iconSeth's Blog

Chump (Don't get played)
How did Bernie Madoff do it? How did he steal twenty billion dollars from people who should have known better? It doesnt matter if you went to university or not--you can still be played as a chump.To pull off a significant
A dollar more (vs. a dollar less)
Consider a race to the top.How can Lyft possibly compete with Uber? Scale is often the secret to a commodity business, and if Lyft races to be ever cheaper than Uber, the only possible outcome doesn’t look good. Its a cutthroat
The benefit of the doubt
Doubt is corrosive.Someone faced with doubt rarely brings her best self to the table. Doubt undermines confidence, it casts aspersions, it assumes untruths.Yes, of course you need to qualify your leads. And yes, we know that you need to protect
Don't tug on capes, share them
Shannon Weber decided that there wasnt enough love, recognition or connection in her world, so she did something about it. When she finds an unsung (dont say ordinary hero) she makes them a cape.Caping people, catching them doing something right,
Uninformed dissent
Im not sure what it is, but Im against it.Its a mistake to believe that people know all the facts before they decide.In fact, most of the time, we decide and then figure out if we need to get some
Not enough 'if' or not enough 'then'?
All change involves an if/then promise.If you want a delicious dinner, then try this new restaurant.If you want to be seen as a hunk, drive this Ferrari.If you want to avoid being dead, have this surgery.If people arent taking you
The problem with complaining about the system
...is that the system cant hear you. Only people can.And the problem is that people in the system are too often swayed to believe that they have no power over the system, that they are merely victims of it, pawns,
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iconAdvertising Age

J. Walter Thompson Asia Pacific CEO Tom Doctoroff Departs
J. Walter Thompsons Asia Pacific CEO Tom Doctoroff, a China expert who has spent 24 years with the network, is leaving to pursue an as-yet unspecified opportunity in the United States.He will be succeeded
Brexit Autopsy: How the Ad Battle Played Out (and What the U.S. Should Learn From It)
Social MediaPolitical advertising is banned from TV in Britain, where budgets were officially limited to 7 million for each camp, so the main battleground extended across print, outdoor and digital, with most of the
TBWA/Chiat/Day Beefs Up Executive Leadership in L.A.
TBWA/Chiat/Day Los Angeles has bolstered its executive leadership team with a number of internal moves. Executive Creative Director Brent Anderson, a TBWA vet for more than a decade, steps into the role of chief
MDC Acquires Swedish Creative Shop Forsman & Bodenfors
MDC Partners has acquired Forsman & Bodenfors, creating a global partnership between the Swedish creative agency and MDC shop Crispin Porter & Bogusky. Both agencies will retain their brands.Forsman & Bodenfors, founded in 1986,
Rapp CEO Departs Following Lawsuit Alleging Wrongful Termination
Rapp CEO Alexei Orlov has resigned from his post two months after the Omnicom Group agencys former president, Greg Andersen, filed a lawsuit alleging wrongful termination, retaliation and discrimination.Marco Scognamiglio, RAPPs President EMEA and
PepsiCo Hires VML as Lead Creative Agency for Brisk
PepsiCo has named WPPs VML as creative AOR for Brisk in the U.S., following a review, according to people famliiar with the matter. The tea brand previously worked with The Barbarian Group, which has
Grey London Management Team Quits in Surprise Exit
Nils Leonard, chairman and chief creative officer of WPPs Grey London, has quit the agency alongside its CEO, Lucy Jameson, and managing director Natalie Graeme.The trio are believed to be starting their own agency
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This Super Bizarre PSA Will Make You Want to Do Drugs...And the Pink Undie-Wearing Bunny Ladies(...)
First uploaded in July of 2011, this super strange faux PSA of sorts has amassed almost 26 million views to date. Supposedly its some sort of anti-drug effort. But, all it seems to do
Bloomingdales's Slammed With Social Media Outrage Over Date Rape Ad
Wow. I just wrote about an idiotic bank ad which made light of environmental issues and now we have a Bloomingdales ad which many say makes light of date rape.A Christmas print ad for
Idiotic Bank Ad Makes Light of Environment, Social Media Goes Bezerk!
Did you miss me?You would think after all these years we would have moved past the point were brands make egregious lapses in judgement knowing full well the wrath of social media outrage will
3 Ways to Incorporate Mobile And Social Analytics In Your Ad Campaigns
In todays competitive business environment, most advertising agencies are using data analytics to hone their clients campaign strategies and to improve their job of targeting, tracking, and engaging customers.With mobile commerce growing at an
So You Think Your Website Is Perfect. Here's 7 Reasons You May Be Wrong
OK so the entire world of marketing has been wetting its pants over social media and content marketing the last few years but what about that old fashion - yet, incredibly important -- thing
4 Things Brands Can Learn From Subway's Jared Fogle Scandal
Jared Fogle, the man that taught America it was possible to lose more than 200 pounds eating subway sandwiches, has been charged with possessing child pornography and is reportedly planning to plead guilty. Fogle
Here's How PR Can Be A Startup's Secret Weapon
As a startup, you may not be able to afford a full-time, dedicated PR team quite yet, so you opt for contractors, outsourced agencies, or part-time PR pros. There is some great ad-hoc talent
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iconOnline Marketing Blog

How to Turn Undervalued Content into Content Marketing Gold (The Trick is Repurposing)
Have you ever lost hours watching Antiques Roadshow marathons? Or do you lead a substantially more exciting life than I do? I can’t help it; there’s something so compelling about finding treasures in your attic. That ashtray is really a
6 Things Brands & Publishers Need to Know About Native Advertising
As brands look to create deeper connections with their audience and publishers search for new ways to generate revenue, native advertising as re-emerged as a tactic that both can take advantage of. For those who aren’t familiar, native advertising, also
4 Pieces of Sage Healthcare Marketing Advice from Healthcare Marketers
Healthcare marketers are intensely aware of the changing industry landscape. From new regulations and technologies to the rise of consumerism, many find themselves retooling their strategies and looking for valuable advice along the way. On Wednesday, June 29, 2016 TopRank
3 SEO-Changing RankBrain Tips Marketers Can’t Ignore
The way that marketers think about, talk about and implement SEO is constantly evolving. Blackhat SEO tactics that once were incredibly successful, no longer garner the results that they once did. Both search engines and online audiences have become much
Remarketing Best Practices from Elizabeth Marsten of CommerceHub
Over the past few years, online remarketing has transitioned into a no brainer practice in digital advertising; and for good reason. Typically associated with lower cost-per-lead and higher return on ad spend, remarketing has caught the eye of businesses and
What You Need to Know About the Voice Search Revolution From Microsoft’s Purna Virji #MNSummit
We may not already notice the change, but voice search is all around us. Voice search can help us complete tasks when we are occupied or busy multitasking. We unconsciously change the way we search on a computer or a
Online Marketing News: Perfect Headlines, Lonely Tweets and Virtual Reality
Creating the Perfect Headline 80% of readers never get past the headline, its important
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iconDuct Tape Marketing

How to Create a Core Message
How to Create a Core Message written by John Jantsch read more at Duct Tape MarketingMarketing Podcast with John Jantsch In this week’s episode of the Duct Tape Marketing Podcast, I’m going to talk to you about Creating a Core message
How and Why You Must Do Competitive Research
How and Why You Must Do Competitive Research written by John Jantsch read more at Duct Tape MarketingThe term competitive research often conjures up notions of spying and espionage, but the fact is, you must commit to ongoing competitive research
Weekend Favs June Twenty-Five
Weekend Favs June Twenty-Five written by John Jantsch read more at Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth
Maximizing Your Mobile Marketing Results with Search and Beacons
Maximizing Your Mobile Marketing Results with Search and Beacons written by Guest Post read more at Duct Tape MarketingIn October, Google confirmed that mobile searches had passed desktop searches worldwide. An effective mobile strategy is now essential to effective marketing.
5 Reasons Why Your Brand Should Have a Following
5 Reasons Why Your Brand Should Have a Following written by Guest Post read more at Duct Tape MarketingHave you ever noticed how so many major corporations produce commercials that focus more on their brand name rather than an actual
Mastering Lean Metrics for Growth
Mastering Lean Metrics for Growth written by John Jantsch read more at Duct Tape MarketingMarketing Podcast with Ash Maurya When building a marketing plan for a client we often start with things like core message and ideal client. While these
Is it Possible to Eliminate the Need to Sell?
Is it Possible to Eliminate the Need to Sell? written by John Jantsch read more at Duct Tape MarketingIf the idea of leveraging your expertise to skyrocket your position in your industry while also virtually eliminating the need to sell
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Men Cherish Their Beer-Belly Babies in These Stupidly Funny German Ads
Beer bump watch!Jung von Matt/Alster made these idiotic but amusing print ads for Bergedorfer beer, showing men posing with their beer bellies, Demi Moore style, as though they're pregnant. Fact is, these dudes did work hard growing those bellies, which
Droga5 Brought Some Wild Tech Bells and Whistles to This Interactive Hennessy Site
Some of the best marketing embodies the brand promise you're trying to communicate. This is especially true of well-crafted products, whose advertising had better be well-crafted, too. Droga5 takes that idea to impressive lengths with a new interactive site for
When Coke's Jordan Spieth Ad Shoot Was Rained Out, They Made Something Even Better
Jordan Spieth knows when to come in from the rain.With the pro golfer's first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast for the makeup date, the creative team, led by Wieden +
Jaguar Gave People the Craziest VR Experience Ever With This Sneaky Prank
Jaguar's "Actual Reality" prank from a few months ago just won big at Cannes, taking home four Lions (a gold, two silvers and a bronze). It also would have probably given me a heart attack if I'd participated.read more
A Volkswagen Drives a Trailer Backwards at High Speed in This Marvelous Campaign
Imagine walking down the street, going about your business, and seeing a car-towed box trailer whizzing past—backwards.You might imagine you had stumbled onto the set of an action movie. Or perhaps it's a Norwegian Volkswagen campaign from agency Try Oslo
Euro 2016 Foes Spread the Love, Not HIV, in Risqué French AIDS Awareness Ads
Talk about sexual healing. On the heels of Skittles shedding its rainbow for London Pride, Euro 2016 is seeing color in some unexpected places.read more
We Brought an 'America Box' to Cannes, Introducing the World to Simple Pleasures of U.S. Life
America doesn't always have the best image among our friends overseas, and at this year's Cannes Lions, AdFreak set out on a humble quest to fix everything. Our tool for global reputation improvement? The America Box.Through a thoroughly researched and exhaustively
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iconMarketing Profs Daily Fix

Three Critical B2B Content Constituencies
Want to better understand your audience? Then you need to know these three constituencies and how they consume your content. Read the full article at MarketingProfs
Why Marketers Are Lagging in Their Adoption of New Analytical Tools
More companies are buying state-of-the-art business intelligence tools and implementing them. Adoption, however, remains stagnant. What’s holding marketers back? Read the full article at MarketingProfs
What Separates Successful Mobile Marketers From Creepy, Invasive Ones
Highly personalized, location-based mobile marketing walks the fine line between adding value to the customer experience and invading customers privacy. Which does your mobile marketing do? Read the full article at MarketingProfs
Why Using the .Social Domain Can Help Your Customers Find Your Content
Your customers dont have the time or the energy to search for you on every major social media platform. Save them all the work (and boost your visibility) by using the .social domain. Read the full article at MarketingProfs
You Don't Have a Sales Content Problem, You Have a Distribution Problem
Are you tired of being asked for sales content or collateral that youve already sent? Dont assume the problem is where the content is kept or how its organized. What matters is the delivery. Read the full article at MarketingProfs
The Mathematical Reason SEO Is the Best Long-Term Marketing Strategy
A well-rounded SEO strategy can earn a far higher ROI than any other strategy in the long term. Heres the proof. Read the full article at MarketingProfs
What Relationship Marketers Can Learn From the Mittelstand Ethos
Relationship marketers at big companies can learn a lot from successful small and midsize German companies that take a leaner approach to work, saving time and money in the process. Read the full article at MarketingProfs
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Why Agencies Will Be a Barometer of Brexit's Fallout and Potential for Recovery
  brightcove.createExperiences();CANNES, France—When economic times are tight, as they're likely to be in the aftermath of Great Britain's decision to leave the EU, the financial health of marketing agencies is often a sign of things to come. "It's actually a barometer
Here Are 2 of the Campaigns That Are Winning for Wunderman at Cannes
  brightcove.createExperiences();CANNES, France—By bringing innovations to everything from HIV test result letters to TV pause screens, Wunderman has won over several juries at the Cannes Lions."Testimonies," an Argentine nonprofit campaign from Wunderman Buenos Aires, created a direct mail piece that
Ryan Seacrest and Usher Believe Brand Partnerships Are All About Authenticity and Creativity
  CANNES, France—MediaBistro Holdings LLC, parent of Adweek, would like to announce the hiring of its newest reporter, Ryan Seacrest. The 41-year-old broadcast personality has built a resume worthy of a superstar before joining Adweek, where his beats will include
Why Hearst Boss Thinks Cannes Is the Perfect Place to Do Business
  brightcove.createExperiences();CANNES, France—Hearst Magazines president, marketing and publishing director Michael Clinton says there is no place like Cannes Lions for running into old media friends, advertising clients—and potential clients.When asked if deals actually happen here on the Riviera, he pauses,
New JWT CEO Doesn't Think Agencies Will Solve Their Diversity Problem Anytime Soon
  brightcove.createExperiences();CANNES, France—Tamara Ingram assumed the top role of chairman/CEO at J. Walter Thompson Worldwide in a tumultuous period following the departure of her predecessor Gustavo Martinez.Ninety days into her new job, she tells Adweek that she has a clear
Why Hearst's Marketing Chief Finds Cannes the Perfect Place to Conduct Business
  brightcove.createExperiences();CANNES, France—Hearst Magazines president, marketing and publishing director Michael Clinton says there is no place like Cannes Lions for running into old media friends, advertising clients—and potential clients.When asked if deals actually happen here on the Riviera, he pauses,
Condé Nast Is Connecting Media Consumption and Purchase Data to Improve Branded Content
Like many of its peers in the media space, Condé Nast is delving deeper into the data game. Today, the publisher is announcing the launch of Condé Nast Spire, a new division that will focus on finding links
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