iconSeth's Blog

Notes, not received
An expected apology rarely makes things better. But an expected apology that never arrives can make things worse.An expected thank you note rarely satifies. But an expected thank you that never arrives can make things worse.On the other hand, the
Predicting the future isn't easy
The best plans are based on trends, not specific events.Heres a hopeless task: There are 18 candidates in the GOP race.If you can rank them in the order theyre going to drop out, Ill give you a signed copy of
What is your art?
I define art as having nothing at all to do with painting.Art is a human act, a generous contribution, something that might not work, and it is intended to change the recipient for the better, often causing a connection to
Thoughts for the consigliere
The marketer, the sales rep, the CFO. These are the indispensable levers that help creative work get to the world. When youre part of a project but not the driving creative force, when you work to lever the work of
"Can we talk about this?"
That simple question is the litmus test for a productive relationship.If one professional says it to another, the answer is an emotion-free, sure. Theres no baggage. Talking is the point. Talking is what we do. We communicate to solve problems.On
In search of your calling
I dont think we have a calling.I do think its possible to have a caring.A calling implies that theres just one thing for you, just one thing youre supposed to do. What we most need in our lives, though, is something
Opposition
The opposite of creativity is fear.And fears enemy is creativity.The opposite of yes is maybe.Because maybe is non-definitive, and both yes and no give us closure and the chance to move ahead.Perfect is the enemy of good.Us is not the
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iconMarketingVOX

eCommerce Satisfaction Down | Dueling Studies Argue Over Rate of Online Ad Fraud
eCommerce:Customer satisfaction ratings among etailers are falling, likely due to increased expectations.Ad Fraud:Startled by a study last year that showed a third of ad impressions were seen only by bots, the ANA and anti-fraud firm White Ops put together a
Time Bigger Online than Off | RIP Yahoo Directory | Tablet TV Seeks Aero Niche, Less the Lawsuits
Media:Time Incs last quarter showing that it has a bigger online audience than it does in print is consistent with signals indicating that the shift to digital consumption has gutted publisher revenues due to a combination of lower price expectations
Online Ad Growth Inexorable, Volatile | Yahoo's Firefox Search Battle Win Not Moving the War's (...)
Media:Research from a Publicis Group shop shows the inexorable growth of online media versus everything else, but of interest is information showing that marketers are still treating the online category in a bit of an experimental fashion. There were plenty
Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research
Ad Fraud:Anti-fraud technology firm Vidible is now providing quality ratings of a sort for publishers extending their reach via partner distribution networks.Media:Pretty much on a lark of an A/B test, PepsiCo is throwing all of its Ruffles media dollars online.Holiday
In Complex Robot Media Market, Launching 'Desk' More Important than Being Useful | Speculation (...)
Robot Invasion:With everyone rushing to appear competent in the new world of robot and data-driven buying, lots of folks, it turns out are faking it. Merkles John Lee says this could wind up in the laps of the data management
Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research
Ad Fraud:Anti-fraud technology firm Vidible is now providing quality ratings of a sort for publishers extending their reach via partner distribution networks.Media:Pretty much on a lark of an A/B test, PepsiCo is throwing all of its Ruffles media dollars online.Holiday
EU Parliament: Break Up, Google | Marketers Like Native | Amazon Denials Quieter on Ad-Supporte(...)
Search:Voting on an issue over which they dont have much control, the European Parliament will soon be asked to resolve that Google should be broken up for antitrust concerns. It does, however, indicate that Google may face increased legislative pressure
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iconAdvertising Age

Why Ex-Omnicom CFO Randy Weisenburger Invested Millions in MDC Shares
After 16 years as chief financial officer of Omnicom, Randy Weisenburger left the agency services holding company last September to start his hedge fund, Mile 26. But he hasnt completely ditched the ad business. Mr. Weisenburger recently spent more than
Goodby, Silverstein & Partners Shutters Its New York Office
About two and a half years after opening its doors in New York City, Goodby, Silverstein & Partners has closed its East Coast office.The NY hub had suffered after the failed merger between its
Ken Wheaton Named Ad Age Editor
Advertising Age today announced several promotions of its longtime editorial talent. Ken Wheaton becomes editor in charge of all editorial operations for the brand. The editor role had been vacant since January 2014.Mr. Wheaton,
Timeline of Recent MDC Events In Case You've Been Sleeping
Last week, MDC CEO Miles Nadal and his former Chief Accounting Officer Michael Sabatino stepped down amid an SEC investigation. The announcement came late last Monday evening, but it wasnt out of the blue.
The Story Behind AT&T's Disturbing Phone-Safety Ad
Last week, AT&T and BBDO New York shook viewers in their seats when they unveiled the latest film for the It Can Wait campaign, which cautions cellphone owners about the dangers of mobile-phone use and driving.Close to Home, starts out
Apple on Agency Hunt to Support New And Existing Retail Initiatives
Apple is on the agency hunt as its retail team seeks support for new and existing initiatives, according to a request for information the Cupertino-based tech giant sent to a number of shops.The Apple
GSD&M Picks Up Hilton Hotels Brand
Omnicoms GSD&M has added more business to its Hilton Worldwide account, picking up creative and digital duties for the Hilton brand as well as work for the parent companys portfolio marketing.The Hilton Hotels brand
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iconAdrants

Study: 98% of Real-Time Marketers Report Positive, Measurable ROI
Social media intelligence and marketing company Wayin conducted a study of 200 director level and higher marketing professionals who are currently practicing real-time marketing.Real-time marketing has matured since Oreo dunked their cookie in the
5 Ways to Improve Your Influencer Marketing
Influencer marketing is becoming a standard in brand marketing strategies as more brands are beginning to see it as a viable consumer acquisition channel with low costs and strong returns. Brands are also realizing
12 Steps to Increasing Conversions by 25%
If your goal is more conversions, there are steps you can take right now to make that goal a reality. The good news is, most of these actions dont dont require any investment other
Gross: Guy Pops A Giant Zit on His Face And Then Eats It
Working with Innocean, Dallas-based candy store Atomic Candy is out with a very Skittles-like commercial in which a guy, looking at himself in the mirror, realizes, hes got a zit. But the zit is
Headed to Cannes? Here's Your Handy Beach Map
In case you dont feel like attending sessions at Cannes like a good delegate and would rather spend your days on the beach soaking up the sun and stealing glances at those young, up-and-coming
As You Consider Attending SXSW 2016, Here's What Was Awesome About SXSW 2015
Its sort of passe to talk about how much SXSW has changed over the years because, well, it has and theres no going back. If you feel the need to reminisce or wallow in
6 Best Practices for Omnichannel Marketers
It wasnt too long ago that the consumer in the market for new home exercise equipment would visit her local department or sporting goods store to test out the options and compare the prices.
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iconOnline Marketing Blog

B2B Mobile Marketing for Demand Generation? Yes! Examples and Quick Tips
When you think of mobile marketing, visions of searches for store hours, maps and getting tips from Facebook friends about good restaurants probably come to mind – all consumer focused. But what about B2B marketing and mobile? Why mobile marketing
What You Need to Know About Playing High Stakes Content Marketing
The game of poker is filled with many complexities, opportunities and luck of the draw. Content marketing follows a similar theme and can lead to big winnings or high losses. If you want to be a key player in the
Why Content Marketing is Imperative for the Future of Public Relations
Whether you’re considering media relations, brand journalism or managing corporate communications, content has always played an essential part of effective Public Relations. However, PR pros that don’t accelerate their ability to develop content strategy, development and measurement quickly and effectively are being left behind as
Why Collecting Customer Information & Listening to Feedback Can Make You a Better Marketer
It can be so easy to find yourself drooling over the prospect bringing in new customers. Unfortunately, this can mean that current and previous customers are overlooked. Current customers are a goldmine of information that can be used to draw in
Online Marketing News: Twitter Gets Safer, Google Panda Gets Fresher, Facebook Video Gets Edited
How Digital Media is Shaping a New Generation of Commerce (Infographic) – Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market. An infographic from Acquity Group, a digital
4 Tips for Building the Perfect Content Marketing Sundae
There’s almost nothing better on a hot day than a frosty ice cream (or frozen yogurt) sundae that uses quality ingredients and just the right balance of toppings. You have to be careful not to overdo it with a blast of different
4 Creative Email Marketing Campaigns That Inspire Action
Email is a private experience. Unlike social media where comments are public email provides a safety zone for both B2B and B2C customers. What does that mean? You can receive an email, and take no action. Alternatively, a personalized email
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iconDuct Tape Marketing

The One Thing Every Entrepreneur Must Have
The One Thing Every Entrepreneur Must Have written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMarketing Podcast with Mark Winters Most true entrepreneurs are dreamers, hustlers and some might say visionaries. They see the
10 Steps to Building a Repeatable Marketing System
10 Steps to Building a Repeatable Marketing System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMarketing is a system, plain and simple. Now, some people take that to mean that you simply create
How Wedding Planning Taught Me How to Nurture Social Media Leads
How Wedding Planning Taught Me How to Nurture Social Media Leads written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape MarketingAs a marketer, sometimes it ‘s hard to stop thinking about marketing and remind myself
Weekend Favs July Twenty Six
Weekend Favs July Twenty Six written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the
5 Mobile Web Usability Rules You Can’t Afford To Ignore
5 Mobile Web Usability Rules You Can’t Afford To Ignore written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIf content is king then your website is its kingdom and no matter how great your
7 Ways To Get The Most Out Of Your PPC Guy: An Easy-To-Use Checklist
7 Ways To Get The Most Out Of Your PPC Guy: An Easy-To-Use Checklist written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingAs a small business owner, you know your business. But do you
Why Leaders Eat Last with Simon Sinek
Why Leaders Eat Last with Simon Sinek written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMarketing Podcast with Simon Sinek For this week’s episode of the Duct Tape Marketing Podcast, we’ll revisit my conversation
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iconAdfreak

Google Paints Stunning Portraits of Disability Rights Heroes on Washington, D.C., Steps
In 1990, a group of disabled people pulled themselves up the steps at the U.S. Capitol building to advocate for the Americans With Disabilites Act, protesting delays in an event that became known as the Capitol Crawl.
This Ludicrously Awesome KFC Bucket Takes Your Selfies and Prints Them Out
Have you ever thought to yourself, "You know what would be really cool? What if when I'm hanging with my hipster friends later, eating fried chicken in the park, we could immediately print out photos of our
These Might Be the First Condom Ads That Try to Make You Less Excited
Most condom ads are all about sensual pleasure, but what if the product is just too good at delivering that? That's the theme of three 15-second spots for Okamoto condoms from Cleveland agency Marcus Thomas. The ads
This Remarkable Short Film Set at Costco Explores the Empty Obsession With Shopping
We've all seen shoppers like the lead character in Andrew McYoung's new short film, Shoppers. Some of us have even been sucked into conversation with them. Sometimes they're really annoying, sometimes not, but they generally radiate a
Arnold Schwarzenegger Re-creates Terminator 2's Bar Fight Scene for Video Game Ad
"I need your clothes. Your boots. And your motorcycle." Arnold Schwarzenegger really needs some new material. A quarter-century after walking naked into a seedy bar and uttering that famous line in Terminator 2: Judgment Day, Arnie's still
Hey Developers, Unlike HP, Betabrand Doesn't Give a Crap What You Wear
If you've got killer programming chops and a closet full of ill-advised sartorial selections, Betabrand might be the workplace for you. HP took some heat this week for reportedly telling enterprise developers to comply with the company's
TD Bank Gets Absurdly Cinematic to Show Off Its Drama-Free Banking
You expect big-budget, slam-bang drama from Hollywood action movies. But doing simple banking chores like depositing checks shouldn't make you feel like you're trapped in an out-of-control Michael Bay production. Ad agency Tierney develops that fun storyline
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iconMarketing Profs Daily Fix

Five Brands That Successfully Tapped Into the Power of Bloggers Outside Their Industry
Venturing outside your normal space can open up your product and services to a previously untapped market. Take a look at five companies that successfully reached beyond their industries. Read the full article at MarketingProfs
What Is Bad Data Costing Your Company?
A marketers database is only as good as the data in it. Unfortunately, no one is immune to bad data thats found its way into databases—and the cost incurred is huge. Read the full article at MarketingProfs
The Hidden Power of IoT Data Can Help You Topple Your Competitors
Every technology involved in the Internet of Things (IoT) is collecting data of some type. All that data doesnt favor the big players. Small businesses can use IoT data to their benefit. Read the full article at MarketingProfs
Understanding the Real Value of Your Customer Data
In todays business environment, marketers can get overwhelmed by too much data. To identify the most valuable data, marketers must first understand the different data types and the relative worth of each. Read the full article at MarketingProfs
Five Classic Traits of Successful Strategies
Wanting to reach a goal isnt enough. You need a strategic plan of action to achieve that goal. Read the full article at MarketingProfs
Can Facebook Win the Video Marketing Battle?
The Internets abuzz with news of the rapid growth of Facebooks video viewership and speculation whether Facebook will topple YouTube. Lets take a look at the numbers and what they mean for marketers. Read the full article at MarketingProfs
Apple's Core Principles Helped It Regain Its Marketing Mojo (They Can Help You, too)
Apple is a pro at creating buzz around its releases, even when its been years between major launches. Heres how Apples focus on three major principles helps it stay engaged with users. Read the full article at MarketingProfs
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iconBrandweek

San Francisco Tries to Cut Down on Public Urination by Peeing on Tourists
Not unlike many other cities around the world, San Francisco has a public-urination problem. People keep peeing on public and on private property, which is not only gross but also does damage to city buildings, sidewalks and
Google Paints Stunning Portraits of Disability Rights Heroes on Washington, D.C., Steps
In 1990, a group of disabled people pulled themselves up the steps at the U.S. Capitol building to advocate for the Americans With Disabilites Act, protesting delays in an event that became known as the Capitol Crawl.
This Ludicrously Awesome KFC Bucket Takes Your Selfies and Prints Them Out
Have you ever thought to yourself, "You know what would be really cool? What if when I'm hanging with my hipster friends later, eating fried chicken in the park, we could immediately print out photos of our
These Might Be the First Condom Ads That Try to Make You Less Excited
Most condom ads are all about sensual pleasure, but what if the product is just too good at delivering that? That's the theme of three 15-second spots for Okamoto condoms from Cleveland agency Marcus Thomas. The ads
Ad of the Day: Kim Kardashian Just Made One Seriously Strange Ad for an Energy Drink
Kim Kardashian West sports seven costumes and channels famous female figures in history, including Marie Antoinette and Audrey Hepburn, in this two-and-a-half-minute ad for Hype Energy Drink. It's an odd narrative that doesn't make much sense, spending
This Remarkable Short Film Set at Costco Explores the Empty Obsession With Shopping
We've all seen shoppers like the lead character in Andrew McYoung's new short film, Shoppers. Some of us have even been sucked into conversation with them. Sometimes they're really annoying, sometimes not, but they generally radiate a
Realtors Hire a New Agency to Educate Millennials About What, Exactly, They Do
The National Association of Realtors has put out the welcome mat for Arnold Worldwide, hiring the Boston-based agency to handle creative, digital, brand activation and strategy following a review led by consultancy Select Resources International. The trade
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