iconSeth's Blog

Flags and mascots
They are tribal symbols. Theyre a beacon, a way we know where to assemble and where to hang out.But they are not us. They are not real. Just symbols.Dont win the game for the wolverine, dont root for one side
Handshakes and contracts, the future and the past
If you lease a car, borrow money for school or engage in some other complex transaction, theres a contract to sign. Its filled with rules and obligations, and the profit-maximizing finance organization does everything it can to do as little
Taking the plunge
Maybe thats the problem.Perhaps its better to commit to wading instead.Ship, sure. Not the giant life-changing, risk-it-all-venture, but the small.When you do a small thing, when you finish it, polish it, put it into the world, youve made something. Youve
Biggest vs. best
Theres not much overlap.Regardless of how you measure best (elegance, deluxeness, impact, profitability, ROI, meaningfulness, memorability), its almost never present in the thing that is the most popular.The best restaurant, Seinfeld episode, political candidate, brand of beer, ski slope, NASDAQ
"Desire is full of endless distances"
Just one more level on this game, she says. Once I get to level 68, Ill be done.Just one more tweak to the car, they beg. Once we bump up the mileage, well be done.Just one more lotion, she asks.
"Google it!"
The job is no longer to recite facts, to read the bio out loud, to explain something better found or watched online.No, the job is to personally and passionately make us care enough to look up the facts for ourselves. When
Famous to the family
There is famous and there is famous to the family. Cousin Aaron is famous to my family. Or, to be less literal, the family of people like us might understand that Satya the milliner or perhaps Sarma Melngailis or Peter
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iconMarketingVOX

Publishers Attempt to Sidestep Robot Markets with Custom Packages | Ecommerce Bellwether Shoots(...)
Publishing:As CPM rates slink down to embarrassingly low levels, encouraged by the adoption of programatic exchanges that treat media like corn and pork bellies, publishers are - not surprisingly - pushing custom ad packages and native advertising to try to
Agencies' Free Pass on Media Conflicts Perhaps Ending | Nielsen: This Internet Stuff is Importa(...)
Agencies:After a few years of agencies getting a pass on alternate media buying models, with agencies earning margins due to ownership of the tech stack, or sometimes even the media itself, their clients are now getting concerned that - heaven
Yahoo Treads Water Swapping Revenue Mixes | Buyers Unhappy about Common Ad Exchange Practice of(...)
Yahoo Deathwatch:Mobile is rising in revenues for Yahoo, but thats just filling holes in the revenues for display advertising - of which Yahoo is providing more, but for less money. Interestingly, the firms CEO said revenues from its $1 billion
Walmart Tries Again on Ecommerce | Apple Ads Get Apple Pay | Penguin Update Live | Bing Not Dead Yet
Ecommerce:Walmart is taking another swag at that internet thing, marshaling massive capital and acquired technology to attempt to get it right. One of its important assets is the agency exec, Brian Monahan, that it plucked a year or two ago.
Google's Plan to Take over Television | Programmatic Growth Rates Downhill After '14 | Google G(...)
Video:A Google exec and former Procter & Gamble marketing drone is now telling marketers they shouldnt just keep buying television unthinkingly. Now all Google has to do is hire the rest of them.Robot Invasion:Programmatic is set to grow gangbusters this
TV Raids Online Content Market | 'Viewability' Takes Its Drubbing | Phablet Users Spend Much More
Video:Some of the best content created for online video is getting poached for television, as the economics are still far better for producers in traditional media.Roku is not only building its online video network, but also trying to create more
HuffPo Content Slingers to Inhabit LBCo | Germany Dislikes Tracking, Sarcastic Humor, Audience (...)
Native Ads:Leo Burnett is getting the Huffington Post to help it create content that it will run on that site and its parent AOL network. The creative floors of 35 West Wacker might not take kindly to Huffingtons comments on
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iconAdvertising Age

JCPenney Set to Launch Media Agency Review
J.C. Penney is planning to review its media agency business, according to executives familiar with the matter.The company spent $923 million on U.S. advertising in 2013. Unmeasured media spending increased 15% to $492 million,
Tiffany Taps WPP's MEC as New Media Agency
Luxury jewelry retailer Tiffany & Co has tapped MEC as its new media agency, according to people familiar with the matter.Other contenders were Omnicoms media agency network and MEC sibling agency MediaCom. Ark Advisors
L'Oreal Names Colgate Executive to Lead U.S. Media
LOreal USA is bringing in Colgate-Palmolive Co.s top global media executive as its media chief in the first shakeup since Marie Gulin succeeded Marc Speichert as U.S. chief marketing officer in May.Nadine McHugh, VP-global
Saatchi, Team One to Open Shop in Texas for Toyota and Lexus
Publicis Groupes Saatchi & Saatchi and its agency Team One will be opening offices in Dallas for Toyota and Lexus.The move is a way to ensure that Publicis Groupe keeps the decades-long accounts after
Momentum Names Omid Farhang Chief Creative Officer
Momentum Worldwide, part of Interpublics McCann Worldgroup, has named Omid Farhang its chief creative officer, the company said. He succeeds Jon Hamm, who was named chief creative officer at Geometry Global last month.Mr. Farhang,
Maurice Lvy is 'Fed Up' With Talking About the Omnicom Merger
Publicis Groupes organic growth (excluding acquisitions) was just 1% for the third quarter of 2014, as Chairman-CEO Maurice Lvy continued to blame his groups poor performance on the failed merger with Omnicom.Revenues were up
Coca-Cola Names New CMO
Coca-Cola has tapped Marcos de Quinto as its new chief marketing officer.He replaces Joe Tripodi, who had been in the role for seven years. Mr. de Quinto had been president of the Iberia business
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iconAdrants

BREAKING: Snark Master AdWeak Teams With Stock Footage Company to Launch Advertising Insider
Over the years youve probably seen the AdWeak Twitter account. In fact, the dude behind AdWeak was up to his shenanigans long, long before Twitter took over the world. For the uninitiated, AdWeak pumps
Agency's Pavlovian 'TapServer' To Eradicate Time Sheet Problem With Free Beer
Colle + McVoy has discovered the solution to getting agency employees to complete their timesheets; free beer. Yes, free beer. The agencys creative technologist and IT team collaborated to create a never-before-seen tech solution
Strawberry Frog PSA Calls Attention to Need For Ebola-Fighting Medical Supplies
New York-based humanitarian aid organization AFYA Foundation has teamed with Strawberry Frog to create a video campaign which aims to raise awareness of the need for medical supplies to combat the spread of Ebola
Volunteer Effort Garners Support For Ukrainian Armed Forces
Kyiv-based ad agency Banda and Radioaktive Film are out with a video which aims to garner support for the Ukranian Armed Forces who have had to leave their families, their friends and their jobs
If You Think You Deserve A Lion, You Probably Deserve A 'Slashie'
In a hilarious send up to the obscene amount of awards in the advertising industry and the ridiculous length of credits connected to those awards, we have The Slashies. Yes, The Slashies. Whats the
The 5 Worst Things Creatives Say And Hear
If youve work in an agency, for an agency as a freelancer or are on the client side, youve heard all these phrases before. They are unproductive, dont help thew workflow and certainly dont
What Can Social Media Marketers and Brand Managers Stand to Gain from Employee Advocacy?
Social media marketers and brand managers alike have the same problem: how can they make their brands story stand out in todays noisy, always-on, social world? Lets face it, not every ad campaign goes
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iconOnline Marketing Blog

Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines
9 Mistakes Most Businesses Make on Social Media
Better Business Blogging – 7 Lessons Learned from Writing 1 Million Words
Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises. Back when I started, there’s no way I would have imagined having so
3 Ways to Optimize Your Brand’s Social Media Marketing
While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social media marketing maturity, business use of social media tends to go through a
Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall
Twitter vs Facebook: Key Statistics, Facts & Figures
New Report: How Content Co-Creation With Influencers Beats Information Overload #MastersofCX
Creating remarkable marketing isn’t just about the flash and dazzle of big ad spends. It’s about creating great experiences for your customers whether they’re early stage prospects researching solutions or satisfied clients looking for ways to better engage with the brand. One of
When do B2B Tech Companies Need Content Marketing? Inspiration for 2015 Marketing Planning
Speaking at both a B2B Marketing and a Public Relations conference in the space of a week has yielded some insightful discussions. Many of those conversations have focused on the transition from where the B2B companies are today – a mix
B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines
It goes without saying that Facebook is most commonly associated with consumer marketing since it’s hardly a place for industrial engineers to talk about the latest manufacturing process or for enterprise software companies to promote side by side feature comparisons.
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iconDuct Tape Marketing

Why You Need Social Media for Customer Support
Why You Need Social Media for Customer Support written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Abby Perkins– Enjoy!
Marketers Must Be More Accountable Than Ever
Marketers Must Be More Accountable Than Ever written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMarketing Podcast with Paul Roetzer Back in the day all a marketer need do is create a compelling ad,
How To Avoid the 3 Most Costly Mistakes When Using Google AdWords
How To Avoid the 3 Most Costly Mistakes When Using Google AdWords written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is
The Secret to Getting More Repeat Customers
The Secret to Getting More Repeat Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Rachel Daley– Enjoy!  So
Weekend Favs October Nineteen
Weekend Favs October Nineteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
9 Ways to Connect With Your Community
9 Ways to Connect With Your Community written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Roger Connors and Tom
How to Create an Effective Social Media System
How to Create an Effective Social Media System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingThis post is one in a series of tips designed to guide small business owners through the challenges
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iconAdfreak

Here's The Avengers 2 Trailer, Recut as a Super Ominous Ad for Pinocchio
Late at night, when Wes Craven and David Cronenberg sit around trying to scare each other at the Horror Movie Directors' Spooky Mansion of Fear (look it up, it's a thing), I'm pretty sure the most frightening
Sony Advertises Its 'Most Beautiful' TV Picture With One of Its Most Beautiful Ads Ever
adam&eveDDB and directors Leila and Damien de Blinkk headed to Canada to film this remarkable new spot for Sony's 4K Ultra HD TV. And indeed, not since Jean-Claude Van Damme and Coors Light have we seen such
Everything You Hate About Advertising Comes to Video With the Onion-Like 'Advertising Insider!'
The advertising trade parody site Adweak.com made quite a slash when it debuted way back in 2001, even meriting mention in an Adweek column. The site itself hasn't been updated since 2005, but Adweak (pronounced Adwee-YAK, or
Flowchart: When You Should (and When You Shouldn't) Work for Free
As we learned again recently, professional creatives tend to get prickly when asked to do work for no compensation. But is it always a bad idea to work for free? Jessica Hische's handy flowchart should help you
Air New Zealand Gets More Epic Than Ever With Its Newest Middle Earth Safety Video
The wizards at Air New Zealand have conjured up their third J.R.R. Tolkien-themed video in as many years, ahead of the final installment of Peter Jackson's second Middle Earth trilogy, "The Hobbit: The Battle of the Five
Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos
Brands generally understand the most engaging lengths for billboard headlines, print copy and TV spots. But what about tweets, Facebook posts and online videos? The infographic below crunches some data to suggest the ideal length of everything
Agency Gives You Free Beer for Filling Out Your Timesheets, Because Nothing Else Ever Works
The industry is rapidly changing, but one thing remains the same: Literally the only thing that gets agency people to fill out their timesheets consistently is free beer. The latest example comes from Minneapolis, where Colle+McVoy has
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iconMarketing Profs Daily Fix

Five Takeaways From the B2B Marketing Forum 2014
I recently attended the B2B Marketing Forum, located at the intersection of creativity and technology. Heres what I took away from the conference. Read the full article at MarketingProfs
Five Questions to Help You Decide Whether You Need a Brand-Protection Tool
Do you have the protection you need against cyber-criminals or do you need a brand-protection tool to help? These questions can help you answer that question. Read the full article at MarketingProfs
Content Marketing Lessons From the Battle Between Amazon and Hachette
Can you handle--on your own--attacks on your brand from cyber-criminals? Or do you need a brand-protection tool to help Read the full article at MarketingProfs
Why Having Your Business Pigeonholed Can Be a Good Thing
Being pigeonholed in your personal life may be frustrating, but in business, being pigeonholed has its benefits. Read the full article at MarketingProfs
Why Product-Centric Marketing Videos Alone Don't Support the Buyer's Journey
Creating a marketing video? Dont focus solely on the product. Product-centric videos often derail a prospect from the buyers journey. Read the full article at MarketingProfs
Big Data Is Shaking Up Old-School Affiliate Marketing
Big Data is changing affiliate marketing--for the better. Read the full article at MarketingProfs
Do You Know the New Rules of Visual Commerce?
Visuals arent just eye candy anymore. New technologies have crafted a whole new set of rules for visual commerce experiences. Read the full article at MarketingProfs
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iconBrandweek

JCPenney Reviews Its Media Business After More Than a Decade With OMD
Longtime JCPenney media agency OMD is expected to defend in the retailer's review of its media account, according to sources. The brand's media spending approached $430 million last year, down from more than $500 million in 2012,
Here's The Avengers 2 Trailer, Recut as a Super Ominous Ad for Pinocchio
Late at night, when Wes Craven and David Cronenberg sit around trying to scare each other at the Horror Movie Directors' Spooky Mansion of Fear (look it up, it's a thing), I'm pretty sure the most frightening
33 Percent of Users Discard Their Wearables in Disappointment
A new report from PricewaterhouseCoopers found that 33 percent of consumers who purchased a wearable item in the past year either do not use them any more or use them infrequently. The reason consumers are putting down
Telefónica Shifts O2 Global Media Account to Havas Without Review
Back in July, Telefónica concluded a six-month review for global media buying and planning on its O2 business, selecting Publicis Groupe, much to the relief of incumbent ZenithMedia, which has handled O2's U.K. account (including its earlier
Sony Advertises Its 'Most Beautiful' TV Picture With One of Its Most Beautiful Ads Ever
adam&eveDDB and directors Leila and Damien de Blinkk headed to Canada to film this remarkable new spot for Sony's 4K Ultra HD TV. And indeed, not since Jean-Claude Van Damme and Coors Light have we seen such
Brand of the Day: The Good, the Bad and the Ugly of Wonder Bread
The initial popularity of Wonder Bread came from a fear of food-borne illnesses. Take note, entrepreneurs?  In the early 1900s, Americans were worried about disease related to the cleanliness of their local bakeries, so many opted for
Everything You Hate About Advertising Comes to Video With the Onion-Like 'Advertising Insider!'
The advertising trade parody site Adweak.com made quite a slash when it debuted way back in 2001, even meriting mention in an Adweek column. The site itself hasn't been updated since 2005, but Adweak (pronounced Adwee-YAK, or
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iconGlobal Neighbourhoods

A Jew’s View of Christmas
Wife Paula, dog Brewster & some bearded guy. Photo by Shel
Remembering Charlie O’Brien 10 years later.
Today is the 10th anniversary of the death of my best friend, Charlie O’Brien. His daughter Michelle and I have started a Facebook Page to commemorate this sad milestone and to share photos and memories. Charlie was my mentor and
About my Shindig shindig
There is nothing, absolutely nothing, like a face-to-face engagement despite what we zealots of social media like to think. Group Twitter and Facebook chats have value, but they often are confusing and misunderstanding sometimes is an unintended consequence. Webinars have
Remembering Charlie O’Brien–10 Years Later
My best friend Charlie O’Brien died ten years ago today. The sense of loss is still there. The pain is less frequent and a lot duller than it once was, I imagine like someone who has healed from the loss
Help Me With a Forbes Column on Google+
Ever since I started writing The Social Beat for Forbes, I’ve been wondering what to do with this, my beloved home blog. I have an idea. I currently crowd source my column ideas on Twitter and Facebook to get content,
Special Offer: Stellar Presentations for only $4.99!
I launched my new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks six weeks ago. It is the most critically acclaimed of my three books. On Amazon, nine people have given it five stars, two people gave it four
Come Visit me at Forbes.com
I am writing a column for Forbes.com called The Social Beat. Everything I write related to Social media, the web, startups and the tech sector will appear there. It will be the primary venue for my online writing. Please come and
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