iconSeth's Blog

But the Beatles were out of tune
The pedant (thats what we call someone who is pedantic, a picker of nits, eager to find the little thing thats wrong or out of place) is afraid.Hes afraid and hes projecting his fear on you, the person who did
Producers and consumers
In the short run, its more fun to be a consumer. It sure seems like consumers have power. The customer is always right, of course. The consumer can walk away and shop somewhere else.In the long run, though, the smart
What everyone reads
Everyone used to read the morning paper because everyone did. Everyone like us, anyway. The people in our group, the informed ones. We all read the same paper.Everyone used to read the selection of the book of the month club,
What are you seeking at work?
Some people want safety and respect. They want to know what the work rules are, they want a guarantee that the effort required is both predictable and rewarded. They seek an environment where they wont feel pushed around, surprised or
Two elements of an apology
Compassion and ContritionWere sorry that your flight was cancelled. This must have truly messed up your day, sir.Thats a statement of compassion.Cancelling a flight that a valued customer trusted us to fly is not the way we like to do
Avoiding S-curve error
The future is bumpy. It comes in spurts, and then it pauses.Its tempting to connect two dots and draw a line to figure out where the third dot is going to be. In the long run, thats a smart way to
People who like this stuff...
like this stuff.When you work in a genre (any genre), break all the rules at your own peril. Sure, you need to break some rules, need to do something worth talking about. But please understand who the work is for.If
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iconMarketingVOX

WPP Chief: Clients Will Come Running Back on Programmatic | Brands Pushing Microsites over Face(...)
Robot Invasion:WPPs chief thinks that clients doing their own programmatic buying will be a short-lived trend, coming close to implying that client buyers are likely to bodger the job. Which, as it happens, could well be said for agencies who
Attention/Adspend Ratio Wacky | Agency Execs Still Hate Themselves | Big Agencies Decry Robot M(...)
Media:Looking at time spent with a particular media property versus the ad revenue dropped on it, imbalances appear to be the norm. Of note is Facebooks booking of roughly double the revenue it would deserve with an apples-to-apples comparison of
Twitter, Bing Up Their Ad Tech | Ad Fraud the Son of Many Fathers
Social:Twitter refined its tailored audiences feature, particularly to allow for mobile targeting.Fraud:Digiday collected various perspectives on whos to blame for prevalent ad fraud in robotic media buying. The contrasts can be amusing.Search:Bing added a new planning tool that gives interesting
US: Demo Targeting Smells Suspicious | Germany: Google Should Out its Algorithm | Social Ain't Free
Privacy:The FTC, rummaging around for more trouble it can make for online marketers, is starting to look at how data companies are serving up demographic groups and clusters, with an eye - presumably - for finding problems with racial biases
Youth Turn Away (Slowly) from TV | Most Online Video Brand Ads Through Robot Buying | IAB Threa(...)
Video:Young people are indeed viewing much less television than their elders, and thats intensifying.Online video branding campaigns are seeing 60 percent of sales go through robot buying channels.Fraud:The IAB is tilting at the fraud windmill with its favorite weapon: a
YouTube Video Revs to Exceed $Billion, Dwarfing Many TV Sellers | Facebook Discerns Types of An(...)
Video:YouTubes revenue will come in at more than $1 billion for video ads this year, marking a very significant shift in the balance between television video spend and online video spend. Television spending, including all of its various forms, such
Apple Tech Sets Sights on Retail | Google Paywall Policies Ignored | Mobile Adwords to Slash Ad Copy
Privacy:AdAge attempted to speculate what the new Apple Pay transaction service might mean for marketers, but the analyst forgot the bit where Apple isnt going to be getting access to transaction information, but rather is merely validating the identity of
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iconAdvertising Age

Omnicom CFO Randall Weisenburger Exits Company
Omnicom Group Exec VP-Chief Financial Officer Randall Weisenburger is leaving to return to the private equity business, the agency company said Monday afternoon. It named Philip Angelastro, controller and senior VP-finance, to succeed him
KBS NY Names Bloom and Powell Co-Presidents
MDC Partners KBS has named Chief Strategy Officer Jonah Bloom and Chief Information Officer Matt Powell as co-presidents of the New York office. They will also continue in their current roles.Mr. Bloom and Mr.
MediaLink Aims to Expand Consulting on Programmatic Ad Tech
MediaLink, the well-connected media consultancy, is expanding to offer consulting in programmatic ad technology, a fast-growing area that offers marketers new powers but new questions as well.The company has hired Matt Spiegel, an industry
Stuart Smith to Succeed Chris Graves as CEO of Ogilvy PR
WPPs Ogilvy PR has promoted Stuart Smith, its CEO for Europe, Africa and the Middle East, to global CEO. He succeeds Chris Graves, who is moving into a newly created chairman role.This is about
Saatchi NY's Jay Benjamin Brings in Two New Executive Creative Directors
Jay Benjamin has made his first key hires since joining Saatchi & Saatchi New York as chief creative officer in late April, naming Chris Moreira and Mark Schller as executive creative directors, a new
Six Things You Didn't Know About David's Anselmo Ramos
Anselmo Ramos is making a big move from Brazil to Miami to lead the first U.S. office of David, the WPP international startup he founded with Ogilvy Latin America colleagues Gaston Bigio and Fernando
Iams Names DDB New York Agency of Record
Mars Incorporated has named DDB New York agency of record for Iams and Eukanuba pet food brands. The decision comes just four months after the company agreed to acquire Procter & Gambles pet care
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iconAdrants

ColensoBBDO Channels Gary Wright's 'Dream Weaver' For Cosmically Awesome Grocery Store Ad
Theres a new trend in town. Well, at least Down Under. Yea. Weird grocery store ads. Likely, youve seen the latest oddities from Aldi in Australia. Now weve got new ads from ColensoBBDO for
Airline Hires Bikini-Clad Models For Photoshoot Then Denies It All Saying Photoshoot Was 'Unoff(...)
Well now heres some of the usual marketing double talk that just goes to show we really havent progressed very far past the days when we all lived in caves. VietJet Air, which hired
Merchants Who Sell Through Affiliates Are 4X More Likely to Make A Sale
In the next 12 months, global eCommerce sales are expected to hit $1.4 trillion as more and more consumers increasingly use mobile and tablet devices to shop. But the future is not just about
All Those People Who Slept on the Street Waiting For the New iPhone Will Go Home Today, 600,000(...)
Brilliantly taking advantage of the First World Problem of waiting in line to get the new iPhone, this video for the National Coalition of the Homeless both pokes fun and sends a strong message
Vancouver Whitecaps 'Sexist' Video Pulled...Because Woman Watch Soccer?
In, perhaps, the most baffling case of well, were not quite sure, an ad for the Vancouver Whitecaps soccer team was pulled because some felt the ad was sexist. Were always up for a
Naked Breasts Adorn Billboards For Breast Cancer Awareness Campaign
Breast cancer awareness charity CoppaFeel, which has previously urged college students to touch each others breasts and presented us with the Topless Female Trampolining World Championships, is, again, placing breasts front and center in
Schlage Imagines Life Without Keys. And It's Pretty Weird
So the whole world is on its way to becoming keyless. Not that we dont lock stuff up anymore, we just dont use keys to do so. Working With Indianapolis-based Young & Laramore, Schlage
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iconOnline Marketing Blog

3 Events on the Future of B2B Marketing, Digital Public Relations & Social Media
As we enter the 4th quarter of 2014, many marketers will be focusing on what’s next for the coming year. While most marketing planning for 2014 has “officially” occurred by now, let’s face it: things change fast in the digital
Online Marketing News: Unpopular Is Less Popular On Social, C-Suite Doesn’t Get Digital, Face(...)
Social Networking Accounts For (at Least) 28% of All Media Time Spent Online
Online Marketing News: Unpopular Is Less Popular On Social, C-Suite Doesn’t Get Digital, Face(...)
Social Networking Accounts For (at Least) 28% of All Media Time Spent Online
How to Make B2B Marketing Stories Bigger With Social Media Microcontent
Storytelling is a fundamentally human experience. We love to tell stories, ranging from whimsical fantasy to tense political thrillers. Some psychologists believe storytelling is actually necessary for human survival — we are hard-wired to respond to compelling narratives. Storytelling is
A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from Content Marketing World
Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog: In managing the content marketing for a brand, you have to focus on the bottom line. You have to push sales to help you
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Interview with Ann(...)
The bell has rung and class is in session. The topic? Creating content. In particular, ridiculously good content. Your professor for this essential business skill is none other than Ann Handley, Chief Content Officer of MarketingProfs, the largest marketing community on the web. During
Creating Content That Drives Revenue: Jason Miller and Shafqat Islam
It’s another packed house in the ROI track with LinkedIn’s Jason Miller and NewsCred’s Shafqat Islam taking the stage after Shane Snow’s inspiring session. The duo did not disappoint. When it was over, the gentleman seated behind me said, “that
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iconDuct Tape Marketing

Why I Think Rainmaker Is the Future of Websites
Why I Think Rainmaker Is the Future of Websites written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingI’ve been helping business owners and marketers build websites and a more complete online presence for years
Weekend Favs September Twenty
Weekend Favs September Twenty written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
8 Networking Tips for Shy People
8 Networking Tips for Shy People written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Ethan Robinson – Enjoy!  Networking is a
Why Online Reviews Are Almost As Good As Actual Referrals
Why Online Reviews Are Almost As Good As Actual Referrals written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Jason Keeler –
20 Free and Low Cost Tools for Everyday Productivity
20 Free and Low Cost Tools for Everyday Productivity written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingEvery so often I sit back and take inventory of the tools I’m using with an eye
Weekend Favs September Thirteen
Weekend Favs September Thirteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
Five Selling Mistakes that Cost You Marketing Dollars
Five Selling Mistakes that Cost You Marketing Dollars written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Mike Montague– Enjoy! Most businesses
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iconAdfreak

This Restaurant Wants to Be the Worst Rated on Yelp, and the Reviews Are Indeed Hilarious
Botto Bistro, an Italian restaurant in San Francisco, is vying for the worst Yelp rating in the Bay Area by offering customers 25 percent off for their 1-star reviews. Owner David Cerretini, who tells SFGate that the
Kevin Smith's New Movie Was Inspired by This Insane Ad Seeking a Part-Time Walrus
Hollywood movies aren't usually based on prank ads, but Kevin Smith's latest proudly is. The comedy-horror hybrid, titled Tusk, is about a crazy person (played by Michael Parks) who wants to surgically modify a sane person (played
These Are the Top 18 Names That People Really, Really Want on Their Coke Bottles
Sparking people to collect, hack and do all kinds of things with them from earnest to cynical, Coca-Cola's #ShareaCoke promotion has taken on a life of its own. And now there is some interesting data on which
Iceland's Police Have One of the World's Cutest Instagrams
What is it about law enforcement that makes it so delightful when they actually try to have fun in social media? It's probably just enjoyable to see the softer side of people who are trained to use
MLB Rolls Out Its Derek Jeter Tribute Ad, and It's Amazing in Its Own Way
This ad from Major League Baseball honoring Derek Jeter is perhaps the simplest, least epic tribute we've seen to the Yankees captain, who, barring an unlikely postseason appearance by the team, will play his final game this
Cheerios Tugs at the Heartstrings Again With a Dad Working the Third Shift
Oh man, grumpy dad who's working weird hours in this new Cheerios ad from Saatchi & Saatchi. Don't get mad at your kid. Take a lesson from Peanut Butter Cheerios dad, and be cool. Hang out for
Oops! One of the First People in the World With an iPhone 6 Drops It on Live TV
Unless you're living under a rock, you know the iPhone 6 hits stores today. And if you're one of the souls brave enough to endure insane lines to get your new bleeding-edge item—congratulations on your achievement! Since
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iconMarketing Profs Daily Fix

Uniting Inbound Marketing and Online Reputation Management Makes Sense
The nature of inbound marketing makes it perfectly capable of improving a businesss online reputation. Heres why. Read the full article at MarketingProfs
Why Crowdfunding Is a Must-Have Marketing Tool for Brands
Crowdfunding isnt just for small businesses anymore. Find out why billion-dollar brands are now turning to crowdfunding for marketing opportunities. Read the full article at MarketingProfs
What's the Future of SEO in a Visual World?
The rise of visual content now means people often search for products and services with an image, not words, in mind. How does the focus on pictures and videos change SEO? Read the full article at MarketingProfs
Using Click-to-Call to Capture Mobile Audiences
Mobile search is predicted to prompt 70 billion calls to businesses in 2018. Is your business capturing those mobile leads? Does it plan to? Read the full article at MarketingProfs
Why You Should Use In-Person Events to Foster Customer Relationships
Marketing is about building relationships, and one of the best ways to do that is to meet with customers in person. Read the full article at MarketingProfs
'Think Outside the Box' and Other Marketing Phrases You Need to Stop Using
Using trendy words in small doses isnt a bad thing. But some of them have completely lost their meaning. The following 13 words and phrases need to be retired today. Read the full article at MarketingProfs
Can Snapchat Really Work for Marketing?
Consumers are more likely to pay attention when theyre pressured by quantity or time limits.Thats why Snapchat is an excellent new way to reach them. Read the full article at MarketingProfs
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iconBrandweek

Omnicom CFO Randy Weisenburger Exits
Randy Weisenburger, the well-regarded CFO at Omnicom Group for the past 16 years, is leaving the holding company to go back to his Wall Street roots. He'll be replaced by Philip Angelastro, Omnicom’s svp of finance and controller
The NFL Names Dawn Hudson as Its New CMO
The National Football League, beleaguered by negative publicity in recent weeks, today announced that former PepsiCo CEO Dawn Hudson is its new chief marketing officer.  "We are looking forward to working with Dawn, whose experience as a
Will U.S. Shoppers Embrace Alibaba?
Behind the headlines of Alibaba’s $231 billion IPO are some interesting questions about how Alibaba’s direct-to-consumer approach to online shopping will fit into the U.S. online retail market. That strategy may work in China, where shoppers are
This Restaurant Wants to Be the Worst Rated on Yelp, and the Reviews Are Indeed Hilarious
Botto Bistro, an Italian restaurant in San Francisco, is vying for the worst Yelp rating in the Bay Area by offering customers 25 percent off for their 1-star reviews. Owner David Cerretini, who tells SFGate that the
Why Licensed Music Matters to Brands Like Hyundai and Chobani
Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music in ads. Hyundai and Chobani, for example,
Kevin Smith's New Movie Was Inspired by This Insane Ad Seeking a Part-Time Walrus
Hollywood movies aren't usually based on prank ads, but Kevin Smith's latest proudly is. The comedy-horror hybrid, titled Tusk, is about a crazy person (played by Michael Parks) who wants to surgically modify a sane person (played
'Pssst! Wanna Buy a New IPhone 6?'
The Apple iPhone 6 will start selling in 20 more countries this week, and the law of supply and demand is creating an overnight gray market for the phones. Smart shoppers have begun cashing their iPhones in
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iconGlobal Neighbourhoods

A Jew’s View of Christmas
Wife Paula, dog Brewster & some bearded guy. Photo by Shel
Remembering Charlie O’Brien 10 years later.
Today is the 10th anniversary of the death of my best friend, Charlie O’Brien. His daughter Michelle and I have started a Facebook Page to commemorate this sad milestone and to share photos and memories. Charlie was my mentor and
About my Shindig shindig
There is nothing, absolutely nothing, like a face-to-face engagement despite what we zealots of social media like to think. Group Twitter and Facebook chats have value, but they often are confusing and misunderstanding sometimes is an unintended consequence. Webinars have
Remembering Charlie O’Brien–10 Years Later
My best friend Charlie O’Brien died ten years ago today. The sense of loss is still there. The pain is less frequent and a lot duller than it once was, I imagine like someone who has healed from the loss
Help Me With a Forbes Column on Google+
Ever since I started writing The Social Beat for Forbes, I’ve been wondering what to do with this, my beloved home blog. I have an idea. I currently crowd source my column ideas on Twitter and Facebook to get content,
Special Offer: Stellar Presentations for only $4.99!
I launched my new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks six weeks ago. It is the most critically acclaimed of my three books. On Amazon, nine people have given it five stars, two people gave it four
Come Visit me at Forbes.com
I am writing a column for Forbes.com called The Social Beat. Everything I write related to Social media, the web, startups and the tech sector will appear there. It will be the primary venue for my online writing. Please come and
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on September 23rd 2014 01:36 | Contact