pain is less frequent and a lot duller than it once was, I imagine like someone who has healed from the loss
Help Me With a Forbes Column on Google+
Ever since I started writing The Social Beat for Forbes, I’ve been wondering what to do with this, my beloved home blog. I have an idea. I currently crowd source my column ideas on Twitter and Facebook to get content,
Special Offer: Stellar Presentations for only $4.99!
I launched my new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks six weeks ago. It is the most critically acclaimed of my three books. On Amazon, nine people have given it five stars, two people gave it four
Come Visit me at Forbes.com
I am writing a column for Forbes.com called The Social Beat. Everything I write related to Social media, the web, startups and the tech sector will appear there. It will be the primary venue for my online writing. Please come and
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on November 28th 2014 17:16 | Contact