iconSeth's Blog

The generosity boomerang
Heres conventional wisdom:Success makes you happy. Happiness permits you to be generous.In fact, it actually works like this:Generosity makes you happy. Happy people are more likely to be successful. 
Does corporate trust have to be an oxymoron?
Brands are based on trust. Corporations extract enormous value from the relationships they have with suppliers, employees, partners and customers. Yes, its possible to trust a corporation, we do it all the time. But its not free.The two key choices
Trapped by linkbait
After reading a magazine article by a freelancer, I clicked over to his blog. It was part of a bigger media site, and it contained more than a hundred articles.Every single one of them was formulaic. The standard linkbait headline:
"How do I get rid of the fear?"
Alas, this is the wrong question.The only way to get rid of the fear is to stop doing things that might not work, to stop putting yourself out there, to stop doing work that matters.No, the right question is, How
Saying 'thank you' in public, three times
Earlier this year, I launched two ongoing classes on Skillshare:One is on the thinking necessary to invent and launch a new businessand the other is for marketers of all kinds.Im grateful to everyone who has posted a kind review, launched
They're your words, choose them
Youve seen the signs:ABSOLUTELY NO CREDIT CARDS.NOT RESPONSIBLE FOR LOST OR STOLEN ITEMS.BATHROOMS FOR PATRONS ONLY.Guess what? Theres no legal requirement that signs have to make you sound like a harsh jerk in order to carry weight or to inform
All the same
Its forty degrees out and theres a guy standing in front of the office building, shivering, indulging in his nicotine addiction. I cant possibly empathize with what hes thinking or feeling.As I walk down the street, I pass an elderly
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iconMarketingVOX

P&G Uses Digital Media Efficiency to Lower Budgets | Facebook CTRs Up | Google: Hands Off Enter(...)
Media:Procter & Gamble - the consumer products giant - has often bragged that it was the company that increased marketing budgets during the Great Depression, thus using the economic contraction to emerge a dominant household brand. But now, even in
Online Video Twice as Valuable as Offline, Pricing Reflecting that Too | Adwords Announcement F(...)
Video:Online video media is, for now, more than twice the expense of television video ads, according to Media Dynamics as reported by Mediapost. While video inventory has been growing at a fast clip, in good part due to publishers pushing
Facebook Tracks Users with Obscured Locations, Hopes Folks Won't Mind as Much | Google Analytic(...)
Privacy:Facebook is hoping that by tracking individual users by general location rather than by specific latitude and longitude, people wont freak out. Maybe there has been a lot of executive turnover over at Facebook in the past couple of years,
Video Content Investment Pouring In | Relative Media Efficacy | About.com Plots Comeback
Video:Serious video content production is now a thing, with a half dozen or so serious firms spending millions of dollars generating original content in hopes of pulling an HBO and generating better-than-broadcast quality content and viral buzz. Its a tall
Mobile Price Pressure Leading to Peak Google | Nielsen Attempts to Pull Online Video into Commo(...)
Search:Mobile ads are growing in relative share; they dont perform as well for advertisers on average; advertisers pay less for them; so Googles prices are under significant pressure. Googles earnings grew anemically in the quarter announced yesterday evening in good
Microsoft's Atlas (Finally) Used for Programmatic | Mobile Pushed Hard, Advertisers Not Yet See(...)
Robot Invasion:Microsofts Atlas purchase is finally getting exercised with a new capacity to serve up Microsoft inventory in a programmatic direct fashion. MSN, Outlook, Skype and Xbox inventory will be offered programmatically with reserve guarantees.Search:The trend continues: Google takes about
AOL to Roboticize Vid Content Selection | Adwords Changes Afoot | Lowly Email Newsletters Plug Away
Video:AOL is attempting to pull a Google News in the video content space for women. With a combination of observed behavior, analytics and some good old human judgement, AOL will seek to roboticize the online video content jukebox.Search:Google is batching
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iconAdvertising Age

P&G Squeezes Marketing Harder As Currency Woes Mount
Procter & Gamble expects to cut marketing spending this year as it uses savings to offset effects of foreign currency devaluations on its bottom line, Chief Financial Officer Jon Moeller said on the companys
TripAdvisor Taps Johannes Leonardo as Creative Agency
TripAdvisor has named WPPs Johannes Leonardo, New York, as its lead global creative agency, after a review that began early February.We met with some of the best and brightest in the field and saw some outstanding work, a TripAdvisor spokeswoman
Edelman U.S. President-CEO Mark Hass to Step Down
Edelman U.S. President and CEO Mark Hass is leaving the independent PR giant in July, the agency told Ad Age. New York lead and Edelman vet Russell Dubner will replace him.Mr. Hass said the
Winner of Infiniti Account Will Have Chance to Rebuild a Brand
Ad executives working on automotive accounts like to speculate how theyd build an automotive brand from scratch. Well, this summers opportunity to virtually re-launch Infiniti is about as close as theyre going to get,
Last Date for Small Agency Awards Entries: May 7
May 7 is the final deadline for agencies to submit to Ad Ages 2014 Small Agency Awards. Several shops asked for one more extension, so we agreed -- but this will be the last
Omnicom Revenue Grows, Hurdles to Publicis Merger Remain
Worldwide revenue at Omnicom Group increased to $3.4 billion in the first quarter of 2014, up 3% from the equivalent quarter last year, the company said Tuesday morning. U.S. revenue increased 4% to $1.86
Interpublic Posts 6% Increase in Revenue, Smaller Loss
Ad holding company Interpublic Group said revenue rose 6.1% in the first quarter of the year from the quarter a year earlier and reported a smaller operating loss than a year ago.First quarter revenue
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iconAdrants

AMC Demotes Mad Men's Peggy And Joan to Celebrate Secretary's Day
In celebration of what Mad Men would, of course, lovingly call Secretarys Day, AMC is out with a Twitter image featuring Peggy and Joan who once were, but no longer are, secretaries on the
If Your Airport Gate Seat Starts to Recline, Don't Get Up. You Could Win Free Airline Tickets
To tout their fully reclining World Business Class seats, KLM Royal Dutch Airlines decided to give away two free World Business Class tickets to the first person who fully reclined in a tricked out
How the Collaborative Economy Will Affect Marketing And Advertising
For the better part of the past year, Altimeter Group analyst Jeremiah Owyang has been trumpeting whats called the collaborative economy. Loosely defined, its all about people getting what they need and want from
Gisele Bundchen Butchers Blondie's 'Heart of Glass' For A Good Cause
H&M hooked up with supermodel Gisele Bundchen to create a cover of Blondies hit Heart of Glass which will be released on Ultra Records with proceeds going to UNICEF.Produced by Bob Sinclar, its all
Diesel Hijacks Chinese Porn Sites to Launch Fashion Campaign
Latching on to the well known fact that no matter how difficult it might be for people to find porn online when they really want to, they will most certainly find it, Fred &
This Forbes Stunt Highlights the Sad Fact People Only Care About Successful Looking People
Well this is intriguing. Leveraging the notion that life isnt fair and people make decisions based on appearances over need or skill, Y&R Prague created a social experiment as part of a promotion for
Watch This Promo For Paul Walker's Last Movie
On April 25, Paul Walker will appear on the silver screen in his last movie, Brick Mansions. In a tie in with the movie, Relativity Sports is out with a video, created by Portal
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iconOnline Marketing Blog

Tweetiquette – Turn Twitter Pet Peeves Into Best Practices
With over 240 million users and 500 million tweets sent per day, Twitter is as ubiquitous as it gets in terms of social media. With all that use comes a variety of opportunities as well as opinions about what to
Facts Tell, Stories Sell – The Importance of Story Before Marketing
Recently my sister in-law, Melanie, shared with me the success of her initial ventures into a new business selling a collection of handmade dolls, stuffed animals and blankets. A successful medical career working at a hospital keeps her more than
Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression
#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer
The Hidden Value of Influencers in B2B Content Marketing
In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce enough content, not being able to create the kind
Where to Learn About B2B Social Media, Influencer Content Marketing, Future of Digital PR & SEO
During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and PR community. Those experiences have helped
Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix
When I first met Justin Levy a number of years ago, he gave me a business card for a Brazilian steakhouse and I didn’t quite make the connection with the social media conference we were at. Following him online and
Online Marketing News: IRS Trusted More Than Facebook, Up & Down of Social Service, Analytics O(...)
Customer Service Inquiries Up 44 Percent on Twitter — But Response Times Are Down - While many brands are getting better at engaging audiences on social media, customer service still presents a challenge. According to a Simply Measured Analytics about
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iconDuct Tape Marketing

Chris Brogan Is a Proud Freak
Chris Brogan Is a Proud Freak written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMarketing Podcast with Chris Brogan My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Brogan,
How to Social Surround Your Customers and Prospects
How to Social Surround Your Customers and Prospects written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingWhile the title of this post could sound a little stalkerish, the fact is you can better serve
Weekend Favs April Nineteen
Weekend Favs April Nineteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
The Power of Video Throughout the Customer Journey
The Power of Video Throughout the Customer Journey written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt is guest post day here at Duct Tape Marketing and today’s guest is from Brad Jefferson –
4 Realities of Inbound Marketing You Can’t Afford to Neglect
4 Realities of Inbound Marketing You Can’t Afford to Neglect written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest is Rohan Ayyar –
Rules For Modern Selling
Rules For Modern Selling written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMarketing Podcast with Bill Caskey The game of selling has not really changed that much – the job is to build relationships,
How to Get Sales and Marketing On the Same Page
How to Get Sales and Marketing On the Same Page written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingThe title of today’s post became one of the major sub themes of my upcoming book
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iconAdfreak

JetBlue's Pigeon Reflects on Human Foibles in Web Series From Funny or Die
Humans generally consider themselves to be better than pigeons in all ways, significant or not. But are we, really? JetBlue's "Air on the Side of Humanity" campaign from Mullen, which launched last fall in Boston and is
Honeybees Get Fed Up With Humans and Launch 'Greenbees' Protest Movement
Imagine if bees could stop humans from killing them by hijacking pesticide sprinklers, putting up banners and picketing grocery stores. That would be the bee's knees. Greenpeace has conjured up just such a scenario in its latest
Mad Men Wishes You a Happy Secretary's Day. (Wait, Peggy and Joan Aren't Secretaries!)
It's Secretary's Day—the more politically correct name is Administrative Professionals' Day. And Mad Men, its feet still set firmly in the '60s, is wishing you a very happy former (with a hashtag nod to the latter). In
Are You Charitable Enough to Suffer Through Gisele's 'Heart of Glass' Cover?
To promote its new summer line, H&M partnered with supermodel Gisele Bundchen to create a song that will be sold online as a Unicef fundraiser. Unfortunately, the song is really, really bad. It's a cover of Blondie's
Meet the Woman Who Downsized Her Life to 84 Square Feet and 305 Possessions
84 square feet, 305 possessions. The New York Times uses that tally in a Home & Garden story to sum up the day-to-day existence of Dee Williams of Olympia, Wash. Williams, 51, runs Portland Alternative Dwellings, which
Neymar Takes On Ken Block in Soccer-Racing Battle of 'Footkhana'
You've probably never wondered whether Ken Block is better at playing soccer in a car than Neymar is at playing soccer not in a car. Yet, in the run-up to the World Cup in June, Castrol presents
1973 Personals Ad Reminds You Trolling Was a Thing Even in 1973
Ahh, the good old days, when men were men, women were women, the Internet didn't exist and one had to troll at a much slower pace. According to this personals ad from 1973, found by a Redditor,
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iconMarketing Profs Daily Fix

Three Elements of Successful Change Management
Change is part of successful companies improvement process... but it doesnt always go quickly and smoothly. To make sure your company manages change well, factor in these three elements. Read the full article at MarketingProfs
The Connected Campaign: Why Social and TV Make a Powerful Advertising Combination
Most TV viewers juggle multiple screens while watching television. Are you reaching out to them? Here are some reasons why marketers should include social media in their TV advertising campaigns. Read the full article at MarketingProfs
What the New Top-Level Domains Mean for Marketers
More than 1,000 new top-level domains are now joining heritage domains, such a .com, .info, and .org. Find out what this change means to marketers and how people find and use websites. Read the full article at MarketingProfs
Four Proven Tips for Being Heard Amid the Social Media Roar
Want your brand to stand out during the next big event? Here are four proven strategies to make sure it gets heard in a noisy, social media world. Read the full article at MarketingProfs
Negative Brand Perception: How Social Media Segmentation and Monitoring Uncover Clues
Is your brand being perceived negatively? Marketers can uncover the reasons for the negative perception by diving deep into segmentation and analysis. Read the full article at MarketingProfs
Get to Know the New Starring Roles of Content Marketing
New positions are taking starring roles in the marketing world. Find out why content directors and brand journalists are vital to every marketing team. Read the full article at MarketingProfs
Why Your Business Needs a Single Customer View
Think duplication of customer data is just an inherent problem of doing business? Its not. Heres why you need to avoid that duplication by creating a single customer view. Read the full article at MarketingProfs
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iconBrandweek

4 Brands Unplugged for Earth Day to Brainstorm—Vote for Their Best Ideas
Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no nothing. But the meeting of these minds
The RFP Is Out in New Jersey's Lottery Review
The New Jersey State Lottery has issued a request for proposals in a review of its creative and media business. The advertising budget—including media spend and agency fees—is projected at $22 million in the state's next fiscal
JetBlue's Pigeon Reflects on Human Foibles in Web Series From Funny or Die
Humans generally consider themselves to be better than pigeons in all ways, significant or not. But are we, really? JetBlue's "Air on the Side of Humanity" campaign from Mullen, which launched last fall in Boston and is
Honeybees Get Fed Up With Humans and Launch 'Greenbees' Protest Movement
Imagine if bees could stop humans from killing them by hijacking pesticide sprinklers, putting up banners and picketing grocery stores. That would be the bee's knees. Greenpeace has conjured up just such a scenario in its latest
Crispin Porter + Bogusky Lands NBA 2K Franchise
After a competitive pitch process, Crispin Porter + Bogusky in L.A. has won creative duties for the NBA 2K franchise. NBA 2K tapped CP+B to help launch the next edition of its video game series, NBA 2K15.
Are You Charitable Enough to Suffer Through Gisele's 'Heart of Glass' Cover?
To promote its new summer line, H&M partnered with supermodel Gisele Bundchen to create a song that will be sold online as a Unicef fundraiser. Unfortunately, the song is really, really bad. It's a cover of Blondie's
Ad of the Day: Apple Uses Pixies' 'Gigantic' in Infectious iPhone Spot
Apple, the company that remade the music business, is often at its best in its TV commercials when it grabs a good soundtrack and just rocks out. The prime example, of course, was the iPod campaign, in
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iconGlobal Neighbourhoods

A Jew’s View of Christmas
Wife Paula, dog Brewster & some bearded guy. Photo by Shel
Remembering Charlie O’Brien 10 years later.
Today is the 10th anniversary of the death of my best friend, Charlie O’Brien. His daughter Michelle and I have started a Facebook Page to commemorate this sad milestone and to share photos and memories. Charlie was my mentor and
About my Shindig shindig
There is nothing, absolutely nothing, like a face-to-face engagement despite what we zealots of social media like to think. Group Twitter and Facebook chats have value, but they often are confusing and misunderstanding sometimes is an unintended consequence. Webinars have
Remembering Charlie O’Brien–10 Years Later
My best friend Charlie O’Brien died ten years ago today. The sense of loss is still there. The pain is less frequent and a lot duller than it once was, I imagine like someone who has healed from the loss
Help Me With a Forbes Column on Google+
Ever since I started writing The Social Beat for Forbes, I’ve been wondering what to do with this, my beloved home blog. I have an idea. I currently crowd source my column ideas on Twitter and Facebook to get content,
Special Offer: Stellar Presentations for only $4.99!
I launched my new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks six weeks ago. It is the most critically acclaimed of my three books. On Amazon, nine people have given it five stars, two people gave it four
Come Visit me at Forbes.com
I am writing a column for Forbes.com called The Social Beat. Everything I write related to Social media, the web, startups and the tech sector will appear there. It will be the primary venue for my online writing. Please come and
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on April 23rd 2014 22:36 | Contact