iconSeth's Blog

Everyone else reads it
The reason the New York Times matters isnt about the delivery of news (its old by the time it arrives) or even the analysis (which is often spotty or wrong or banal or biased or boring). No, the reason it
What should I do on your birthday?
On July 4, birthday of the USA, were supposed to blow off fireworks, eat hot dogs and buy a Chevrolet.On Columbus Day, birthday of an early imperialist, were supposed to shop and march in a parade.On Martin Luther King Jr.
What to do with special requests
The bike shop is busy in June. If you bring your bike in for a tune up, it will cost $39 and take a week.A week!What if someone says, I have a bike trip coming up in three days, can
The purpose of a book cover
(and I think it works for lots of products)Is the purpose of the cover to sell books, to accurately describe whats in the book, or to tee up the reader so the book has maximum impact?The third.Its the third because
What should I do on your birthday?
On July 4, birthday of the USA, were supposed to blow off fireworks, eat hot dogs and buy a Chevrolet.On Columbus Day, birthday of an early imperialist, were supposed to shop and march in a parade.On Martin Luther King Jr.
What to do with special requests
The bike shop is busy in June. If you bring your bike in for a tune up, it will cost $39 and take a week.A week!What if someone says, I have a bike trip coming up in three days, can
The purpose of a book cover
(and I think it works for lots of products)Is the purpose of the cover to sell books, to accurately describe whats in the book, or to tee up the reader so the book has maximum impact?The third.Its the third because
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iconMarketingVOX

Industry Buzz & Snippets: 07/02/09
Agencies and Marketing Execs:YouTube co-founder Steve Chen is pursuing other pastures at Google — news thats nearly a year old, but that wasnt well-known until recently.Biz Buzz:The Ford...
Bing Sprinkles Tweets into Search Results
Bing is now displaying Twitter results for select users that it deems to be prominent and prolific. Relevant Tweets will appear in search results, as will a link to see more Tweets from the same...
New Facebook Features Give Users Privacy Control
To help its over 200 million users better manage their personal and professional lives — which increasingly intersect on its website — Facebook is testing new privacy controls.The tools enable users...
Bigger Ads Not Necessarily Better
Yesterday the Online Publishers Association announced that 37 members, including The New York Times, Forbes, ESPN, CNN and MSNBC.com, are planning to start running the new, larger ad units the...
Most Marketers Pursue Email, Social Media Marriage
Two-thirds of email marketers plan to integrate their email and social media campaigns in the second half of 2009.48% have already formulated a strategy for achieving this initiative, according to a...
TV Ads Most Helpful; Web Banners Most Ignored
Over one-third of Americans (37%) say TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to (pdf) a poll from AdWeekMedia...
Hy-Vee Weds Digital Experience to Supermarket Shopping
HyVee is partnering with content/software provider Grocery Shopping Network to bring its e-commerce site and brick-and-mortar stores closer together. Customers can use HyVees e-commerce site to find...
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iconAdvertising Age

Greg Bell Departs Venables Bell & Partners
NEW YORK (AdAge.com) -- Greg Bell, co-founder and co-creative director of hot indie shop Venables Bell & Partners, San Francisco, is departing the agency.
Unilever to Review Massive Global Media Account
NEW YORK (AdAge.com) -- One of the world's largest advertisers, Unilever, is launching a massive review of its media planning and buying later this month encompassing 13 countries around the globe. The payoff for the winning agencies will be huge,
Gap Awards Holiday Campaign Duties to Crispin
NEW YORK (AdAge.com) -- Gap Inc. is busy finalizing a deal with Crispin Porter & Bogusky to handle its flagship brand's holiday campaign, according to executives familiar with the matter. The move could be
Crown Imports on the Lookout for Media Agency
CHICAGO (AdAge.com) -- Corona marketer Crown Imports is seeking a media agency to handle buying and planning for its brand portfolio, which includes the Corona Extra, Corona Light, Modelo Especial and Pacifico beer brands.
State Farm Reevaluating Agency Compensation
CHICAGO (AdAge.com) -- State Farm is reassessing how it compensates its advertising and marketing-services agencies. It wasn't immediately clear whether the insurer is looking to slash fees; adopt the sort of value-based model lately
Creative Directors Don't Have to Be Performers
I have a confession to make: I'm a rotten presenter. When I think about the creative directors whom I most admire, they are all average presenters at best. Where their talents lie is in
MediaVest Wins $400 Million Bristol Myers Squibb Account
NEW YORK (AdAge.com) -- Publicis Groupe's MediaVest has been awarded Bristol Myers Squibb's $400 million-plus media-planning and -buying business in the U.S, a spokesman for the marketer has confirmed.
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iconAdrants

FiestaMovement Babe Pimps Plastic Surgery Channel
Not even close to needing a boob job herself, FiestaMovement YouTube babe Jill Hanner is pimping the Plastic Surgery channel and her new gig as their new celebrity news babe.
Advertising Has Removed Music's Soul
There was once a day - or at least it feels like there was - when music had deep meaning.
Choreographed Printers Hype HP Workstations
OK so somebody did the synchronized thing with computer monitors.
Tight Blue Jump Suits Sell Beer
So Bavaria is a beer. They have a racing team. They have the Zo factor.
Evian's Breakdancing Babies Put eTrade's Wise Ass Babies to Shame
Step aside wise-crackin eTrade babies.
1-800 Flowers Intern Wins Killed Ideas Book
Remember that contest we held last week? Of course you dont so well tell you about it again.
'Drinkspiration' iPhone App Gets Absolut's Fetch Back
Oh we really, really like this. Absolut has launched Drinkspiration.
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iconOnline Marketing Blog

7 Ways To Develop A Unique Brand For Your Blog
With the blogosphere churning out nearly 1 million posts every 24 hours, an unstoppable river of content flows over the web daily. It’s daunting, especially if you’re new to online publishing.  The good news is it’s still very possible to
Intersection of Search and Social Media
Earlier this week I gave a presentation on the intersection of SEO, online PR and social media to a great mix of people (mostly agencies) at a SEMPO Arizona event. The SEO/PR/Social topic is an interesting mix due to the convergence
How Direct is Social Media Marketing?
I had nice back and forth with Brian Clark of copyblogger on Twitter last week about direct marketing and social media.  Ultimately it was more an issue of perspective and semantics but there were some great points about the intersection
Influencing The Social Web: Agility Is A Factor
How agile is your marketing? Do you have layer upon layer of approval processes, committees, lawyers, and executives who need to sign off on every piece
Strategic Link Building for SEO
Not many in the Search Engine Optimization game would argue that link building isn’t tactical. The problem is, approaching link building as an end goal and tactically, is very much like a hamster running in it’s cage.  That’s what many
TopRank Digital Marketing Talent Pool Grows with Adam Singer
No description.
TopRank BIGLIST: Interactive Marketing Associations
The digital and interactive marketing space moves fast and as both companies and individuals scramble to achieve and maintain a competitive advantage, it can be a challenge to find resources and likeminded individuals to help make that happen. Associations offer
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iconDuct Tape Marketing

Weekend Favs for July Five
This content from: Duct Tape MarketingWeekend Favs for July FiveI’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally
rainbow
This content from: Duct Tape Marketingrainbow.flickr-photo { }.flickr-frame { float: left; text-align: center; margin-right: 15px; margin-bottom: 15px; }.flickr-caption { font-size: 0.8em; margin-top: 0px; }rainbow, originally uploaded by ducttapemarketing.
How to Get Great Photos for Your Blog Posts
This content from: Duct Tape MarketingHow to Get Great Photos for Your Blog PostsI like to use to use images to help illustrate the theme or point of a blog post. It’s a proven “best practice” in blogging and I
What Really Generates Referrals
This content from: Duct Tape MarketingWhat Really Generates ReferralsSo much of the literature on the subject of referrals focuses on the proper ways to network, ask for referrals, and create incentive programs for referral sources. While some of these more
Yahoo Pipes a Smokin Radar Tool
This content from: Duct Tape MarketingYahoo Pipes a Smokin Radar ToolYahoo Pipes is a powerful composition tool to aggregate, manipulate, and mashup content from around the web. Frankly, it has been around for a couple of years now and while
Local as Differentiator
This content from: Duct Tape MarketingLocal as DifferentiatorSeveral years ago, Hilary Brown decided to open a burger joint in Lawrence, KS. She readily admits that folks around town questioned whether the world, or for that matter Lawrence, needed another place
Making Video an Everyday Marketing Activity
This content from: Duct Tape MarketingMaking Video an Everyday Marketing ActivityCapturing and adding video to your marketing and social media mix has become a necessary and increasingly expected part of creating your overall marketing message. With each passing day this
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iconSeoPedia

The new Airsoft Shop in Bucharest: www.airshop.ro
The Neutro team just released the project we’ve been working for for several months now: www.airshop.ro.It’s an Airsoft shop, with guns, pistols and accesories. For those of you who don’t know what Airsoft is,
SEO Specialist wanted in Bucharest
I, and the team at Neutro Marketing, a new startup company offering web marketing services, are looking for a few talented SEO/SEM people.Since the position is available only in Bucharest, and only full-time, the job announcement below is in Romanian
A new member: Mihnea Stefan Mezei
Today (actually, 3 hours ago) my wife gave birth to our long awaited boy, Mihnea Stefan Mezei.A very healthy boy, 2,8 KG in weight, with an APGAR score of 10 :)I’m the happiest man alive. I can’t even express in
Urban & Asociatii got the first ever SPAM fine in Romania
Just a few days ago, ANRCTI (the National Regulatory Authority for Communications and Information Technology) imposed the FIRST fine for SPAM in Romania, to a lawyer company called Urban & Asociaţii.The fine was 1000 RON, roughly 330 Euro:ANRCTI enforced the
Why thieves steal!
Yesterday I confronted myself with a very weird situation. Dudes broke my car’s windows.I had a lot of cars and I’ve been driving for a long time, but is the first time I’ve had this happen to me. I live
Google Sitelinks: The Ultimate FAQ
I have been testing these Sitelinks for quite some time now on several websites, from new to very old, from few to zounds of visitors.What are Sitelinks ? They are a collection of
New SEO & webmaster tools by IT Exchange
Ciprian has just uploaded all the recent tools he and his team have developed, and has bundled them all in one single SEO & webmaster tools package.I have been using the previous home for
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iconMarketingShift

Funniest Jobs on Craigslist
Over the past few weeks Shannon has been perusing the jobs section of Space Coast Craigslist in an effort to help out a family member in need of a full time gig. During the process of finding local jobs shes
Downsizing, The Economy and 4ft x 8ft Whiteboards
From the title youve probably already figured out how downsizing is related to the economy but are unable
For My Final Entry: My Top 10 Favorite Stories for Marketingshift.com
For the past year, Ive had the privlidge of writing and editing content for this blog, but  career opportunities have led me down a new path. Before I click the "publish" button one final time, the nostalgic part of my
Why Does My Dunkin Donuts Flatbread Sandwhich Looks Like Origami?
This morning, I headed to Dunkin Donuts and decided to try something new for a change. Tired of the same old bagels and donuts, I opted for one of the eggwhite flatbreads that are featured in many of the recent
I.T. Garage Sale - Monitors, Firewalls, Phones & Furniture
Im selling everything thats in my office so I can work from home again. Everything I have Ive purchased new or have had made custom for my company (Labitat)Here is a partial list of items Im selling. Ill have the
UPDATE: Freeverse, Epic Tilt, Ooyala & other Tech Companies to Watch
Its hard to believe that were more than halfway through the year, but time flies. Now that we have six months to reflect on, its time to take a look at the tech companies I listed as the ones to
Can TravelZoo Inc.(NASDAQ:TZOO) Eclipse Expedia & Obritz?
Tech investors on Wall Street will be watching TravelZoo Inc.(NASDAQ:TZOO), which provides the best deals from 900 different  travel companies, enjoyed a 20% gain on Friday.TravelZoo has 21 offices
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iconAdfreak

Billy Mays pallbearers honor the man in blue
With their khakis and rolled-up long-sleeve blue shirts, the pallbearers gave a fitting homage to the uniform that was almost as memorable as Mays well-manicured beard.
Billy Mays' pallbearers honor the man in blue
With their khakis and rolled-up long-sleeve blue shirts, the pallbearers gave a fitting homage to the uniform that was almost as memorable as Mays well-manicured beard.
BBH ready for British Wimbledon champion
The agency puts its faith in Andy Murray is this poignant commercial for Robinsons drinks.
BBH ready for British Wimbledon champion
The agency puts its faith in Andy Murray is this poignant commercial for Robinsons drinks.
Too much animal passion in U.K. liqueur ad
Color me aghast that alcohol is sold with implied promises of sexual conquest in this day and age.
Too much animal passion in U.K. liqueur ad
Color me aghast that alcohol is sold with implied promises of sexual conquest in this day and age.
Gold's Gym can't look at your nasty cankles
Golds Gym is making war on cankles, a slang term for how an overweight persons calves dont narrow at the ankle.
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iconMarketing Profs Daily Fix

Paul Williams: The Five Stages Of Idea Acceptance
You feel a little jittery. Is it the presentation? Or the pot of coffee you drank this morning while rehearsing? You gather your laptop and index cards and head to the conference room.This is the big day. Youve been working
Paul Barsch: Why Capacity Management Matters to Marketers
In a challenging global slowdown, the world seems awash in capacity. Scans of major business publications show airlines reducing flights, companies furloughing or firing employees, and manufacturers closing plants. If you agree that it appears there is more unused capacity
Ann Handley: B2B According to Me: The Winners
Attendees who blogged about the MarketingProfs B2B Forum (and let us know about it) had the opportunity to win a pass to our Digital Marketing Mixer this fall in Chicago. Well, the votes are in, and here are the winners!We
Ted Mininni: How Can Supermarkets Truly Differentiate?
Good question, isn’t it? Have you ever found yourself in a mall store and due to being in virtually the same environment as every other store, and being surrounded by virtually the same merchandise, have you had to step back
Paul Dunay: Social Search: Could It Be a Google Killer?
This morning I typed into Google the search term: VoIP (which stands for Voice over Internet Protocol) and I got 64 Million responses. 64 Million!! How archaic is that?Does Google have any idea how long would it take me to
Beth Harte: A Grand-Slam for Denny’s?
Have you heard about the Denny’s Allnighter? What about the Denny’s ‘Creature Comforts’ campaign? No? That’s okay; I didn’t either. It’s probably a sign of the times that I am too old to appreciate staying up until 2AM and heading
Paul Chaney: When Is a Web Site Not a Web Site? When It's SharpieUncapped or Building43
When I wrote about the experiment Mars did with its Skittles.com site a few months ago, some people turned up their nose considering it little more than a rip-off of something advertising agency Modernista tried a year earlier. Basically, Skittles.com
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iconBrandweek

Sprint’s Pre Screening App
Carrier’s push with National CineMedia for the Palm device calls on viewers to rate movies they have just seen.
Nice Ride Minnesota Kicks Things Into Gear
Paris and Amsterdam fund public pedaling, but the Twin Cities? Agency preps U.S. metro for a two-wheel revolution.
Amid Upfronts, Brands Experiment with Web
Marketers and producers attempt to circumvent traditional media, though a formula is far from proven.
Coke's Nestea Takes Plunge Into Webisodes
Vp of media Annis Lyles discusses how Nestea is reaching a new consumer target with its Liquid Awesomeness effort.
Big Condé Buy From P&G
Publishing giant’s September books to get injection of cash related to advertising for CoverGirl, Olay, Gillette’s Venus and other brands.
7-Eleven Offers Veterans Franchise Incentives
Program provides veterans of the U.S. Armed Forces with discounted franchise fees.
Baskin-Robbins Whips Up Two Store Concepts
Cafe BR to target more upscale consumers, while BR Express to use a low-cost model.
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iconNaked Conversations

Twitterville Acknowledgements. Did I miss you?
I am absolutely blown away by the number of people who have contributed story leads to me while I was writing Twitterville. The following people will be acknowledged for their contributions in the book when it is published on Sep.
Twitterville Acknowledgements. Did I miss you?
I am absolutely blown away by the number of people who have contributed story leads to me while I was writing Twitterville. The following people will be acknowledged for their contributions in the book when it is published on Sep.
'Tweaching' tomorrow at UMass Dartmouth
Tomorrow morning, Ill be taking part in what I think is a very engaging experiment and perhaps breaking some new ground. At 8 am Pacific time I will live tweach a class led by Dr. Nora Barnes at UMass Dartmouth.
'Tweaching' tomorrow at UMass Dartmouth
Tomorrow morning, Ill be taking part in what I think is a very engaging experiment and perhaps breaking some new ground. At 8 am Pacific time I will live tweach a class led by Dr. Nora Barnes at UMass Dartmouth.
Twitterville Notebook: Major Milestones Reached
Yesterday, at 2:37 pm, I typed five asterisks across the page of Twittervilles Chapter 17: Global Neighbourhoods, indicating the conclusion of the books final chapter. I called my wife and told her. I then posted it on Twitter, followed a
Twitterville Notebook: Major Milestones Reached
Yesterday, at 2:37 pm, I typed five asterisks across the page of Twittervilles Chapter 17: Global Neighbourhoods, indicating the conclusion of the books final chapter. I called my wife and told her. I then posted it on Twitter, followed a
Restarting SM Global Report
While there is still some work to do on Twitterville, the heavy lifting is over on my part as the publishers efforts swing into full gear. Interviews about 125 people for the book and nearly 100 of them will be
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iconMedia Orchard

Twitter Weekly Updates for 2009-05-29
#followfriday @marcomnetwork @reggriffin #From the Orchard: Twitter Weekly Updates for 2009-05-22 http://tinyurl.com/qwzxyb #RT @blackstar Need a giggle? RT @brookpete http://www.awkwardfamilyphotos.com #Benjamin Baradell’s first day http://www.flickr.com/photos/sbaradell/sets/72157618871005946/ #Thanks! @prnewser @mikedriehorst @prestovivace #
Twitter Weekly Updates for 2009-05-22
From the Orchard: Twitter Weekly Updates for 2009-05-15 http://tinyurl.com/qedfln #RT @risesmart RiseSmart’s EMBA partnership program was covered in the Dallas Morning News today — http://tinyurl.com/pxyaum #Here’s a life lesson (and a photography lesson) — Sometimes, the Best Shots Are Just
Twitter Weekly Updates for 2009-05-15
Here’s a great one to show at media training sessions: Michael Steele blooper reel http://bit.ly/e4Rqw #From the Orchard: Twitter Weekly Updates for 2009-05-08 http://tinyurl.com/q9n46s #Are we really ready to put all our medical records online? RT @carybyrd http://tinyurl.com/ozurp4 #I can
Twitter Weekly Updates for 2009-05-08
From the Orchard: Twitter Weekly Updates for 2009-05-01 http://tinyurl.com/dy3k99 #RT @lavapr: Reading http://tinyurl.com/cjxehv PR for small businesses #agree! RT @Cocles: @Hollywood_Trey Cloverfield vs. Quarantine is a perfect example of what PR can do. I actually liked Quarantine better. #RT @barbaraling:
Testing Post 2
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Testing Image Display
The White House indicated today that a report and a photo from the controversial low-altitude New York flyover by a 747 plane could be released soon. Earlier, White House officials had said that there were no plans to release the
Twitter Weekly Updates for 2009-05-01
From the Orchard: Twitter Weekly Updates for 2009-04-24 http://tinyurl.com/chvsyq #RT @marjae: RT @gleonhard PR2.0 and the Future of Public Relations by Gerd Leonhard http://ow.ly/40UT (video) PDF http://tinyurl.com/3urwk8 #RT @MiamiPR: Press Releases - The Two Most Common Mistakes - Public-Relations -
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on July 5th 2009 19:36 | Contact