iconSeth's Blog

Biggest vs. best
Theres not much overlap.Regardless of how you measure best (elegance, deluxeness, impact, profitability, ROI, meaningfulness, memorability), its almost never present in the thing that is the most popular.The best restaurant, Seinfeld episode, political candidate, brand of beer, ski slope, NASDAQ
"Desire is full of endless distances"
Just one more level on this game, she says. Once I get to level 68, Ill be done.Just one more tweak to the car, they beg. Once we bump up the mileage, well be done.Just one more lotion, she asks.
"Google it!"
The job is no longer to recite facts, to read the bio out loud, to explain something better found or watched online.No, the job is to personally and passionately make us care enough to look up the facts for ourselves. When
Famous to the family
There is famous and there is famous to the family. Cousin Aaron is famous to my family. Or, to be less literal, the family of people like us might understand that Satya the milliner or perhaps Sarma Melngailis or Peter
"Let's go around the room"
If you say that in a meeting, youve failed. Youve abdicated responsibility and just multiplied the time wasted by the number of people in the room.When we go around the room, everyone in the room spends the entire time before
No one to say no
In a world that lacks so many traditional gatekeepers, there are fewer people than ever to say no to your project, your idea, your song. If you want to put it out there, go ahead.On the other hand, that also
Put a frame around it
Wrap it in a bowServe it on iceWhats worth more, the frame or the poster? It turns out that a well-framed bit of graphics is often transformed, at least in the eyes of the person engaging with it. It might
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iconMarketingVOX

Walmart Tries Again on Ecommerce | Apple Ads Get Apple Pay | Penguin Update Live | Bing Not Dead Yet
Ecommerce:Walmart is taking another swag at that internet thing, marshaling massive capital and acquired technology to attempt to get it right. One of its important assets is the agency exec, Brian Monahan, that it plucked a year or two ago.
Google's Plan to Take over Television | Programmatic Growth Rates Downhill After '14 | Google G(...)
Video:A Google exec and former Procter & Gamble marketing drone is now telling marketers they shouldnt just keep buying television unthinkingly. Now all Google has to do is hire the rest of them.Robot Invasion:Programmatic is set to grow gangbusters this
TV Raids Online Content Market | 'Viewability' Takes Its Drubbing | Phablet Users Spend Much More
Video:Some of the best content created for online video is getting poached for television, as the economics are still far better for producers in traditional media.Roku is not only building its online video network, but also trying to create more
HuffPo Content Slingers to Inhabit LBCo | Germany Dislikes Tracking, Sarcastic Humor, Audience (...)
Native Ads:Leo Burnett is getting the Huffington Post to help it create content that it will run on that site and its parent AOL network. The creative floors of 35 West Wacker might not take kindly to Huffingtons comments on
Snapchat to Seek Ads (Surprise) | Anti-Ad Browser Mozilla to Intro Ads | Telecoms Eschew Banner(...)
Social:Snapchat, which raised money recently at a deliriously high valuation with no revenues at the time, announced that it will introduce advertising to the service soon.Privacy:Mozilla, the browser-cum-anti-ad-tracking-advocacy shop is both criticizing the web-based ad model, which generally runs on
Instagram Turfed in China | Talent Agency/PR Firm Mutant to Eat Content Marketing | Publishers (...)
China:Instagrams popularity with protesters - largely due to blocked access to other, more obvious social media vehicles - appears to be its demise in China, as its recent blocking seems to have cemented into a long-term status.Robot Invasion:Facebooks relaunching of
RIP Pagerank | Ancient Client Kraft Shakes Up Equally Old Agency | Facebook's 'Mobile Adsense' (...)
Search:The PageRank toolbar, once ubiquitous the browsers of online media professionals to determine what Google was currently thinking about certain sites, is probably dead for real this time. Its death has been announced a few times before over the past
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iconAdvertising Age

Simon Dumenco Named Ad Age Editorial Director
Advertising Age today named Simon Dumenco its editorial director in charge of all editorial strategy and operations for its brands, including Ad Age, Creativity and Internet Week.Mr. Dumenco, a longtime Ad Age columnist and
Bose Set to Consolidate Global Media With IPG and WPP Agencies
Headphone and speaker maker Bose has consolidated its media agency business with agencies belonging to Interpublic Group and WPP Group, following a lengthy review that began this spring.An Interpublic team consisting of MediaHub --
Bollore Group Seeks a Controlling Stake in Havas
Investment company Bollor Group put forth an offer on Friday to acquire control of the French advertising holding company Havas.The Bollor Group has been a historical shareholder of Havas for more than 10 years,
Infiniti Poised to Name CP&B Its New Global Agency After Protracted Review
Infiniti is set to tap MDCs CP&B as its new global agency after a long and drawn-out review, according to people familiar with the matter, although a final contract has not yet been signed.The
Ad Age Extends BtoB Best Awards Contest Deadline
The deadline for entries for the 2014 Ad Age BtoB Best Awards has been extended to Monday, November 3, 2014, 5:00 p.m. Eastern. You can submit here.This is your opportunity to show off your
Anheuser-Busch InBev Set to Move Media Buying and Planning to WPP's MediaCom
Anheuser-Busch InBev is poised to hire WPP Groups MediaCom as its new media planning and buying agency in the U.S., accoding to people familiar with the matter, a move that would end a lengthy
Starbucks Taps Omnicom's Integer For Efforts Outside Its Stores
Omnicom Groups Integer Group has been added to the Starbucks roster after the coffee giant sought an agency for a big shopper-marketing push.Starbucks earlier this summer was seeking a shopper-marketing-oriented agency -- one with
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iconAdrants

What Can Social Media Marketers and Brand Managers Stand to Gain from Employee Advocacy?
Social media marketers and brand managers alike have the same problem: how can they make their brands story stand out in todays noisy, always-on, social world? Lets face it, not every ad campaign goes
Mobile Billboard With Giant Breasts Causes 500 Accidents In One Day
Oh boobs. The amount of attention and debate paid to this female body part probably fills up half the internet. And now were going to contribute even further to to the database of boobs.
Denny's Introduces 'First-Ever' Web Series That's Not First-Ever But Is Kind of Boring
Youve gotta love press releases that scream first ever! But they are a nice kick in the butt to get off ones ass and do a little journalistic research. So whos screaming first ever?
Have You Seen This Crazy Travel Agency Ad Yet? MUST. WATCH. NOW!
Who knew? Apparently travel agencies do still exist. If you arent one of the almost 1 million people who have viewed this so-bad-its-so-good long form ad from Thorne Travel Agency then you need to
This (No, Really), This (Honestly), This (Seriously) Is the Weirdest (THE WEIRDEST) Life Insura(...)
Well after that headline theres not much we can write to further our point about this odd Beagle Street Life Insurance ad created by The Corner. Its like a troll farts and then turns
Subway Thinks Women Should Eat Light So They Can Stay In Shape And Wear Sexy Halloween Costumes
This is a rare one for Subway. After all, its brands like Carls Jr. and Agent Provocateur that usually own the sex sells angle. So to see the seemingly conservative Subway get all up
INFOGRAPHIC: What (And What Not) to Do If You Want Your Content to 'Go Viral'
Oh youve gotta love those online college degree schools for their content marketing savvy. Theyve mastered the art of creating compelling and informative infographics that double as a promotion for the school.Thats not a
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iconOnline Marketing Blog

Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall
Twitter vs Facebook: Key Statistics, Facts & Figures
New Report: How Content Co-Creation With Influencers Beats Information Overload #MastersofCX
Creating remarkable marketing isn’t just about the flash and dazzle of big ad spends. It’s about creating great experiences for your customers whether they’re early stage prospects researching solutions or satisfied clients looking for ways to better engage with the brand. One of
When do B2B Tech Companies Need Content Marketing? Inspiration for 2015 Marketing Planning
Speaking at both a B2B Marketing and a Public Relations conference in the space of a week has yielded some insightful discussions. Many of those conversations have focused on the transition from where the B2B companies are today – a mix
B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines
It goes without saying that Facebook is most commonly associated with consumer marketing since it’s hardly a place for industrial engineers to talk about the latest manufacturing process or for enterprise software companies to promote side by side feature comparisons.
Online Marketing News: Facebook Fiends, Snapchat Ads, Goodbye Fake Likes
Marketers’ Twisted Cross-Channel Attribution
Online Marketing News: Facebook Fiends, Snapchat Ads, Goodbye Fake Likes
Marketers’ Twisted Cross-Channel Attribution
What is the Future of Content for B2B Marketing? Find out at #MPB2B
Content makes the B2B marketing world go round in so many ways. But will content of the future be as important as it is today? According to the “hot of the press” report from Content Marketing Institute and MarketingProfs, 2015 B2B
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iconDuct Tape Marketing

The Secret to Getting More Repeat Customers
The Secret to Getting More Repeat Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Rachel Daley– Enjoy!  So
Weekend Favs October Nineteen
Weekend Favs October Nineteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
9 Ways to Connect With Your Community
9 Ways to Connect With Your Community written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Roger Connors and Tom
How to Create an Effective Social Media System
How to Create an Effective Social Media System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingThis post is one in a series of tips designed to guide small business owners through the challenges
Weekend Favs October Twelve
Weekend Favs October Twelve written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
The Key To Ideal Customer Service: Making Exceptions
The Key To Ideal Customer Service: Making Exceptions written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Duane Forrester – Enjoy! 
How to Use Your Expert Knowledge to Build Authority Online
How to Use Your Expert Knowledge to Build Authority Online written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Daniel
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iconAdfreak

Without Condoms, Threesome Night Becomes Puzzle Night in This Odd French PSA
When the mood is right but you're all out of condoms, most amorous adventurers would simply run to the 24-hour pharmacy. But in France, the back-up plan seems to be a tad more mundane. In a series
Infographic: How to Tell Client Tricks From Treats This Halloween
Every day is a bit spooky when you're dealing with clients. But this Halloween, ad agency Mistress has made a little chart you might find useful—how to tell whether your client's double-speak is a trick or a
French Art Show About the Marquis de Sade Gets a Suitably Orgiastic Trailer (NSFW)
YouTube censors who greenlight nudity as long as it's artistic must have spent a fair bit of time on this video from the Musée d'Orsay in Paris—advertising an art show about the influence of the Marquis de
Here's Why Facebook Never Created a 'Dislike' Button
As anyone who's posted something ostensibly insightful on Reddit knows, watching your comment get downvoted into a negative abyss can leave you feeling stung and downright pissed off. That's exactly the kind of experience Facebook wanted to
Job-Hunting Creatives Disguise Their Portfolio as a Copy of Lürzer's Archive
It can be tough to get your work featured in the advertising magazine Lürzer's Archive. But René Schultz and Casper Christensen found a way around that. The Danish art directors, who were looking for a job, went
David Beckham Invites You to Travel the World, Drinking His Scotch, in Ad From Guy Ritchie
If you're the type of jet-setter who flies a seaplane to a Scottish estate so you can put on tuxedo and have a drink with a handful of your posh friends, David Beckham would like you to
YouTube's Famous 'Slow Mo Guys' Get You Up to Speed in Ads for the Video Site
The Slow Mo Guys are shifting into the fast lane. As part of YouTube's ongoing effort to introduce its popular channel stars to a wider audience, Gavin Free and Dan Gruchy are appearing in a multimedia push
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iconMarketing Profs Daily Fix

Why Product-Centric Marketing Videos Alone Don't Support the Buyer's Journey
Creating a marketing video? Dont focus solely on the product. Product-centric videos often derail a prospect from the buyers journey. Read the full article at MarketingProfs
Big Data Is Shaking Up Old-School Affiliate Marketing
Big Data is changing affiliate marketing--for the better. Read the full article at MarketingProfs
Do You Know the New Rules of Visual Commerce?
Visuals arent just eye candy anymore. New technologies have crafted a whole new set of rules for visual commerce experiences. Read the full article at MarketingProfs
Parallax Web Design: What It Is and How It Can Affect Your SEO
Are you using parallax design? It can help create engaging effects on your website and boost its visual appeal. Read the full article at MarketingProfs
Why PPC Advertising Is the ROI Rock Star of Search Engine Marketing
Print and broadcast media are still viable forms of advertising, but neither packs the power of pay-per-click advertising. Here are reasons to consider using PPC ads. Read the full article at MarketingProfs
Three Ways You Can Demonstrate Your Value to Customers
Sales reps fail to make quotas when they struggle to communicate value to their customers. Are you articulating your value to customers? Read the full article at MarketingProfs
Three Reasons for Retailers to Focus on Personalization
The personalization that came with in-store sales is disappearing as customers are going digital. Heres why retailers need to bring personalization back. Read the full article at MarketingProfs
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iconBrandweek

Five Ways to Maximize ROI in the Consumer-First World
The revolution may or may not be televised, but it will definitely be viewed on multiple screens at once, most likely while browsing the aisles of stores or watching TV on the couch. Whatever this means for humanity, it’s undoubtedly
Without Condoms, Threesome Night Becomes Puzzle Night in This Odd French PSA
When the mood is right but you're all out of condoms, most amorous adventurers would simply run to the 24-hour pharmacy. But in France, the back-up plan seems to be a tad more mundane. In a series
Infographic: How to Tell Client Tricks From Treats This Halloween
Every day is a bit spooky when you're dealing with clients. But this Halloween, ad agency Mistress has made a little chart you might find useful—how to tell whether your client's double-speak is a trick or a
BuzzFeed to Join IAB's Advertising Elite
BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau
Brand of the Day: The Strange Story Behind Sriracha's Iconic Rooster Logo
Whether or not you love its distinctive tangy, spicy taste, Sriracha sauce has certainly become a cultural phenomenon. The red and green bottle is instantly recognizable. And that rooster, well, there's a story behind that rooster.  The
French Art Show About the Marquis de Sade Gets a Suitably Orgiastic Trailer (NSFW)
YouTube censors who greenlight nudity as long as it's artistic must have spent a fair bit of time on this video from the Musée d'Orsay in Paris—advertising an art show about the influence of the Marquis de
Job-Hunting Creatives Disguise Their Portfolio as a Copy of Lürzer's Archive
It can be tough to get your work featured in the advertising magazine Lürzer's Archive. But René Schultz and Casper Christensen found a way around that. The Danish art directors, who were looking for a job, went
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iconGlobal Neighbourhoods

A Jew’s View of Christmas
Wife Paula, dog Brewster & some bearded guy. Photo by Shel
Remembering Charlie O’Brien 10 years later.
Today is the 10th anniversary of the death of my best friend, Charlie O’Brien. His daughter Michelle and I have started a Facebook Page to commemorate this sad milestone and to share photos and memories. Charlie was my mentor and
About my Shindig shindig
There is nothing, absolutely nothing, like a face-to-face engagement despite what we zealots of social media like to think. Group Twitter and Facebook chats have value, but they often are confusing and misunderstanding sometimes is an unintended consequence. Webinars have
Remembering Charlie O’Brien–10 Years Later
My best friend Charlie O’Brien died ten years ago today. The sense of loss is still there. The pain is less frequent and a lot duller than it once was, I imagine like someone who has healed from the loss
Help Me With a Forbes Column on Google+
Ever since I started writing The Social Beat for Forbes, I’ve been wondering what to do with this, my beloved home blog. I have an idea. I currently crowd source my column ideas on Twitter and Facebook to get content,
Special Offer: Stellar Presentations for only $4.99!
I launched my new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks six weeks ago. It is the most critically acclaimed of my three books. On Amazon, nine people have given it five stars, two people gave it four
Come Visit me at Forbes.com
I am writing a column for Forbes.com called The Social Beat. Everything I write related to Social media, the web, startups and the tech sector will appear there. It will be the primary venue for my online writing. Please come and
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