Original Signal - Transmitting Marketing

Seth's Blog

Better than nothing (is harder than you think): Most of the time, particulary in b2b and luxury sales, the competition is nothing.I will buy this treat or I will buy nothing, because I dont really need anything.I will buy your consulting services, or Ill continue doing what Im

Launching the ShipIt Workbook: Six months ago, I put together a workbook that would help Linchpin readers ship.After testing it out on hundreds of people, its now ready for retail sale.You can find details here, or jump right to the buy page. The goal?

Responsibility and authority: Many people struggle at work because they want more authority.It turns out you can get a lot done if you just take more responsbility instead. Its often offered, rarely taken.(And you can get even more done if you give away

Just launched: Linchpin on the Vook on the iPad: The details are right here. Created by Vook, based on the hardcover.Includes new video and interviews with some interesting folks...The long tail challenge of the iPad store is getting more and more obvious to people. The ratio of shelf space

The corporate conscience: There isnt one.Corporations dont have a conscience, people do.That means that every time you say, Its just my job, or My department has a policy, or All I do is work here, what youve done is abdicated responsibility--to no one.Its

Professionals, amateurs and the great unwashed: If you want something done, perhaps you would ask a professional to do it. Someone who costs a lot but is worth more than they charge. Someone who shows up even when she doesnt feel like it. Someone who stands

Professionals, amateurs and the great unwashed: If you want something done, perhaps you would ask a professional to do it. Someone who costs a lot but is worth more than they charge. Someone who shows up even when she doesnt feel like it. Someone who stands

Don't forget about color: The airport in Minneapolis is expensive and reasonably thoughtful in its design.But the signs are monochromatic. As a result, the tired traveler wanders in circles, looking for

Don't forget about color: The airport in Minneapolis is expensive and reasonably thoughtful in its design.But the signs are monochromatic. As a result, the tired traveler wanders in circles, looking for

A little out of sync: All those devices in your bag make it easier than ever to stay in sync.You can reap what you sow in Farmville, keep up with your email, know whats going on on every important blog, be in the right room

A little out of sync: All those devices in your bag make it easier than ever to stay in sync.You can reap what you sow in Farmville, keep up with your email, know whats going on on every important blog, be in the right room

The blizzard of noise (and the good news): As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal.The experience I have

The blizzard of noise (and the good news): As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal.The experience I have

Senior management: A newly-retired executive takes a job as an adjunct professor and really shakes things up. Both the school and the students are blown away by her fresh thinking and new approaches.A forty-year old internet executive who has been running his

Sell the problem: No business buys a solution for a problem they dont have. And yet, most business to business marketers jump right into features and benefits, without taking the time to understand if the person on the other end of the conversation/call/letter

Senior management: A newly-retired executive takes a job as an adjunct professor and really shakes things up. Both the school and the students are blown away by her fresh thinking and new approaches.A forty-year old internet executive who has been running his

Sell the problem: No business buys a solution for a problem they dont have. And yet, most business to business marketers jump right into features and benefits, without taking the time to understand if the person on the other end of the conversation/call/letter

Little lies and small promises: Ill be out of bed in five minutes, is not a true statement because its a promise not meant to be kept. It actually means, go away, Im sleeping, Ill say what I need to get rid of you.Your call

Little lies and small promises: Ill be out of bed in five minutes, is not a true statement because its a promise not meant to be kept. It actually means, go away, Im sleeping, Ill say what I need to get rid of you.Your call

The secret of the Roush effect: When Gerald Roush died in late May, he left behind the Ferrari Market Letter. This newsletter, which he started and ran, had nearly 5,000 subscribers, paying him $130 a year for a subscription. Do the math! Its a good living--even

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MarketingVOX

Marketing Data Roundup: Four reasons why we forward links and videos: Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.4 Reasons to Forward a...

Top Industry News for 9-02-10: AOL inks new five-year search ad deal with Google: Search:AOL signs new five-year search advertising deal with Google, adds mobile.Yahoo loses key South Korean search partnership.Tech Innovation:Apple unveils new line of iPods, revamped...

Savvy Use of Online Ad Technologies Gooses Nevada Tourism Ad ROI: The Nevada Commission on Tourism recently concluded that its year-long advertising campaign directly generated $110 million in tax revenue. Translation: for every $1 spent on ads $31 in tax revenue...

Users-generated Videos Drive Weather Channel Visits: iWitness Weather, a feature the Weather Channel introduced in May, has generated a 58% increase in visitors to that section. Total approved photo and video submissions have increased 102% since then...

Hotmail Adopts New Engagement Metrics: Hotmail has started using new engagement metrics to measure reputation and make inbox placement decisions. According to George Bilbrey, president of ReturnPath, Hotmail is incorporating user...

Marketing Data Roundup: iPhone users are from Venus; Android users, from Mars: Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.The Differences Between...

Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards: E-Commerce:Target to sell Facebook Credits gift cards.Online Ad Market:Start-up seeks to outflank Google in display market.Google lays out display ad strategies.Online display ad...

What's Next for Social Buying?: It is getting difficult to keep track of the different providers, model twists and geographic locations that have rolled out a social buying service. The latest examples come from Yelp, which is...

Targeting Doctors with the iStethoscope: An iPhone application has come to market that is rapidly gaining popularity with physicians – and providing marketers with another channel to reach medical professionals. The iStethoscope turns the...

Top Toolkit News: Prioritizing Gmail: E-mailGmail users have a new tool to better manage high-volume inboxes. Called Priority Inbox the beta project gives uses new filters to separate e-mail that isnt quite junk - but isnt that...

Marketing Data Roundup: Product price figures into software vendors' customer acquisition costs: Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.Product Price Figure...

Top Industry News for 8-31-10: Google acquires SocialDeck: Search:Google scoops up fifth company this month.How Google cost me $4 million - Ray Abood tells how a penalization by Google made its company stronger.Legal/Regulatory:Owner of...

Why Marketers Often Get it Wrong with Facebook: There are 500 million fans on Facebook. Unfortunately, for marketers, interacting with brands is low on their list of reasons to be on the site. That hasnt stopped marketers from targeting them - ...

More Signs That Digg Can Be Manipulated - Even With the Redesign: Dedicated users of Digg have been gaming the social news site with a particularly malicious purpose in mind: to push up stories with links to rival site Reddit. Apparently these users are...

CBL Joins Ranks of Geo-retail App Providers: Most geo-location applications have been for outdoor use because they were the low-hanging fruit: simply put, GPS devices and satellites made it very easy to design these applications. Now, though,...

Marketing Data Roundup: Android mobile web browsing grows 400% in Q2: Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.Android...

Top Industry News for 8-30-10: Google, AP reach agreement over content: Publishing:Google, AP reach licensing agreement.Social Media:Google buys Angstro, hires co-founder to build social networking service.Customer loyalty gets most marketing dollars in social...

Gmail May Be Calling Marketers…Along with One Million Other Subscribers: Twenty-four hours after it introduced a new service that lets Gmail subscribers place phone calls from their desktops, Google reported that one million people had tried the service.The service lets...

Online Pharma Ads to Rise 10.6%. Now If Only Someone Will Tell the FDA: Healthcare and pharmaceutical online advertising spending has traditionally accounted for a small portion of online ad spending, never breaching the 4% mark. That, though, may well change if a new...

Video Ads are Print Magazines' Latest Foray Into Outlier Marketing: Print magazine are never going to be able to adopt the full-range of outlier technology that is available for online marketers. That doesnt mean they cannot come close in some instances. The most...

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Advertising Age

Tabasco Up for Review After 24 Years at TracyLocke: NEW YORK (AdAge.com) -- After a 24-year relationship with Omnicom Group's TracyLocke, the owner of Tabasco, McIlhenny Co., is inviting agencies to pitch creative ideas for its popular hot-sauce brand.

Red Bull Reviews U.S. Media Business: NEW YORK (AdAge.com) -- Energy drink marketer Red Bull is close to wrapping a review for its $50 million U.S. media planning and buying account, according to executives familiar with the situation.

Havas Reports Revenue Up 1.8% in First Half on U.S. Growth: LONDON (AdAge.com) Havas Group reported organic revenue growth of 1.8% in the first half of 2010, boosted by 2% growth in the second quarter. Both WPP Group and Aegis Group recently reported somewhat higher organic revenue growth for the first

Creatives Should Build Knowledge, Not Books: "Mad Men" may be a TV show, but some themes -- such as the importance our industry places on portfolios -- hit close to home for creatives.

Why Carmichael Lynch Resigned Harley After 31 Years: NEW YORK (AdAge.com) -- When it comes to client-agency relationships, agencies aren't typically the ones doing the dumping. But that's just what Carmichael Lynch, Minneapolis, appears to have done to iconic motorcycle company Harley-Davidson after a 31-year-long ride.

Deutsch Wins Piece of Microsoft Business: NEW YORK (AdAge.com) -- Microsoft has shifted a chunk of its massive ad account, its cloud-computing business, to Interpublic Group of Cos.' Deutsch, New York, from WPP's JWT. The move comes after an unusually

Aegis Group to Focus on Acquisitions After Beating First-Half Expectations: LONDON (AdAge.com) -- Aegis Group beat its first-half expectations, fueled by growth in the Asia Pacific region and a strong second quarter, and new CEO Jerry Buhlmann's commitment to bolstering the group through acquisitions.

Deutsch Wins Piece of Microsoft Business: NEW YORK (AdAge.com) -- Microsoft has shifted a chunk of its massive ad account -- its cloud-computing business -- to Interpublic Group of Cos.' Deutsch, New York from WPP-owned JWT. The move comes after an unusually quick review process for

Aegis Group to Focus on Acquisitions After Beating First-Half Expectations: LONDON (AdAge.com) -- Aegis Group beat its first half expectations, fueled by growth in the Asia Pacific region and a strong second quarter, and new CEO Jerry Buhlmann committed to bolstering the group through acquisitions.

Mark Modesto, Two Other Top Execs Out at DraftFCB: NEW YORK (AdAge.com) -- Three top executives at DraftFCB -- North American President and nearly 30-year agency veteran Mark Modesto; Chicago Chief Financial Officer Bob Mallers; and North American Chief of Staff Bill McCarthy

What Matters Most When Selecting an Agency: One of the most important decisions a CMO makes is agency selection. Here's what matters most when selecting a new agency.

Lessons Learned From 20 Years in the Media Game: NEW YORK (AdAge.com) -- With just over 20 years of experience running independently owned Horizon Media, Bill Koenigsberg has far more tenure than any of his contemporaries. The game of musical chairs that has

WPP Reports Growth, Fueled by U.S., Traditional Media

WPP Reports Growth, Fueled by U.S., Traditional Media

Creatives, Know When to Ask for Help: I have a theory about why some "traditional" agencies aren't evolving as quickly, or effectively, as they need to: because their creative directors aren't admitting that they're stupid.

Interpublic's Gotham Wins Denny's Creative: NEW YORK (AdAge.com) -- Restaurant chain Denny's has tapped Interpublic Group of Cos.' Gotham to handle creative duties on its $60 million account after a review, according to several industry executives. Gotham succeeds Omnicom

Interpublic's Gotham Wins Denny's Creative: NEW YORK (AdAge.com) -- Restaurant chain Denny's has tapped Interpublic Group of Cos.' Gotham to handle creative duties on its $60 million account after a review, according to several industry executives. Gotham succeeds Omnicom

For Bollore Group Chief, Industry Intrigue, Family Saga Drive Power Moves: NEW YORK (AdAge.com) -- French industrialist and billionaire Vincent Bollore, chairman of family-controlled Bollore Group, has been riling the ad industry since buying a controlling stake in Havas five years ago in a boardroom

Arby's Splits With Merkley & Partners, Launches Review: NEW YORK (AdAge.com) -- Fast-feeder Arby's today said it is splitting with Omnicom Group's Merkley & Partners, after a six-year relationship, and is conducting a review for a new national ad agency of record.

Arby's Splits With Merkley & Partners, Launches Review: NEW YORK (AdAge.com) -- Omnicom Group's Merkley & Partners is splitting with fast-feeder Arby's after a six-year relationship the restaurant chain announced today, simultaneously announcing its conducting a review for a new national ad

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Adrants

Sails Branded, Women Climb, Bear Hunted, Woman Deforested: Who needs billboards when you can mess up the nautical landscape with branded sails?

Newsflash! Opera Singer Breaks Glass Through Cell Phone: Kinda like the idiocy of that car that can break a glass, Orange is out with a commercial during which an opera singer breaks a glass with her voice delivered through a cell phone

Mess With Sasquatch, Win a Trip to Vegas: Jack Links Beef Jerky is out with another promotion giving film and advertising students a chance to create their own Jack Links TV commercials.

Sony Wants to Know if You're Still A Virgin: To promote what assuredly will be a piece of crap movie, Sony is out with a billboard campaign which asks, Still A Virgin?

Google Now Selling Ads on Maps: After a six month test in Australia, Google has opened up a new ad platform on its Maps product.

Has Pre-Roll Video Advertising Met the Grim Reaper?: Today, the abandon rate of the :15 pre-roll has more than tripled.

Big Ad Gig Video Toys With Andrew Keller, Donny Deutsch: Perhaps youve heard of Advertising Weeks Big Ad Gig?

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Online Marketing Blog

Win a Free Pass to MN Blogger Conference: TopRank Online Marketing is proud to be a founding sponsor of the first Minnesota Blogger Conference. Tickets for this event “sold out” within a few hours and there are over 100 people on the waiting list. Thanks to conference founders

Everything I Know About Marketing I Learned from Google: Aaron Goldman is an accomplished digital marketer that I know through MediaPost’s Search Insider Summit conference. He reached out to me while writing his new book, “Everything I Know About Marketing I Learned from Google”, and asked if I’d like

The Real Cost of Buying Links for SEO: -$4 Million: I was reading a copy of the Inc 500 issue on my flight back from Dallas this weekend and came across an article about a seasonal online retailer that was “penalized” right before the Holidays for paid links and estimated

Social Media SEO Success with Blogging: My presentation on how to leverage Social Media SEO to improve the reach and effectiveness of blog content for marketing at OpenCa.mp DFW this weekend ended up being a lot of information in a very short period of time. The

Brian Clark Interview: Copyblogger on Content Marketing with Blogs: OpenCamp’s Sunday schedule included presentations on blogging that included Chris Pirillo, Brian Clark and myself. I caught up with Brian before he gave his presentation to give us a little preview. John P. ended up using the video as the

Chris Pirillo on SEO & Social Media @ OpenCa.mp: At the OpenCa.mp conference in Dallas this weekend I was able to re-connect with Chris Pirillo of Lockergnome and the Gnomedex conference (We’ve interviewed each other in the past). We both jumped out of the same airplane with the Army

OpenCamp Blackhat SEO with Social Media: The first content session I’m attending at OpenCamp is by Gio, aka Giovanni Gallucci, a longtime search and social media marketer based in Dallas. The topic is “Blackhat SEO” and the room is packed! The session was cut a bit

Jumping Army Strong on Social Media & the Golden Knights: Army Strong Stories is a program to draw attention to the real life and experience of being in the Army through soldier stories communicated via media socially. Recently Greg Swan of the Minneapolis Public Relations firm, Weber Shandwick, that is behind

Video Interview: Dave Roth of Yahoo: Dave Roth works as Director of Search Marketing at Yahoo. That means Dave is a Search Engine Marketer that works for a search engine. I’ve known Dave for several years and we finally decided to do a video interview. Watch

SES San Francisco 2010 Wrap-Up: Last week the West Coast Search Engine Strategies conference moved from San Jose back to its roots in San Francisco. It was a well attended show (5,000+ in 2009 vs. 6,000 in 2010 registrations), despite the illusion created by the voluminous

Solving Duplicate Content And Multiple Site Issues: More and more website owners are concerned that they might get penalized accidentally or overtly because of duplicate content. For example, if you run mirror sites, will search engines ban you? If you have listings that are similar in nature,

Enterprise Level SEO Is Not For The Weak: Thanks to Ray ‘Catfish’ Comstock for providing the title of this post with his opening remarks during the session. Joining Comstock on this panel, moderated by Seth Besmertnik, CEO, Conductor, Inc.: Crispin Sheridan, SES Advisory Board & Sr Director of

The Four Pillars of Building Instant Trust Online – SES SF: Websites and landing pages face very real trust issues – for consumers they can be a scary and uncertain place. Before people will take a desired action, their concerns and anxieties must be addresses. But how can you do this

B2B Marketing Tips From SES SF: What’s the quickest way to catch a fish? Offer the right bait. What’s the quickest way to get a B2B marketer to an SES session? Title it ‘B2B Marketing Tips.’ What’s the quickest way to get you to read this

Real Time Storytelling – SES SF: For mainstream media to survive, if not thrive, it must integrate with the social web and create engagement surrounding content. For social media to remain relevant and compelling, it must work in tandem with news organizations to create a symbiotic

Is It The SEO Metrics Or The Connections Between?: Ultimately, to measure Search Engine Optimization (SEO) success, you aren’t necessarily looking at individual metrics – you are looking for a connection between the metrics – and the resulting affect on revenue. If my lead seems to negate the name

Website Analytics vs. The Myth of 100% Accuracy: Let’s get this out of the way. 100% accuracy does not exist in website analytics. Repeat. 100% accuracy does not exist in analytics. What does exist in analytics is data – lots of it – and with this comes fear.

Mobile SEO: It’s About The Value, Not The Viral: Take a deep breath if you feel one step behind in terms of mobile Search Engine Optimization (SEO). If the crowd size for the session Getting Mobilized! Mobile Marketing Strategies at SES San Francisco is any indication, you are in

Blog Marketing & SEO: A Recipe For SEO Success At SES SF: It’s been several years since I have seen TopRank CEO Lee Odden contribute to the panel ‘SEO Through Blogs & Feeds,’ so I was eager to sit in on this session to close out my first day at this year’s

SES San Francisco Keynote: BJ Fogg On The Power to Change Behavior: BJ Fogg, Director, Persuasive Technology Lab at Stanford University gave the opening keynote on day 2 of Search Engine Strategies San Francisco. BJ is perhaps best known for promoting the concept of “captology,” a word he coined to describe the

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Duct Tape Marketing

WiseStamp Brings Your Email Signature to Life: WiseStamp Brings Your Email Signature to LifeThis content from: Duct Tape MarketingWiseStamp Brings Your Email Signature to LifeThis content from: Duct Tape Marketing On the spectrum of really big marketing tactics, the email signature isn’t terribly sexy, but this little

Creating a Boutique Business: Creating a Boutique BusinessThis content from: Duct Tape MarketingCreating a Boutique BusinessThis content from: Duct Tape Marketing Marketing podcast with Sarah Petty (Click to play or right click and “Save As” to download – Subscribe now via iTunes The term

Duct Tape Coaching or Going It Alone: Duct Tape Coaching or Going It AloneThis content from: Duct Tape MarketingDuct Tape Coaching or Going It AloneThis content from: Duct Tape Marketing One of my long-term missions is to build a network of small business marketing consultants that are

5 Ways to Make a Database For Your Customers: 5 Ways to Make a Database For Your CustomersThis content from: Duct Tape Marketing5 Ways to Make a Database For Your CustomersThis content from: Duct Tape Marketing Standard marketing CRM type practice suggests that you should create and supplement a

Weekend Favs August Twenty Eight: Weekend Favs August Twenty EightThis content from: Duct Tape MarketingWeekend Favs August Twenty EightThis content from: Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the

The Most Wasted Page On the Web: The Most Wasted Page On the WebThis content from: Duct Tape MarketingThe Most Wasted Page On the WebThis content from: Duct Tape Marketing Among the millions and millions of web site pages out there, one kind of page is often

5 Ways to Get Rockin Reviews: 5 Ways to Get Rockin ReviewsThis content from: Duct Tape Marketing5 Ways to Get Rockin ReviewsThis content from: Duct Tape Marketing Reviews and testimonials have always been a nice way to offer third party proof that your company does what

How To Increase Landing Page Conversion: How To Increase Landing Page ConversionThis content from: Duct Tape MarketingHow To Increase Landing Page ConversionThis content from: Duct Tape Marketing Marketing podcast with Rick Perreault and Oli Gardner of Unbounce (Click to play or right click and “Save As”

Mooing On: Mooing OnThis content from: Duct Tape MarketingMooing OnThis content from: Duct Tape Marketing Linchin will likely not be the last book Seth Godin publishes in a traditional way. If you live primarily inside the echo chamber of the online marketing

How to Automate a Lead Engagement System: How to Automate a Lead Engagement SystemThis content from: Duct Tape MarketingHow to Automate a Lead Engagement SystemThis content from: Duct Tape Marketing Technology has allowed us to move past the days when we simply drove a prospect to our

Are You Creating Art or Creating a Factory: Are You Creating Art or Creating a FactoryThis content from: Duct Tape MarketingAre You Creating Art or Creating a FactoryThis content from: Duct Tape Marketing I have to warn you that today’s post is a bit of a ramble because

Weekend Favs August Twenty One: Weekend Favs August Twenty OneThis content from: Duct Tape MarketingWeekend Favs August Twenty OneThis content from: Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the

5 Reasons Why Facebook Places Is Kind of a Big Deal: 5 Reasons Why Facebook Places Is Kind of a Big DealThis content from: Duct Tape Marketing5 Reasons Why Facebook Places Is Kind of a Big DealThis content from: Duct Tape Marketing Facebook announced what can clearly be called a “me

Turning an Email Address Into a Social Profile: Turning an Email Address Into a Social ProfileThis content from: Duct Tape MarketingTurning an Email Address Into a Social ProfileThis content from: Duct Tape Marketing Marketing podcast with Ethan Bloch (Click to play or right click and “Save As” to

Status Tagging Your Facebook Updates: Status Tagging Your Facebook UpdatesThis content from: Duct Tape MarketingStatus Tagging Your Facebook UpdatesThis content from: Duct Tape Marketing As Facebook continues to grow and provide more and more search functionality so does the need to think strategically about optimizing

How To Become a More Effective Speaker: How To Become a More Effective SpeakerThis content from: Duct Tape MarketingHow To Become a More Effective SpeakerThis content from: Duct Tape Marketing Speaking, or, at the very least, effectively presenting an idea, whether to two or two thousand, is

Weekend Favs August Fourteen: Weekend Favs August FourteenThis content from: Duct Tape MarketingWeekend Favs August FourteenThis content from: Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I

Is Your Blog iPad Worthy?: Is Your Blog iPad Worthy?This content from: Duct Tape MarketingIs Your Blog iPad Worthy?This content from: Duct Tape Marketing Lots of folks these days are consuming things like blog content on their still shiny new iPads. App developers like Flipboard

Make Your Own Brand of Music: Make Your Own Brand of MusicThis content from: Duct Tape MarketingMake Your Own Brand of MusicThis content from: Duct Tape Marketing I had a music teacher growing up that you used to say, “it’s fine if you mess up, just

Sprouter Is Growing Start-up Business Connections: Sprouter Is Growing Start-up Business ConnectionsThis content from: Duct Tape MarketingSprouter Is Growing Start-up Business ConnectionsThis content from: Duct Tape Marketing Marketing podcast with Sarah Prevette (Click to play or right click and “Save As” to download – Subscribe now

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SeoPedia

The new Airsoft Shop in Bucharest: www.airshop.ro: The Neutro team just released the project we’ve been working for for several months now: www.airshop.ro.It’s an Airsoft shop, with guns, pistols and accesories. For those of you who don’t know what Airsoft is,

SEO Specialist wanted in Bucharest: I, and the team at Neutro Marketing, a new startup company offering web marketing services, are looking for a few talented SEO/SEM people.Since the position is available only in Bucharest, and only full-time, the job announcement below is in Romanian

A new member: Mihnea Stefan Mezei: Today (actually, 3 hours ago) my wife gave birth to our long awaited boy, Mihnea Stefan Mezei.A very healthy boy, 2,8 KG in weight, with an APGAR score of 10 :)I’m the happiest man alive. I can’t even express in

Urban & Asociatii got the first ever SPAM fine in Romania: Just a few days ago, ANRCTI (the National Regulatory Authority for Communications and Information Technology) imposed the FIRST fine for SPAM in Romania, to a lawyer company called Urban & Asociaţii.The fine was 1000 RON, roughly 330 Euro:ANRCTI enforced the

Why thieves steal!: Yesterday I confronted myself with a very weird situation. Dudes broke my car’s windows.I had a lot of cars and I’ve been driving for a long time, but is the first time I’ve had this happen to me. I live

Google Sitelinks: The Ultimate FAQ: I have been testing these Sitelinks for quite some time now on several websites, from new to very old, from few to zounds of visitors.What are Sitelinks ? They are a collection of

New SEO & webmaster tools by IT Exchange: Ciprian has just uploaded all the recent tools he and his team have developed, and has bundled them all in one single SEO & webmaster tools package.I have been using the previous home for

NetCamp: Cristian invited me to speak at NetCamp, about Web 2.0.My presentation will revolve around reputation management for companies and individuals as well as how companies can communicate internally and externally, efficiently, Web 2.0 style.Will upload

Blogrush is a scam: Just received an e-mail from BlogRush letting me know that I collaborated and worked to increase my account, for two months now, for nothing, and that Seopedia is not good enough for this crap network.The mail souns like :We regret

Hide Affiliate Links: I just found a nifty HTML generator to hide affiliate links.The only drawback is that on rightclick, the affiliate URL still appears.

The power of web interaction and quality content: I just followed a link from a comment in Aaron’s blog, and ended up in Igor Mordkovich’s Bizmord.com blog.Igor blogs mostly about PPC, because that’s what his expertise is.From the index, I was just a click away from 17 Most

SEM gives you SOME satisfaction: I receive an email today in my inbox.I laughed my ass of. Who sends these kind of e-mails ?Mr. Christian, you the guru, the fish, the snake of SEM, you the greatest bear of them all.Could you, Oh COULD you

How a Venture Capitalist thinks and acts: Listen to an interview with William Quigley taken by the USF Entrepreneurship Club. William Quigley is one of the Managing Partners at Clearstone, a VC who invests hundreds of millions in startups.Whilst previously representing the interests of the Walt Disney

Paypal in Romania: This is already old news, beeing first reported in Seopedia, two days ago. PayPal is now fully accepting Romania, with sending and receiving capabilities, merchant account included.That means every Romanian citizen can now accept website payments (through PayPal funds, or

AdSense now pays through Western Union’s QuickCash service: Western Union Quick Cash payments will be available for pick-up the day after the payment date. The countries where Quick Cash is possible are :China (Mainland)MalaysiaPakistanRomaniaPhilippinesArgentinaChilePeruColombia The comissions for the Quick Cash service are NOT the same as for the

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MarketingShift

Appbackr A Finalist in PaypalX Developer Challenge: iPhone App Funder, appbackr, Revolutionary Approach to Immediate Funding for Apple iPhone and iPad Developers Leads in PayPal Challenge by Bringing Immediate Funding to independant iPhone Developers via

For My Final Entry: My Top 10 Favorite Stories for Marketingshift.com: For the past year, Ive had the privlidge of writing and editing content for this blog, but career opportunities have led me down a new path. Before I click the "publish" button one final time, the nostalgic part of my

Why Does My Dunkin Donuts Flatbread Sandwhich Looks Like Origami?: This morning, I headed to Dunkin Donuts and decided to try something new for a change. Tired of the same old bagels and donuts, I opted for one of the eggwhite flatbreads that are featured in many of the recent

I.T. Garage Sale - Monitors, Firewalls, Phones & Furniture: Im selling everything thats in my office so I can work from home again. Everything I have Ive purchased new or have had made custom for my company (Labitat)Here is a partial list of items Im selling. Ill have the

UPDATE: Freeverse, Epic Tilt, Ooyala & other Tech Companies to Watch: Its hard to believe that were more than halfway through the year, but time flies. Now that we have six months to reflect on, its time to take a look at the tech companies I listed as the ones to

Can TravelZoo Inc.(NASDAQ:TZOO) Eclipse Expedia & Obritz?: Tech investors on Wall Street will be watching TravelZoo Inc.(NASDAQ:TZOO), which provides the best deals from 900 different travel companies, enjoyed a 20% gain on Friday.TravelZoo has 21 offices

Bill Liao Setting a Philanthropic Example via The Hunger Project: A couple of days ago I was contacted by Bill Liao because he was interested in purchasing a domain name that I owned. After a couple back and forth emails negotiating the price he made an offer I couldnt refuse.

Apple iPhone Legal Notice and Privacy Policies: I have always enjoyed reading through privacy policies, terms of service and general legal docs web sites use to tell you what theyre going to do with your data. When the iPhone came out, one of the first things I

GoDaddy Pushing Twitter & Small Business Reputation Management: Since most of you know I suffer from Compulsive Domainer Syndrome (rarely see a domain name I cant pass up) it will come as no surprise that I had to renew some domains via Godaddy recently. When I logged into

Shark Week 09 Fishing For Great White Viewers: What social media outlets are they using?Facebook Connect though Im not sure whether or not it worked for me, not even sure how to

Shark Week Viral Marketing Frenzy Decrypted: As I was pulling out of the driveway this morning I nearly hit the

Geocaching For Beginners: Tips, Terminology and Personal Examples: Shannon and I have recently implemented a Dave Ramsey-esque budget in our household in an effort to decrease our expenses and get control of our spending. So far its worked incredibly well, thanks to my amazingly organized and brilliant wife.

Funniest Jobs on Craigslist: Over the past few weeks Shannon has been perusing the jobs section of Space Coast Craigslist in an effort to help out a family member in need of a full time gig. During the process of finding local jobs shes

Downsizing, The Economy and 4ft x 8ft Whiteboards: From the title youve probably already figured out how downsizing is related to the economy but are unable

Vote Now! AppBackr Peer to Peer Developer Funding Program: Imagine an idea that you feel passionately about. Turn away from your computer and imagine your idea coming to life. Think first about how you would do it. Who would you hire? Where would your office be? Think about the

1974 BMW 2002 Care: BMW 2002 ListMy brother-in-law Sean is way too nice, today hes letting me drive his baby indefinitely while I transition out of my current vehicle. Sean has a 1974 BMW 2002 thats in amazing condition. I currently have a 2008

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Adfreak

Subservient hunter hawks Tipp-Ex white-out: Leave to a brand of ink-correction fluid to create the most entertaining YouTube campaign since the Old Spice response videos.

Quaker is a morning person in Juniper's ads: Quaker Oats makes morning sound almost palatable in its new Wake Up spot from Juniper Park in Toronto.

Smoking likened to being eaten by zombies: Zombies are everywhere, it seems, even in American Legacys latest Truth commercials.

Drake University's ad campaign gets big D+: Officially are scrambling to explain why they thought D+ would be a great theme for a recruitment campaign.

Hong Kong advertises canisters of fresh air: This parody infomerical, nicely produced by DDB and the Clean Air Network, urges environmental protection.

100,000 live bees plead for help on billboard: A British winery calls attention to dwindling honey-bee populations in spectacular fashion.

'Walking Dead' gets gravely awesome trailer: The ass-kicking promos takes its time in slowly revealing the AMC shows zombie-infested world.

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Marketing Profs Daily Fix

Why Marketers Should Care About Reaching Latina Bloggers: by guest blogger Elianne Ramos, principal and CEO of Speak Hispanic Communications and vice-chair of Communications and PR for Latinos in Social Media Even with the well-documented explosion of the Hispanic market, Internet sources like Technorati, which by 2008 was

Duane Reade Channels New York: Duane Reade is a uniquely New York retailer. With almost 250 stores across New York city and state, this drugstore chain has evolved as consumers have. No longer just a pharmacy, Duane Reade has methodically repositioned itself as a store

Keep Track of Conversations With Customers: Customers today are more knowledgeable and can reach more ears faster with their message about a company’s products and services. To monitor and engage in those conversations, businesses must listen and engage with their community of customers and prospects.Adding social

Behavioral Targeting: I Know You Want to Read This.: by guest blogger Mike Crosson, vice president of Sales, SocialTwistBehavioral targeting is all the rage these days, and for good reason in general. The caveat is just that, however: in general. When it works, it works great, creating greater recall,

4 Social Media Lessons From Cisco Systems and #TechChat: Marketing at the enterprise level has a unique set of challenges—lack of agility, decentralized teams, and long approval processes—to name a few. Lucky for us, we had the opportunity to chat with SocialTech presenter, LaSandra Brill of Cisco Systems, about

The Long-Term Value of Community Relations: Most marketers have a careful eye on metrics, such as cost per lead, conversion rates, and the holy grail of “hard” return on investment calculations. Yet with a fair percentage of marketing budgets pegged to quarterly objectives, a myopic focus

A Lesson in Building a Better Promotional Offer: There is a difficult balance we marketers and business owners face when creating special offers for our customers. It requires discipline and problem-solving to build programs to drive sales and awareness in the short run, without doing damage to the

4 Ways Content Helps Build Relationships: Great B2B content not only converts, it also builds relationships. Check out these 4 effective ways to leverage content to build relationships.

Match Made in Heaven: Seventh Generation & Wal-Mart?: Now, you knew it would happen. When a company with sustainable products and vision—from its inception—decides to sell to Wal-Mart, there’s bound to be a lot of discussion and controversy in the blogosphere.That’s why Seventh Generation’s recent announcement that the

6 Reasons Why People Will Buy From You—Not Your Competitors: The following is adapted from Success Secrets Of The Social Media Marketing Superstars by Mitch Meyerson and 22 other top social media marketers, including our own Ann Handley from MarketingProfs. Pick up your own copy here. With current advancements in

Create Truisms and Make Every Touch-Point Count: Do you know what an Eigen Value is?“This sentence has five words.” That’s an Eigen Value. A self-defining entity, something unarguable. A truism.When you say something like, “This sentence has lots and lots of words and syllables,” that’s not an

Smart Companies Don’t Ignore Brand Mentions on Social Networks: You’ve heard of corporate social media policies—those rules companies are struggling to define to guide appropriate employee online behavior. But what about a brand social media policy? How do you define how your brand should behave in social networks?I’ve had

How to Fail as a Marketer in 10 Easy Steps: Marjorie Clayman, director of Client Development at Clayman Advertising, is our guest blogger today. A lot of the content that marketers can find and reference these days aims to inspire, motivate, and educate. This article is a bit different. This

3 Social Media Insights From #TechChat With Guy Kawasaki: Whew! We hosted our first #TechChat last Tuesday with our special guest, Guy Kawasaki. More than 500 RSM (really smart marketers) joined us to chat with Guy about social media marketing for the high-tech industry. While the chat moved faster

Get Your Search Results Hub And Spoked: Google has always got something new up its sleeve. Visit its product page and you’ll find a slew of tools. Some you’ve heard of, others may be new to you. Google is adding stuff all the time.There is a neat

3 Steps for Clearing Hurdles to an Ultra-Managed Inbox: New inbox management tools promoted by Hotmail, Yahoo! and Gmail are making it both easier and harder for marketers to reach the inbox and earn a response. Heres the scoop - and three strategies to help you adapt to the

5 Skills Marketing Employees Must Have: Years ago, I helped construct a playground fort at a summer camp. I remember one particularly hot day we were putting on the finishing touches which included cutting the railings for the top decking. A co-worker and I were calling

Sad Shoppers Spend (Sniffle) More: If you are depressed or even a little bit sad, keep your wallet at home. That’s the advice from experiments conducted by social psychologists at Harvard, Stanford and other universities. Behavioral research studies show that “feeling sad” may cause people

Reinventing Bus Travel: Clean, Convenient & Connected: Bus travel is back on the map. Have you tried it lately? It’s my option of choice for traveling distances of 250 miles or so—say from New York City to D.C. or Boston. Thanks to a dash of social, it

Consumers Focus on Savings, Not Sprees: A recent consumer study reported in Brandweek confirms many of my suspicions.“As the economic downturn has persisted, marketers have comforted themselves with the thought that a lot of pent-up demand must be accumulating. But a survey issued this month by

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Brandweek

Pharma (Slowly) Goes Digital: Online spending is expected to increase 10 percent this year.

Apple Goes Social With Ping: New social network serves as a promo platform for artists and a music discovery vehicle.

MySpace, Fuse Introduce Cross-Promotion: The focus is on emerging artists in on-air/online combo.

Red Bull Media in Play: The energy drink marketer has put its U.S. media assignment into review.

Google Bows Sponsored Icons on Maps: BofA, HSBC, Target and Public Storage are initial advertisers.

Under Armour Looks to Connect With Women: Performance apparel brand aims to build deeper brand loyalty with female demo.

Microsoft Begins Yahoo Search Ad Integration: The move has been anticipated since the companies inked search pact last year.

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Naked Conversations

Helping Challenge Dating go to Market: I love poking conventional wisdom in the eye. I think that what this new client is going to let me do. A few weeks back I had a chat with a venture capitalist who had a higher opinion of his

Taking Challenge Dating to Market: I love poking conventional wisdom in the eye. I think that what this new client is going to let me do. A few weeks back I had a chat with a venture capitalist who had a higher opinion of his

2 Features to improve Twitter: A few Fail Whale sightings yesterday reminded me of how far and how fast Twitter has grown up and out. It seems like only yesterday when a couple of million users sometimes went 2-3 consecutive days looking at nothing BUT

My Naked Reunion with Robert Scoble: Back in 2005, Robert Scoble and I collaborated on a book about blogging for business called Naked Conversations, which seems to have done pretty well. We went on to collaborate on an eBook for Dow Jones, then for a stint

Maybe Matt Cutts can fix Google’s recessive Social Media DNA: No description.

My new List of Social Media Pros: A couple of days ago, started a Twitter list of social media professionals. Ive entered nearly 150 names so far and I imagine this list will continue to grow for some time. I define a social media pro, quite simply,

A different birthday celebration.: Last year, my 65th birthday coincided with the launch of my Twitterville book. We threw a party at a local airplane museum attended by over 350 people. The next morning, we had 35 people who were actually in the book

How Google could win in social media: A couple of weeks back, I wrote about why Im rooting for Google in social media. Coincidentally and almost simultaneously Om Malik wrote a great piece about why doing social media right just isnt part of Googles DNA. We both

Would Kerouac Have Blogged?: My inveterate friend Tom Foremski picked City Lights Bookstore at 6 pm for getting together. It seemed fitting. Tom and I are both writers whose styles and perspectives were shaped in the 60s and City Lights, is the last bastion

Ford Escape Hybrid–A review: No description.

My 3rd Twitter Anniversary: Yesterday, was my third anniversary as a Twitter user.What a weird strange trip it has been. When I started on Aug. 8, 2007, the estimates varied greatly as to how many people were using it from a low of 340,000

No title: (Old Faithful in the early morning sun. Photos by Shel)

Why I’m Rooting for Google in Social Media: The thing about Google in social media is that they just keep swinging the bat no matter how many times they strike out. Yesterday, they killed Wave, which turned out to be merely a ripple and today they came back

Tweeting to get Hired: Yesterday morning I stumbled on this blog post by Abby Gilmore a young Bostonian, transplanted to Tempe Arizona where she used social media to land herself a job as an SEO specialist by using social media and personal initiative. In

Road Trip #6: Tripping Down Memory Lane: No description.

Do you Tweet or email 1st each morning?: Earlier this morning I asked a question on Twitter: What do you look at first each morning, eMail, Twitter or Facebook? In two hours time, more than 30 people responded. There was never any closeness to the results. Twice as

Road Trip #5 Selling a state cop a car & a story: No description.

RoadTrip #4: From Crater Lake to Craters of the Moon: No description.

Betting against Apple & Mitch Joel: Mitch Joel, in my view, is a good guy. Hes smart and his written and intelligent and popular book. We seem to agree on many issues. But one place where we are not joined at the hip is on our

RoadTrip #3: Long road to Shasta: No description.

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Media Orchard

Big Doings at the Idea Grove Hometree: Ah, Media Orchard. It’s idyllic here — green, lush, fun-loving, carefree. It is all those things, that is, until those pesky Idea Grove clients of ours swoop in like the Valkyrie pilots in Avatar and blow up our hometree with

43 People (and 1 Cat) Who Have Been Compared to Hitler: In alphabetical order…1. Iranian President Mahmoud Ahmadinejad2. Movie director Michael Bay3. Fox News Channel host Glenn Beck4. Pope Benedict XVI5. Terrorist Osama bin Laden6. U.S. President George W. Bush7. U.S. President Jimmy Carter8. Venezuelan President Hugo Chavez9. U.S. Vice President

25 Questions to Ask Before Hiring a PR Firm: Before I started the Idea Grove, I was a senior corporate communications executive for billion-dollar companies. I’ve led public relations campaigns of all sizes and budgets, and I know how important it is to select the right PR firm during

Eight Warning Signs That a Reporter Plans to Flip the Script: I love journalists. Heck, I used to be a pretty good newspaperman myself, and the blogosphere has given me a chance to dabble in the discipline of journalism again here and there. I also work daily to convince CEOs who

The Limits of Improvisation: As a former newspaper reporter who later became the head of large corporate communications departments, I’ve had the opportunity to work closely with both photojournalists and corporate assignment photographers. And while many of the best assignment photographers I’ve worked with

Big Doings at the Idea Grove Hometree: Ah, Media Orchard. It’s idyllic here — green, lush, fun-loving, carefree. It is all those things, that is, until those pesky Idea Grove clients of ours swoop in like the Valkyrie pilots in Avatar and blow up our hometree with

Original Signal - Transmitting Web 2.0