iconSeth's Blog

They're your words, choose them
Youve seen the signs:ABSOLUTELY NO CREDIT CARDS.NOT RESPONSIBLE FOR LOST OR STOLEN ITEMS.BATHROOMS FOR PATRONS ONLY.Guess what? Theres no legal requirement that signs have to make you sound like a harsh jerk in order to carry weight or to inform
All the same
Its forty degrees out and theres a guy standing in front of the office building, shivering, indulging in his nicotine addiction. I cant possibly empathize with what hes thinking or feeling.As I walk down the street, I pass an elderly
The bottomless pit of pleasing strangers
You will never, ever run out of strangers.And so, the goal of perfectly pleasing an infinite number of passersby is a fools errand. They come with their own worldview, their own issues, their own biases.Since they dont know you or
The thing that happened before this
The most underrated scene in the Wizard of Oz is the hallway leading up to the audience with the great and powerful one.One of the reasons that Oz is seen as being particularly great and powerful is that its just
Connecting dots (or collecting dots)
Without a doubt, the ability to connect the dots is rare, prized and valuable. Connecting dots, solving the problem that hasnt been solved before, seeing the pattern before it is made obvious, is more essential than ever before.Why then, do
Trust and attention, the endless dance
The two scarce elements of our economy are trust and attention.Trust is scarce because its not a simple instinct and its incredibly fragile, disappearing often in the face of greed, shortcuts or ignorance.And attention is scarce because it doesnt scale.
The right moment
You might be waiting for things to settle down. For the kids to be old enough, for work to calm down, for the economy to recover, for the weather to cooperate, for your bad back to let up just a
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iconMarketingVOX

Video Content Investment Pouring In | Relative Media Efficacy | About.com Plots Comeback
Video:Serious video content production is now a thing, with a half dozen or so serious firms spending millions of dollars generating original content in hopes of pulling an HBO and generating better-than-broadcast quality content and viral buzz. Its a tall
Mobile Price Pressure Leading to Peak Google | Nielsen Attempts to Pull Online Video into Commo(...)
Search:Mobile ads are growing in relative share; they dont perform as well for advertisers on average; advertisers pay less for them; so Googles prices are under significant pressure. Googles earnings grew anemically in the quarter announced yesterday evening in good
Microsoft's Atlas (Finally) Used for Programmatic | Mobile Pushed Hard, Advertisers Not Yet See(...)
Robot Invasion:Microsofts Atlas purchase is finally getting exercised with a new capacity to serve up Microsoft inventory in a programmatic direct fashion. MSN, Outlook, Skype and Xbox inventory will be offered programmatically with reserve guarantees.Search:The trend continues: Google takes about
AOL to Roboticize Vid Content Selection | Adwords Changes Afoot | Lowly Email Newsletters Plug Away
Video:AOL is attempting to pull a Google News in the video content space for women. With a combination of observed behavior, analytics and some good old human judgement, AOL will seek to roboticize the online video content jukebox.Search:Google is batching
The Masses: Marketers Worst at Protecting Data | Accenture Nosing into Adobe/SAP Mash-Up | Appl(...)
Privacy:A poll, to the shock of no one, puts marketers last in terms of expectations of likelihood to protect personal information. The only silver lining: the study did not include congressmen.Ad Tech:Much interest has been ladled onto the mash-up between
Facebook Pushes More Relevant Posts to Newsfeeds… But Not from Brand Pages | Online Adspend u(...)
Social:Facebook is touting its effort to try to make news feeds less annoying by cutting out redundant and spammy stuff. A blog post written by a Facebook engineer and product manager said that this could result in well-behaving page owners
Silverpop Picked Off by IBM | FTC Arches Brow at Facebook | Anti-Fraud Firms Making Hay
Email:IBM just snapped up Silverpop, a once-email service provider that lately strove to become a more well rounded marketing automation vendor.Privacy:Facebook is getting relatively high scrutiny from the FTC in regards to privacy policies that the government worries might move
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iconAdvertising Age

Massive Eggs Land at Rockefeller Center Just in Time for Easter
Photo credit: Zander Taketomo New York Citys Rockefeller Center today was adorned with a slew of gigantic eggs designed by some of the worlds most renowned artists and designers, including Jeff Koons, Diane von
Weight Watchers is Leaving McCann
Weight Watchers is parting ways with McCann, New York, as its lead creative agency, according to people familiar with the matter.McCann notified its employees about the loss this morning in an internal memo.The move
Audi Starts Digital Agency Review
Audi of America has begun a review of its digital agency business, according to people familiar with the matter.The pitch is part of a routine process that the automaker, part of Volkswagen, initiates every few years, industry executives said. Audi
Maurice Levy on Omnicom Merger: 'Life is good for Publicis whatever happens'
Publicis Groupe said organic revenue growth in the first quarter of the year increased 3.3% from the quarter a year earlier, up from a weak 0.7% increase in the final quarter of 2013. Revenue,
'Mad Men' Throwback Thursday: Real Ad Headlines From the Final Season
The return of Mad Men for a seventh and final season last Sunday found Don Draper watching Richard Nixon become president, a smart young executive talking up marketing mix modeling and Freddie Rumsen pitching
Reckitt Benckiser Puts Mucinex Up for Review
Reckitt Benckiser has added Mucinex to the list of brands for which it is reviewing creative duties, Ad Age has learned. This could mean an end to the repulsive Mr. Mucus and his clan
PR Agencies Rush to Tap Into Holding Companies' Data Streams
When Weber Shandwick learned late last year that Interpublic Group of Cos. sibling Mediabrands had constructed a system that allowed other shops in the holding company to access its tools and data, the PR
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iconAdrants

This Follow Up to Bud Light's Super Bowl 'Up For Whatever' Falls Flat
I dont know. Give this next chapter of Bud Lights Up For Whatever entry a view. To me it just comes of as if it were an overzealous ad school student version of the
Dylan Thomas' 'Do Not Go Gentle Into That Good Night' Beautifully Highlights Medical Efforts in(...)
Heres some beautiful new work from New York-based agenda:NY for the new Abbott Fund campaign. Directed by Ruben Latre, the work, produced by Hostage Films, was created to highlight the global work done through
e.p.t. Has Fun With Saturday Night Live's CNN Pregnancy Test
Having some fun with Saturday Night Lives CNN Pregnancy Test bit, home pregnancy test brand e.p.t. is exploring the creation of a series of limited-edition pregnancy test sticks that interact with women just like
This is What Game of Thrones, Star Trek, Walking Dead Look Like on Easter
Just in time for Easter, Easy Explain Videos is out with a collection of, well, easy to understand spoofs of well known TV shows such as Game of Thrones, Star Trek, The X-Files, Breaking
You Won't Understand A Word of This Moving Japanese Ad But It Will Make You Cry
This three minute opus for Tosando Music company presents us with a scene of a father performing on the piano at his daughters wedding. Interspersed with the music are memories of the mans life
Sexy Asian Dancers Shake Booties to Change Perception of Classical Music
Classical music gets a bum rap these days. Its perceived as the thing only your grandparents listen to yet its the backbone to almost every great move ever made. B-Classic, a Belgian music festival
This is the Dumbest Shoe Ad You Will Ever See
Ignited is out with an ad for Sanuk Shoes that envisions why simply wearing the brands shoes will maintain your comfort even in lifes most uncomfortable situations, like sitting in front of a kid
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iconOnline Marketing Blog

Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression
#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer
The Hidden Value of Influencers in B2B Content Marketing
In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce enough content, not being able to create the kind
Where to Learn About B2B Social Media, Influencer Content Marketing, Future of Digital PR & SEO
During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and PR community. Those experiences have helped
Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix
When I first met Justin Levy a number of years ago, he gave me a business card for a Brazilian steakhouse and I didn’t quite make the connection with the social media conference we were at. Following him online and
Online Marketing News: IRS Trusted More Than Facebook, Up & Down of Social Service, Analytics O(...)
Customer Service Inquiries Up 44 Percent on Twitter — But Response Times Are Down - While many brands are getting better at engaging audiences on social media, customer service still presents a challenge. According to a Simply Measured Analytics about
Beyond Newsjacking: Pop Culture in Content Marketing with Movies, TV and Memes
The expression “newsjacking” has been popularized by David Meerman Scott and the available material on the topic is near limitless from case studies of Oreo’s Dunk in the Dark Twitter ad to missed opportunities by Poland Spring. Related to newsjacking is
5 Steps to Content Marketing Awesome – You Can Do This!
Successful content marketing programs are ongoing communications efforts that empathize with customers and deliver useful experiences. Each content object published is a promise to the community that something relevant, useful and info-raining is in store. Consistently producing content experiences that
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iconDuct Tape Marketing

Weekend Favs April Nineteen
Weekend Favs April Nineteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
The Power of Video Throughout the Customer Journey
The Power of Video Throughout the Customer Journey written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt is guest post day here at Duct Tape Marketing and today’s guest is from Brad Jefferson –
4 Realities of Inbound Marketing You Can’t Afford to Neglect
4 Realities of Inbound Marketing You Can’t Afford to Neglect written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest is Rohan Ayyar –
Rules For Modern Selling
Rules For Modern Selling written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMarketing Podcast with Bill Caskey The game of selling has not really changed that much – the job is to build relationships,
How to Get Sales and Marketing On the Same Page
How to Get Sales and Marketing On the Same Page written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingThe title of today’s post became one of the major sub themes of my upcoming book
5 Essential Elements of a Useful Social Media Plan
5 Essential Elements of a Useful Social Media Plan written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingLiving inside the bubble of the social media marketing world, it’s easy to forget that many organizations
Weekend Favs April Twelve
Weekend Favs April Twelve written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
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iconAdfreak

OK, This Parody of 'World's Toughest Job' Is Actually Pretty Funny
Bud Light's spoof of the super-viral American Greetings "World's Toughest Job" video was a bit underwhelming. But now Funny or Die has delivered a more amusing one—even if the "punch line" isn't really a laughing matter. The
Hair in a Can? This Insane Product Demo Might Actually Be Real
Is it just me or did hair-loss products evolve a million years since the days of spray-on hair? Bald dudes everywhere rejoice! Check out this demo for a product that appears to be real (although we've got
Jeweler's Clever Business Card Rolls Into a Ring Sizer
I have a pile of business cards on a tray in my office, and I'd be hard pressed to remember where I met the people whose names are on those cards if it weren't for some hastily
K-Pop Group Twerks to the (Really) Oldies in First-Ever Classical Music Video
Belgium's B-Classic music festival, whose mission is to "give classical music the same recognition as pop and rock music," brings us a rather insteresting sensory collision in the form of the music video below, promoting its "Classic
Construction Machines Play Jenga With 600-Pound Blocks
In this two-minute clip from Ogilvy & Mather New York, five Caterpillar machines play a giant game of Jenga using 600-pound wooden blocks, as I'm sure they often do at real construction sites all over the world.
Ikea's Whirling New Kitchen Ad Will Leave Your Head Spinning
Here's a kitchen ad that might leave you a little nauseated, but for once that has nothing to do with food. In Ikea's new spot from Mother London, promoting the retailer's first new kitchen furnishing line in
Bud Light Does Its Own Version of World's Toughest Job … for Dads
Every giant viral ad needs a parody (or a few dozen), and so Bud Light is here with a spoof of the American Greetings "World's Toughest Job" video—celebrating dads instead of moms. The joke writing is a
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iconMarketing Profs Daily Fix

Four Proven Tips for Being Heard Amid the Social Media Roar
Want your brand to stand out during the next big event? Here are four proven strategies to make sure it gets heard in a noisy, social media world. Read the full article at MarketingProfs
Negative Brand Perception: How Social Media Segmentation and Monitoring Uncover Clues
Is your brand being perceived negatively? Marketers can uncover the reasons for the negative perception by diving deep into segmentation and analysis. Read the full article at MarketingProfs
Get to Know the New Starring Roles of Content Marketing
New positions are taking starring roles in the marketing world. Find out why content directors and brand journalists are vital to every marketing team. Read the full article at MarketingProfs
Why Your Business Needs a Single Customer View
Think duplication of customer data is just an inherent problem of doing business? Its not. Heres why you need to avoid that duplication by creating a single customer view. Read the full article at MarketingProfs
The Huge Opportunity E-Commerce Marketers Are Overlooking
Marketers sometimes focus so much on the decision-making part of the purchasing lifecycle that they overlook the big opportunities in other stages. Heres a long look at the pre-transactional conversion stage. Read the full article at MarketingProfs
What Do Changes in the C-Suite Mean for Marketers' Future?
Recently, companies have been introducing new C-level positions. Heres a look at that they are and what they tell us about the future of marketing departments. Read the full article at MarketingProfs
Social Pros All-Stars Trading Cards
Want to learn how to become a heavy hitter in social media? The Social Pros All-Stars slideshow highlights the career paths of social media managers and provides tips for becoming an all-star. Read the full article at MarketingProfs
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iconBrandweek

WWF Snaps #Lastselfie of Endangered Animals
The Danish branch of the World Wildlife Fund is taking advantage of the fleeting nature of Snapchat to illustrate just how quickly it takes for an endangered species to be wiped off this planet. Taking a sobering
OK, This Parody of 'World's Toughest Job' Is Actually Pretty Funny
Bud Light's spoof of the super-viral American Greetings "World's Toughest Job" video was a bit underwhelming. But now Funny or Die has delivered a more amusing one—even if the "punch line" isn't really a laughing matter. The
Hair in a Can? This Insane Product Demo Might Actually Be Real
Is it just me or did hair-loss products evolve a million years since the days of spray-on hair? Bald dudes everywhere rejoice! Check out this demo for a product that appears to be real (although we've got
Ad of the Day: This Wonder Bread Campaign Is the Greatest Thing Since … Well, You Know
Wonder Bread takes its fair share of abuse, but this campaign from Canada is a lot of fun—appropriately light and fluffy, and more fulfilling than you might think. Produced by The Hive in Toronto, five ads use
Jeweler's Clever Business Card Rolls Into a Ring Sizer
I have a pile of business cards on a tray in my office, and I'd be hard pressed to remember where I met the people whose names are on those cards if it weren't for some hastily
Wieden + Kennedy Lands Weight Watchers
Wieden + Kennedy has been given the Weight Watchers business, previously at McCann Erickson New York for the past seven years, sources said. There was no review. Lesya Lysyi, who took over as president of Weight Watchers
K-Pop Group Twerks to the (Really) Oldies in First-Ever Classical Music Video
Belgium's B-Classic music festival, whose mission is to "give classical music the same recognition as pop and rock music," brings us a rather insteresting sensory collision in the form of the music video below, promoting its "Classic
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iconGlobal Neighbourhoods

A Jew’s View of Christmas
Wife Paula, dog Brewster & some bearded guy. Photo by Shel
Remembering Charlie O’Brien 10 years later.
Today is the 10th anniversary of the death of my best friend, Charlie O’Brien. His daughter Michelle and I have started a Facebook Page to commemorate this sad milestone and to share photos and memories. Charlie was my mentor and
About my Shindig shindig
There is nothing, absolutely nothing, like a face-to-face engagement despite what we zealots of social media like to think. Group Twitter and Facebook chats have value, but they often are confusing and misunderstanding sometimes is an unintended consequence. Webinars have
Remembering Charlie O’Brien–10 Years Later
My best friend Charlie O’Brien died ten years ago today. The sense of loss is still there. The pain is less frequent and a lot duller than it once was, I imagine like someone who has healed from the loss
Help Me With a Forbes Column on Google+
Ever since I started writing The Social Beat for Forbes, I’ve been wondering what to do with this, my beloved home blog. I have an idea. I currently crowd source my column ideas on Twitter and Facebook to get content,
Special Offer: Stellar Presentations for only $4.99!
I launched my new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks six weeks ago. It is the most critically acclaimed of my three books. On Amazon, nine people have given it five stars, two people gave it four
Come Visit me at Forbes.com
I am writing a column for Forbes.com called The Social Beat. Everything I write related to Social media, the web, startups and the tech sector will appear there. It will be the primary venue for my online writing. Please come and
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on April 19th 2014 14:36 | Contact