iconSeth's Blog

Pretty websites
...are rarely websites that convert as well as unpretty ones.If the goal of your site is to position you, tell a story, establish your good taste and make it clear what sort of organization you are, then pretty might be
The two books
...I get the most email about are Linchpin and The Dip. I love how persistent books can be, always teaching us something.Linchpin was just chosen as one of four books on the recommended reading list from the Air Forces chief of
Telling the truth with charts
A chart tells a story. Explain whats happening in a way thats understood, in a useful, clear presentation thats true. But too many charts fail at this simple but difficult task.Consider this chart of the frightening decline in reading among
Are you certain that you're trapped?
To be actually trapped is to have no options, no choices, no possible outcomes other than the one you fear.Most of the time, when we think were trapped, were actually unhappy with the short-term consequences of making a choice. Make
(re)Radical
At the congregation down the street, theyre doing things the way theyve done them for the last few hundred years. Every week, people come, attracted by familiarity, by the family and friends around them, part of a tribe.And just past
The angry teenager (your customer?, your boss?)
You’ve probably met one. You might have a boss who is one, or customers who act that way. Someone doesn’t have to be in high school to act like a teenager. (Teenagers are supposed to act like that, its their
Discovery fatigue
When Napster first hit the scene, people listened to as many different songs as they could. It was a feast of music discovery, fueled by access and curiosity.Now, the typical Spotify user listens to music inside a smaller comfort zone.When
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iconMarketingVOX

eCommerce Satisfaction Down | Dueling Studies Argue Over Rate of Online Ad Fraud
eCommerce:Customer satisfaction ratings among etailers are falling, likely due to increased expectations.Ad Fraud:Startled by a study last year that showed a third of ad impressions were seen only by bots, the ANA and anti-fraud firm White Ops put together a
Time Bigger Online than Off | RIP Yahoo Directory | Tablet TV Seeks Aero Niche, Less the Lawsuits
Media:Time Incs last quarter showing that it has a bigger online audience than it does in print is consistent with signals indicating that the shift to digital consumption has gutted publisher revenues due to a combination of lower price expectations
Online Ad Growth Inexorable, Volatile | Yahoo's Firefox Search Battle Win Not Moving the War's (...)
Media:Research from a Publicis Group shop shows the inexorable growth of online media versus everything else, but of interest is information showing that marketers are still treating the online category in a bit of an experimental fashion. There were plenty
Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research
Ad Fraud:Anti-fraud technology firm Vidible is now providing quality ratings of a sort for publishers extending their reach via partner distribution networks.Media:Pretty much on a lark of an A/B test, PepsiCo is throwing all of its Ruffles media dollars online.Holiday
In Complex Robot Media Market, Launching 'Desk' More Important than Being Useful | Speculation (...)
Robot Invasion:With everyone rushing to appear competent in the new world of robot and data-driven buying, lots of folks, it turns out are faking it. Merkles John Lee says this could wind up in the laps of the data management
Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research
Ad Fraud:Anti-fraud technology firm Vidible is now providing quality ratings of a sort for publishers extending their reach via partner distribution networks.Media:Pretty much on a lark of an A/B test, PepsiCo is throwing all of its Ruffles media dollars online.Holiday
EU Parliament: Break Up, Google | Marketers Like Native | Amazon Denials Quieter on Ad-Supporte(...)
Search:Voting on an issue over which they dont have much control, the European Parliament will soon be asked to resolve that Google should be broken up for antitrust concerns. It does, however, indicate that Google may face increased legislative pressure
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iconAdvertising Age

Agency Tattoos: Melissa Rothman
Mono Experiential Producer and Print Production Director Melissa Rothman honors her parents -- all four of them -- in this tattoo. She had her mother, father, stepmom and stepdad each write I love you for her birthday, without telling them
Agency Tattoos: Lior Ben-Aharon
RPA Senior Copywriter Lior Ben-Aharon has a tattoo featuring the signature his grandfather signed his paintings with. His grandfather was a Holocaust survivor who emigrated to the U.S. and then went on to work in factories, never getting a chance
CVS Puts Media Business Into Review
CVS Health is readying a review of its media agency business.WPPs Mindshare is the incumbent on the media business and is expected to participate, according to a CVS spokeswoman. Pile is supporting the search,
WPP Taps Possible CEO Shane Atchison As Microsoft Lead
Shane Atchison, CEO of digital agency Possible, will take on an additional role as WPPs global client leader for Seattle-based tech giant Microsoft, according to an internal memo obtained by Ad Age.Replacing Y&R Chief David Sable as the account lead,
Agency Tattoos: Matt Comer
Tattoos have long been a part of Translation Senior Creative Matt Comers life. As a kid, he watched his brother, 11 years his senior, collect them, inspiring him to do the same. One of
Agency Tattoos: Michael Keenan
For Iris Atlanta Senior Creative Matt Keenan, getting tattooed is a way of life. Hes been getting inked for 20 years, and about 70% of his body is covered in tattoos. He usually gets tattooed, in some way, about once
Agency Tattoos: Alvar Sunol
Alma Executive Creative Director Alvar Sunol has three tattoos, each of which contains a figure with a big dot, representative of himself.The tattoo on his right forearm represents the beginning of life -- the start of his own, in the
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iconAdrants

The Mythical Affiliate Manager: Why An Agency Is A Better Fit For An Online Merchant
When a brand decides it wants to properly attack its marketing, it seeks out experts to help them do so. Sure, they may have a marketing manager in-house to oversee the marketing process but
Instagram ROI: What Your Brand Can Expect from Working with Influencers
When we think of social media ROI, we tend to only measure value by numbers. So much attention is given to number of followers, reach, impressions and likes; but while these markers are very
Lingerie-Clad Woman Admires Her Hot Body, Pulls Tight Jeans Over Booty In Sexually Suggestive S(...)
This! This is how you sell a smartphone! Who knew?Yes. You get a super hot looking woman and have her prance around her apartment as if shes about to have sex with herself. You
9 Companies Rocking the Affiliate Marketing World
Online marketers and just about everyone who plays in the space has a reputation for being a leader and an innovator. After all, back in the day, anyone who had anything to do with
Facebook Overhauls Marketing Partners Program, Dumps Badges, Simplifies Accreditation
This week, Facebook announced a revamp to its Facebook Marketing Partner Program. The social networking company is officially moving to a new structure that is more intuitive for clients, offers more partners across function,
This Native Advertising Solution Combats Clickbait And Drives Engagement With Promoted Content
In the past several years, native advertising has risen to the top of the online marketing conversation. And, for the most part, its done so because other forms of online advertising have failed miserably.
How to Revive Your Brand's Instagram Strategy in 4 Simple Steps
Instagram. Its been around but brands are just beginning to climb on board. Brands know they need it and yet many arent entirely sure how to improve their social media game as competition stiffens
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iconOnline Marketing Blog

Check Your Pulse: 4 Video Marketing Tips for Healthcare Companies
Healthcare marketers are responsible for attracting new customers, building trust and converting prospects into new customers. While following content marketing and SEO best practices can put you a step ahead of the rest, there is another opportunity that you may
Book Review & Interview: Social Content Marketing for Entrepreneurs by Dr. Jim Barry
How many times have you wished that someone would create a textbook filled with why’s and how to’s of digital marketing? If you’re like me, the answer to that is “Too many times to count!”. Let’s face it, the work that
B2C Mobile Marketing Tips to Strike Marketing Gold
Confession: I am an email junkie. Ok, more accurately, I have is a strong appreciation for a well-crafted email campaign. My favorite types of emails to receive are on the topics of digital marketing, apparel and food. I’m Not the
Online Marketing News: Facebook Comes Calling, Pin Partners, Highlighting Twitter
  Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations – With more people of all ages online than ever before, marketers must create content that resonates with multiple generations. Successful marketers realize that each generation has unique expectations,
Infographic: 14 Online Marketing Tips to Improve Design, Content & Conversions
A trusted resource can be a friend, colleague or industry expert and we may turn to them from time-to-time for guidance. Today’s online marketing landscape is crowded with advice from marketers that may have the power to influence you, but
Behind the Curtain: 4 Tips for Creating Landing Pages That Convert
  Landing pages are still somewhat of a mystery to many marketers. In theory they sound simple, but it may feel like there are secrets or some mystic formula that has to be cracked in order to be successful. Now
Live Streaming Showdown: Meerkat Versus Periscope
Live streaming video services have finally hit the mainstream market, and are beginning to pick up steam. Many might compare their use to Dave Egger’s 2013 novel, “The Circle,” which explores the beginning of a transparent society in which politicians,
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iconDuct Tape Marketing

10 Ways to Use One Piece of Content
10 Ways to Use One Piece of Content written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingThe only way to wring more value out of your content is to understand the intricate connection between
How to Choose the Right Content Platform
How to Choose the Right Content Platform written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingWhy do we need so many content platforms? Sometimes it feels like we are drowning in our Twitter feed
Weekend Favs May Two
Weekend Favs May Two written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
How to Be or Not Be In a Digital World
How to Be or Not Be In a Digital World written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingWe’ve watched online presence transform from a hobby or a pastime into a mandatory, crucial, and
Are Paid Content Distribution Platforms Cost Effective?
Are Paid Content Distribution Platforms Cost Effective? written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingCreating great content is only one aspect of digital marketing. In order for that content to be effective you
The Automatic Customer
The Automatic Customer written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMarketing Podcast with John Warrillow Recurring revenue – now that’s business owner’s dream – or at least it should be! Creating a model
5 Relatively Simple Steps to Dominate Local Search
5 Relatively Simple Steps to Dominate Local Search written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingIf you do business mostly in your town, your marketing efforts must be hyper focused. You’re only targeting
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iconAdfreak

Samsung's #TextsFromMom Campaign Brings Welcome Laughs This Mother's Day
Mother's Day has become one big cryfest for advertisers—a time to see how choked up they can make viewers. That kind of sentimentality is fine, when communicated well, but there's definitely weep fatigue setting in. Which is
McDonald's Invented This Clever Takeout Bag That's Also a Tray
Here's a nifty invention for people brave enough to eat McDonald's—the new "BagTray" from DDB Budapest. It is, as it sounds, a bag that's also a tray. Just tear off a tab at the bottom of the
Cocktail Bar's Gin-Bottle Swimmers Honored as the Year's Best Package Design
A tiny cocktail bar in Barcelona has won best of show at The Dieline Awards 2015, honoring the world's best packaging, for its gin bottles showing swimmers cavorting in the stuff. Barcelona design studio Dorian made the
Coca-Cola Demands You Choose Happiness in This Gritty Anthem Ad for Europe
Coca-Cola isn't just a soft drink. It's an essential part of the human experience—the key to true happiness—says a grand new ad from the brand in Europe. So, suck up your laziness and bootstrap yourself some soda.
Anna Kendrick Will Gently Blow Your Mind With Her Take on Reddit's 'Shower Thoughts'
Glamour magazine isn't known for it's Internet-savvy marketing. But when you put Anna Kendrick on the cover, you have to do something special to celebrate the occasion. So, they had the Pitch Perfect 2 star recite some
This Long-Copy Ad for Condoms Is a 1,000-Word, Single-Sentence Orgasm
Everyone loves a good long-copy print ad. And here's a clever one from FCB Lisbon for Harmony Condoms that stretches out the phrase "Oh my God" into an impressive 1,000-word sentence. The tagline: "Looong-lasting pleasure." Full ad
Tempur-Pedic Knows Exactly What Every Sleep-Deprived Mom Wants for Mother's Day
Hallmark's "Put Your Heart to Paper" campaign featured interviews with people who didn't know their moms were watching. Now, Tempur-Pedic has hit it big with the opposite—interviews with moms who didn't know their kids were watching, and
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iconMarketing Profs Daily Fix

Customers Prefer Your Knowing Their Needs Over Your Knowing Their Names
Customers arent that impressed when you address them by name in emails. What does delight them is being understood. Read the full article at MarketingProfs
Your Email Marketing Campaign Isn't Attracting Millennials (for Good Reasons)
Are you making these four mistakes when emailing Millennials? Read the full article at MarketingProfs
How Apple Watch and Other Wearables Are Transforming Marketing
Wearables, such as the Apple Watch, are giving marketers new sources of data. Heres a look at how that data may transform marketing forever. Read the full article at MarketingProfs
Five Whopping Branding Mistakes You Might Be Making
Dont want to become a breakthrough brand? Make the following branding mistakes and you will definitely avoid success. (Successful markers wont make these mistakes.) Read the full article at MarketingProfs
Four Reasons Video Marketing on Instagram Is So Much Better Than on Vine
Short-form videos on Vine and Instagram are powerful tools for increasing brand awareness and increasing sales. But which platform is better? Instagram, hands down. Read the full article at MarketingProfs
Harness the Power of Mobile to Capitalize on Showrooming
You may think that showrooming is a competitive threat, but its really a fantastic opportunity for immediate in-store sales. Heres why. Read the full article at MarketingProfs
Technology Is for Storytelling, Not Just for Looking Trendy
Brands often get excited about using technology just for the sake of looking trendy. Instead, they need to consider whether the technology helps them tell a better brand story. Read the full article at MarketingProfs
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iconBrandweek

Mindshare Is Defending in CVS' Media Review
After five years with Mindshare, Woonsocket, RI-based chain CVS is reviewing its media business.  The media review follows last year's creative search, which triggered a shift from Arnold to BBDO, and once again CVS is using Pile
Samsung's Funny Mother's Day Ad Reminds You How Bad Your Mom Is at Texting
Mother's Day has become one big cryfest for advertisers—a time to see how choked up they can make viewers. That kind of sentimentality is fine, when communicated well, but there's definitely weep fatigue setting in. Which is
McDonald's Invented This Clever Takeout Bag That's Also a Tray
Here's a nifty invention for people brave enough to eat McDonald's—the new "BagTray" from DDB Budapest. It is, as it sounds, a bag that's also a tray. Just tear off a tab at the bottom of the
Cocktail Bar's Gin-Bottle Swimmers Honored as the Year's Best Package Design
A tiny cocktail bar in Barcelona has won best of show at The Dieline Awards 2015, honoring the world's best packaging, for its gin bottles showing swimmers cavorting in the stuff. Barcelona design studio Dorian made the
Coca-Cola Demands You Choose Happiness in This Gritty Anthem Ad for Europe
Coca-Cola isn't just a soft drink. It's an essential part of the human experience—the key to true happiness—says a grand new ad from the brand in Europe. So, suck up your laziness and bootstrap yourself some soda.
Today's #AdweekChat: Why Topical Social Content Is So Lame, and How to Fix It
This week is shaping up to be a social media manager's dream (or nightmare?) with the #RoyalBaby, #StarWarsDay and #CincoDeMayo—and Mother's Day is right around the corner. The ensuing torrent of brand tweets has provided plenty of
Ad of the Day: Honda Perfects Split-Second Moments of Driving in Stunning Civic Spot
Lately, Honda drivers have been going nowhere fast. And their strange travels have yielded some memorably unusual advertising. First, the automaker took us on a CR-V journey that wouldn't end. Now, in "Feeling," Wieden + Kennedy London
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