iconSeth's Blog

Live at Carnegie Hall
Scores of famous musicians (and Bob & Ray) have performed live on the main stage of Carnegie Hall. I am not among them. Instead, last week, I was invited to give a seminar on the 9th floor, in one of
Milton Glaser's rule
There are few illustrators who have a more recognizable look (and a longer productive career) than Milton Glaser.Heres the thing: When he started out, he wasnt THE Milton Glaser. He was some guy hoping for work.The rule, then, is that
At the edges, it all falls apart
Extremism is rarely the thing we need.Absolutes let us off the hook, because they demand not to be negotiated. But absolutes usually bump into special cases that are truly hard to ignore.The good middles, the difficult compromises that matter, that’s where
The Leadership Workshop—one more time
Several weeks ago, we launched an experimental new form of seminar, an online sprint that ran entirely in a Slack room. As far as I can tell, this has never been tried before, but the 600 people who attended figured it out
Pattern recognition is not the same as pattern matching
Pattern recognition is a priceless skill that comes with practice, with the experience of noticing. Noticing what works, what youve seen before, what might not work.Because pattern recognition is so valuable, some people have erroneously concluded that the way to
Audience participation
The way we engage with the humans who make stuff directly influences what we receive.Arms folded with a scowl on our face and skepticism on our minds… we get what we deserve.It’s up to us. Just about everything is ultimately
"I", "We" and "You"
One of the most profound ways to change your posture and the way you and your organization interact with customers and partners is to change your pronouns.Instead of saying I when youre ready to take credit, try we.Instead of saying
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iconAdvertising Age

IPG Boosts Revenue in 2015, Beats Expectations in Q4
Interpublic Group of Cos ended 2015 with a boost in total organic revenue and beat expectations in the fourth quarter.The holding company, which has a portfolio including McCann Worldgroup, FCB, IPG Mediabrands and Weber Shandwick, among others, reported a 1%
Time Warner Cable Set To Tap DDB New York as Its New Agency After 12 Years With Ogilvy
Time Warner Cable is set to name Omnicoms DDB New York its new agency after a review.The account was with Ogilvy & Mather, which did not defend, for 12 years. Agencies vying for the
Carnival Evaluating Media Agency Support and Costs Across Brands
Carnival Corporation has begun evaluating its global media agency relationships and costs across brands.This isnt a formal agency review, said a Carnival spokesman. Instead, we are simply looking at our agency support and costs
'Passionate' Levy Lays Plans for his Last Year in Charge at Publicis
Publicis Groupe today announced 2015 organic growth (excluding acquisitions and currency fluctuation) of 1.5% and overall revenues boosted by the $3.7 billion Sapient acquisition and a favorable exchange rateup 32.3% to $10.9 billion.Business improved
IPG's Philippe Krakowsky Takes on Mediabrands Chairman Role
Interpublic Group of Companies has named company veteran Philippe Krakowsky chairman of its IPG Mediabrands division in an effort to improve collaboration between the media agency network and other firms within the holding company.In
Longtime CEO Linda Kaplan Thaler Leaves Publicis New York
Linda Kaplan Thaler is leaving her post as chairman of Publicis New York, a move that comes about eight months after the agency dropped the moniker of her eponymous shop, Kaplan Thaler.Ms. Kaplan Thaler,
McGarryBowen Buys Achtung in Amsterdam
McGarryBowen has opened a third creative hub in Europe with the acquisition of Amsterdam creative agency Achtung!, just two months after the launch of a Paris office.Parent company Dentsu Aegis Network will rebrand Achtung as McGarryBowen Amsterdam internationally, but will
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iconAdrants

This Super Bizarre PSA Will Make You Want to Do Drugs...And the Pink Undie-Wearing Bunny Ladies(...)
First uploaded in July of 2011, this super strange faux PSA of sorts has amassed almost 26 million views to date. Supposedly its some sort of anti-drug effort. But, all it seems to do
Bloomingdales's Slammed With Social Media Outrage Over Date Rape Ad
Wow. I just wrote about an idiotic bank ad which made light of environmental issues and now we have a Bloomingdales ad which many say makes light of date rape.A Christmas print ad for
Idiotic Bank Ad Makes Light of Environment, Social Media Goes Bezerk!
Did you miss me?You would think after all these years we would have moved past the point were brands make egregious lapses in judgement knowing full well the wrath of social media outrage will
3 Ways to Incorporate Mobile And Social Analytics In Your Ad Campaigns
In todays competitive business environment, most advertising agencies are using data analytics to hone their clients campaign strategies and to improve their job of targeting, tracking, and engaging customers.With mobile commerce growing at an
So You Think Your Website Is Perfect. Here's 7 Reasons You May Be Wrong
OK so the entire world of marketing has been wetting its pants over social media and content marketing the last few years but what about that old fashion - yet, incredibly important -- thing
4 Things Brands Can Learn From Subway's Jared Fogle Scandal
Jared Fogle, the man that taught America it was possible to lose more than 200 pounds eating subway sandwiches, has been charged with possessing child pornography and is reportedly planning to plead guilty. Fogle
Here's How PR Can Be A Startup's Secret Weapon
As a startup, you may not be able to afford a full-time, dedicated PR team quite yet, so you opt for contractors, outsourced agencies, or part-time PR pros. There is some great ad-hoc talent
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iconOnline Marketing Blog

Online Marketing News: Reaching Customers on Valentine’s Day, How CMOs Use Twitter and Facebo(...)
How to Reach Your Target Customers on Valentine’s Day The post Online Marketing News: Reaching Customers on Valentine’s Day, How CMOs Use Twitter and Facebook Adds Automated Captioning appeared first on Online Marketing Blog - TopRank®.
5 Tools to Help You Be a More Effective Communicator
Words. We like them. Words are good things. Words can make people buy our products through changing of their minds, which for revenue is also good. But this is depending on the just right perfect word to use for effectiveness.
Why Your Approach to Digital Marketing Should be Crafted Like a Well-Balanced Breakfast
I start each morning the same way: After feeding my spoiled dog his morning delicacy of premium dog food, hamburger, rice and veggies, I go about making my morning meal. I know that this is a luxury that many people
Data-Driven Marketing from Mad Men to Rabbit Holes
Last week, the Business Marketing Association of Minnesota hosted an educational panel event: From Mad Men Advertising to Rabbit Hole Marketing. The panel consisted of four B2B marketing and data experts and was moderated by the brilliant Rebecca Ramsden of
Ignite Your B2B Content Marketing Effectiveness at #C2C16
The opportunity to surround yourself with top content thought leaders and practitioners is one that you should
Online Marketing News: Facebook Algorithm Changes, Samsung Ad Blockers, and Snapchat Statistics
How are People Really Using Snapchat? The post Online Marketing News: Facebook Algorithm Changes, Samsung Ad Blockers, and Snapchat Statistics appeared first on Online Marketing Blog - TopRank®.
Is Content Marketing a Viable Lead Generation Tactic?
Hi, I’m Josh. I’m a content marketer and proud to be one. Content marketing is unique among marketing tactics. It aims to accomplish business goals by offering people something of real value that can make their lives better. It’s not,
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iconDuct Tape Marketing

Important Reasons to Leverage Case Studies for Your SEO in 2016
Important Reasons to Leverage Case Studies for Your SEO in 2016 written by Guest Post read more at Duct Tape MarketingYou have come across it. In fact, you have been told this is the only way out for your website
The Two Places Your Competitors are Not Mining for Niche Keywords
The Two Places Your Competitors are Not Mining for Niche Keywords written by Guest Post read more at Duct Tape MarketingHow exactly do you go about keyword research? The way I see it, there are 2 different workflows. The first
Find More Ideal Customers with Buyer Personas
Find More Ideal Customers with Buyer Personas written by John Jantsch read more at Duct Tape MarketingMarketing Podcast with Adele Revella You know how much I love to talk about strategy -well, the reason is that strategy before tactics is
Beyond .Com: How Alternative Domains Boost Branding
Beyond .Com: How Alternative Domains Boost Branding written by Guest Post read more at Duct Tape MarketingNow that we don’t have to wait for a dial-up modem to kickstart our Internet connections, and most sites open without having to type
Weekend Favs February Six
Weekend Favs February Six written by John Jantsch read more at Duct Tape MarketingThis week I found some great stuff – Entro for making introductions via email, Zapier added multi-step zaps so you can do even more cool stuff with
3 Steps to Set up eCommerce Tracking in Google Analytics
3 Steps to Set up eCommerce Tracking in Google Analytics written by Guest Post read more at Duct Tape MarketingTo all the eCommerce store owners, if you haven’t set up eCommerce tracking in Google Analytics then you are not taking
How to Optimize Your Site for Google’s Featured Snippets (Quick Answer Boxes)
How to Optimize Your Site for Google’s Featured Snippets (Quick Answer Boxes) written by Guest Post read more at Duct Tape MarketingIn 2014, Google introduced a new way to satisfy a user’s intent by giving them quick answers right within
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iconAdfreak

Leo Burnett Built a Livable Model of Van Gogh's 'Bedroom' That You Can Rent on Airbnb
From igloos to Netflix and Chill, Airbnb fans have an awesomely quirky variety of accommodation options to choose from these days. And starting Sunday, art geeks can live out their Van Gogh fantasies via Airbnb through a new
This Agency Made a Gift Registry Asking for Absurdly Lavish Presents for Its New Office
Doner is coming out, and it wants the world to know. The agency has chosen an amusing way to announce its move into a new office in Los Angeles via a not-so-humble request for lots of very,
If Your Calendar Is Screaming FML, It's Time for a Vacation, Say These Clever Print Ads
Nobody has time to go away. We're booked to the hilt and stumble from weekend to weekend, at which time we come up for air and realize that six months have passed. If you're still crawling back
Didier Drogba and YouTuber Fun for Louis Star in KitKat's New Global Ads About Sustainability
Nestlé is touting Kit Kat's commitment to sustainable cocoa farming with a new series of ads set in the Ivory Coast (or Côte d'Ivoire)—starring Didier Drogba. The international soccer celebrity, who formerly captained the country's team, appears
A Ventriloquist Betrays His Dummy in One of the Strangest Haircut Commercials Ever
Whether you're cleaning up your current look, trying something new or betraying your ventriloquist dummy, a Great Clips haircut is a step in the right direction. That third point is the subject of the brand's bizarre "Benny
A Bank Set Up This 10-Foot-Tall ATM to Celebrate the Arrival of NBA All-Stars
It's not often you find yourself admiring a super inconvenient banking feature, but this time is a worthwhile exception. BMO Financial, also known as Bank of Montreal, sparked some digital buzz this week by installing a 10-foot-tall
Can a Biotech Group Change the Conversation With an Emotional Ad About Time?
The human body is a time machine. Treatments and products developed by the biotech industry keep its parts in good order, extending our stays on the planet and allowing us to lead richer lives. That's the pitch
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iconMarketing Profs Daily Fix

The State of Performance Marketing: What You Need to Know for 2016
Find out how brands are investing and succeeding in performance marketing this year. Read the full article at MarketingProfs
Marketing Analytics Trends for 2016: Where, How, and Why Marketing Drives Revenue
This year, expect an accelerated maturation of marketing analytics. Heres a look at the hottest marketing analytics trends. Read the full article at MarketingProfs
Four Crucial Things You Need to Be Doing for Search Marketing
Your PR and marketing efforts should work together for search marketing. To keep those efforts unified, consider doing the following. Read the full article at MarketingProfs
The War Against Ad Blocking: Publishers Fight for Their Livelihood
More consumers than ever are using ad-blocking technologies. To prevent those ad blocks, publishers need to put consumers first and give them a sense of control. Read the full article at MarketingProfs
Three Crucial Questions Every CMO Should Ask Before Starting a Big Data Project
The following questions can help CMOs outline a course of action and prove the ROI of a Big Data project for marketing. Read the full article at MarketingProfs
Four Major Reasons You Should Hire a Copywriter
Cranking out copy that doesnt hit the mark? Struggling to put your thoughts on paper? Maybe its time to hire a copywriter. Read the full article at MarketingProfs
Tame the Multichannel Marketing Hydra
Digital marketing has become an eight-armed hydra of marketing channels, wreaking havoc on budgets, content, and customer relationships. Read the full article at MarketingProfs
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iconBrandweek

Nike Athletes Dropped Some Insane Product on Fans in San Francisco Last Weekend
While many advertisers were shelling out millions of dollars for TV slots on the Super Bowl broadcast last Sunday, Nike was on the ground in San Francisco getting much more up close and personal with some of
Why Do So Many People Go Crazy for Wegmans?
Late in January, when the Wegmans grocery chain confirmed that it planned to build a store in the Raleigh-Durham-Chapel Hill "Triangle" area of North Carolina, local residents got excited—really excited. "The best Christmas present ever. Wegmans is
Agencies Are About to Start Vying for the $415 Million U.S. Census Contract
It's hard to believe another census count is nearly upon us. For agencies wanting to work on the estimated $415 million 2020 census multi-year contract, RFP responses are due Feb. 22. This time around the Census Bureau
Leo Burnett Built a Livable Model of Van Gogh's 'Bedroom' That You Can Rent on Airbnb
From igloos to Netflix and Chill, Airbnb fans have an awesomely quirky variety of accommodation options to choose from these days. And starting Sunday, art geeks can live out their Van Gogh fantasies via Airbnb through a new
Bloodthirsty Zombies Uncover the Magic of Running in Brooks' Cinematic 3-Minute Ad
Running in a pair of sneakers made by Brooks Running has magical powers, according to the brand's very first national TV campaign. The power of the shoes (and running) can transform your day from dreary to delightful
This Agency Made a Gift Registry Asking for Absurdly Lavish Presents for Its New Office
Doner is coming out, and it wants the world to know. The agency has chosen an amusing way to announce its move into a new office in Los Angeles via a not-so-humble request for lots of very,
If Your Calendar Is Screaming FML, It's Time for a Vacation, Say These Clever Print Ads
Nobody has time to go away. We're booked to the hilt and stumble from weekend to weekend, at which time we come up for air and realize that six months have passed. If you're still crawling back
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