iconSeth's Blog

"All other difficulties are of minor importance"
The Wright Brothers decided to solve the hardest problem of flight first.Its so tempting to work on the fun, the urgent or even the controversial parts of a problem. There are really good reasons to do the hard part first, though.
More pious
Tribe members often fall into a trap, a trap created by the fear of standing out, and a natural avoidance to question things.Youre not wearing the proper tie.Thats not how someone like us gets married.My tweets are of the proper
Announcing my candidacy
Today, with just 495 days before the election, Im announcing my run for President of the United States.Im well aware the that electoral politics have been transformed by the collision of semi-modern marketing techniques with the money necessary to implement
What happens when things go wrong?
Service resilience is too often overlooked. Most organizations dont even have a name for it, dont measure it, dont plan for it.I totally understand our focus on putting on a perfect show, on delighting people, on shipping an experience thats
The rejectionists
We can choose to define ourselves (our smarts, our brand, our character) on who rejects us.Or we can choose to focus on those that care enough to think we matter.Carrying around a list of everyone who thinks youre not good
Buzzer management
I started the quiz team at my high school. Alas, I didnt do so well at the tryouts, so I ended up as the coach, but we still made it to the finals.It took me thirty years to figure out
A corollary to 'Too big to fail'
Too big to listen.Great organizations listen to our frustrations, our hopes and our dreams.Alas, when a company gets big enough, it starts to listen to the requirements of its shareholders and its best-paid executives instead.Too big to listen is just a
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iconMarketingVOX

eCommerce Satisfaction Down | Dueling Studies Argue Over Rate of Online Ad Fraud
eCommerce:Customer satisfaction ratings among etailers are falling, likely due to increased expectations.Ad Fraud:Startled by a study last year that showed a third of ad impressions were seen only by bots, the ANA and anti-fraud firm White Ops put together a
Time Bigger Online than Off | RIP Yahoo Directory | Tablet TV Seeks Aero Niche, Less the Lawsuits
Media:Time Incs last quarter showing that it has a bigger online audience than it does in print is consistent with signals indicating that the shift to digital consumption has gutted publisher revenues due to a combination of lower price expectations
Online Ad Growth Inexorable, Volatile | Yahoo's Firefox Search Battle Win Not Moving the War's (...)
Media:Research from a Publicis Group shop shows the inexorable growth of online media versus everything else, but of interest is information showing that marketers are still treating the online category in a bit of an experimental fashion. There were plenty
Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research
Ad Fraud:Anti-fraud technology firm Vidible is now providing quality ratings of a sort for publishers extending their reach via partner distribution networks.Media:Pretty much on a lark of an A/B test, PepsiCo is throwing all of its Ruffles media dollars online.Holiday
In Complex Robot Media Market, Launching 'Desk' More Important than Being Useful | Speculation (...)
Robot Invasion:With everyone rushing to appear competent in the new world of robot and data-driven buying, lots of folks, it turns out are faking it. Merkles John Lee says this could wind up in the laps of the data management
Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research
Ad Fraud:Anti-fraud technology firm Vidible is now providing quality ratings of a sort for publishers extending their reach via partner distribution networks.Media:Pretty much on a lark of an A/B test, PepsiCo is throwing all of its Ruffles media dollars online.Holiday
EU Parliament: Break Up, Google | Marketers Like Native | Amazon Denials Quieter on Ad-Supporte(...)
Search:Voting on an issue over which they dont have much control, the European Parliament will soon be asked to resolve that Google should be broken up for antitrust concerns. It does, however, indicate that Google may face increased legislative pressure
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iconAdvertising Age

Leo Burnett Loses Special K to JWT
Kellogg Co. is moving creative duties for its struggling Special K brand to JWT and away from long-time agency Leo Burnett in the U.S., Ad Age has learned.Leo Burnett, which has been Kelloggs lead
Wieden & Kennedy Wins Bud Light in U.S., Corona Globally
Just two weeks after Wieden & Kennedy and Heineken parted ways, the agency is taking over as the new lead agency for Bud Light in the U.S. The shop will also take on Corona
Cheil Promotes China Chief Aaron Lau to President of International
Cheil Worldwides China chief, Aaron Lau, has been promoted to a new role as president of international for the Seoul-based agency company. His focus will be on building up business globally and diversifying the
Droga5 Co-Founder Andrew Essex Departs Agency
Andrew Essex, co-founder, vice chairman and former CEO of Droga5, is leaving the agency.Mr. Essex has been vice chairman since 2013, when President Sarah Thompson succeeded him as CEO, but prior to that he
Brands Take Hi-Tech to Tennis at Wimbledon Championships
Brands including Stella Artois, Jaguar and Evian are taking hi-tech to that most traditional British summertime event, the Wimbledon Tennis Championships.Jaguar is handing out biometric wearable devices to spectators on the two main courts at Wimbledon, as well as to
This Creative Director Is Paid To Write Wedding Speeches And Break-up Letters
Nathan Phillips is an advertising exec with an unusual side project that involves writing break-up letters, wedding speeches and TED talks.Mr. Phillips and his wife Victoria Wellman were included in a New York Times
TBWA Names Chris Garbutt Global Creative President
TBWA is making yet another senior executive change, this time recruiting Chris Garbutt from Ogilvy & Mather to be the agencys global creative president and chief creative officer of TBWAs New York office.Mr. Garbutt
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iconAdrants

12 Steps to Increasing Conversions by 25%
If your goal is more conversions, there are steps you can take right now to make that goal a reality. The good news is, most of these actions dont dont require any investment other
Gross: Guy Pops A Giant Zit on His Face And Then Eats It
Working with Innocean, Dallas-based candy store Atomic Candy is out with a very Skittles-like commercial in which a guy, looking at himself in the mirror, realizes, hes got a zit. But the zit is
Headed to Cannes? Here's Your Handy Beach Map
In case you dont feel like attending sessions at Cannes like a good delegate and would rather spend your days on the beach soaking up the sun and stealing glances at those young, up-and-coming
As You Consider Attending SXSW 2016, Here's What Was Awesome About SXSW 2015
Its sort of passe to talk about how much SXSW has changed over the years because, well, it has and theres no going back. If you feel the need to reminisce or wallow in
6 Best Practices for Omnichannel Marketers
It wasnt too long ago that the consumer in the market for new home exercise equipment would visit her local department or sporting goods store to test out the options and compare the prices.
The Mythical Affiliate Manager: Why An Agency Is A Better Fit For An Online Merchant
When a brand decides it wants to properly attack its marketing, it seeks out experts to help them do so. Sure, they may have a marketing manager in-house to oversee the marketing process but
Instagram ROI: What Your Brand Can Expect from Working with Influencers
When we think of social media ROI, we tend to only measure value by numbers. So much attention is given to number of followers, reach, impressions and likes; but while these markers are very
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iconOnline Marketing Blog

Online Marketing News: G+ Brands Stripped, The Mayor Has Returned, Facebook Gives You A Cut
The 75 Most Important Social Media Acronyms – Acronyms are a natural fit for social media networks. These platforms are based on short and snappy communication, so it makes sense for people to rely on abbreviations, especially for common phrases. Check
5 Impactful Digital Marketing Takeaways from MNSearch Summit
In order to be an effective digital marketer, it’s imperative that you understand the role that search plays in all of your marketing initiatives. The search landscape is quickly evolving and sometimes what you need is a helping hand from
Engage More Customers By Becoming a Content Marketing Sommelier
A sommelier is known for having extensive knowledge about wines, and how to complement the sensory experience of each type with perfect food pairings. Many train for years in hopes of finally becoming a Master Sommelier. When embarking on a
9 Step Social Media Audit for Improving LinkedIn Business Page Results
It’s undeniable that LinkedIn is leading the pack for professional social networks. In fact, more than half of all of the business in the world have created a business page on LinkedIn. With over 4 million business pages on LinkedIn,
#CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Createing Blockbuster Conte(...)
There’s a special kind of magic to behind-the-scenes photos from movie sets. You can see how a team of special effects wizards transforms a toy model into a spaceship hurtling towards an alien planet, or a lifeless doll into a
Web Analytics Tips: Getting More from Google Analytics with Jeff Sauer #MNSummit
Google Analytics is used by more than 10 million websites, but the majority of digital marketers and businesses are merely scratching the surface of what this powerful free tool can do. As Jeff Sauer says, “any report that is one
Silverpop’s Loren McDonald Discusses 4 Top Email Marketing Trends – #MNSummit
“Good morning Mumbai! Wait, I’m in Minnesota.” Loren McDonald, VP of Industry Relations for Silverpop has been on a worldwide tour travelling from India to London and finally here to the Midwest. Loren was not shy about admitting that he
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iconDuct Tape Marketing

Twitter 101: How To Craft the Perfect Tweet
Twitter 101: How To Craft the Perfect Tweet written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingYou’re a small business owner, trying to make an impact in the wild world of social media. Twitter
The Demise of Facebook’s Organic Reach
The Demise of Facebook’s Organic Reach written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingSince its launch in 2007, Facebook’s Pages have promised businesses a free online presence with which to connect to customers,
How to Use Infographics Effectively
How to Use Infographics Effectively written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingBecause of the constant bombardment of information we experience on a daily basis, the average human being now has a shorter
Why Your Business Must Focus on Google Local Listings
Why Your Business Must Focus on Google Local Listings written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMarketing Podcast with Mike Blumenthal If you run a business that relies on local customers then you’ve
16 Step Checklist for the Perfect Blog Post
16 Step Checklist for the Perfect Blog Post written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingYou work hard to create content – sometimes on the fly in the midst of the raging storm
How to Leverage News Stories on Social Media
How to Leverage News Stories on Social Media written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape MarketingSocial media has revolutionized the way people talk about news and major events. Really, it is just natural.
Weekend Favs June Twenty Seven
Weekend Favs June Twenty Seven written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the
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iconAdfreak

Under Armour Honors Misty Copeland With Hashtag That Led to a Car Full of Flowers
Under Armour couldn't sit idly by on Tuesday when Misty Copeland was named the first African American principal dancer in American Ballet Theatre's 75-year history—not after the famous TV spot that helped burnish both dancer and brand.
Designer Shows Off His Big Talent in the World's Smallest Portfolio
Michael William Lester, a London-based freelance designer and illustrator, isn't afraid to think small. We're talking minuscule here, people! Lester created "The World's Smallest Portfolio," a self-promotional piece that is 24 millimeters wide by 19 millimeters tall.
This Remarkable Ad Shows Just How Science Can Improve Real People's Lives
If you think rigorous scientific research is boring or self-serving, this short film from the Netherlands just might change your mind. Amsterdam-based agency 1Camera and director Hugo Keijzer employ some deft storytelling as they follow five scientists
Facebook Just Updated Its Logo Ever So Slightly. Can You Tell the Difference?
Facebook has basically used the same logo since 2005—its name in white, in Klavika font, on a blue background. But this week, the company, which is now allegedly worth more than Walmart, decided to change its logo
Nike Makes One of the Fastest Ads Ever to Sell the Zoom Air Sneaker
A super-fast sneaker deserves a super-fast commercial, and Wieden + Kennedy delivers one here for the Nike Air Zoom Elite 8 running shoe. Blink and you'll miss it. The 60-second "Find Your Fast" spot—directed by Neal Brennan,
Norwegians Object to Giant Penis Squirting Them With Confetti in PSA Stunt
Believe it or not, there are a few situations where dressing up as a giant penis and spraying people with confetti is inappropriate. Promoting condom use on behalf of a sex education charity is one of those
Kids' Wildest Dreams Come True in This Beautifully Imaginative Airline Ad
Here's a fun spot from earlier this year that picked up a silver Lion at Cannes last week. For S7 Airlines from Wieden + Kennedy Amsterdam, it features cute kids being themselves, namely by describing wonderful places
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iconMarketing Profs Daily Fix

The Rules of Successful Effective Influencer Marketing
Successful marketers dont just identify who their industry influencers are; they also know what to do (and what to avoid) for effective influencer marketing. Read the full article at MarketingProfs
Wearables Are a Game-Changer in Market Research
Smart wearable devices are giving marketers the most complete customer data ever. Heres a look at how wearables are transforming market research and what marketers need to keep in mind. Read the full article at MarketingProfs
Why You Need a Little Elbow Grease When You Use Marketing Automation
Marketing automation isnt completely automated. You need to put some effort when using it--or youll end up with poorly crafted campaigns. Read the full article at MarketingProfs
Account-Based Marketing Helps You Engage Your Most Influential Buyers and Boost Business
Harness the revenue-boosting power of account-based marketing to engage a select group of extremely knowledgeable and conscious buyers. Read the full article at MarketingProfs
Boost Your Brand's Global Reach by Taking Advantage of the New gTLDs
Brands have an exciting opportunity to take advantage of the new generic Top Level Domains (gTLDs) for international markets. Check out these reasons to do so before the space gets too crowded. Read the full article at MarketingProfs
Four Reasons to Take Advantage of Facebook's Evolving Video Strategy
Facebook is investing heavily in its video service, working hard to grow its video reach and ad efficacy. Here are four reasons marketers need to begin or expand native Facebook video marketing. Read the full article at MarketingProfs
The Internet of Me Banishes the Fear of Missing Out
Most customers have a FOMO (fear of missing out). The Internet of Me approach, however, can help banish FOMO by meeting consumer demands and offering exactly what they want exactly when they want it. Read the full article at MarketingProfs
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iconBrandweek

Under Armour Honors Misty Copeland With Hashtag That Led to a Car Full of Flowers
Under Armour couldn't sit idly by on Tuesday when Misty Copeland was named the first African American principal dancer in American Ballet Theatre's 75-year history—not after the famous TV spot that helped burnish both dancer and brand.
Ad of the Day: Mcgarrybowen's New Triscuit Ads Will Have Foodies Licking Their Lips
Mcgarrybowen Chicago's latest campaign for Triscuit, called "Makers of More," celebrates the brand's roots, and the simplicity of its recipe (wheat, oil and salt), by presenting the stories of five modern-day food entrepreneurs. The folksy foodies at
With CEO Miles Young Leaving Ogilvy, Will His Loyalists Follow Him Out?
Word this week that Ogilvy creative exec Chris Garbutt will be leaving the agency arrived amid speculation that some loyalists to Miles Young, the agency network CEO who recently announced his retirement, are pondering their own future.
Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy
Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to lead the Corona brand globally. "We've always
Throwback Thursday: When Lassie Modeled Mink
Fashion mavens growled when they saw this 1986 ad gracing the pages of Dogue magazine. Wait, not Vogue? No, Dogue. Published as a spoof of the famous fashion glossy by pet-accessories entrepreneur Ilene Hochberg, Dogue sniffed down
8 Stats That Show the Branding Impact of Nathan's Famous Hot Dog Eating Contest
Few brands do as well as Nathan's Famous on the Fourth of July thanks to its ESPN-televised hot dog eating contest in Coney Island in Brooklyn, N.Y. What's particularly interesting, though, is how the hot-dog marketer Cleary leans
Designer Shows Off His Big Talent in the World's Smallest Portfolio
Michael William Lester, a London-based freelance designer and illustrator, isn't afraid to think small. We're talking minuscule here, people! Lester created "The World's Smallest Portfolio," a self-promotional piece that is 24 millimeters wide by 19 millimeters tall.
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