iconSeth's Blog

On doing your best
Its a pretty easy way to let ourselves (or someone else) off the hook. Hey, you did your best.But it fails to explain the improvement in the 100-meter dash. Or the way were able to somehow summon more energy and
Rearranging our prejudices
Change is the point. Its what we seek to do to the world around us.Change, actual change, is hard work. And changing our own minds is the most difficult place to start.Its also the only place to start.Its hard to
No one knows
No one knows the right answer, no one knows precisely what will happen, no one can produce the desired future, on demand.Some people are better at guessing than others, but not by much.The people who are supposed to know rejected
"Don't touch it, you might break it."
This is, of course, the opposite of,Touch it, you can make it better.Whats the default where you work?   
Failing, again
Pema Chodrons new book is out this month. I was rendered speechless by her invitation to write the short foreword for the book, the first time Ive ever agreed to do this. Shes a caring, generous, magical person, a teacher with
Day traders rarely make history
The short-term stuff is pretty easy to do well. Respond to incoming. Check it off your list. Next!The long-term stuff, on the other hand, is so easy to postpone, because tomorrow always sounds promising. And so we might hesitate to
Contempt is contagious
The only emotion that spreads more reliably is panic.Contempt is caused by fear and by shame and it looks like disgust. Its very hard to recover once you receive contempt from someone else, and often, our response is to dump
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iconMarketingVOX

eCommerce Satisfaction Down | Dueling Studies Argue Over Rate of Online Ad Fraud
eCommerce:Customer satisfaction ratings among etailers are falling, likely due to increased expectations.Ad Fraud:Startled by a study last year that showed a third of ad impressions were seen only by bots, the ANA and anti-fraud firm White Ops put together a
Time Bigger Online than Off | RIP Yahoo Directory | Tablet TV Seeks Aero Niche, Less the Lawsuits
Media:Time Incs last quarter showing that it has a bigger online audience than it does in print is consistent with signals indicating that the shift to digital consumption has gutted publisher revenues due to a combination of lower price expectations
Online Ad Growth Inexorable, Volatile | Yahoo's Firefox Search Battle Win Not Moving the War's (...)
Media:Research from a Publicis Group shop shows the inexorable growth of online media versus everything else, but of interest is information showing that marketers are still treating the online category in a bit of an experimental fashion. There were plenty
Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research
Ad Fraud:Anti-fraud technology firm Vidible is now providing quality ratings of a sort for publishers extending their reach via partner distribution networks.Media:Pretty much on a lark of an A/B test, PepsiCo is throwing all of its Ruffles media dollars online.Holiday
In Complex Robot Media Market, Launching 'Desk' More Important than Being Useful | Speculation (...)
Robot Invasion:With everyone rushing to appear competent in the new world of robot and data-driven buying, lots of folks, it turns out are faking it. Merkles John Lee says this could wind up in the laps of the data management
Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research
Ad Fraud:Anti-fraud technology firm Vidible is now providing quality ratings of a sort for publishers extending their reach via partner distribution networks.Media:Pretty much on a lark of an A/B test, PepsiCo is throwing all of its Ruffles media dollars online.Holiday
EU Parliament: Break Up, Google | Marketers Like Native | Amazon Denials Quieter on Ad-Supporte(...)
Search:Voting on an issue over which they dont have much control, the European Parliament will soon be asked to resolve that Google should be broken up for antitrust concerns. It does, however, indicate that Google may face increased legislative pressure
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iconAdvertising Age

BBDO's Simon Bond Named Interpublic's Chief Growth Officer
Longtime BBDO executive Simon Bond is leaving the agency to become chief growth officer at holding-company rival Interpublic.In the newly created position, Mr. Bond will be responsible for driving Interpublics growth initiatives across the
MetLife Names Argonaut New Creative Agency
Argonaut has been named MetLifes new global creative agency after a review.The review was initiated by the insurance companys relatively new Global Chief Marketing Officer Esther Lee, who joined the company in December. The
Kerry Fitzmaurice Tapped to Lead McKinney's New York Office
McKinney has named Kerry Fitzmaurice the new top executive leading the New York office.In her new role as managing director, Ms. Fitzmaurice will work to grow the 40-person office through new business and organic
Starcom Wins U.S. Media for New Kraft Heinz Company
Newly merged food giant Kraft Heinz will consolidate media planning and buying in the U.S. with Publicis Groupes Starcom. The move means Starcom -- which had been the incumbent for the former Kraft Foods
Ad Age Introduces Behind the Work Series at Brand Summit
Five groundbreaking ad campaigns will be presented by the leaders who created them at this years Ad Age Brand Summit in Los Angeles on Nov. 3 and 4.Curated by the editors of Creativity, Ad
Subway Taps BBDO as New Creative Agency
Subway has tapped Omnicoms BBDO to handle its advertising after a review.The Omnicom agency will replace Boston-based MMB, which has long handled Subways work. Other agencies involved in the review include Interpublic Group of
Partners Marcello Serpa, Jose Luiz Madeira Depart From AlmapBBDO
AlmapBBDO partners and creative directors Marcello Serpa and Jose Luiz Madeira are departing from the agency they built for 22 years.The creative duo credited with establishing the So Paulo-based agency under BBDO is handing
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iconAdrants

3 Ways to Incorporate Mobile And Social Analytics In Your Ad Campaigns
In todays competitive business environment, most advertising agencies are using data analytics to hone their clients campaign strategies and to improve their job of targeting, tracking, and engaging customers.With mobile commerce growing at an
So You Think Your Website Is Perfect. Here's 7 Reasons You May Be Wrong
OK so the entire world of marketing has been wetting its pants over social media and content marketing the last few years but what about that old fashion - yet, incredibly important -- thing
4 Things Brands Can Learn From Subway's Jared Fogle Scandal
Jared Fogle, the man that taught America it was possible to lose more than 200 pounds eating subway sandwiches, has been charged with possessing child pornography and is reportedly planning to plead guilty. Fogle
Here's How PR Can Be A Startup's Secret Weapon
As a startup, you may not be able to afford a full-time, dedicated PR team quite yet, so you opt for contractors, outsourced agencies, or part-time PR pros. There is some great ad-hoc talent
Let Me Tell You About IZEAfest And Why You Should Go This Year
Six years ago in 2009 I went to IZEAfest in Orlando. It was an incredible event which occurred during the height of the birth of social media. It was one of the best conferences
Top 10 Online Invoicing Tools for Advertising Agencies
Invoicing has quickly become a major time-consuming task that seems to takes away from the work that you actually get paid for doing in the first place. Now, added to the regular invoicing duties
Study: 98% of Real-Time Marketers Report Positive, Measurable ROI
Social media intelligence and marketing company Wayin conducted a study of 200 director level and higher marketing professionals who are currently practicing real-time marketing.Real-time marketing has matured since Oreo dunked their cookie in the
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iconOnline Marketing Blog

Online Marketing News: LinkedIn & Instagram Get The Message, 1 Billion Facebookers, Google Pena(...)
United States Of Emoji – The Most Popular Emoji in Each State The post Online Marketing News: LinkedIn & Instagram Get The Message, 1 Billion Facebookers, Google Penalizes Annoying Apps appeared first on Online Marketing Blog - TopRank®.
Influencer Marketing: Should You Pursue High Profile or Socially Authoritative Brand Advocates?
We’ve been talking a lot about influencers lately – and with good reason. The right mix of thought leaders and valuable content can catapult any integrated marketing campaign into vast new heights and audiences. Finding and connecting with those ideal
Digital Marketing Spotlight: Jeff Marcoux, CMO Lead at Microsoft
What is predictive marketing and what are the future marketing technologies we should be paying attention to? To answer those questions and more, I am happy to share the next in our series of digital marketer interviews featuring Jeff Marcoux (@jeffmarcoux), CMO Lead,
3 Ways to Measure the Value of Your Social Media Marketing Program
Inherently knowing that there is value in social media marketing and being equipped to show value are two different things. Social media provides a unique an often-challenging opportunity to connect one-on-one with customers, prospects and fans of your business. However,
50 Ways to Fail at Influencer Marketing
Brands: Stop Doing These Things! Influencer Marketing is hot and that means the value of influencer relationships is higher than ever. Working hard to romance in-demand experts to collaborate, co-create and even advocate can be a substantial investment. The mutual
Online Marketing News: Facebook Gets An Assistant, Tweets Show In Search, Native Beats The Rest
The Big Content Spend: How & Where Are Brands Placing Their Content Budgets The post Online Marketing News: Facebook Gets An Assistant, Tweets Show In Search, Native Beats The Rest appeared first on Online Marketing Blog - TopRank®.
Book Review & Interview: Content Inc. by Joe Pulizzi
The Godfather of Content Marketing has struck gold again. Content Marketing Institute founder Joe Pulizzi has a new book that will hit shelves and amazon carts this September. His newest book, Content Inc.: How Entrepreneurs Use Content to Build Massive
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iconDuct Tape Marketing

How to Tune Up Your Email Marketing So You Can Improve Conversions and Make More Money
How to Tune Up Your Email Marketing So You Can Improve Conversions and Make More Money written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingYou’ve worked hard growing an email list. Now you’re ready
How to Pick a New Lead Generation Channel
How to Pick a New Lead Generation Channel written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingTo make sure everyone is on the same page, here’s what we define a marketing channel as: A
Why Backlinks Still Matter for SEO
Why Backlinks Still Matter for SEO written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingSEO has certainly evolved over the last few years. I actually wrote about the marriage of search, content and social
The Difference Between Marketing and Growth
The Difference Between Marketing and Growth written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingI find that the word marketing is burdened with a tremendous volume of confusion. For some, marketing is branding, while
The #1 Key to Killer Promotions
The #1 Key to Killer Promotions written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape MarketingPromotions are everywhere. It seems like whatever you or your business needs, you can find a promotion to receive it.
Weekend Favs August Twenty Nine
Weekend Favs August Twenty Nine written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the
The Secret Sauce for Optimizing Your FAQ Page
The Secret Sauce for Optimizing Your FAQ Page written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingHaving the human touch is a no brainer for companies that are starting out.  It’s undeniable that, cost
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iconAdfreak

Nike's New Ad Discourages Budding Athletes, Who Won't Make It Anyway
Nike Korea's new "Just do it" campaign kicks off with "Play Loud," a 90-second short film by Wieden + Kennedy Tokyo. Like past Nike works, it promotes team sports as a way to dodge conformity and express
Here's the Whole Story Behind the Year's Kookiest Car Ad
Would you buy a used car from this man? Meet Chris Murphy, aka Dan Mayson, a voiceover artist and radio announcer from Fredericksburg, Va., whose zany, brutally honest YouTube video, designed to sell a broken-down 1995 Ford
Have You Ever? This Ad for Big Lots Goes From Oddly Repetitive to Downright Surreal
If you're a woman with an eye for design, Big Lots will apparently have you at a loss for words. But thankfully, there's AutoTune. In the chain's latest ad from agency OKRP, pairs of women—or "besties," as
A Tinder for Jobs? This App Helps You Find Work a Lot Like You Find Love
Tired of updating LinkedIn, or spending hours manicuring your résumé? Swedish startup SelfieJobs wants to make getting a new gig as easy as swiping right on Tinder. Slogans for the job search and recruitment app include "Swipe,
A Breakfast Cereal Mascot in Drag Has Stolen the Heart of Newly Single Kermit the Frog
In the Israeli ad below, created by BBR Saatchi & Saatchi, Kermit the Frog sings a swinging love missive to Denis(e), the mascot for Unilever's Branflakes cereal. Branflakes is targeted to women. Instead of using slim-down messages
Now It's Sherwin-Williams' Turn for a Much-Needed New Logo, Right?
Now that Google and Verizon have sparked global design debates by redesigning their logos, it makes sense to ask who should be next. I mean, other than Yahoo. Looking beyond the tech and telecom megacorporations, there's one
Beats By Dre Returns Gatorade's Serve With Its Own Flashy Serena Williams Ad
It's fun—though perhaps not for the brands—when a big celebrity appears in two major ad campaigns in the same week. It's now happened this week with Serena Williams, who appeared the excellent Gatorade ad we wrote about
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iconMarketing Profs Daily Fix

Five Email Marketing Practices That Need to Die
Avoid the following email marketing practices. Doing so can help your emails be seen in your subscribers crowded inbox. Read the full article at MarketingProfs
The Big Deal About a Little Mobile 'Buy' Button
Mobile buy buttons are a hot trend. Companies are beginning to understand its huge benefits for marketers and customers. Read the full article at MarketingProfs
A Simple Content Formula to Build Trust in Innovation
Have a new product or service? Consider creating content that explains why your innovation is relevant, needed, and safe. This formula can help. Read the full article at MarketingProfs
Why Your Customers' Emotions Affect Their App Experiences
Smart marketers understand the importance of human emotions in how customers or prospects regard apps. Read the full article at MarketingProfs
Five Things That Successful Brand Managers Do
Brand managers are a hot commodity in todays crowded business environment. These five behaviors separate successful brand managers from inept ones. Read the full article at MarketingProfs
How Beacons Benefit Your Customers (and You)
Beacons detect nearby smartphones and send the ads, coupons, and customized information to give clients a personalized experience. Thats a win-win for customers and businesses. Read the full article at MarketingProfs
Why Apple Watch Rings the Death Knell of the 'Mobile' Marketing Channel
Thinking of mobile as a separate channel doesnt make sense anymore in an Apple Watch world. Businesses now must think of mobile as the foundation for all their marketing. Read the full article at MarketingProfs
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iconBrandweek

Nike's New Ad Discourages Budding Athletes, Who Won't Make It Anyway
Nike Korea's new "Just do it" campaign kicks off with "Play Loud," a 90-second short film by Wieden + Kennedy Tokyo. Like past Nike works, it promotes team sports as a way to dodge conformity and express
Ad of the Day: This Woman's Heartbreaking Makeup Tutorials Double as Powerful PSAs
This isn't the kind of makeup tutorial you see every day. In this compelling video by Ogilvy & Mather, a young vlogger named Reshma neatly walks viewers through the process of applying red lipstick while ensuring your
Here's the Whole Story Behind the Year's Kookiest Car Ad
Would you buy a used car from this man? Meet Chris Murphy, aka Dan Mayson, a voiceover artist and radio announcer from Fredericksburg, Va., whose zany, brutally honest YouTube video, designed to sell a broken-down 1995 Ford
Have You Ever? This Ad for Big Lots Goes From Oddly Repetitive to Downright Surreal
If you're a woman with an eye for design, Big Lots will apparently have you at a loss for words. But thankfully, there's AutoTune. In the chain's latest ad from agency OKRP, pairs of women—or "besties," as
How Not to Get Sued By Michael Jordan, or Any Celeb, Over a Simple Congrats Ad
Can you get sued for wishing a celebrity well? It might seem innocuous, but using an ad to congratulate an athlete or another big name can earn brands their very own personal thank-you—a subpoena. Last month, a
Quiz: Do You Know Which Words Are Missing From These Taglines?
Remembering a brand's tagline is pretty simple. It's drilled into the consumer's head over and over. But what happens when you remove a few words? See how superb your tagline knowledge is—or, maybe isn't—by identifying the missing
A Breakfast Cereal Mascot in Drag Has Stolen the Heart of Newly Single Kermit the Frog
In the Israeli ad below, created by BBR Saatchi & Saatchi, Kermit the Frog sings a swinging love missive to Denis(e), the mascot for Unilever's Branflakes cereal. Branflakes is targeted to women. Instead of using slim-down messages
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