iconSeth's Blog

The jobs only you can do
One of the milestones every entrepreneur passes is when she stops thinking of people she hires as expensive (I could do that job for free) and starts thinking of them as cheap (This frees me up to do something more
A little more than a bushel, a little bit less
Marketing works best when the effort you put into it is a little more than you think you need and a lot more than the market expects from your project.And projects work best when the amount you need to get
The tragedy of the last 10%
In a competitive market, if you do the work to lower your price by 10%, your market share grows.If you dig in deep, analyze, reengineer and make thoughtful changes, you can lower your price another 10%. This leads to an
Inventing a tribe
I cant think of a single time that an individual or an organization has created a brand-new worldview, spread it and then led that tribe.There were Harley-type renegades before there was Harley Davidson. There were digital nomads before there was
The wrong question to ask yourself before crowdfunding
A friend explained to me all the reasons for her upcoming Kickstarter campaign. The machine she wanted to buy was sorely needed, it would increase her productivity and also make her day significantly easier--it made perfect business sense.These are all
"This will blow over"
Your employees notice when you take action. And when you dont.When a storm hits your company, the instinct is to wait it out, to seek shelter, to work to set an agenda, not to let the outside world set it
Of course it's been done before
John Koenig calls it vemödalen. The fear that youre doing something thats already been done before, that everything that can be done has been done.Just about every successful initiative and project starts from a place of replication. The chances of being
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iconMarketingVOX

Google May Turn Adsense into Paid Content Vehicle for Publishers | Marketers Like Paying Less |(...)
Publishing:Google is making its Adsense system into an opportunity for publishers to allow their readers to pay them (and Google) for not displaying ads. Essentially, an outsourced paid content system. The small scale testbed is in testing right now, and
Facebook on the Newfront Outs | GroupM/Conde Deal Signifies Flight to Quality, Conflicts Amnest(...)
Video:Facebook is being left out of the newfronts, a copycat sellers market akin to televisions upfronts, where buyers can secure guaranteed supply contracts of video (and get wined and dined and lavished with celebrity attention). The IAB, the masterminds behind
SMB's Top Marketing Tactics Next Year Exclude Most Traditional Media | NYT Does Native Print (A(...)
Media:Small and medium businesses surveyed report that various flavors of online advertising comprise five of their top six marketing priorities. Only print makes that top set, with video, promotions and other traditionally dominant tactics rounding up the rear. Search, as
Another Major Marketer Brings Robots In-House | TRUSTe Settles for Being Untrusty | Search Rank(...)
Robot Invasion:Allstate is bringing its programmatic buying in-house, continuing a trend among major brands. Allstate is one of the few dozen gargantuan and long-term clients of Leo Burnett, which has its own programmatic capacity through its media arm Starcom. The
Facebook Again Twists Organic Exposure Knife in Marketers' Backs | New Google Local Listings Up(...)
Social:Facebook - the firm that angered thousands of advertisers by encouraging them to pay for like promotion, back when it actually led to organic exposure to those users, and then cutting them at the knees by removing most of that
Doubleclick Outage a Boon for Other Programmatic Inventory Receivers | Social to Increase - But(...)
Ad Tech:Programmatic advertisers were able to shunt spending from the failing Google Doubleclick for Advertisers system when it temporarily went to sleep earlier this week. Other networks, such as Casale, saw traffic burst when the programmatic pipes forced the diversion.Social:Social
Google Scrooge: I'll Take Those Ecommerce Links, Thank You | eBay Dumping Google Mobile Ads for(...)
Search:Google appears to be reaching its hand once again into the traffic cookie jar, testing search results where brand searches are pushed toward its own Google Shopping service rather than its advertisers.Ebay often lists search ads below its listings in
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iconAdvertising Age

Goodby Parts Ways With Corona Light and Modelo Especial
Constellation Brands is parting ways with Goodby Silverstein & Partners, which handled Corona Light and Modelo Especial. The beer importer is actively searching for a new agency for the two brands.The agency and marketer
McGarryBowen N.Y. Names Mark Koelfgen Chief Creative Officer
Six months after naming Tom Sewell as president, McGarryBowen New York has named Mark Koelfgen as its chief creative officer, a newly created position. Mr. Koelfgen will report to agency co-founder Gordon Bowen, who
Apco's Brad Staples to Succeed Founder Margery Kraus as CEO
Apco Worldwide has made a number of senior management changes, laying out the succession plan for one of the last large independent D.C.-based crisis and public affairs shops.Margery Kraus, founder and CEO, will assume
Watch Chicago Mayor Rahm Emanual Proclaim Laura Desmond Day
In case youre wondering what day it is, and you live in Chicago, wonder no more.Its officially Laura Desmond day, said Mayor Rahm Emanuel in a video addressing the Chicago Advertising Federation. Unofficially, every
Publicis Promises Better Sales Growth After Disappointing Year
Publicis Groupe CEO Maurice Levy said he will improve revenue growth after distractions from a failed merger led the French advertising company to cut its 2014 sales forecast.We are not delivering the kind of
Agency A-List: One Week Left Until Entry Deadline
The Nov. 26 deadline for Agency A-List entries is fast approaching, and the early-bird rate ends at 11:59 p.m. ET today, Nov. 19.You still have plenty of time to enter using our new, easy
BBDO New York Wins American Family Insurance Business
American Family Insurance has tapped BBDO New York to handle creative and strategic duties on its account following a two-month review. Grey was the other finalist in the review, which was run by consultant the Blamer Partnership.Ogilvy & Mather Chicago
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iconAdrants

Department Store Pranks Shoppers With Christmas-Themed Extravaganza
So in Rhode Island theres a department store chain called Ocean State Job Lot. Its like Walmart but not. To hype themselves for the holiday shopping season, the store hooked up with Kindling Digital
Snark Master AdWeak Is Out With New Editions of Advertising Insider
If you recall, last month AdWeak teamed with stock footage company Dissolve to launch Advertising Insider. The combination is the best of both worlds. On the one hand, AdWeak gets yet another platform through
Brand Strategists Answer Top 5 Social Questions
Earlier this year during SXSW Interactive, Spredfast gathered together a team of five leading brand strategists to answer the five most pressing social questions in marketing today. 1. What are the factors your brand
9 Reasons to Be Thankful for Native Advertising
Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful.1) Native Ads Are What
CASE STUDY: Outsourced Marketing Can Double A Brand's Revenue
Marketing is one of the most important parts of a successful business. In fact, a strong marketing strategy can lead to higher profits, a larger consumer base, and help build overall brand awareness. Typically,
BBDO Creates 'Transportable Banner' to Illustrate Interior Spaciousness of Mercedes E-Class Estate
While the lowly ad banner has been getting a bum rap for years, every once in a while, much in the way outdoor boards occasionally get creative, an ad agency spices up the boring
The Execution of This Yamaha R1 Ad Concept Is So Painfully Bad It's Akin to Shoving A Bowling B(...)
We suppose an apology is in order for what we are about to say. Why? Well, because despite the fact we have gleefully skewered bad advertising since 2001, we also realize that there are
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iconOnline Marketing Blog

Online Marketing News: Shoppers Don’t Share, Men Pin Too, Facebook Groups Up
96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter Facebook
15 Women Who Rock Social Media at Top Tech Companies – Career Advice & Insights
To honor women who “rock” the social web, we’ve been publishing a list for the past 4 years and  2014 marks the 5th. That’s about 100 social media pros we’ve featured ranging from marketers to business owners to those using social
Are Marketing or Public Relations Industry Associations Worth It?
As a long time digital marketing and PR practitioner, I’ve had the opportunity to be involved with a diverse mix of marketing and communications industry associations: DMA, PRSA, AMA, MIMA, SEMPO, IABC, BMA, MN Search and while not technically an
3 Content Curation Best Practices to Optimize Your Content Marketing
Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. There are several good services
Online Marketing News: Facebook Dwarfs Everyone, Influenced Youth, Twitter and Adblockers
The State of SEO Agencies 2014: An In-Depth Study by linkbird
New @Marketo Guide to Engaging Content Marketing – @TopRank Style
Marketo is known for their content marketing (top 20 content marketing brand) and especially their definitive guides to all things related to B2B marketing. The most recent is The Definitive Guide to Engaging Content Marketing which includes over 100 pages of
Customer Insights Are Key for More Persuasive Marketing Content
For experienced marketers it’s no surprise that understanding the motivations of buyers and what influences them can be instrumental for creating persuasive content marketing campaigns. While that statement makes sense intellectually, old habits die hard. Most marketers continue to focus on how digital channels
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iconDuct Tape Marketing

Weekend Favs November Twenty Two
Weekend Favs November Twenty Two written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the
Social Media Gives Consumers and Brands a Direct Connection
Social Media Gives Consumers and Brands a Direct Connection written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Jessica Davis  – Enjoy! 
How and Why to Conduct a Meaningful Content Audit
How and Why to Conduct a Meaningful Content Audit written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Liz O’Neil Dennison –
Telling the Story of You
Telling the Story of You written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMarketing Podcast with Judy Carter Storytelling in business is a hot topic. Marketers, leaders and brand builders are all encouraged to
3 Super Simple Ways to Make Buffer Even More Useful
3 Super Simple Ways to Make Buffer Even More Useful written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingI’ve long since professed my love of the BufferApp. But it’s been a while since I’ve
How to Build Your Marketing Hourglass
How to Build Your Marketing Hourglass written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingThis post is one in a series of tips designed to guide small business owners through the challenges of today’s
Weekend Favs November Fifteen
Weekend Favs November Fifteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
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iconAdfreak

Banker in Need of an Orgasm? There's a Vibrator for That
The 1 percent truly get everything catered to them. Sex toy maker Lelo has launched Pino, a vibrator especially made for bankers. The device itself is your standard stretchable vibrating silicon ring, but the devil is in
Adorable Ad Might Actually Make You Care About the Plight of British Hedgehogs
The cuteness factor is awwwf the charts in "Saving Harry," a two-minute animated film by Wildlife Aid U.K. that follows the journey of the titular hedgehog from suburbia back to the woods where he belongs. An adorable
This Hipster Business Name Generator Is About to Become Your New Obsession
Forget all those sites that randomly generate band names, stripper names and hobbit names. This one could make you rich, my friends. Brooklyn rich! The Hipster Business Name Generator creates a random combination of quirky nouns and
Gillette Posts Image of Its 1904 Razor Design, and Literally Everyone Thinks It's Better Than T(...)
It's a funny thing, really. A brand celebrates its 110th anniversary by showing how it's evolved and taking pride in the innovation that's led to its success in men's grooming.  Alas, no such love was reciprocated by
The Ultimate Rebranding: How a Veteran Creative Shifted Genders Mid-Career
Despite all their turnover and relentless pursuit of revenue, ad agencies often end up feeling like big families. And announcing any sort of life change to your family, especially a family of 500 colleagues, can be daunting.
Diet Racism: The Official Drink of Brands That Just Don't Get It
The official drink of the Washington Redskins … and Dave & Buster's? College Humor created this fake ad a little while back for Diet Racism—the drink that has all the sweet ignorance of regular racism but with
FCB's Giant Eco-Civic Project Would Create a South African Flag Visible From Space
FCB South Africa is running an idea up the flagpole. A really big idea. In fact, the idea is ginormous. And its main component is a South African flag so large, it will be visible from space,
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iconMarketing Profs Daily Fix

What Do CMOs Really Think About Their Agencies?
We recently conducted a study to find out why organizations hire agencies, what those companies look for, and how agencies can position themselves. Read the full article at MarketingProfs
10 Ways Online Training Can Help Organizations Save Big
Thinking about making the switch from in-person training to online training? Then consider the following 10 ways online training saves you money. Read the full article at MarketingProfs
Five Big Mistakes That B2B Marketers Make in Driving Leads
Heres a look at what mistakes B2B marketers are making and how they can start fixing them. Read the full article at MarketingProfs
Is Your Marketing Ready for the Holiday Shopping Season?
Think youre ready for the holiday shopping season? Here are three tips to help you prepare for it. Read the full article at MarketingProfs
Why Your Products Aren't Leaping Off the Shelves
Youve put time, effort, and money into crafting fine products, but no one buys them. Why not? Read the full article at MarketingProfs
Why Combined Campaigns Benefit Your Marketing
Heres a look at what combined campaigns are and how they can help your marketing. Read the full article at MarketingProfs
Why Left-Brained Thinkers Are Becoming More Important in Marketing
Marketing has a reputation for being the domain of right-brained people. But lately, left-brained thinkers are growing in importance. Read the full article at MarketingProfs
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iconBrandweek

Singapore Students Create App That Rewards You For Ignoring Your Phone
An industry trade group in the city-state of Singapore is behind a new mobile phone app that will curl the toes of digital advertising companies. In an effort to get smartphone users to stop staring at their
Heineken Is Cannes' Marketer of the Year
The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June. Past honorees include McDonald’s last year, Coca-Cola in 2013 and Mars in 2012. The honor recognizes
Alibaba Preps E-Commerce Site for Worldwide Shoppers and Advertisers
Alibaba Group Holding Ltd. is certainly on a roll. The Chinese e-commerce heavyweight that floated a $22 billion IPO on the New York Stock Exchange is now investing its money in an international version of its behemoth
Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax
Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer, which advertised on this year's Super Bowl.
Banker in Need of an Orgasm? There's a Vibrator for That
The 1 percent truly get everything catered to them. Sex toy maker Lelo has launched Pino, a vibrator especially made for bankers. The device itself is your standard stretchable vibrating silicon ring, but the devil is in
Adorable Ad Might Actually Make You Care About the Plight of British Hedgehogs
The cuteness factor is awwwf the charts in "Saving Harry," a two-minute animated film by Wildlife Aid U.K. that follows the journey of the titular hedgehog from suburbia back to the woods where he belongs. An adorable
Facebook to Brands: No More Free Rides
Facebook announced a move this month that will make it more difficult for brands to reach their fans through purely organic marketing efforts. Instead, if brands want to reach the widest possible audience on the social media
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iconGlobal Neighbourhoods

A Jew’s View of Christmas
Wife Paula, dog Brewster & some bearded guy. Photo by Shel
Remembering Charlie O’Brien 10 years later.
Today is the 10th anniversary of the death of my best friend, Charlie O’Brien. His daughter Michelle and I have started a Facebook Page to commemorate this sad milestone and to share photos and memories. Charlie was my mentor and
About my Shindig shindig
There is nothing, absolutely nothing, like a face-to-face engagement despite what we zealots of social media like to think. Group Twitter and Facebook chats have value, but they often are confusing and misunderstanding sometimes is an unintended consequence. Webinars have
Remembering Charlie O’Brien–10 Years Later
My best friend Charlie O’Brien died ten years ago today. The sense of loss is still there. The pain is less frequent and a lot duller than it once was, I imagine like someone who has healed from the loss
Help Me With a Forbes Column on Google+
Ever since I started writing The Social Beat for Forbes, I’ve been wondering what to do with this, my beloved home blog. I have an idea. I currently crowd source my column ideas on Twitter and Facebook to get content,
Special Offer: Stellar Presentations for only $4.99!
I launched my new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks six weeks ago. It is the most critically acclaimed of my three books. On Amazon, nine people have given it five stars, two people gave it four
Come Visit me at Forbes.com
I am writing a column for Forbes.com called The Social Beat. Everything I write related to Social media, the web, startups and the tech sector will appear there. It will be the primary venue for my online writing. Please come and
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on November 23rd 2014 12:16 | Contact