iconSeth's Blog

It's only high school if you let it
Ill show them!Creative people need fuel. Overcoming the resistance and quieting the lizard brain takes a lot of work. Often, we seek external forces to excite us, inspire us or push us to take the leap necessary to do something
Same as it ever was
Here are two of the first photographic portraits ever taken, far more than a hundred years ago:They could have been taken with Instagram,
Where's your bumper?
If you spend just a few minutes listening to a great radio station, youll know its them. Theyve worked hard to make sure that the promos they run sound unique and welcome and friendly. Youre home.People in radio call these
Finding your peer group
Your peer group are people with similar dreams, goals and worldviews. They are people who will push you in exchange for being pushed, who will raise the bar and tell you the truth.Theyre not in your business, but theyre in
Go first
Before youre asked.Before she asks for the memo, before the customer asks for a refund, before your co-worker asks for help.Volunteer.Offer.Imagine what the other person needs, an exercise in empathy that might become a habit.
Two new videos
No content online is rare, but here are two presentations you might not have seen before:...from the Maker Faire, and heres a speech I did last year at Nearly Impossible in Brooklyn:Seth Godin | Nearly Impossible 2013 from Nearly Impossible
Weight thrown and the slippery slope
Sometimes its fun or profitable to throw your weight around, to get customers or partners or students or the media or even local government agencies to do what you need them to do.Inevitably, weight throwers come to a fork in
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iconMarketingVOX

Facebook Sees Prices Double, Mobile Beat Desktop | Retailers Prefer Paid Search Over Other Media
Social:Facebook media prices more than doubled in the last quarter, according to its most recent financial results.Facebooks pushing of mobile media - of which it has quite an oversupply - succeeded in pushing mobile ad revenues over that of desktop
Amazon Media Going Self-Serve | Linked In Grabs Biz Display Ad Tech Firm | Attribution Still Fu(...)
Media:Amazon.com is testing out an agency-oriented interface to allow self-serve media buying of a sort, pulling from its own avails, as well as media from several related networks.B2B:Linked in, the business-useful social network, is purchasing Bizo, a display ad system
Google's CPCs Down for 11th Quarter | eBay Penalty Cost it $200MM | Viewability Arriving as Exc(...)
Search:Google costs per click continue to fall, now for the 11th quarter in a row, going down an additional six percent. Compounding the costs per click decreases in those 11 quarters renders costs of only 34 percent what they were
TubeMogul Falters, Then Rockets in IPO | UK Nixes Cheesily Labeled Native Ads | 'Hidden From Go(...)
Biz Buzz:TubMogul sounded apologetic the day before its initial public offering, announcing that it had vastly lowered the valuation it was seeking, but after todays offering, the stock shot up well past that initial valuation target. The winners: the banks
1 in 7 Microsofties to Get Pink Slips | Search Gobbling Up Dollars | Bing Too Enjoys European M(...)
Publishing:Microsoft will lay off 18,000 people out of a roughly 125,000-strong workforce. The gangly collection of tech and internet businesses, including the worlds second largest search engine and other various publishing entities, is being simplified by its new CEO. The
New to Web: Reruns | DoubleClick Now Provides Viewability Data to Both Sides | Mobile a Third o(...)
Publishing:Squeezing the content rock a little further, some publishers are putting up reruns, and theyre apparently doing quite well.Long at the mercy of advertiser data on viewability data, publishers can now get viewability information directly through their DoubleClick interface. Let
Study: Sequenced Ads Beat Incessant Calls to Action
Creative:A new study indicates the superiority of an intelligent drawing of a reader through a series of messages in parallel to the sales funnel process (branding -> consideration -> call to action). That beat pounding them over the head with
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iconAdvertising Age

Rewind: From Mom Jeans to Musicals, a Look Back at eBay Advertising
This touching 2004 spot via Goodby and directed by Noam Murro demonstrated the power of good to illustrate the brands then-new tag The Power of All of Us.In 2005, after six years with
Everything You Wanted to Know About 'Don't Mess With Texas'
Advertising doesnt always get the credit it deserves. So GSD&M Co-Founder Tim McClure reminded the crowd at the Ad Age Small Agency Conference in Austin today that adland -- specifically a small Austin-based agency
Interpublic Activist Investor Elliott Said to Push for Sale
Elliott Management Corp. has amassed a new activist stake in Interpublic Group of Cos. and is seeking talks with management and the board to maximize shareholder value.The hedge fund has the equivalent of a
In Atlanta, BBDO Shifts Focus to Digital Content and Analytics
BBDOs Atlanta office is shifting its focus toward content production and analytics and emphasizing TV less as marketers seek a different mix of services. As part of that shift, the office last week laid off 10% to 15% of its
EBay Taps Goodby and MediaCom to Support Creative and Media
EBay has hired WPPs MediaCom and Omnicoms Goodby, Silverstein and Partners to support its global media and creative business, the company confirmed Wednesday night.Ad Age reported in April that eBay had embarked on an
The Creativity Top 5: The Best Brand Ideas of the Week
In this weeks episode, how to make your business card worth keeping, a stirring salute to Derek Jeter, mobile ads that make a bold statement and a travel companys quest to change the world.Stay
Marketers: It's Time to Take a Closer Look at Agency Spending
When it comes to measuring ROI, companies spend much more time on the R (return) than on the I (investment). Sophisticated marketing analytics today give marketers an unprecedented degree of insight into how well their marketing spend is performing.Very few
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iconAdrants

Paris Hilton is Back in New Carl's Jr. Ad!
Can you believe its been 9 years since Paris Hilton washed that Bentley while eating a Carls Jr. BBQ Burger? Well, shes back.Hilton, 33, makes a cameo appearance in an ad featuring Sports Illustrated
This Nun Has A Dirty Little Habit
OK, now weve gone too far. Are we really to believe that a washing machine needs a cleaning product to clean it when, um, lets be honest, it cleans itself every time it runs
Here's How to Best Serve Brand Advocates (And Haters) Who Have 'Occupied' Your Brand
Welcome to the social era where­ your brand has officially been Occupied. The relationship between your image and your values is increasingly determined by your brand advocates. The future of your brand is subject
STUDY: Top Ten Clickable Native Advertising Topics for the First Half of 2014
Native advertising pioneer MGID identified the top-ten Internet content trends for the first half of 2014 today, having aggregated engagement and virility from millions of visitors to more than 3,000 entertainment, lifestyle and sports
PR Agency Announces Mundane Office Move With World's Highest Press Release (27 Miles)
In what may or may not be a first, UK-based PR agency Houston launched what its calling the World Highest Press Release. The agency, which is announcing a mundane office relocation, launched a very
This Ad Campaign (And A Bunch of Other Stuff) Was Paid For in Meat
To prove that Montanas Best of BBQ Sampler event is irresistible, the Montanas team tried to shoot an entire ad campaign by bartering with BBQ ribs, sausages, chicken, brisket, and shrimp. And it worked.Created
RESEARCH: How Ben & Jerry's, Hollister KPMG Won With Paid, Owned And Earned Media
The old adage, you get what you pay for may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print -
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iconOnline Marketing Blog

Influencer Marketing and Content FTW! 7 Steps to Co-Created Awesome
What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach. Why so many companies focus only on
What Marketers at Dell, IBM, Optum, General Mills and Bank of America Think About the Future of(...)
As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but
Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014
Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network.
Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical
Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers - The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search
Digital Marketing – What Does It Really Mean? Insights from 9 Brand Practitioners
Have you noticed the phrase “digital marketing” being bounced around a lot more lately? Me too. I admit that I’m one of the sources of that bouncing. With the rate of change occurring in the marketing world, I think describing
Two Marketing Tips for Creating More Meaningful and Profitable Content
Understand Globally, Communicate Locally Literally and figuratively. While at networking event in Bucharest I met the head of global business development and partnerships for well known video hosting platform. Working with professionals from so many different countries, cultures and customs requires
Online Marketing News: #NewTweetRecord, B2B Wants To Go Automatic, Tweeting Is Bad For The Bedroom
With 35.6 Million Tweets, Germany’s 7-1 #WorldCup Win Over Brazil Sets A New Twitter Record
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iconDuct Tape Marketing

Social Media Marketing for Lead Generation
Social Media Marketing for Lead Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Michael Bird– Enjoy! Let’s say you’ve
Weekend Favs July Nineteen
Weekend Favs July Nineteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
SEO Blended Copy: Dos and Don’ts for Boosting Your Website’s Organic Discoverability
SEO Blended Copy: Dos and Don’ts for Boosting Your Website’s Organic Discoverability written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is
Using Forums to Market New Products and Services to Existing Customers
Using Forums to Market New Products and Services to Existing Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Patrick
How to Incorporate Brand Advocates into Your Marketing Strategy
How to Incorporate Brand Advocates into Your Marketing Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Holly Cordner – Enjoy!
The Secret to Getting Much More Done
The Secret to Getting Much More Done written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMostly I write about marketing and running a business, but I’ve sometimes strayed into writing about the fact that
Weekend Favs July Twelve
Weekend Favs July Twelve written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
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iconAdfreak

Internet Hero Hunts Down All 74 Stickers From Apple's New Ad
If you watched that new Apple ad with dozens of stickers adorning a MacBook Air and felt compelled to track down all 74 in real life, I have bad news and good news. The bad news is,
Expedia Travels Back in Time to Recreate Your Best Throwback Thursday Photos
Expedia and 180LA have done a nice job lately of thinking more broadly about the concept of travel, going beyond physical journeys into emotional, even spiritual ones. (Among its more memorable ads was the 2012 spot about
Leave It to a Laxative Brand to Make the Year's Most Uncomfortable Ad
At first glance, this Dulcolax ad draws you in with its warm sepia tones and lovely vignetted glow. Then you look closer, and ... oh my God. Are those turds in prison? Indeed, orange is the new
Japanese Toyota Ad With Dancing Gorilla Is So Preposterous, It's Actually Great
Imagine, if you will, "What Does the Fox Say." Now, picture Psy's "Gangnam Style" mating with it. Oh, and now throw in the Cadbury gorilla. Think adver-dance-ment. Got it? Good. Now press play. I can only imagine that was
Sure, You Could Bubble-Wrap Your Kid, But This PSA Has a Better Idea
The joke that an overprotective parent might make a child walk around in a cumbersome padded suit might not be a new one, but it certainly still has legs. U.K. health charity St. John Ambulance is encouraging
'Better Call Saul' Billboard in Albuquerque Really Turns Back the Clock
Breaking Bad fans, this time you'd better call James! Those dying for a taste of AMC's Breaking Bad spinoff series, Better Call Saul, got a nice little present this week, as this billboard popped up in Albuquerque,
Famous Children's Characters Are Just as Recognizable in Pantone Posters
Because designers never get tired of minimalist poster projects and Pantone-themed stuff, let us present to you the ultimate mashup: Y&R Shanghai's minimalist Pantone posters. Each one features the eyes of a famous children's character (Kermit the
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iconMarketing Profs Daily Fix

Serving Everyone Means Serving No One--and Other Truths About Customer-Centricity
Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Heres a look at what being customer-centric really means. Read the full article at MarketingProfs
What the European Union's Ruling About Google May Mean for Marketers Everywhere
The European Union recently ruled that people have the right to ask Google to remove defamatory info about them in its index. Heres how that ruling may affect marketers. Read the full article at MarketingProfs
Stop Boring Your Customers by Sharing Too Much Data
Are you boring your customers by oversharing data? Instead, just present the type of data they care about. Heres a look at five different types Read the full article at MarketingProfs
Three Scientifically Proven Tests to Select a Name That Works
Do your company and product names match the criteria for consumers preferred names? Run your names through these three quick tests to find out. Read the full article at MarketingProfs
Why Businesses Should Adopt a Sales-First Strategy
Every department at a company is responsible for realizing an increase in revenue year over year. Revenue generation does not exist in a bubble. That is why I believe in and advocate a sales-first strategy at companies. Read the full
Three Google AdWords Myths That Need to Die
Purge the following Google AdWords myths from your mind, and help your campaigns become stronger and more effective. Read the full article at MarketingProfs
Navigating Lead-Management Tollgates Along the Road to Revenue
Tracking the progress of leads between Marketing and Sales can be overwhelming. Find out how other companies are doing in converting leads at each stage of the process. Read the full article at MarketingProfs
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iconBrandweek

Internet Hero Hunts Down All 74 Stickers From Apple's New Ad
If you watched that new Apple ad with dozens of stickers adorning a MacBook Air and felt compelled to track down all 74 in real life, I have bad news and good news. The bad news is,
DDB Adds Another Mars Brand
Gum, candy and now pet food. DDB, which became a Mars roster shop in 2008 when the company acquired Wrigley and three years later added candy brands like Skittles and Starburst, is now taking on a key
Expedia Travels Back in Time to Recreate Your Best Throwback Thursday Photos
Expedia and 180LA have done a nice job lately of thinking more broadly about the concept of travel, going beyond physical journeys into emotional, even spiritual ones. (Among its more memorable ads was the 2012 spot about
Ad of the Day: Every Wave Is Your First in Samsung's Lovely Celebration of Surfing
The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title—it doesn't matter where you are from or how good
Leave It to a Laxative Brand to Make the Year's Most Uncomfortable Ad
At first glance, this Dulcolax ad draws you in with its warm sepia tones and lovely vignetted glow. Then you look closer, and ... oh my God. Are those turds in prison? Indeed, orange is the new
Japanese Toyota Ad With Dancing Gorilla Is So Preposterous, It's Actually Great
Imagine, if you will, "What Does the Fox Say." Now, picture Psy's "Gangnam Style" mating with it. Oh, and now throw in the Cadbury gorilla. Think adver-dance-ment. Got it? Good. Now press play. I can only imagine that was
Elliott Management Takes Significant Stake in IPG
Interpublic Group now has a new major shareholder in Elliott Management, which disclosed today that it had amassed nearly a 7 percent stake in the No. 4 holding company. After weeks of speculation stemming from high-volume trading,
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iconGlobal Neighbourhoods

A Jew’s View of Christmas
Wife Paula, dog Brewster & some bearded guy. Photo by Shel
Remembering Charlie O’Brien 10 years later.
Today is the 10th anniversary of the death of my best friend, Charlie O’Brien. His daughter Michelle and I have started a Facebook Page to commemorate this sad milestone and to share photos and memories. Charlie was my mentor and
About my Shindig shindig
There is nothing, absolutely nothing, like a face-to-face engagement despite what we zealots of social media like to think. Group Twitter and Facebook chats have value, but they often are confusing and misunderstanding sometimes is an unintended consequence. Webinars have
Remembering Charlie O’Brien–10 Years Later
My best friend Charlie O’Brien died ten years ago today. The sense of loss is still there. The pain is less frequent and a lot duller than it once was, I imagine like someone who has healed from the loss
Help Me With a Forbes Column on Google+
Ever since I started writing The Social Beat for Forbes, I’ve been wondering what to do with this, my beloved home blog. I have an idea. I currently crowd source my column ideas on Twitter and Facebook to get content,
Special Offer: Stellar Presentations for only $4.99!
I launched my new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks six weeks ago. It is the most critically acclaimed of my three books. On Amazon, nine people have given it five stars, two people gave it four
Come Visit me at Forbes.com
I am writing a column for Forbes.com called The Social Beat. Everything I write related to Social media, the web, startups and the tech sector will appear there. It will be the primary venue for my online writing. Please come and
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on July 24th 2014 23:16 | Contact