iconSeth's Blog

Doing the hard things
One model of organization is to find something that youre good at and thats easy and straightforward and get paid for that.The other model is to seek out things that are insanely difficult and do those instead.Dave Ramsey does a
Brace for impact
I would imagine that there are certain situations, perhaps involving the martial arts, where bracing for impact is a good idea.The rest of the time, not so much. If your car is about to hit a tree at thirty miles
If you can't sell it, you can't build it
Architecture students bristle when Joshua Prince-Ramus tells them that they are entering a rhetorical profession.A great architect isnt one who draws good plans. A great architect gets great buildings built.Now, of course, the same thing is true for just about
Back to the drawing board
Isnt the drawing board the place where all the best work happens?Its not a bad thing to go back there. Its the entire point. (HT to Neil). 
It's only high school if you let it
Ill show them!Creative people need fuel. Overcoming the resistance and quieting the lizard brain takes a lot of work. Often, we seek external forces to excite us, inspire us or push us to take the leap necessary to do something
Same as it ever was
Here are two of the first photographic portraits ever taken, far more than a hundred years ago:They could have been taken with Instagram,
Where's your bumper?
If you spend just a few minutes listening to a great radio station, youll know its them. Theyve worked hard to make sure that the promos they run sound unique and welcome and friendly. Youre home.People in radio call these
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iconMarketingVOX

Ad Exchange Primer for Cynics | LinkedIn Adds Targeting | Google Eats Potential YouTube Competitor
Robot Invasion:George Simpson explains, only half-jokingly, how the industry got to where it is today (akimbo comes to mind) in regard to programmatic buying of various sorts. It is probably the most cynical and perhaps the accurate attempt to date.Social:LinkedIn
Facebook Sees Prices Double, Mobile Beat Desktop | Retailers Prefer Paid Search Over Other Media
Social:Facebook media prices more than doubled in the last quarter, according to its most recent financial results.Facebooks pushing of mobile media - of which it has quite an oversupply - succeeded in pushing mobile ad revenues over that of desktop
Amazon Media Going Self-Serve | Linked In Grabs Biz Display Ad Tech Firm | Attribution Still Fu(...)
Media:Amazon.com is testing out an agency-oriented interface to allow self-serve media buying of a sort, pulling from its own avails, as well as media from several related networks.B2B:Linked in, the business-useful social network, is purchasing Bizo, a display ad system
Google's CPCs Down for 11th Quarter | eBay Penalty Cost it $200MM | Viewability Arriving as Exc(...)
Search:Google costs per click continue to fall, now for the 11th quarter in a row, going down an additional six percent. Compounding the costs per click decreases in those 11 quarters renders costs of only 34 percent what they were
TubeMogul Falters, Then Rockets in IPO | UK Nixes Cheesily Labeled Native Ads | 'Hidden From Go(...)
Biz Buzz:TubMogul sounded apologetic the day before its initial public offering, announcing that it had vastly lowered the valuation it was seeking, but after todays offering, the stock shot up well past that initial valuation target. The winners: the banks
1 in 7 Microsofties to Get Pink Slips | Search Gobbling Up Dollars | Bing Too Enjoys European M(...)
Publishing:Microsoft will lay off 18,000 people out of a roughly 125,000-strong workforce. The gangly collection of tech and internet businesses, including the worlds second largest search engine and other various publishing entities, is being simplified by its new CEO. The
New to Web: Reruns | DoubleClick Now Provides Viewability Data to Both Sides | Mobile a Third o(...)
Publishing:Squeezing the content rock a little further, some publishers are putting up reruns, and theyre apparently doing quite well.Long at the mercy of advertiser data on viewability data, publishers can now get viewability information directly through their DoubleClick interface. Let
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iconAdvertising Age

Barton F. Graf 9000 Hires Kaplan, Translation Adds Creative Duo and More
Barton F Graf 9000 has hired Nick Kaplan as a creative director. Kaplan joins Barton from Wieden + Kennedy N.Y. where he worked on Equinox, Southern Comfort and ESPN. His previous agencies include the
Small Agency of the Year, Southeast, Gold: Bohan
Bohans agency culture channels the spirit of the music scene in its hometown of Nashville, Tenn. That sense of creative collaboration is our DNA, said Chairman David Bohan.The shops 74 employees work in multidisciplinary
Small Agency Digital Campaign of the Year, Gold: Reactive
Bionics arent the typical offering of a digital agency, but thats exactly what international shop Reactive created for this moving Australian campaign for the Save Our Sons Foundation, an organization that seeks to create
Small Agency of the Year, 76-150 Employees, Gold: Brooklyn Brothers
Brooklyn Brothers, a global agency, uses entertainment to appeal to younger generations for what it calls blockbuster branding.When the English Premier League moved to NBC Sports, Brooklyn Brothers ran an awareness campaign via online,
Small Agency of the Year, 1-10 Employees, Silver: Good Solutions
Good Solutions, based in Pasadena, Calif., saw an advertising opportunity in an unlikely space: parks. Its one of the only shops in the country that connects brands with parks through campaigns and partnerships. The
A Closer Look at Our 2014 Small Agency of the Year: Muhtayzik Hoffer
Muhtayzik Hoffer is no stranger to the Small Agency Awards. The shop was awarded the West regions silver medal in 2012, in part because of its work for Google, a company thats well known
Small Agency of the Year, Midwest, Silver: The Distillery Project
This two-year-old agency grew its revenue to $4.8 million in 2013 and increased its staff size from two to six employees. But the shop is committed to staying lean: We actively filter out the
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iconAdrants

Paris Hilton is Back in New Carl's Jr. Ad!
Can you believe its been 9 years since Paris Hilton washed that Bentley while eating a Carls Jr. BBQ Burger? Well, shes back.Hilton, 33, makes a cameo appearance in an ad featuring Sports Illustrated
This Nun Has A Dirty Little Habit
OK, now weve gone too far. Are we really to believe that a washing machine needs a cleaning product to clean it when, um, lets be honest, it cleans itself every time it runs
Here's How to Best Serve Brand Advocates (And Haters) Who Have 'Occupied' Your Brand
Welcome to the social era where­ your brand has officially been Occupied. The relationship between your image and your values is increasingly determined by your brand advocates. The future of your brand is subject
STUDY: Top Ten Clickable Native Advertising Topics for the First Half of 2014
Native advertising pioneer MGID identified the top-ten Internet content trends for the first half of 2014 today, having aggregated engagement and virility from millions of visitors to more than 3,000 entertainment, lifestyle and sports
PR Agency Announces Mundane Office Move With World's Highest Press Release (27 Miles)
In what may or may not be a first, UK-based PR agency Houston launched what its calling the World Highest Press Release. The agency, which is announcing a mundane office relocation, launched a very
This Ad Campaign (And A Bunch of Other Stuff) Was Paid For in Meat
To prove that Montanas Best of BBQ Sampler event is irresistible, the Montanas team tried to shoot an entire ad campaign by bartering with BBQ ribs, sausages, chicken, brisket, and shrimp. And it worked.Created
RESEARCH: How Ben & Jerry's, Hollister KPMG Won With Paid, Owned And Earned Media
The old adage, you get what you pay for may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print -
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iconOnline Marketing Blog

The Power of Empathy for More Customer Focused Content Marketing
Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For example, I recently read very clever post about content marketing on a SEO website
Online Marketing News: Google+ Lets You Fake It, Facebook Saves, Microsoft Overtakes Yahoo
How do Social Signals Impact SEO?
Influencer Marketing and Content FTW! 7 Steps to Co-Created Awesome
What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach. Why so many companies focus only on
What Marketers at Dell, IBM, Optum, General Mills and Bank of America Think About the Future of(...)
As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but
Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014
Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network.
Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical
Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers - The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search
Digital Marketing – What Does It Really Mean? Insights from 9 Brand Practitioners
Have you noticed the phrase “digital marketing” being bounced around a lot more lately? Me too. I admit that I’m one of the sources of that bouncing. With the rate of change occurring in the marketing world, I think describing
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iconDuct Tape Marketing

5 Simple Acts to Take Right Now
5 Simple Acts to Take Right Now written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingThe months of July and August can be slower ones for many small businesses in the U.S. While we’ve
Weekend Favs July Twenty Six
Weekend Favs July Twenty Six written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the
30 Tips for Great Digital Marketing
30 Tips for Great Digital Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Tara Banda – Enjoy! A man walks
Social Media Marketing for Lead Generation
Social Media Marketing for Lead Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Michael Bird– Enjoy! Let’s say you’ve
Weekend Favs July Nineteen
Weekend Favs July Nineteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
SEO Blended Copy: Dos and Don’ts for Boosting Your Website’s Organic Discoverability
SEO Blended Copy: Dos and Don’ts for Boosting Your Website’s Organic Discoverability written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is
Using Forums to Market New Products and Services to Existing Customers
Using Forums to Market New Products and Services to Existing Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Patrick
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iconAdfreak

Bad Idea: Baby Brand Hands Out Candy in Realistic Pill Bottles at BlogHer
Coming up with promotional freebies that will stand out in the sea of swag at BlogHer is always a challenge. But one brand may have taken its creativity a bit too far this year. Bright Starts, a
ESPN Uses Golden Girls Theme Song to Salute the SEC's Animal Mascots
Do you enjoy looking at adorable animals and singing along to "Thank You for Being a Friend," the Andrew Gold song whose cover by Cynthia Fee rightfully belongs to Blanche, Rose, Sophia and Dorothy from The Golden
Dunkin's Shark Week Donut Is Not for Use as a Flotation Device
Dunkin' Donuts has partnered with Discovery Channel's beloved Shark Week of aquatic predator-related programming to bring you the above confection, the Shark Bite donut, a yeast donut iced with a red-and-white pattern causing it to resemble a
Here Are the Best (and Worst) Personalized Coke Bottle Hacks So Far
When we were kids, we were told that we are all special snowflakes—unique individuals with our own distinct characteristics. Coca-Cola thinks so, too. Sort of. The company has flooded retailers with bottles of its flagship soda adorned
Those Bizarre Ads on Brooklyn Buildings Are Actually Marketing for Colossal Media
Faced with the task of marketing itself, Colossal Media has gone big and deliciously cheesy with giant fake ads popping up on the sides of buildings in Brooklyn.  It's a familiar canvas for the outdoor ad painter, which
Stare at This Ford Print Ad for 30 Seconds, and It Will Suddenly Make Sense
BBR Saatchi & Saatchi created this print ad for Ford Israel that also happens to be an optical illusion. It promotes the Ford Explorer's Park Assist feature in a way similar to those email forwards from your
You'll Nether Believe How Mr. Sketch Scented Markers Get So Stinky
And you thought beans were the musical fruit. This memorable ad from BBH New York humorously suggests that Mr. Sketch scented markers get their smell from actual fruit farts—as we see a blueberry cutting a squeaker inside
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iconMarketing Profs Daily Fix

Big Data Has Arrived, but Big Insights Have Not
Everyone seems to be talking about Big Data these days, but how many marketers really understand its potential and limitations? Heres a look at two big misconceptions regarding Big Data. Read the full article at MarketingProfs
The Psychology of Belonging: Why People Become Brand Fans
Every decision a customer makes consists of complex emotions. One of those emotions is a sense of belonging. To understand the psychology of belonging, lets look at an example from the sports world. Read the full article at MarketingProfs
Three Types of Data That Can Help You Connect With Leads
Improve your marketing and turn leads into customers by focusing on the following three types of data. Read the full article at MarketingProfs
Using the Cloud to Tear Down the Walls of Customer Channels
Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Heres a look at what being customer-centric really means. Read the full article at MarketingProfs
Serving Everyone Means Serving No One--and Other Truths About Customer-Centricity
Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Heres a look at what being customer-centric really means. Read the full article at MarketingProfs
What the European Union's Ruling About Google May Mean for Marketers Everywhere
The European Union recently ruled that people have the right to ask Google to remove defamatory info about them in its index. Heres how that ruling may affect marketers. Read the full article at MarketingProfs
Stop Boring Your Customers by Sharing Too Much Data
Are you boring your customers by oversharing data? Instead, just present the type of data they care about. Heres a look at five different types Read the full article at MarketingProfs
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iconBrandweek

The Truth About Mobile Advertising? It’s a House of Cards
Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. With major players like Facebook, Twitter and Google all pivoting to a mobile-first
These 5 Dynamic Duos Are Nailing Digital Marketing
Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But the flood of stats that move across
Oh, Snap! Slim Jim Brings Back Famous Old Tagline, With a Modern Twist
IDEA: It's been two decades since "Macho Man" Randy Savage bellowed at young men to "Snap into a Slim Jim." Many in the current target market for the ConAgra meat sticks (males 18-25, mostly) weren't even born
White Castle Reviews Its Creative and Media Business
White Castle represents the fourth Zimmerman Advertising client to launch a review in the past eight months. The other clients were Office Max, Papa John's and Ashley Furniture. Ashley landed at McCann Erickson and Papa John's, at Grey,
Bad Idea: Baby Brand Hands Out Candy in Realistic Pill Bottles at BlogHer
Coming up with promotional freebies that will stand out in the sea of swag at BlogHer is always a challenge. But one brand may have taken its creativity a bit too far this year. Bright Starts, a
ESPN Uses Golden Girls Theme Song to Salute the SEC's Animal Mascots
Do you enjoy looking at adorable animals and singing along to "Thank You for Being a Friend," the Andrew Gold song whose cover by Cynthia Fee rightfully belongs to Blanche, Rose, Sophia and Dorothy from The Golden
Ad of the Day: Bone-Crushing Duracell Spots Look at the Same NFL Play From Two Angles
The 2014 NFL season is almost upon us. And while Duracell may have a tough time producing advertising on quite the level of its masterly Derrick Coleman spot from last winter, the pair of ads below—also by
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iconGlobal Neighbourhoods

A Jew’s View of Christmas
Wife Paula, dog Brewster & some bearded guy. Photo by Shel
Remembering Charlie O’Brien 10 years later.
Today is the 10th anniversary of the death of my best friend, Charlie O’Brien. His daughter Michelle and I have started a Facebook Page to commemorate this sad milestone and to share photos and memories. Charlie was my mentor and
About my Shindig shindig
There is nothing, absolutely nothing, like a face-to-face engagement despite what we zealots of social media like to think. Group Twitter and Facebook chats have value, but they often are confusing and misunderstanding sometimes is an unintended consequence. Webinars have
Remembering Charlie O’Brien–10 Years Later
My best friend Charlie O’Brien died ten years ago today. The sense of loss is still there. The pain is less frequent and a lot duller than it once was, I imagine like someone who has healed from the loss
Help Me With a Forbes Column on Google+
Ever since I started writing The Social Beat for Forbes, I’ve been wondering what to do with this, my beloved home blog. I have an idea. I currently crowd source my column ideas on Twitter and Facebook to get content,
Special Offer: Stellar Presentations for only $4.99!
I launched my new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks six weeks ago. It is the most critically acclaimed of my three books. On Amazon, nine people have given it five stars, two people gave it four
Come Visit me at Forbes.com
I am writing a column for Forbes.com called The Social Beat. Everything I write related to Social media, the web, startups and the tech sector will appear there. It will be the primary venue for my online writing. Please come and
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on July 29th 2014 03:16 | Contact