iconSeth's Blog

The do over
Our culture places a huge premium on choosing the right answer, as if were all on some sort of game show.Much less credit is given to people brave enough to realize that theyve made a mistake who go ahead and
We are all social entrepreneurs
Its tempting to reserve the new term social entrepreneurs for that rare breed that builds a significant company organized around the idea of changing the culture for the better.The problem with this term is that lets everyone else off the
When you do work that matters, the crowd will call you a fool
If you do something remarkable, something new and something important, not everyone will understand it (at first). Your work is for someone, not everyone.Unless youre surrounded only by someones, you will almost certainly encounter everyone. And when you do, they will
But do you want to get better?
It seems like a stupid question. Of course we want our organization, our work and our health to improve.But often, we dont.Better means change and change means risk and risk means fear.So the organization is filled with people who have
How to win an argument with a scientist
Make better science.The act of being a scientist is the commitment to the scientific method, a series of hypotheses, tests and re-evaluations. When you make better science, the scientists previous opinion doesnt matter, not if shes being a scientist.On the
You don't know Lefsetz?
I was talking to someone dedicating his career to working in newspapers. I asked him what he thought of the work of Jeff Jarvis. He had no idea what I was talking about.I met a musician the other day, and
Is it meeting your needs…
Or merely creating new wants?Is it honoring your time or squandering your time?Is it connecting you from those you care about, or separating you?Is it exposing you or giving you a place to hide?Is it important, or only urgent?Is it
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iconMarketingVOX

eCommerce Satisfaction Down | Dueling Studies Argue Over Rate of Online Ad Fraud
eCommerce:Customer satisfaction ratings among etailers are falling, likely due to increased expectations.Ad Fraud:Startled by a study last year that showed a third of ad impressions were seen only by bots, the ANA and anti-fraud firm White Ops put together a
Time Bigger Online than Off | RIP Yahoo Directory | Tablet TV Seeks Aero Niche, Less the Lawsuits
Media:Time Incs last quarter showing that it has a bigger online audience than it does in print is consistent with signals indicating that the shift to digital consumption has gutted publisher revenues due to a combination of lower price expectations
Online Ad Growth Inexorable, Volatile | Yahoo's Firefox Search Battle Win Not Moving the War's (...)
Media:Research from a Publicis Group shop shows the inexorable growth of online media versus everything else, but of interest is information showing that marketers are still treating the online category in a bit of an experimental fashion. There were plenty
Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research
Ad Fraud:Anti-fraud technology firm Vidible is now providing quality ratings of a sort for publishers extending their reach via partner distribution networks.Media:Pretty much on a lark of an A/B test, PepsiCo is throwing all of its Ruffles media dollars online.Holiday
In Complex Robot Media Market, Launching 'Desk' More Important than Being Useful | Speculation (...)
Robot Invasion:With everyone rushing to appear competent in the new world of robot and data-driven buying, lots of folks, it turns out are faking it. Merkles John Lee says this could wind up in the laps of the data management
Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research
Ad Fraud:Anti-fraud technology firm Vidible is now providing quality ratings of a sort for publishers extending their reach via partner distribution networks.Media:Pretty much on a lark of an A/B test, PepsiCo is throwing all of its Ruffles media dollars online.Holiday
EU Parliament: Break Up, Google | Marketers Like Native | Amazon Denials Quieter on Ad-Supporte(...)
Search:Voting on an issue over which they dont have much control, the European Parliament will soon be asked to resolve that Google should be broken up for antitrust concerns. It does, however, indicate that Google may face increased legislative pressure
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iconAdvertising Age

What You Missed at Asia's First CES
Asias first-ever Consumer Electronics Show had Chinese-made drones, a self-driving concept car from Audi and a robot that does the cooking. (The crowd favorite from Moley Robotics was basically two disembodied mechanical arms; it
Horizon Picks Up Media Business From Snyder's-Lance
Snack marketer Synders-Lance has named Horizon Media its media agency of record for four key brands: Snyders of Hanover, Lance, Cape Cod and Snack Factory Pretzel Crisps.Horizon takes over from incumbent shop, GKV of
'Inglorious Fruits' Campaign Earns More Top Prizes at New York Festivals
Simon Dumenco, editorial director of Advertising Age, presented the New York Festivals Best in Show trophy to Inglorious Fruits & Vegetables Jazz at Lincoln Centers Frederick P. Rose Hall. The campaign, for Frances third-largest
J&J Puts $2.6 Billion Global Media Account in Review
Add one more to the list of giant marketers launching media reviews: Johnson & Johnson has placed its $2.6 billion global media buying and planning account into review, the company confirmed.J&J reported $2.6 billion
Sony Kicks Off Global Media Agency Review
If media agencies dont have their hands full with the massive reviews already underway, they will now: Sony is the latest to set the wheels in motion for a global pitch, a spokeswoman confimed
Volkswagen Set to Evaluate Media Agency Business
Volkswagen Group has reached out to holding companies about an impending global media agency review, according to people familiar with the matter.VW Group, which owns both Audi and Porsche, currently works with WPPs Mediacom
Darden Splits Olive Garden, LongHorn Media Business Between Carat and Incumbent Starcom
Casual dining giant Darden Restaurants has split its media agency business between incumbent Starcom and newcomer Carat following a review, the company confirmed.Starcom will retain Olive Garden, which is the biggest spender in the portfolio, but lose its LongHorn Steakhouse
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iconAdrants

The Mythical Affiliate Manager: Why An Agency Is A Better Fit For An Online Merchant
When a brand decides it wants to properly attack its marketing, it seeks out experts to help them do so. Sure, they may have a marketing manager in-house to oversee the marketing process but
Instagram ROI: What Your Brand Can Expect from Working with Influencers
When we think of social media ROI, we tend to only measure value by numbers. So much attention is given to number of followers, reach, impressions and likes; but while these markers are very
Lingerie-Clad Woman Admires Her Hot Body, Pulls Tight Jeans Over Booty In Sexually Suggestive S(...)
This! This is how you sell a smartphone! Who knew?Yes. You get a super hot looking woman and have her prance around her apartment as if shes about to have sex with herself. You
9 Companies Rocking the Affiliate Marketing World
Online marketers and just about everyone who plays in the space has a reputation for being a leader and an innovator. After all, back in the day, anyone who had anything to do with
Facebook Overhauls Marketing Partners Program, Dumps Badges, Simplifies Accreditation
This week, Facebook announced a revamp to its Facebook Marketing Partner Program. The social networking company is officially moving to a new structure that is more intuitive for clients, offers more partners across function,
This Native Advertising Solution Combats Clickbait And Drives Engagement With Promoted Content
In the past several years, native advertising has risen to the top of the online marketing conversation. And, for the most part, its done so because other forms of online advertising have failed miserably.
How to Revive Your Brand's Instagram Strategy in 4 Simple Steps
Instagram. Its been around but brands are just beginning to climb on board. Brands know they need it and yet many arent entirely sure how to improve their social media game as competition stiffens
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iconOnline Marketing Blog

Why Digital Marketing Podcasts Belong in Your Learning Routine
Marketers are always looking for new and efficient ways to learn. As a marketer, I’ve recently begun working podcasts into my ongoing learning routine. I’ll admit, I resisted for awhile (which was dumb). I think it’s because I have an
B2B Marketing Roundup: Resources, Trends and Case Studies to Prep for #BMA15
For nearly 900 B2B marketers, this week will bring a cornucopia of ideas, insights and networking opportunities to the BMA National conference in Chicago. There’s a lot going on in the B2B marketing space from the increase in humanization of business marketing
Online Marketing News: Facebook Feed Buzzes Businesses, Promoted Pins Get Powerful, Twitter Sho(...)
Is Influencer Marketing the Next Golden Ticket? The post Online Marketing News: Facebook Feed Buzzes Businesses, Promoted Pins Get Powerful, Twitter Shows Search appeared first on Online Marketing Blog - TopRank®.
B2B Content Marketing Playbook: Tips Prepare You for the Big Content Game
  The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. While 86% of B2B marketers are using content marketing, only 8% rate their content marketing efforts
Top Digital Marketing Takeaways From Authority Rainmaker
What does it take to become an authority in your industry? How can we make better sense out of an integrated approach to digital marketing? According to the presentations we saw at Authority Rainmaker 2015, it takes the passion to learn
Authority Rainmaker 2015: Conference Peaks & Previews
Did you know that there are 53 mountains in Colorado with an elevation over 14,000 feet? Known as the “Fourteeners”, ascending all of these peaks is a lifelong goal for many avid climbers. What better setting to learn about Online Marketing
Good Content Vs. Good Enough Content: A Fight for Sore Eyes with Ann Handley
“Do you have any mustard?” “Give me the mustard.” “Pardon me: Do you have any Grey Poupon?” These three statements mean the same thing, but each is a unique way of asking for the desired item. Often, it’s not what you
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iconDuct Tape Marketing

Boost Your Social Media Engagement With These Tips
Boost Your Social Media Engagement With These Tips written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape MarketingEveryone wants more likes, RTs, pins, favorites and shares on their social media posts. Isn’t that the point
Weekend Favs May Twenty Three
Weekend Favs May Twenty Three written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the
The Minimalist Guide To Managing Your Brand Reputation Online
The Minimalist Guide To Managing Your Brand Reputation Online written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingA dissatisfied customer, on an average, tells 25 of his friends, while a happy one tells only
5 Ways to Produce Eye-Catching Content Without a Designer
5 Ways to Produce Eye-Catching Content Without a Designer written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingThere’s nothing like great content. I create it for work. I create it for fun. Crazy? Perhaps.
Master the Habits of Your Life
Master the Habits of Your Life written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMarketing Podcast with Gretchen Rubin Habits are big business. In fact, creating, chaning and keeping habits has created an entire
How to Outrank Your Bad Reviews
How to Outrank Your Bad Reviews written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingYou know the old saying – “the best defense is a good offense” – well, turns out that’s true when
How to Avoid Competing on Price Alone
How to Avoid Competing on Price Alone written by Sara Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingWithout understanding and defining your true core message, people are going to compare you to your competition on price
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iconAdfreak

Brazilians Learn English by Taking Real L.A. Pizza Orders in Sequel to Famous Campaign
FCB Brazil had a big hit last May with its "Speaking Exchange" idea for CNA Language Schools—a campaign that connected young Brazilians wanting to learn English with elderly Americans in retirement homes looking for someone to talk
Illustrator Takes Requests on Twitter and Draws the World's Saddest Logos
Happy brands are everywhere. But what if there were some sad brands, too? Illustrator and author Adam J. Kurtz wouldn't mind seeing that. Kurtz, who's part of BuzzFeed's YrBff team, tweeted out the following right before the
Tired of Sharing? Taco Bell Has an Anti-Social Nacho Just for You
Are you a greedy person who doesn't like to share your nachos with your friends? If so, Taco Bell wants you to buy its giant nacho for one. In a new ad from Deutsch LA, a young
This Employee Won the Prize of a Lifetime at Her Agency Retreat Last Week
If you win a contest at your agency's retreat, you're usually pretty chuffed to get that $50 Amazon gift card. So, you can imagine how Perry Morris felt when she walked away as music-trivia champion and was
The 4 Most Interesting Things You'll Learn From KFC's Oddly Educational 'Hall of Colonels'
Whether or not KFC's resurrection of Colonel Sanders achieves its goal of putting a sales dent in potent rivals like Chick-fil-A, the campaign is at least reminding America what a peculiar and fascinating life Harland Sanders actually
Brooklyn Film Festival's New Ads Couldn't Be More Scornful of Hollywood
Will the Brooklyn Film Festival ever go Hollywood? Fuggedaboutit! Four short, simple animations by TBWA\Chiat\Day deliver the message that the borough and its festival of independent films, which runs from May 29 through June 7, are "3,000
Evian's Cute and Clever Print Ads Reveal One-Half of Your Inner Child
Evian's famous ongoing ad campaign from BETC is all about sight gags showing adults as children. It's been enormously successful, at least in terms of staggering YouTube view counts on ads like "Roller Babies" and "Baby &
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iconMarketing Profs Daily Fix

The Three Biggest Challenges of Today's Sales Reps
We recently surveyed sales leaders from different industries about their sales teams challenges. Here are the top three mentioned. Read the full article at MarketingProfs
What Customers Really Think About Innovative Companies
Your customers might not place as much importance on innovation as you do. Heres a look at how innovation ranks among desirable company traits. Read the full article at MarketingProfs
The Business-Boosting Benefits of Being 'Altrocentric'
In an altrocentric company, the focus is to make every member of the team a specialist. Heres how that approach can help your company. Read the full article at MarketingProfs
Five Undeniable Reasons Your Nonprofit Needs a Blog
Only 47% of nonprofits use a blog as a marketing platform. However, used correctly, a blog is a tremendously effective marketing tool for donations and engagement. Read the full article at MarketingProfs
Three Branding Lessons From a Grammy Award-Winning Violinist
These real-life experiments involving world-famous violinist Joshua Bell offer important lessons about branding. Read the full article at MarketingProfs
Brands That Ignore the New Heartland Ignore a Huge Growth Opportunity
Some 60% of US consumers call the New Heartland home. However, most brands have an East or West Coast-based mentality and end up missing big opportunities for growth. Read the full article at MarketingProfs
The Real Cost of an Exasperating Online Returns Process
Returning an online purchase is more difficult and time-consuming than returning an item to a brick-and-mortar store. And the cost to the online retailer is more than just a shipping fee. Read the full article at MarketingProfs
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iconBrandweek

24 Hours in Advertising: Wednesday, May 27, 2015
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: The 100 most powerful media and marketing
Geocaching Offers an Exclusive Tour of Its Seattle Outpost
If the Jetsons had imagined hide-and-seek, geocaching would be it. By heading outside and using GPS, seekers track down geocaches—most often logbooks—all over the world, leave their mark (or username) and rehide for the next seeker. And
This Week’s Must-Haves: a Perfect Solution for the Lazy Dog Owner
This week, the Adweek staff is highlighting must-have items including a game of fetch that dogs can operate themselves, a travel-ready bar kit and an old-school croquet set. Take a look!
Why an Out-of-Home Advertising CEO Is Bullish About Digital
Specs Current gig CEO, Clear Channel Outdoor Americas Previous gig Operating partner, Bain Capital Age 46 Why join Clear Channel now? I'm coming from the operational part of
What Happens When Agency Mergers and Acquisitions Disappoint?
The lifeblood of the ad business has always been entrepreneurs who sell their businesses and energize industry holding companies. While the promise of personal wealth, resources and global expansion are a draw for sellers, the realities of
U.S. Navy Picks a New Agency After 15 Years With One Shop
Young & Rubicam is the U.S. Navy's new agency, following a mandated review in which Lowe Campbell Ewald defended one of its largest accounts of 15 years, sources said. Last year the Interpublic agency, now reconfigured as
Each Bottle of This Gin Is Flavored With the Venom and Pheromones of 62 Ants
Unlike scorpion vodka, snake whiskey or cheap mezcal, no deceased creatures await you at the bottom of a bottle of Anty Gin. Instead, it's distilled quart by quart from an infusion of more than 6,000 foraged red
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