iconSeth's Blog

The paradox of popular
Most things are liked because theyre popular.I know that seems to be a redundancy, but its worth decoding.Pop music, for example, is a must-listen among certain populations because thats what everyone else is listening to, and being in sync is
What does branded look like?
The vast majority of products that are sold are treated as generic by just about everyone except the naive producer, who believes he has a brand of value.A branded object or service has two components, one required, one desired:1. Someone
About to be
The only way to become the writer who has written a book is to write one.The only way to become the runner who has just finished a run it to go running.You might dread the writing or the running or
Past performance is not indicative of future results
This is clearly and demonstrably true of mutual funds. Its easy to confirm.And yet...We are very uncomfortable with randomness. So the newspaper does a 12 page section of mutual funds, filled with articles and ads and charts, all touting past
Unconscious consumption
Black Friday, of course, is a con.But its also a symptom of a terrible trap weve set for ourselves.Consider the joy a little kid has the first time he spends his own money to buy an ice cream cone. This
The vulnerability of 'thank you'
Thank you as in: I couldnt do it without you. As in: I dont want to do this alone. As in: I was afraid. And mostly: I would miss you if you were gone.Thank you brings us closer together.Thank you
The end of the future is premature
Twenty years ago, when I was working on projects with AOL, we were sure that this was the next big thing for a long time to come. It was a profitable natural monopoly, one that could expand to serve everyones
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iconAdvertising Age

Godiva Aims for 'Approachable Luxury' Feel in 2015 Holiday Campaign
Godiva is looking to come across as more approachable to consumers and employees this holiday season while still maintaining its premium product status.The chocolatiers Its More Than Just Chocolate initiative, created in partnership with
UM's David Cohen Moves Into Newly Created Magna Global Role
IPG Mediabrands is moving UM Chief Media Officer David Cohen into the newly created role of U.S. President of Magna Global, the media agency networks central media-buying and forecasting group.He assumes the role effective
MGM Resorts International Hires McCann, PHD for Creative and Media Support
MGM Resorts International has appointed McCann and PHD its creative and media agencies of record, respectively, following a review.The move represents a consolidation of U.S. agency partners for the MGM Resorts International corporate brand,
LatinWorks Promotes Kranik, Garcia to Lead U.S. Hispanic Shop
U.S. Hispanic agency LatinWorks is promoting from within after the departure late last month of President-CEO Sergio Alcocer, one of the best-known creative leaders in the U.S. Hispanic market.Christy Kranik, LatinWorks long-time SVP and
Morgan Stanley To Move Global Media Account Back to Spark
Morgan Stanley plans to move its global media agency business back from Interpublics BPN to Spark in 2016, the banking giant confirmed.The reversal follows the appointment of Mandell Crawley to its new marketing lead
Erwin Penland's Joe Saracino to Become President in 2016
Erwin Penland has promoted chief client officer and CMO Joe Saracino to president, effective Jan. 1, a week after the agencys founder announced his retirement plans.Joe Erwin, who co-founded the shop 30 years ago,
Goodby Silverstein Loses Piece of its Creative Soul With Passing of Claude Shade
Goodby, Silverstein & Partners suffered a blow to its creative soul with the passing of Claude Shade, who died after a short-lived battle with cancer last night at the age of 62.Mr. Shade, who joined the agency nearly 20 years
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Bloomingdales's Slammed With Social Media Outrage Over Date Rape Ad
Wow. I just wrote about an idiotic bank ad which made light of environmental issues and now we have a Bloomingdales ad which many say makes light of date rape.A Christmas print ad for
Idiotic Bank Ad Makes Light of Environment, Social Media Goes Bezerk!
Did you miss me?You would think after all these years we would have moved past the point were brands make egregious lapses in judgement knowing full well the wrath of social media outrage will
3 Ways to Incorporate Mobile And Social Analytics In Your Ad Campaigns
In todays competitive business environment, most advertising agencies are using data analytics to hone their clients campaign strategies and to improve their job of targeting, tracking, and engaging customers.With mobile commerce growing at an
So You Think Your Website Is Perfect. Here's 7 Reasons You May Be Wrong
OK so the entire world of marketing has been wetting its pants over social media and content marketing the last few years but what about that old fashion - yet, incredibly important -- thing
4 Things Brands Can Learn From Subway's Jared Fogle Scandal
Jared Fogle, the man that taught America it was possible to lose more than 200 pounds eating subway sandwiches, has been charged with possessing child pornography and is reportedly planning to plead guilty. Fogle
Here's How PR Can Be A Startup's Secret Weapon
As a startup, you may not be able to afford a full-time, dedicated PR team quite yet, so you opt for contractors, outsourced agencies, or part-time PR pros. There is some great ad-hoc talent
Let Me Tell You About IZEAfest And Why You Should Go This Year
Six years ago in 2009 I went to IZEAfest in Orlando. It was an incredible event which occurred during the height of the birth of social media. It was one of the best conferences
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iconOnline Marketing Blog

Content Marketing Tactics: Webinar Pros, Cons, Examples & Best Practices
Quality, useful, and engaging content is the foundation of a marketing strategy. However, content is much more than just words on a page. Humans are visual learners by nature—and we crave visual, interactive content in reality and online. As a
4 B2B Social Media Marketing Lessons Marketers Can Learn From Their B2C Counterparts
When social media first launched, many companies were skeptical that these new platforms could be used to support their business initiatives. Today, if you hear of a company that is not on social media, you find yourself wondering “What are
Online Marketing News: Death Of A Directory, Are Social Ads As Effective?, Search Getting Smarter
Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads The post Online Marketing News: Death Of A Directory, Are Social Ads As Effective?, Search Getting Smarter appeared first on Online Marketing Blog - TopRank®.
The TopRank Marketing Team Gives Thanks
Before you dig into the turkey, mashed potatoes and my personal favorite, stuffing, the team at TopRank Marketing would like to take a moment to give thanks. In the word cloud above, you get a glimpse into what many of
Digital Marketing Spotlight: John Bell, VP Enterprise Digital Marketing at Travelers
Star light, star bright, which digital marketer is next in our spotlight? Well, it’s John Bell of course, Vice President of Enterprise Digital Marketing at Travelers. John Bell leads the Enterprise Digital Marketing team putting data-driven content, digital marketing and social engagement
12 Major Brands on Where SEO Fits in the Digital Marketing Mix for 2016
Did you know? Google handles 100 billion searches per month and more than half of those are on mobile devices. Did you also know? 15% of Google’s 3.5 billion daily searches have never been seen before. I remember when you couldn’t
Want to Add More Participation to You Content? Follow These 5 Keys to Success
By this point, there is no denying that content marketing should be an essential part of every brand’s integrated digital marketing strategy. Content enables brands to create a connection with current and potential customers that can also support many other
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iconDuct Tape Marketing

Introducing Duct Tape Publishing
Introducing Duct Tape Publishing written by John Jantsch read more at Duct Tape MarketingOver the years I’ve produced a lot of content – maybe you know that. In fact, I’ve written four full-length books and posted over 3,000 blog posts
What is Cyber Monday, and What Can it Mean for Your Business?
What is Cyber Monday, and What Can it Mean for Your Business? written by Alex Boyer read more at Duct Tape MarketingThis morning, the Monday morning after Thanksgiving in the United States, is one of the least productive business mornings
Weekend Favs November Twenty Nine
Weekend Favs November Twenty Nine written by John Jantsch read more at Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into
5 of the Best Tools to Track and Measure Your Domain’s Social Impact
5 of the Best Tools to Track and Measure Your Domain’s Social Impact written by Guest Post read more at Duct Tape MarketingNo matter what type of business you own, it is definitely in your best interests to not only
The 5 Top Customer Metrics You Need To Track
The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape MarketingMetrics are the lifeblood of almost every successful business. Understanding who your customers are, what they need and how you can serve
There’s No Reason to Overpay Your Taxes
There’s No Reason to Overpay Your Taxes written by Alex Boyer read more at Duct Tape MarketingMarketing Podcast with John Pollack One of the biggest expenses in any small business is taxes. Now, some would say small business owners pay
10 Ways to Tell if Your Content Marketing Efforts are Paying Off
10 Ways to Tell if Your Content Marketing Efforts are Paying Off written by Guest Post read more at Duct Tape MarketingContent marketing is all the rage these days, and regardless of what industry you’re in or what audience you’re
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Singapore Retailer Apologizes for Writing 'Rape Us Now' on Black Friday Site
It should be obvious that no brand should consider posting anything resembling a rape joke, but that's what Singapore-based fashion brand SuperGurl did—and, of course, has since apologized for. The brand's shopping site featured a Black Friday
Apple Gives You the Gift of Stevie Wonder and Andra Day This Holiday
Apple grabbed us right in the feels with this holiday ad, in which Stevie Wonder and protégée Andra Day sing his 1967 hit "Someday at Christmas."  The ad poses as a thoughtful gift to humanity from Apple
This Provocative PSA Argues That Refugees Actually Should Be Treated Like Animals
Nervous about the rising tide of refugees crossing borders en masse? You're not alone. To help put things in perspective, the Association for the Rights of Immigrants and Refugees in Tunisia (ADIRT) has a surprising solution.  "#LikeAnimals,"
Bank of America Salutes the World's Most Inspiring Powerlifter in Compelling New Ad
Are you strong? Manimal strong? Powerlifter Chevi Peters, aka "Manimal," stars in this literally uplifting spot by Hill Holliday, part of a year-long, multichannel Bank of America campaign around the Special Olympics.  Peters was born with biliary
People Who Post Racist Tweets Are Suddenly Seeing Them on Billboards Near Their Homes
Here's a pretty intense outdoor campaign running in Brazil, where a civil rights group called Criola is finding racist tweets online, using geotagging data to determine the location of the offenders, and printing the tweets (with faces
Microsoft Trolls Apple With a Holiday Stunt That's Actually Surprisingly Sweet
Having weathered plenty of Microsoft attacks over the years—including the well-known Windows Phone spots that mercilessly mocked Siri—Apple might have felt skeptical, perhaps even hostile, when it saw dozens of Microsoft employees approaching its 5th Avenue store
See the Dark and Controversial Christmas Ad From Germany That Has Everyone Talking
Here's a candidate for either the saddest, or the most ridiculous, Christmas ad of 2015. With help from Jung von Matt, which created its smashing "Supergeil" ad last year, German supermarket chain Edeka tells the story of an
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iconMarketing Profs Daily Fix

Six Things You Need to Know to Reach Moms
Mom is the primary decision maker for most of her familys purchases. Now, new research is giving us a better look into how the modern mom shops for her family (and how we can reach her). Read the full article
Five Things to Know About the Divergence of Mobile Search Results From Desktop Results
Search engine providers are tailoring search results to different devices and rolling out algorithm updates that add mobile-friendliness as a ranking signal. Heres what you need to know about these trends. Read the full article at MarketingProfs
Hackathons Break Up Work Monotony and Inspire Innovation
Work environments can become stagnant and monotonous. Hackathons, however, can break up the monotony and foster innovation from employees. In turn, that innovation strengthens the company. Read the full article at MarketingProfs
Three Mistakes That Can Prevent You From Hitting Your Sales Goal
If youre struggling to meet your business goals, pause for a moment to make sure youre not making one of these crucial mistakes. Read the full article at MarketingProfs
Three Ways a Social CMO Boosts Your Bottom Line
Having a socially savvy CMO can positively affect an organizations bottom line. Here are three ways that a social CMO does that. Read the full article at MarketingProfs
When the Suites Went Sour: The Rise of the Marketing Stack
A single software suite wont cut it in todays business environment. What marketers need and want now is the marketing stack—an open, integrated ecosystem of marketing technology. Read the full article at MarketingProfs
Four Tips for Increasing Your Average Order Value
Many marketers are so heavily focused on acquisition that they forget about increasing average order value or targeting existing customers. Heres a look at how and why increasing AOV is crucial. Read the full article at MarketingProfs
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How the Online Industry Is Losing $8 Billion Every Year
How much is ad blocking costing the digital ecosystem? The Interactive Advertising Bureau has a number. In a new report released today, the IAB says that practice, along with other flaws in the online system are costing
Singapore Retailer Apologizes for Writing 'Rape Us Now' on Black Friday Site
It should be obvious that no brand should consider posting anything resembling a rape joke, but that's what Singapore-based fashion brand SuperGurl did—and, of course, has since apologized for. The brand's shopping site featured a Black Friday
This Week's Must-Haves: a DIY Jerky Kit
This week, the Adweek staff is highlighting high-tech speakers, a DIY jerky kit and a silent guitar. Take a look!
This L.A. Agency Founded by Media Royalty Boasts an Inspiring Art Collection From Around the World
In 2011, three Hollywood media veterans joined forces to start a social agency. Disney exec Oliver Luckett, WME’s Ari Emanuel (who served as inspiration for Ari Gold in HBO’s Entourage) and Sean Parker of Napster, Spotify and
Already Hot in Australia, This Agency Means Business After Opening in New York
Specs Who (L. to r.) Chief innovation and strategy officer Arwa Mahdawi, global CEO Sean Cummins and CCO Todd Irwin What Full-service ad agency Where New York,
Mullen Lowe Chairman Looks Back on His 40-Year Career
Specs Current gig Chairman, Mullen Lowe Previous gig Chairman, CEO, Mullen Lowe Twitter @wizbolt Age 64 Adweek: After 40 years in advertising, and 33 years at Mullen,
How AIDS Advertising Has Evolved From Shock and Shame to Hope and Humor
Louie Moses was pretty proud of the tagline "Don't Fuck With AIDS" when he crafted it in 1991. An advocacy group plastered the message across Arizona State University's campus as the epidemic reached a crescendo. And when
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