Original Signal - Transmitting Marketing

Seth's Blog

Everyone else reads it: The reason the New York Times matters isnt about the delivery of news (its old by the time it arrives) or even the analysis (which is often spotty or wrong or banal or biased or boring). No, the reason it

What should I do on your birthday?: On July 4, birthday of the USA, were supposed to blow off fireworks, eat hot dogs and buy a Chevrolet.On Columbus Day, birthday of an early imperialist, were supposed to shop and march in a parade.On Martin Luther King Jr.

What to do with special requests: The bike shop is busy in June. If you bring your bike in for a tune up, it will cost $39 and take a week.A week!What if someone says, I have a bike trip coming up in three days, can

The purpose of a book cover: (and I think it works for lots of products)Is the purpose of the cover to sell books, to accurately describe whats in the book, or to tee up the reader so the book has maximum impact?The third.Its the third because

What should I do on your birthday?: On July 4, birthday of the USA, were supposed to blow off fireworks, eat hot dogs and buy a Chevrolet.On Columbus Day, birthday of an early imperialist, were supposed to shop and march in a parade.On Martin Luther King Jr.

What to do with special requests: The bike shop is busy in June. If you bring your bike in for a tune up, it will cost $39 and take a week.A week!What if someone says, I have a bike trip coming up in three days, can

The purpose of a book cover: (and I think it works for lots of products)Is the purpose of the cover to sell books, to accurately describe whats in the book, or to tee up the reader so the book has maximum impact?The third.Its the third because

The risk/reward confusion: Its easy to to adopt the policy of avoiding risk at all costs, that whenever possible, the products you launch or the engagements you have should be flawless and without downside.Heres the problem: in

Malcolm is wrong: Ive never written those three words before, but hes never disagreed with Chris Anderson before, so there you go.Free is the name of Chriss new book, and its going to be wildly misunderstood and widely argued about.The first argument that

There's always room for Jello: This is one of the great cultural touchstone slogans of our era. A culture where theres so much to eat we need to try to find a food that we can eat even if were stuffed.Often, well decide that something

How to be a packager: For fifteen years, I was a book packager. It has nothing to do with packaging and a bit more to do with books, but its a great gig and there are useful lessons, because there are dozens of industries just

The risk/reward confusion: Its easy to to adopt the policy of avoiding risk at all costs, that whenever possible, the products you launch or the engagements you have should be flawless and without downside.Heres the problem: in

Malcolm is wrong: Ive never written those three words before, but hes never disagreed with Chris Anderson before, so there you go.Free is the name of Chriss new book, and its going to be wildly misunderstood and widely argued about.The first argument that

There's always room for Jello: This is one of the great cultural touchstone slogans of our era. A culture where theres so much to eat we need to try to find a food that we can eat even if were stuffed.Often, well decide that something

How to be a packager: For fifteen years, I was a book packager. It has nothing to do with packaging and a bit more to do with books, but its a great gig and there are useful lessons, because there are dozens of industries just

The paradox of the middle of the market: The middle of the market is the juicy part, where profit meets scale.The paradox is that its almost impossible to make a product or service for this segment, because they want the tried, the true and the boring.A friend writes

The paradox of the middle of the market: The middle of the market is the juicy part, where profit meets scale.The paradox is that its almost impossible to make a product or service for this segment, because they want the tried, the true and the boring.A friend writes

Fast in, fast out: Mark points us to this study of fads and trends.It turns out that a fast-growing trend is also likely to become a fast-fading trend. My analysis: the people who jump on a fast-moving trend are fickle early adopters. This group

Fast in, fast out: Mark points us to this study of fads and trends.It turns out that a fast-growing trend is also likely to become a fast-fading trend. My analysis: the people who jump on a fast-moving trend are fickle early adopters. This group

Can summer camp change your life?: I think it can. It did for me. I went to the best summer camp in the world (the pictures to the right are by the now-famous but then teenaged

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MarketingVOX

Industry Buzz & Snippets: 07/02/09: Agencies and Marketing Execs:YouTube co-founder Steve Chen is pursuing other pastures at Google — news thats nearly a year old, but that wasnt well-known until recently.Biz Buzz:The Ford...

Bing Sprinkles Tweets into Search Results: Bing is now displaying Twitter results for select users that it deems to be prominent and prolific. Relevant Tweets will appear in search results, as will a link to see more Tweets from the same...

New Facebook Features Give Users Privacy Control: To help its over 200 million users better manage their personal and professional lives — which increasingly intersect on its website — Facebook is testing new privacy controls.The tools enable users...

Bigger Ads Not Necessarily Better: Yesterday the Online Publishers Association announced that 37 members, including The New York Times, Forbes, ESPN, CNN and MSNBC.com, are planning to start running the new, larger ad units the...

Most Marketers Pursue Email, Social Media Marriage: Two-thirds of email marketers plan to integrate their email and social media campaigns in the second half of 2009.48% have already formulated a strategy for achieving this initiative, according to a...

TV Ads Most Helpful; Web Banners Most Ignored: Over one-third of Americans (37%) say TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to (pdf) a poll from AdWeekMedia...

Hy-Vee Weds Digital Experience to Supermarket Shopping: HyVee is partnering with content/software provider Grocery Shopping Network to bring its e-commerce site and brick-and-mortar stores closer together. Customers can use HyVees e-commerce site to find...

How-To: Use Customized Socnets to Meet Brand Goals without Overspending: Although the potential benefits of social media marketing are huge, many marketers are afraid to take the leap. But to remain relevant in the digital world and survive the economic downturn,...

To Protect Economy, China Sets Limits on Virtual Currency: Online transactions with virtual currency in online gaming has become so widespread in China that the government fears it will affect the actual economy, The New York Times reports. The country is...

ready Google to Target Ads Based on FICO Scores: Google plans to experiment with targeting ads based on credit scores, offering users with high FICOs more expensive luxury goods and services than those with lower scores, writes Mashable.Google is...

Twitter Hits Right Notes for Music Industry: Twitter users are more engaged with music - both online and offline - than non-tweeting counterparts. They also are more likely to spend money on downloaded music, according to research from The NPD...

Top Hardware Sites: iPhone Propels Apple to #1: Apple was the top computer hardware manufacturer site in May 2009, likely because of consumer interest in its new iPhone model, which sent blog posts soaring after it was announced, according to...

YouTube CTA Overlay Lets You Drive Users Elsewhere: Today YouTube releases the Call-to-Action Overlay, a semi-transparent pop-up that enables advertisers to link viewers to any site they wish. For example, a company supporting a charity can send users...

Industry Buzz & Snippets: 06/30/09: Agencies and Marketing Execs:Facebooks tapped David Ebersman as its new CFO.Apples Steve Jobs has reportedly returned to work after a five-month medical leave.Orbitz has left Mullen and teamed...

Germans Take Ads in Exchange for Cheaper Mobile Service: Alcatel-Lucent has given German carrier E-Plus the tools to inserts advertisements onto mobile devices based on demographic information provided by a subsidiary of the carrier, writes the New York...

Urban Outfitters Mobilizes Brand: Specialty youth lifestyle retailer Urban Outfitters is extending its brand to mobile with help from mobile marketing content delivery solutions provider Acuity. Urban Outfitters will deploy Acuity...

Mobile Phones Beat PCs for Young Women: The mobile phone appears to be displacing the PC among US women in terms of usage - especially in the 12-24 age group, according to research from SRG, which found young women spend twice as much time...

Obama Campaign Makes Cannes Coup: Obamas political — and media-fluent — campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the...

Facebook's Hybrid Engagement Ads; Multi-Currency Support: In a bid to increase user interaction and drive new fans to Facebook Pages, Facebook released new versions of its Engagement Ads offering.The additions combine capabilities of ads that already...

Microsoft to Unload Digital Firm Razorfish; Publicis May Bite: Microsoft has tapped Morgan Stanley to help sell Razorfish, the digital agency it purchased as Avenue A Razorfish in a $6 billion acquisition of aQuantive in 2007. The Avenue A component was cut...

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Advertising Age

Greg Bell Departs Venables Bell & Partners: NEW YORK (AdAge.com) -- Greg Bell, co-founder and co-creative director of hot indie shop Venables Bell & Partners, San Francisco, is departing the agency.

Unilever to Review Massive Global Media Account: NEW YORK (AdAge.com) -- One of the world's largest advertisers, Unilever, is launching a massive review of its media planning and buying later this month encompassing 13 countries around the globe. The payoff for the winning agencies will be huge,

Gap Awards Holiday Campaign Duties to Crispin: NEW YORK (AdAge.com) -- Gap Inc. is busy finalizing a deal with Crispin Porter & Bogusky to handle its flagship brand's holiday campaign, according to executives familiar with the matter. The move could be

Crown Imports on the Lookout for Media Agency: CHICAGO (AdAge.com) -- Corona marketer Crown Imports is seeking a media agency to handle buying and planning for its brand portfolio, which includes the Corona Extra, Corona Light, Modelo Especial and Pacifico beer brands.

State Farm Reevaluating Agency Compensation: CHICAGO (AdAge.com) -- State Farm is reassessing how it compensates its advertising and marketing-services agencies. It wasn't immediately clear whether the insurer is looking to slash fees; adopt the sort of value-based model lately

Creative Directors Don't Have to Be Performers: I have a confession to make: I'm a rotten presenter. When I think about the creative directors whom I most admire, they are all average presenters at best. Where their talents lie is in

MediaVest Wins $400 Million Bristol Myers Squibb Account: NEW YORK (AdAge.com) -- Publicis Groupe's MediaVest has been awarded Bristol Myers Squibb's $400 million-plus media-planning and -buying business in the U.S, a spokesman for the marketer has confirmed.

New Creative Order Emerges in Minneapolis: MINNEAPOLIS (AdAge.com) -- If you haven't visited the creative-advertising hamlet of Minneapolis in recent years, you might not recognize it.

Publicis Picks up Corona Light Account: CHICAGO (AdAge.com) -- Crown Imports is shifting creative duties on Corona Light to Publicis, New York, from longtime shop Cramer-Krasselt, Chicago.

Coda Automotive Taps Droga5 as Agency of Record: DETROIT (AdAge.com) -- Plug-in electric carmaker Coda Automotive has hired Droga5, New York, as its agency of record, marking the independent hot shop's entry into the category.

Walmart Wraps PR Review by Adding Three Shops to Roster: NEW YORK (AdAge.com) -- After a lengthy agency review for its multimillion-dollar consumer PR business, Walmart has selected Interpublic Group of Cos.' Golin Harris, WPP's Cohn & Wolfe and Omnicom Group's Porter Novelli, according

H&R Block Moves $120 Million Account to DDB: NEW YORK (AdAge.com) -- Tax preparer H&R Block has shifted its $120 million marketing account to Omnicom Group's DDB without a review, dealing a blow to the marketer's creative agency of nine years, Interpublic

One Medium PR People Should Buy: Search: Although PR firms haven't historically been in the business of buying media, the growth and conversational impact of online search means they should reconsider, argues Ketchum's Gur Tsabar.

How to Avoid Agency Growing Pains: When I recently tried to enter our agency, Partners & Napier, in Ad Age's Small Agency Awards, I came to a realization: In just five years, our agency had tripled in size and become

Nokia Appoints Carat as Global Media Agency: BEIJING, China (AdAge.com) -- Nokia Corp. is moving its $415 million global media business to Aegis Group's Carat network.

Digital Agency Sapient Buys Nitro in $60 Million Deal: NEW YORK (AdAge.com)--In a rare move of a digital agency purchasing a traditional ad network, Sapient has struck a $60 million cash and stock deal to purchase Nitro Group. The merged company will be redubbed SapientNitro.

Reckitt Benckiser Puts $1.3 Billion Global Media Account in Review: BATAVIA, Ohio (AdAge.com) -- Reckitt Benckiser is reviewing its $1.3 billion global media account as one of the most aggressive spenders in package goods in recent years looks to get more bang for its buck -- or pound.

Gap Goes Outside Agency of Record for Creative Ideas: NEW YORK (AdAge.com) -- Gap Inc. is talking to agencies about creative ideas for its flagship brand, reaching beyond incumbent Laird & Partners for the first time in seven years.

Omnicom to Merge Ketchum, Pleon to Create Global Network: NEW YORK (AdAge.com) -- In one of the largest mergers in the PR industry, Omnicom Group is combining the operations of U.S.-based Ketchum and its European sibling Pleon to create a global network intended to rival some of the industry's

Agency Ambitions: Get Global Without Being Everywhere: NEW YORK (AdAge.com) -- Think the recession now whipsawing the agency business has killed off their international aspirations? Think again.

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Adrants

FiestaMovement Babe Pimps Plastic Surgery Channel: Not even close to needing a boob job herself, FiestaMovement YouTube babe Jill Hanner is pimping the Plastic Surgery channel and her new gig as their new celebrity news babe.

Advertising Has Removed Music's Soul: There was once a day - or at least it feels like there was - when music had deep meaning.

Choreographed Printers Hype HP Workstations: OK so somebody did the synchronized thing with computer monitors.

Tight Blue Jump Suits Sell Beer: So Bavaria is a beer. They have a racing team. They have the Zo factor.

Evian's Breakdancing Babies Put eTrade's Wise Ass Babies to Shame: Step aside wise-crackin eTrade babies.

1-800 Flowers Intern Wins Killed Ideas Book: Remember that contest we held last week? Of course you dont so well tell you about it again.

'Drinkspiration' iPhone App Gets Absolut's Fetch Back: Oh we really, really like this. Absolut has launched Drinkspiration.

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Online Marketing Blog

7 Ways To Develop A Unique Brand For Your Blog: With the blogosphere churning out nearly 1 million posts every 24 hours, an unstoppable river of content flows over the web daily. It’s daunting, especially if you’re new to online publishing. The good news is it’s still very possible to

Intersection of Search and Social Media: Earlier this week I gave a presentation on the intersection of SEO, online PR and social media to a great mix of people (mostly agencies) at a SEMPO Arizona event. The SEO/PR/Social topic is an interesting mix due to the convergence

How Direct is Social Media Marketing?: I had nice back and forth with Brian Clark of copyblogger on Twitter last week about direct marketing and social media. Ultimately it was more an issue of perspective and semantics but there were some great points about the intersection

Influencing The Social Web: Agility Is A Factor: How agile is your marketing? Do you have layer upon layer of approval processes, committees, lawyers, and executives who need to sign off on every piece

Strategic Link Building for SEO: Not many in the Search Engine Optimization game would argue that link building isn’t tactical. The problem is, approaching link building as an end goal and tactically, is very much like a hamster running in it’s cage. That’s what many

TopRank Digital Marketing Talent Pool Grows with Adam Singer: No description.

TopRank BIGLIST: Interactive Marketing Associations: The digital and interactive marketing space moves fast and as both companies and individuals scramble to achieve and maintain a competitive advantage, it can be a challenge to find resources and likeminded individuals to help make that happen. Associations offer

Content Marketing Strategy with a Side of Social: Development of a content marketing strategy that speaks to the target audience plays a key role in successful execution of an overall online marketing program. Companies that embrace the social web as part of their marketing mix need to consider

Jumping off the Social Media Cliff: Of those that reach out to our agency at TopRank, most of the companies I talk to are intrigued and even excited about social media. The challenge for organizations is that they’re often not exactly sure where to start or

Making a Case for Social Media: At the Online Marketing Summit in Minneapolis this week, I presented on Social Media Strategy and briefly highlighted Blogging and Twitter as tactics. This is the first of several posts that will visit the key concepts offered in that presentation.Why social

Online Marketing Summit: Social Media Basics: At Online Marketing Summit held in Minneapolis and hosted by ClickZ, Caitlin McCabe of Sway Inc spoke to the audience about Social Media and had these insights:1. For people who think Facebook is just for kids, go search for groups

Is Your Web Site SEO and Social Media Friendly?: Numerous companies are losing vast amounts of revenue due to their web sites doing poorly in the search engines. Web sites that are not easy to find via search miss out on attracting new customers as well as repeat customers

Green Online Marketing: 5 Ways to Repurpose Content: With the importance of content in online marketing, many businesses are hard pressed to come up with original articles, blog posts, videos, images, presentations, etc on a regular basis. There’s a myth that once you publish something, that all who

SEO Tool Review: BuzzStream for Link Building: As I work with our clients on their link building projects, I am often testing out new tools to make the process more efficient. After meeting with Lee at PubCon South in March, Jeremy Bencken - one of the founders

What Snapshot of SEO Drives Your Web Business?: Search Engine Optimization is a changing field. At any given moment in time, companies that rely on the web for new business or customer communications will consume information about SEO and then rely on that snapshot for months or even

Learn SEO, Social Media, Digital PR from TopRank: Over the next 2 weeks several staff from TopRank be hitting the road for multiple SEO/Social Media/PR speaking and training events. We invite you to attend and would love to meet up with readers of Online Marketing Blog. Topics during

Measuring the Value of Search Optimized PR: Measuring the effect of online marketing and PR efforts is essential for both understanding the return on investment but also for feedback that will improve subsequent efforts. Measuring the effect of SEO for Public Relations benefits should start with well

Making News Content Search & Social Media Friendly: Changes in consumer preferences towards news consumption and sharing habits via the social web present both challenges and opportunities for PR agencies. Searchers increasingly expect to interact with what they find via search. The opportunity for Public Relations is to understand

Link Building Tips for News SEO: For those readers just joining us, this is post #8 in a series of 10 on the intersection of search engine optimization and public relations, “Top Ten SEO Tips for PR Professionals“.Besides content optimization and making sure a site’s news

Pull PR and Newsroom Optimization Tactics: Most web sites with active media relations programs host an online newsroom. Analysts, journalists and even some bloggers find newsrooms a useful resource for finding past media coverage, press releases, image assets, executive bios, company history, webinars, white papers, case

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Duct Tape Marketing

Weekend Favs for July Five: This content from: Duct Tape MarketingWeekend Favs for July FiveI’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally

rainbow: This content from: Duct Tape Marketingrainbow.flickr-photo { }.flickr-frame { float: left; text-align: center; margin-right: 15px; margin-bottom: 15px; }.flickr-caption { font-size: 0.8em; margin-top: 0px; }rainbow, originally uploaded by ducttapemarketing.

How to Get Great Photos for Your Blog Posts: This content from: Duct Tape MarketingHow to Get Great Photos for Your Blog PostsI like to use to use images to help illustrate the theme or point of a blog post. It’s a proven “best practice” in blogging and I

What Really Generates Referrals: This content from: Duct Tape MarketingWhat Really Generates ReferralsSo much of the literature on the subject of referrals focuses on the proper ways to network, ask for referrals, and create incentive programs for referral sources. While some of these more

Yahoo Pipes a Smokin Radar Tool: This content from: Duct Tape MarketingYahoo Pipes a Smokin Radar ToolYahoo Pipes is a powerful composition tool to aggregate, manipulate, and mashup content from around the web. Frankly, it has been around for a couple of years now and while

Local as Differentiator: This content from: Duct Tape MarketingLocal as DifferentiatorSeveral years ago, Hilary Brown decided to open a burger joint in Lawrence, KS. She readily admits that folks around town questioned whether the world, or for that matter Lawrence, needed another place

Making Video an Everyday Marketing Activity: This content from: Duct Tape MarketingMaking Video an Everyday Marketing ActivityCapturing and adding video to your marketing and social media mix has become a necessary and increasingly expected part of creating your overall marketing message. With each passing day this

Weekend Favs for June Twenty-Seven: This content from: Duct Tape MarketingWeekend Favs for June Twenty-SevenI’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally

My Top 10 Sources of Content Inspiration: This content from: Duct Tape MarketingMy Top 10 Sources of Content InspirationI’m often talking about producing high quality, education based content as way to draw leads to know, like and trust you. So, for example, I always advise small business

3 Ways to Deep Slice Twitter Conversations: This content from: Duct Tape Marketing3 Ways to Deep Slice Twitter ConversationsOK, so you’ve got your twitter account up and cooking, you’re using 3rd party apps to filter and aggregate search and you’ve got a tweeting routing down pat, now

Is Our Work a Product of Our Environment?: This content from: Duct Tape MarketingIs Our Work a Product of Our Environment?Marketing podcast with Scott Belsky (Click to listen, right click and Save As to download - subscribe now via iTunesFor this week’s episode of the Duct Tape Marketing

Weekend Favs June Twenty-one: This content from: Duct Tape MarketingWeekend Favs June Twenty-oneI’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking

Social Media for Small Business Webinar Archived: This content from: Duct Tape MarketingSocial Media for Small Business Webinar ArchivedLast week I conducted a webinar on the use of social media for small business as part of a series for the Verizon Small Business Center. The session was

The Organicism of Small Business Branding: This content from: Duct Tape MarketingThe Organicism of Small Business BrandingOrganicism is a philosophical orientation that asserts that reality is best understood as an organic whole. So, now you know I know how to use Wikipedia, but the word Organicism

Hitting The Social Media Sweet Spot: This content from: Duct Tape MarketingHitting The Social Media Sweet SpotI’m conducting a live webinar on the topic of social media, including my thoughts on where most small businesses should start (hint it may not be twitter) Wednesday, June 17th

USA Today’s Ask an Expert Steve Strauss on Duct Tape Markting: This content from: Duct Tape MarketingUSA Today’s Ask an Expert Steve Strauss on Duct Tape MarktingMarketing podcast with Steve Strauss (Click to listen, right click and Save As to download - subscribe now via iTunes)Small business owners have lots of

9 Hidden Benefits of Blogging: This content from: Duct Tape Marketing9 Hidden Benefits of BloggingI’ve been writing this blog for right at six years now and the benefits I’ve realized from doing so are very tangible. Without much hesitation I can say that it’s the

Weekly Favs June Thirteen: This content from: Duct Tape MarketingWeekly Favs June ThirteenI’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking

A Facebook Favor: This content from: Duct Tape MarketingA Facebook FavorTonight at midnight Facebook will allow businesses with fan pages to reserve a branded URL, but I just learned you must have over 1,000 fans to do so. Currently the Duct Tape Marketing

The Firefox Small Business Add-on Collection: This content from: Duct Tape MarketingThe Firefox Small Business Add-on CollectionUsers of the Firefox browser know about the capability to extend the browser’s functionality through add-ons. There are thousands of these little tools and more are developed everyday.While these toolbars

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SeoPedia

The new Airsoft Shop in Bucharest: www.airshop.ro: The Neutro team just released the project we’ve been working for for several months now: www.airshop.ro.It’s an Airsoft shop, with guns, pistols and accesories. For those of you who don’t know what Airsoft is,

SEO Specialist wanted in Bucharest: I, and the team at Neutro Marketing, a new startup company offering web marketing services, are looking for a few talented SEO/SEM people.Since the position is available only in Bucharest, and only full-time, the job announcement below is in Romanian

A new member: Mihnea Stefan Mezei: Today (actually, 3 hours ago) my wife gave birth to our long awaited boy, Mihnea Stefan Mezei.A very healthy boy, 2,8 KG in weight, with an APGAR score of 10 :)I’m the happiest man alive. I can’t even express in

Urban & Asociatii got the first ever SPAM fine in Romania: Just a few days ago, ANRCTI (the National Regulatory Authority for Communications and Information Technology) imposed the FIRST fine for SPAM in Romania, to a lawyer company called Urban & Asociaţii.The fine was 1000 RON, roughly 330 Euro:ANRCTI enforced the

Why thieves steal!: Yesterday I confronted myself with a very weird situation. Dudes broke my car’s windows.I had a lot of cars and I’ve been driving for a long time, but is the first time I’ve had this happen to me. I live

Google Sitelinks: The Ultimate FAQ: I have been testing these Sitelinks for quite some time now on several websites, from new to very old, from few to zounds of visitors.What are Sitelinks ? They are a collection of

New SEO & webmaster tools by IT Exchange: Ciprian has just uploaded all the recent tools he and his team have developed, and has bundled them all in one single SEO & webmaster tools package.I have been using the previous home for

NetCamp: Cristian invited me to speak at NetCamp, about Web 2.0.My presentation will revolve around reputation management for companies and individuals as well as how companies can communicate internally and externally, efficiently, Web 2.0 style.Will upload

Blogrush is a scam: Just received an e-mail from BlogRush letting me know that I collaborated and worked to increase my account, for two months now, for nothing, and that Seopedia is not good enough for this crap network.The mail souns like :We regret

Hide Affiliate Links: I just found a nifty HTML generator to hide affiliate links.The only drawback is that on rightclick, the affiliate URL still appears.

The power of web interaction and quality content: I just followed a link from a comment in Aaron’s blog, and ended up in Igor Mordkovich’s Bizmord.com blog.Igor blogs mostly about PPC, because that’s what his expertise is.From the index, I was just a click away from 17 Most

SEM gives you SOME satisfaction: I receive an email today in my inbox.I laughed my ass of. Who sends these kind of e-mails ?Mr. Christian, you the guru, the fish, the snake of SEM, you the greatest bear of them all.Could you, Oh COULD you

How a Venture Capitalist thinks and acts: Listen to an interview with William Quigley taken by the USF Entrepreneurship Club. William Quigley is one of the Managing Partners at Clearstone, a VC who invests hundreds of millions in startups.Whilst previously representing the interests of the Walt Disney

Paypal in Romania: This is already old news, beeing first reported in Seopedia, two days ago. PayPal is now fully accepting Romania, with sending and receiving capabilities, merchant account included.That means every Romanian citizen can now accept website payments (through PayPal funds, or

AdSense now pays through Western Union’s QuickCash service: Western Union Quick Cash payments will be available for pick-up the day after the payment date. The countries where Quick Cash is possible are :China (Mainland)MalaysiaPakistanRomaniaPhilippinesArgentinaChilePeruColombia The comissions for the Quick Cash service are NOT the same as for the

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MarketingShift

Funniest Jobs on Craigslist: Over the past few weeks Shannon has been perusing the jobs section of Space Coast Craigslist in an effort to help out a family member in need of a full time gig. During the process of finding local jobs shes

Downsizing, The Economy and 4ft x 8ft Whiteboards: From the title youve probably already figured out how downsizing is related to the economy but are unable

For My Final Entry: My Top 10 Favorite Stories for Marketingshift.com: For the past year, Ive had the privlidge of writing and editing content for this blog, but career opportunities have led me down a new path. Before I click the "publish" button one final time, the nostalgic part of my

Why Does My Dunkin Donuts Flatbread Sandwhich Looks Like Origami?: This morning, I headed to Dunkin Donuts and decided to try something new for a change. Tired of the same old bagels and donuts, I opted for one of the eggwhite flatbreads that are featured in many of the recent

I.T. Garage Sale - Monitors, Firewalls, Phones & Furniture: Im selling everything thats in my office so I can work from home again. Everything I have Ive purchased new or have had made custom for my company (Labitat)Here is a partial list of items Im selling. Ill have the

UPDATE: Freeverse, Epic Tilt, Ooyala & other Tech Companies to Watch: Its hard to believe that were more than halfway through the year, but time flies. Now that we have six months to reflect on, its time to take a look at the tech companies I listed as the ones to

Can TravelZoo Inc.(NASDAQ:TZOO) Eclipse Expedia & Obritz?: Tech investors on Wall Street will be watching TravelZoo Inc.(NASDAQ:TZOO), which provides the best deals from 900 different travel companies, enjoyed a 20% gain on Friday.TravelZoo has 21 offices

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Adfreak

Billy Mays pallbearers honor the man in blue: With their khakis and rolled-up long-sleeve blue shirts, the pallbearers gave a fitting homage to the uniform that was almost as memorable as Mays well-manicured beard.

Billy Mays' pallbearers honor the man in blue: With their khakis and rolled-up long-sleeve blue shirts, the pallbearers gave a fitting homage to the uniform that was almost as memorable as Mays well-manicured beard.

BBH ready for British Wimbledon champion: The agency puts its faith in Andy Murray is this poignant commercial for Robinsons drinks.

BBH ready for British Wimbledon champion: The agency puts its faith in Andy Murray is this poignant commercial for Robinsons drinks.

Too much animal passion in U.K. liqueur ad: Color me aghast that alcohol is sold with implied promises of sexual conquest in this day and age.

Too much animal passion in U.K. liqueur ad: Color me aghast that alcohol is sold with implied promises of sexual conquest in this day and age.

Gold's Gym can't look at your nasty cankles: Golds Gym is making war on cankles, a slang term for how an overweight persons calves dont narrow at the ankle.

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Marketing Profs Daily Fix

Paul Williams: The Five Stages Of Idea Acceptance: You feel a little jittery. Is it the presentation? Or the pot of coffee you drank this morning while rehearsing? You gather your laptop and index cards and head to the conference room.This is the big day. Youve been working

Paul Barsch: Why Capacity Management Matters to Marketers: In a challenging global slowdown, the world seems awash in capacity. Scans of major business publications show airlines reducing flights, companies furloughing or firing employees, and manufacturers closing plants. If you agree that it appears there is more unused capacity

Ann Handley: B2B According to Me: The Winners: Attendees who blogged about the MarketingProfs B2B Forum (and let us know about it) had the opportunity to win a pass to our Digital Marketing Mixer this fall in Chicago. Well, the votes are in, and here are the winners!We

Ted Mininni: How Can Supermarkets Truly Differentiate?: Good question, isn’t it? Have you ever found yourself in a mall store and due to being in virtually the same environment as every other store, and being surrounded by virtually the same merchandise, have you had to step back

Paul Dunay: Social Search: Could It Be a Google Killer?: This morning I typed into Google the search term: VoIP (which stands for Voice over Internet Protocol) and I got 64 Million responses. 64 Million!! How archaic is that?Does Google have any idea how long would it take me to

Beth Harte: A Grand-Slam for Denny’s?: Have you heard about the Denny’s Allnighter? What about the Denny’s ‘Creature Comforts’ campaign? No? That’s okay; I didn’t either. It’s probably a sign of the times that I am too old to appreciate staying up until 2AM and heading

Paul Chaney: When Is a Web Site Not a Web Site? When It's SharpieUncapped or Building43: When I wrote about the experiment Mars did with its Skittles.com site a few months ago, some people turned up their nose considering it little more than a rip-off of something advertising agency Modernista tried a year earlier. Basically, Skittles.com

Paul Dunay: Free eBook: 7 Ways Facebook will Change your Life: So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect

Paul Williams: ABCs of Branding: 8 Branding Lessons Through Michael Jackson Song Titles: This week we lost three icons: Ed McMahon, Farrah Fawcett, and yesterday, shocking news of the passing of Michael Jackson. Without straying from the topic of this site, a tribute... Key lessons of branding, featuring Michael Jackson song titles.

Beth Harte: Community Matters: When you joined MarketingProfs did you ever consider yourself to be part of a community of over 320,000 marketers? Well, you are! I know it’s a huge number of nameless, faceless people to think about, but as you know, with

Mike O'Toole: Marketers: More Hockey, Less Figure Skating: I first heard the hockey/figure skating analogy from Evan Grossman, an old friend and former client. Evan was a founder of HookMedia back in the late 90s, a pioneer in online advertising. He used the analogy to compare the then-nascent

Paul Chaney: Social Media Advertising: Does It Work... or Doesn't It?: Ther term social media advertising is, to some, an oxymoron. They will tell you it doesnt work for the simple reason that people dont visit social networks to view advertising, but to interact with their community. Its a mindset issue.You

Paul Dunay: 5 Tips for Optimizing your Facebook Marketing: One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place

Len Kendall: Give/Take Ratio: There are countless conversations happening online. We’re beyond the point of brands knowing they need to join those conversations. They do. What they may not realize is that the longer they wait to jump in, the more work they’ll have

Ann Handley: Our New Home Page: This week, we introduced a new home page at MarketingProfs.com. Go check it out. Ill wait.You back? Good. We made the changes to reflect two things: the increasing daily-ness of our site, and new regular home for Premium content.Here’s what

Ted Mininni: Getting Back to Leadership Wins Back the Trust: Nothing gets your attention like a catchy title. A recent Forbes magazine article: “I Took Over The Company From Crooks” sure got mine. I read the entire piece, which is short and very directly written by Todd Wille, the man

Paul Dunay: Social Network-Based Caller Routing: Ok, let’s say you are searching the web for a new fishing rod. You find the right website but you are having trouble locating the right rod and reel combination. Frustrated you consider giving up but give it one last

Paul Williams: There Is No Such Thing as 'Being Innovative': If you were to put a few talented musicians or skilled screenwriters into a room and mandated them to write a Grammy-winning song or Oscar-winning blockbuster, could they do it?There is no telling. They could try. But,

Mark Ivey: Why (Digital) Small Talk Matters. Really.: This week I came across two articles that helped clarify an issue I’ve been pondering for many months: why is it hard for so many companies to make the leap into the new world of social media? The first piece

Christine Whittemore: Creating Community Through Relevant Local Information: How do you learn about local news? You know – news or content that’s particularly relevant to you in a specific geographic area? Perhaps about an event that has taken place or one yet to happen or maybe a local

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Brandweek

Sprint’s Pre Screening App: Carrier’s push with National CineMedia for the Palm device calls on viewers to rate movies they have just seen.

Nice Ride Minnesota Kicks Things Into Gear: Paris and Amsterdam fund public pedaling, but the Twin Cities? Agency preps U.S. metro for a two-wheel revolution.

Amid Upfronts, Brands Experiment with Web: Marketers and producers attempt to circumvent traditional media, though a formula is far from proven.

Coke's Nestea Takes Plunge Into Webisodes: Vp of media Annis Lyles discusses how Nestea is reaching a new consumer target with its Liquid Awesomeness effort.

Big Condé Buy From P&G: Publishing giant’s September books to get injection of cash related to advertising for CoverGirl, Olay, Gillette’s Venus and other brands.

7-Eleven Offers Veterans Franchise Incentives: Program provides veterans of the U.S. Armed Forces with discounted franchise fees.

Baskin-Robbins Whips Up Two Store Concepts: Cafe BR to target more upscale consumers, while BR Express to use a low-cost model.

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Naked Conversations

Twitterville Acknowledgements. Did I miss you?: I am absolutely blown away by the number of people who have contributed story leads to me while I was writing Twitterville. The following people will be acknowledged for their contributions in the book when it is published on Sep.

Twitterville Acknowledgements. Did I miss you?: I am absolutely blown away by the number of people who have contributed story leads to me while I was writing Twitterville. The following people will be acknowledged for their contributions in the book when it is published on Sep.

'Tweaching' tomorrow at UMass Dartmouth: Tomorrow morning, Ill be taking part in what I think is a very engaging experiment and perhaps breaking some new ground. At 8 am Pacific time I will live tweach a class led by Dr. Nora Barnes at UMass Dartmouth.

'Tweaching' tomorrow at UMass Dartmouth: Tomorrow morning, Ill be taking part in what I think is a very engaging experiment and perhaps breaking some new ground. At 8 am Pacific time I will live tweach a class led by Dr. Nora Barnes at UMass Dartmouth.

Twitterville Notebook: Major Milestones Reached: Yesterday, at 2:37 pm, I typed five asterisks across the page of Twittervilles Chapter 17: Global Neighbourhoods, indicating the conclusion of the books final chapter. I called my wife and told her. I then posted it on Twitter, followed a

Twitterville Notebook: Major Milestones Reached: Yesterday, at 2:37 pm, I typed five asterisks across the page of Twittervilles Chapter 17: Global Neighbourhoods, indicating the conclusion of the books final chapter. I called my wife and told her. I then posted it on Twitter, followed a

Restarting SM Global Report: While there is still some work to do on Twitterville, the heavy lifting is over on my part as the publishers efforts swing into full gear. Interviews about 125 people for the book and nearly 100 of them will be

Restarting SM Global Report: While there is still some work to do on Twitterville, the heavy lifting is over on my part as the publishers efforts swing into full gear. Interviews about 125 people for the book and nearly 100 of them will be

Cleansing Tiananmen Square: A few hours before the actual anniversary began, Isaac Mao, one of Chinas best-known bloggers, tweeted: Tienanmen Square is the worlds most clean Plaza. He wasnt talking street sweepers. He

Cleansing Tiananmen Square: A few hours before the actual anniversary began, Isaac Mao, one of Chinas best-known bloggers, tweeted: Tienanmen Square is the worlds most clean Plaza. He wasnt talking street sweepers. He

Twitterville Book Cover: This will be the book cover to Twitterville. What do you think?

About me ...: .I have contributed editorially to BusinessWeek, FastCompany.TV, and Dow Jones. Ad Age ranks this blog at #78 on the 2009 Power 150 business blogs. Since 2005,Ive interviewed more than 350 people in 38

Twitterville Book Cover: This will be the book cover to Twitterville. What do you think?

About me ...: .I have contributed editorially to BusinessWeek, FastCompany.TV, and Dow Jones. Ad Age ranks this blog at #78 on the 2009 Power 150 business blogs. Since 2005,Ive interviewed more than 350 people in 38

Twitter and that Business Model Thingee: I had a really good time at TWTRCON yesterday. While some were critical that it was the Twitterville communitys testimonial to itself, I found it inspiring to see the rapid emergence of a business community that shares a passion for

Twitter and that Businss Model Thingee: I had a really good time at TWTRCON yesterday. While some were critical that it was the Twitterville communitys testimonial to itself, I found it inspiring to see the rapid emergence of a business community that shares a passion for

Ford's endorsement of a national emissions standard: Long before I was passionate about social media, I had become passionate about the issue of global warming and emissions. Long before that I was passionate about cars and

Ford's endorsement of a national emissions standard: Long before I was passionate about social media, I had become passionate about the issue of global warming and emissions. Long before that I was passionate about cars and

Twitterville Cover Photo by Brian Solis: My friend Brian Solis is one Hell of a photographer. He came over to my house a few days ago and shot over 100 photos of me. This one will be used

Twitterville Cover Photo by Brian Solis: My friend Brian Solis is one Hell of a photographer. He came over to my house a few days ago and shot over 100 photos of me. This one will be used

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Media Orchard

Twitter Weekly Updates for 2009-05-29: #followfriday @marcomnetwork @reggriffin #From the Orchard: Twitter Weekly Updates for 2009-05-22 http://tinyurl.com/qwzxyb #RT @blackstar Need a giggle? RT @brookpete http://www.awkwardfamilyphotos.com #Benjamin Baradell’s first day http://www.flickr.com/photos/sbaradell/sets/72157618871005946/ #Thanks! @prnewser @mikedriehorst @prestovivace #

Twitter Weekly Updates for 2009-05-22: From the Orchard: Twitter Weekly Updates for 2009-05-15 http://tinyurl.com/qedfln #RT @risesmart RiseSmart’s EMBA partnership program was covered in the Dallas Morning News today — http://tinyurl.com/pxyaum #Here’s a life lesson (and a photography lesson) — Sometimes, the Best Shots Are Just

Twitter Weekly Updates for 2009-05-15: Here’s a great one to show at media training sessions: Michael Steele blooper reel http://bit.ly/e4Rqw #From the Orchard: Twitter Weekly Updates for 2009-05-08 http://tinyurl.com/q9n46s #Are we really ready to put all our medical records online? RT @carybyrd http://tinyurl.com/ozurp4 #I can

Twitter Weekly Updates for 2009-05-08: From the Orchard: Twitter Weekly Updates for 2009-05-01 http://tinyurl.com/dy3k99 #RT @lavapr: Reading http://tinyurl.com/cjxehv PR for small businesses #agree! RT @Cocles: @Hollywood_Trey Cloverfield vs. Quarantine is a perfect example of what PR can do. I actually liked Quarantine better. #RT @barbaraling:

Testing Post 2: sdsafddsfsdfdsfsdfsdfsdfsdfsdfsdfsdfsdfsdf

Testing Image Display: The White House indicated today that a report and a photo from the controversial low-altitude New York flyover by a 747 plane could be released soon. Earlier, White House officials had said that there were no plans to release the

Twitter Weekly Updates for 2009-05-01: From the Orchard: Twitter Weekly Updates for 2009-04-24 http://tinyurl.com/chvsyq #RT @marjae: RT @gleonhard PR2.0 and the Future of Public Relations by Gerd Leonhard http://ow.ly/40UT (video) PDF http://tinyurl.com/3urwk8 #RT @MiamiPR: Press Releases - The Two Most Common Mistakes - Public-Relations -

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Original Signal - Transmitting Web 2.0