iconSeth's Blog

While you were out... (news from late August)
Two pieces of good news you might have missed while you were away:a. I posted an opening for one or two paid internships. You still have a week to share this with a friend.b. Thanks to my wonderful readers and
The wasteful fraud of sorting for youth meritocracy
Sorry, you didnt make the team. We did the cuts today.We did play auditions all day yesterday, and so many people turned out, there just wasnt a role for you. We picked people who were more talented.Youre on the bench
Forgive yourself
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most successful, the cutest or the one with the fastest time. Forgive yourself for not winning every
It's a great book, it has no typos!
And you really have to check out this hotel, its dark in your room at night. And quiet, too.Quality is now a given. Quality alone is not remarkable.Surprise and delight and connection are remarkable.
Turning passion on its head
Instead of, do what you love, perhaps the more effective mantra for the entrepreneur, the linchpin and maker of change might be, love what you do.If we can fall in love with serving people, creating value, solving problems, building valuable
Why don't authors compete?
Theres an apocryphal story of a guy who went for his final interview for a senior post at Coca-Cola. At dinner, he ordered a Pepsi. He didnt get the job.And most packaged goods companies would kill to be the only
Announcing a fall internship
Im hiring one or two paid interns. Its a great opportunity to learn, to experiment and to get some hands on experience.Find all the details right here. If you know someone who might be interested, Id appreciate it if you
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iconMarketingVOX

Publisher Eyeball Arbitrage Less Shady, but Less Profitable Nowadays | Display Still Rocks Resu(...)
Publishing:Many publishers pay for traffic making them part publisher and part traffic arbitrage play, as they then attempt to sell the media to advertisers at a profit. With the reduction in CPM rates obtainable by publishers, the arbitrage margin has
Ad Fraud Redux | Authorship Dead a While, But Funeral Finally Happening | Apple Tidies up Healt(...)
Ad Fraud:AdExchanger continues its fascinating series of interviews of ad fraud detection company executives, this time talking to DoubleVerifys Matt McLaughlin, who does a good job of not revealing too much about the workings of the firms technology, but does
Google Ad Head Divulges Thinking | Thought Mobile Media was Endless? Yes it is | Bing: We Matte(...)
Ad Tech:The guy who runs ad products for Google (turned out to be a human, not a parallel CPU cluster) was interviewed by Ad Age, throwing out some interesting perspectives, such as perceptions on native advertising, obstinacy regarding mobile ad
Video Exchange: Humans Just Create Overhead; Publishers: Robots Devastate Pricing | Robotic Mob(...)
Robot Invasion:TubeMoguls better-than-expected results show a keen management desire to eliminate humans in the buying chain to create efficiencies. On the other hand, publishers are coming to the conclusion that throwing their video inventory onto exchanges without forcing human salesperson
mCommerce Up by Half, eCommerce by 10% | Pinterest Rolling Out Reached User Reports | Google's (...)
eCommerce:Commerce from computers grew 10 percent last year, with mobile burgeoning 47 percent, according to comScore. That mobile growth was much easier to achieve, as even after the boom, mobile commerce still accounts for only one in nine dollars.Social:Just months
Instant Tweet Purchasing in Works | Fraud Abounds | 'Native' Ads Worse than Feared
Social:Twitter will add the capacity to sell stuff directly from a tweet.Ad Fraud:AdExchanger interviewed Chris Mejia of PubChecker on how the heck it is the industry may be able to start making some progress on the share of online media
BBB: Tracking is Tracking, You Scallywags | Bing Revs Ad Editor | Google SERP Change Benefits D(...)
Privacy:The Better Business Bureau is complaining about all the new ad technology claims pointing out that there is personal identification beyond cookies. Its not that the claims are false, but rather that they fear people will not abide their Accountability
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iconAdvertising Age

The Creativity Top 5: The Best Brand Ideas of the Week
In this weeks episode, a brand manager really raises the bar on daring, McDonalds accepts a new form of currency, Gap redefines normal with the help of David Fincher and Wieden & Kennedy and
360i Wins Media Planning and Buying for Pernod Ricard USA
Pernod Ricard USA has selected Dentsus 360i to handle media planning and buying, as well as other strategic work including social media management.Our decision to select 360i came down to our confidence in the
Michael Goldberg Returns to Zimmerman, Now as CEO
Zimmerman has tapped Deutschs Michael Goldberg as its new CEO.I know how to grow retail business, and Michael is a master at using our proprietary tools and the tools of advertising to help accelerate
Hampton Names GSD&M New Creative Agency After Review
The Hampton hospitality chain has named Omnicoms GSD&M its new creative agency after a review.The review, which was handled by consultancy Bob Wolf Partners/TPG in Santa Monica, Calif., included three finalists: independent Chicago-based shop
The Real Mad Men Diaries
Continue reading at AdAge.com
The Real Mad Men Diaries: Jane Maas
People have compared Jane Maas to Peggy Olsen of Mad Men, but in reality Peggy seems to have more autonomy than the former Ogilvy creative.Women werent allowed to work on financial, because figured we
The Real Mad Men Diaries: Judy Wald
Its well documented that advertisings creative revolution was male-dominated and often mysoginistic. But in truth, there was a woman behind those men helping to control their fate.A powerhouse recruiter in the 1960s, Judy Wald
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iconAdrants

These Brands Were Not Happy Their Names Where Co-Opted For This Toronto Litterbug Campaign
Publicis Canada, working for Torontos Livegreen Initiative, created a quite brilliant transit campaign which delivered litterbug shamming messages using product packaging. For example, a bag of Lays potato chips was combined with Crazy Glue
10 Universal Marketing Lessons from the ALS Ice Bucket Challenge
The climax of the ALS Ice Bucket Challenge has come and gone, but there are still plenty of people dumping freezing cold buckets of water on their heads to raise awareness about amyotrophic lateral
I'd Totally Follow Halle Berry Into the Jungle After Watching This Smoldering Fragrance Ad
Ive been in love with Halle Berry for, well, forever. Did you know shes 48? Not that that matters other than it just means Im old. But I could watch her pick weeds in
Why That Dear Kate Underwear Ad Is Like Taking A Shit on the Sidewalk
In defense of a recent campaign which featured women CEOs in their underwear, Dear Kate CEO Julie Sygiel said, I think a lot of traditional lingerie photo shoots depict women as simply standing there
Kia's Hamsters Are Back And They've Accidentally Conjured Up Some Sexy Lady-Hampster Companions
Its been, what, like five years? Maybe six? Either way, those lovable Kia Hamsters are back again, this time touting the brands new electric vehicle, the Kia Soul EV. In the ad, our fury
This Political Campaign Ad Features A Horse With A Large Erection
Theres a campaign ad for Republican congressional candidate Gary Kiehne, the guy who once said 99% of mass shooting are committed by Democrats, in which Garry is accompanied in the background by a horse
Shoes By Jews Launches Platform Shoes With Dick Joke
Apparently based on findings from OK Cupid which revealed guys who are taller get more dates and hookups, a group of enterprising, but short, Jewish guys decided to launch ShoesByJews, a line of footwear
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iconOnline Marketing Blog

What’s Next in B2B Marketing? #MPB2B Interview with Scott Stratten @UnMarketing
Marketing without marketing. Is that even possible in the business to business world? Not only is it possible, it’s what’s next. If you’re a business to business (B2B) marketer, you’ve undoubtedly seen the “be human” and H2H meme. Funny thing
Online Marketing News: Analytics For All, Facebook Doubles Up, Google Speaks Your Language
Marketers’ Perceptions of Real-Time Marketing
Interview with Content Curation and Marketing Software Guru Pawan Deshpande of Curata
In the world of content marketing, curation plays an instrumental role for companies that want to become a single source destination for industry news and information related to their area of expertise. Interest in curation has grown significantly and to
Infographic: Achieve Real Content Marketing ROI – 10 Tips from CMI, Dell, Kraft Foods, Curata(...)
Understand Why Before ROI with Content Marketing The rush towards the content marketing bandwagon can seem as chaotic and nonsensical as most of the adventures of Alice in Wonderland. There are Cheshire Cats offering ambiguous advice and Red Queen business managers
Integrating Search, Social Media and Email Marketing – @Shoutlet Webinar Recap
It’s a good thing we had a team of marketing “silo busters” present for a recent webinar hosted by Shoutlet.  Not only did this triple threat of marketers help break down the barriers between SEO, social media marketing, content marketing and email
How to Show Real ROI for Your Content Marketing eBook
We must hold ourselves accountable to higher level KPIs so we can stop fighting for our discipline and start fighting for more budget. Julie Fleischer @jfly The most elusive of white rabbits in the content marketing world seems to be the
Online Marketing News: Pinterest and 3rd Party Rules, Mobile Is Only Part Of The Key, Facebook (...)
Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue - Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year. Marketing Land Study:
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iconDuct Tape Marketing

7 Essential Habits of Successful Business Owners
7 Essential Habits of Successful Business Owners written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingI’ve owned my business for over twenty-five years and I’d like to think I’ve learned a thing or two
Weekend Favs August Thirty
Weekend Favs August Thirty written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
The Top Google Analytics Reports for Assessing Mobile Activity
The Top Google Analytics Reports for Assessing Mobile Activity written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Mark Hansen – Enjoy! As
A Visual Guide to Local SEO for Small Business Websites
A Visual Guide to Local SEO for Small Business Websites written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin
What Does Charm Have To Do with Business?
What Does Charm Have To Do with Business? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMarketing podcast with Jordan Harbinger My guest for this week’s episode of the Duct Tape Marketing Podcast is
Why Dark Posts Are the Best Facebook Advertising Approach Right Now
Why Dark Posts Are the Best Facebook Advertising Approach Right Now written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingLet me preface this post by highlighting the words in the title “right now.” As
Does Your Business Have a TV Show?
Does Your Business Have a TV Show? written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingIt’s guest post day here at Duct Tape Marketing and today’s guest post is from Kevin Jordan – Enjoy!
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iconAdfreak

Gorgeous New Food Ad From Britain Will Make You Very, Very Hungry
It's kind of obvious why humans are obsessed with food. It's delicious. It makes us feel good. And well, it keeps us alive. It seems rather simple to sell food, and it is. But as with any
Annie Leibovitz Photographs Well-Known People in Their Homes for a Dozen Real Estate Ads
The Corcoran Group wanted some nice portraits for its latest "Live who you are" ads. So, naturally, the high-end real estate company went with a high-end photographer. Check out 12 new ads below, shot by Annie Leibovitz,
Marshawn Lynch, Real-Life Skittles Superfan, Even Works Out With the Candies
It's no secret that Marshawn Lynch loves Skittles. And now, the brand's real-life No. 1 fan is helping to kick off its official NFL sponsorship by showing how he (probably not in real life) works out with
Here's How Gay Marriage Will Destroy Your World, Warns Satirical Short Film About 'Armagayddon'
What will happen when gay marriage is legal? Will the resulting Armagayddon destroy civilization as we know it? Luckily, an Irish gay rights advocacy group is here to help you visualize the consequences. Ireland is set to
Jeff Bridges Salutes the Dude's Favorite Beverage in Short Film for Kahlúa
As the Dude's favorite cocktail, the White Russian was Jeff Bridges's ever-present co-star in The Big Lebowski. And now, Bridges is giving back to Kahlúa with a short film for the brand. He's not in character as
A U.S. Open Billboard Is Being Updated Daily to Include the Most Memorable Moments
If you like good tennis and cool murals, then the U.S. Open has an advertising campaign for you. The tournament's organizers are paying an artist to climb up to a billboard each day over the course of
Here Are the Two New Clash of Clans Ads, Which Will Get a Gazillion Views
There are fewer explosions and more dialogue in Barton F. Graf 9000's new ads for the Clash of Clans mobile game. In the process, we see a softer, less violent side of featured character the Wizard. In
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iconMarketing Profs Daily Fix

How Companies Fail With Social Media Metrics
Two schools of thought dominate the social media analysis landscape. Unfortunately, organizations that subscribe to either often end up with misleading data. Read the full article at MarketingProfs
Your Salespeople Should Tell Great Customer Stories--Not Just Rattle Off Features
Most customers feel that salespeople focus too much on their products. However, customers stories are what greatly influence customers purchasing decisions. Read the full article at MarketingProfs
Why Your Email Marketing Needs to Get Personal
In our recent study, 64% of respondents said theyre willing to provide personal information in exchange for a personalized customer experience. Knowing that, businesses need to get personal now. Read the full article at MarketingProfs
Do You Understand the Email Halo Effect?
Marketers who look beyond simple click-based attribution and analyze online and offline traffic and conversions will find it easier to demonstrate an emails value than those who dont. Read the full article at MarketingProfs
Five Signs That Your Website Needs Revamping
Do you suspect your website needs a major makeover but arent certain whether you need to start from scratch? Heres some help in making that decision. Read the full article at MarketingProfs
Four Things About Branding That B2Bs Can Learn From Nonprofits
B2Bs often turn to B2Cs for examples of creating a passionate audience. But I think B2Bs should turn to nonprofits as an example. Heres why. Read the full article at MarketingProfs
Three Signs Your In-House App Project Is in Big Trouble
Companies often take advantage of in-house resources rather than hire a third-party developer or purchase software to address their app needs. But sometimes, that decision isnt the best one. Read the full article at MarketingProfs
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iconBrandweek

What Makes for an Unforgettable Celebrity Ad? Share Your Thoughts at #AdweekChat
In the not-too-distant past, Hollywood A-Listers had to sneak off overseas to make easy money in advertising. But today, the stigma is lifting, and celebrity endorsements are everywhere you look. Does including a celebrity make for a
1-800-Flowers Buys Harry & David
Online florist 1-800-Flowers.com is purchasing the iconic gift company Harry & David for $142.5 million. The deal includes all of the Harry & David brands (including Harry & David, Wolferman's and Cushman's); their websites; the company's headquarters,
Hershey's New Logo is a Buzzkill Online
The Internet has been buzzing about Hershey’s new logo, and not necessarily in a good way. The redesign is a key part of the 120-year-old company’s wider rebranding efforts. In an effort to expand its identity beyond
Gorgeous New Food Ad From Britain Will Make You Very, Very Hungry
It's kind of obvious why humans are obsessed with food. It's delicious. It makes us feel good. And well, it keeps us alive. It seems rather simple to sell food, and it is. But as with any
Memorial Sloan Kettering's New Ads Pitch a Message of Hope
Memorial Sloan Kettering abandons some of the staples of hospital advertising in a new campaign from Pereira & O’Dell New York that breaks today. Gone are somber testimonials from patients, replaced by words and bright colors that
Headlines of Hope Drive New Ads for Memorial Sloan Kettering
Memorial Sloan Kettering abandons some of the staples of hospital advertising in a new campaign from Pereira & O’Dell that breaks today. Gone are somber testimonials from patients, replaced by words and bright colors that aim to
China Cracks Down on Laughable Celebrity Endorsements
The U.S. market has a long tradition of celebrity spokespeople who endorse products they basically have nothing to do with. A classic example was in 1984, when soap opera actor Chris Robinson held a bottle of Vicks
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iconGlobal Neighbourhoods

A Jew’s View of Christmas
Wife Paula, dog Brewster & some bearded guy. Photo by Shel
Remembering Charlie O’Brien 10 years later.
Today is the 10th anniversary of the death of my best friend, Charlie O’Brien. His daughter Michelle and I have started a Facebook Page to commemorate this sad milestone and to share photos and memories. Charlie was my mentor and
About my Shindig shindig
There is nothing, absolutely nothing, like a face-to-face engagement despite what we zealots of social media like to think. Group Twitter and Facebook chats have value, but they often are confusing and misunderstanding sometimes is an unintended consequence. Webinars have
Remembering Charlie O’Brien–10 Years Later
My best friend Charlie O’Brien died ten years ago today. The sense of loss is still there. The pain is less frequent and a lot duller than it once was, I imagine like someone who has healed from the loss
Help Me With a Forbes Column on Google+
Ever since I started writing The Social Beat for Forbes, I’ve been wondering what to do with this, my beloved home blog. I have an idea. I currently crowd source my column ideas on Twitter and Facebook to get content,
Special Offer: Stellar Presentations for only $4.99!
I launched my new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks six weeks ago. It is the most critically acclaimed of my three books. On Amazon, nine people have given it five stars, two people gave it four
Come Visit me at Forbes.com
I am writing a column for Forbes.com called The Social Beat. Everything I write related to Social media, the web, startups and the tech sector will appear there. It will be the primary venue for my online writing. Please come and
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All credits go to the authors of these sites. Without their hard work Original Signal would not exist. Last updated on September 3rd 2014 00:36 | Contact