iconSeth's Blog

When specialization starts to pay off (and the danger of getting it wrong)
Last week, I got to beta-test a new service called tuber. Tuber is the Uber of food delivery services, with a focus (okay, an obsession) on certain kinds of root vegetables.Just as some people keep Sidecar, Lyft and Uber on
Different kinds of magic
A stunning video about what school can mean.A beautiful book about art and meaning.A different kind of management tome.Rethinking your career. Or this way.And worth thinking hard about: two brilliant social histories by David Graeber. Debt and Bureaucracy. 
Direct marketing (and the other kind)
Direct marketing is outbound, measured and designed to pay for itself.So, the catalog you get in the mail, or the Fuller Brush man. The idea was to buy stamps (or some other form of contacting people) and make enough money
The panic tax
Systems under severe stress degrade.While individuals might do extraordinary work while pumped with adrenalin (lifting a car, running through a burning building), panic can decrease the efficacy of a system by 30% or more--often completely destroying it.Compare the typical throughput
Self talk
Theres no more important criticism than self criticism.Theres no amount of external validation that can undo the constant drone of internal criticism.And negative self talk is hungry for external corroboration. One little voice in the ether that agrees with your
'Pick yourself' and taking responsibility
Perhaps youve decided that the idea of Pick Yourself is sort of a new-age mantra, a promise that everyone is entitled to what they want, right now.What a shortcut it seems to be. A false promise, holding out that illusion that we
Hypergrowth
Fast growth comes from overwhelming the smallest possible audience with a product or service that so delights that they insist that their friends and colleagues use it. And hypergrowth is a version of the same thing, except those friends and
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iconMarketingVOX

eCommerce Satisfaction Down | Dueling Studies Argue Over Rate of Online Ad Fraud
eCommerce:Customer satisfaction ratings among etailers are falling, likely due to increased expectations.Ad Fraud:Startled by a study last year that showed a third of ad impressions were seen only by bots, the ANA and anti-fraud firm White Ops put together a
Time Bigger Online than Off | RIP Yahoo Directory | Tablet TV Seeks Aero Niche, Less the Lawsuits
Media:Time Incs last quarter showing that it has a bigger online audience than it does in print is consistent with signals indicating that the shift to digital consumption has gutted publisher revenues due to a combination of lower price expectations
Online Ad Growth Inexorable, Volatile | Yahoo's Firefox Search Battle Win Not Moving the War's (...)
Media:Research from a Publicis Group shop shows the inexorable growth of online media versus everything else, but of interest is information showing that marketers are still treating the online category in a bit of an experimental fashion. There were plenty
Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research
Ad Fraud:Anti-fraud technology firm Vidible is now providing quality ratings of a sort for publishers extending their reach via partner distribution networks.Media:Pretty much on a lark of an A/B test, PepsiCo is throwing all of its Ruffles media dollars online.Holiday
In Complex Robot Media Market, Launching 'Desk' More Important than Being Useful | Speculation (...)
Robot Invasion:With everyone rushing to appear competent in the new world of robot and data-driven buying, lots of folks, it turns out are faking it. Merkles John Lee says this could wind up in the laps of the data management
Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research
Ad Fraud:Anti-fraud technology firm Vidible is now providing quality ratings of a sort for publishers extending their reach via partner distribution networks.Media:Pretty much on a lark of an A/B test, PepsiCo is throwing all of its Ruffles media dollars online.Holiday
EU Parliament: Break Up, Google | Marketers Like Native | Amazon Denials Quieter on Ad-Supporte(...)
Search:Voting on an issue over which they dont have much control, the European Parliament will soon be asked to resolve that Google should be broken up for antitrust concerns. It does, however, indicate that Google may face increased legislative pressure
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iconAdvertising Age

Deadline Extended for U.S. Hispanic Shops to Enter Wave Festival
The deadline to enter the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico, has been extended to April 10, 2015. See the Waves 15
Starcom MediaVest Group Taps AOL's Kim Kadlec for New Role
Publicis Groupes Starcom MediaVest Group hired AOLs Kim Kadlec as president overseeing a new practice for clients that operate in multiple markets. Shell oversee the media agency networks practice, dubbed Global Network Clients, in
Call for Entry: Help Others by Creating for a Cause
There is arguably no greater challenge facing business leaders today than developing enough tech talent for the future while building a more diverse workforce. With that in mind, we couldnt resist the opportunity to
FCB Named to Handle Bud Light Lime's New Summer Push
Interpublics FCB has picked up a new summer campaign for Bud Light Lime, adding to its Anheuser-Busch InBev business, a spokeswoman for A-B InBev confirmed.The move comes less than three months after the agencys
Wells Fargo Consolidating Media Account With Omnicom's OMD
Wells Fargo is set to consolidate its media business with Omnicom Group media shop OMD following a quick review, according to people familiar with the situation.Omnicom had already supported traditional media, while Interpublic Groups
Wells Fargo Consolidates Media Account With Omnicom's OMD
Wells Fargo has consolidated its media business with Omnicom Group media shop OMD following a quick review, according to people familiar with the situation.Omnicom had already supported traditional media, while Interpublic Groups UM had
Ex-JWT North America President Lands at David & Goliath
Mike Geiger will be joining California-based independent agency David & Goliath as managing partner and chief digital officer. The announcement comes two months after his departure from WPP-owned J. Walter Thompson, where he was
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iconAdrants

Lingerie-Clad Woman Admires Her Hot Body, Pulls Tight Jeans Over Booty In Sexually Suggestive S(...)
This! This is how you sell a smartphone! Who knew?Yes. You get a super hot looking woman and have her prance around her apartment as if shes about to have sex with herself. You
9 Companies Rocking the Affiliate Marketing World
Online marketers and just about everyone who plays in the space has a reputation for being a leader and an innovator. After all, back in the day, anyone who had anything to do with
Facebook Overhauls Marketing Partners Program, Dumps Badges, Simplifies Accreditation
This week, Facebook announced a revamp to its Facebook Marketing Partner Program. The social networking company is officially moving to a new structure that is more intuitive for clients, offers more partners across function,
This Native Advertising Solution Combats Clickbait And Drives Engagement With Promoted Content
In the past several years, native advertising has risen to the top of the online marketing conversation. And, for the most part, its done so because other forms of online advertising have failed miserably.
How to Revive Your Brand's Instagram Strategy in 4 Simple Steps
Instagram. Its been around but brands are just beginning to climb on board. Brands know they need it and yet many arent entirely sure how to improve their social media game as competition stiffens
Helena Bonham Carter Gets Naked With A Giant Tuna
Its no longer news when a celebrity gets naked in support of something, particular PETA. But this work, featuring a very naked Helena Bonham Carter...and a tuna, is a bit different.Sure its for a
Samsung Vacuum Cleans Up After Crazy Hipsters Who Act Like Hyperactive 12-Year-Olds
Yea, yea, yea, we get that this ad for the Samsung POWERbot vacuum cleaner, basically a Roomba made by Samsung is supposed to be ridiculously over the top. And it is. But, seriously? This
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iconOnline Marketing Blog

Social Media Marketing World 2015: Memorable Moments & Top Takeaways #SMMW15
They say that the third time’s the charm. According to the word on the street (and our own opinions), Social Media Marketing World 2015 may have been the best party Michael Stelzner and his team have thrown since the conference’s
12 Tools to Help You Optimize Your Social Media Marketing Results
Strategy gives you direction, but tools help you get there quicker, says Ian Cleary, founder, RazorSocial at Social Media Marketing World. Once you have a strategy, then you need tools to help you save time and provide value. Twenty-six percent
How to Create and Repurpose Content That Customers Really Want
According to Content Marketing Institute and Marketing Profs, 50% of marketers say that producing content consistently is a top challenge. Our clients at TopRank Online Marketing verify this statistic every day – as does our own team. Substantial content that
How Big Brands Measure and Communicate Social Media Success
We have all struggled with what to measure to show how our social media program is performing. Additionally, how do you best communicate the results to executives, managers and other stakeholders? At the Social Media Marketing World conference, experts from
How Content Marketers Can Tell Better, More Strategic Stories
As a marketer, are you a good storyteller? Do you have a content marketing strategy that guides your storytelling? Maybe you already know how to build a content marketing strategy, but you’re curious to know how to improve it. Jason Miller, senior
Facebook Marketing: Hidden Tactics and Tricks from Leading Brands at #SMMW15
How are successful brands like Century 21, Western Union, Roadtrip Nation and the San Diego Chargers building and sustaining their Facebook communities? This Social Media Marketing World (#SMMW15) panel touted engagement as a key to a great community. Planning One
How To Encourage Employee Advocacy on Social Media
It’s a seemingly small ask to get your employees moving and grooving on social media. Yet many marketers have experienced the pain of creating social activity from within. While it might seem like a no-brainer for employees to get socially
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iconDuct Tape Marketing

Why Your Brand Must Own a Single Word
Why Your Brand Must Own a Single Word written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingLet’s just start with the fact that every business has a brand – regardless of size, product category
Where Does Social Media Fit into the Customer Journey?
Where Does Social Media Fit into the Customer Journey? written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape MarketingBusinesses know that they must have a presence on social media, but they don’t know how to
Weekend Favs March Twenty Eight
Weekend Favs March Twenty Eight written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the
Experiential Design: the Importance of Cohesive Event Branding
Experiential Design: the Importance of Cohesive Event Branding written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingToday’s Guest Post is by Tori Atkinson – Enjoy! Event branding offers companies, organisations and collectives a chance
How Working Collectively Can Create a Better Customer Experience
How Working Collectively Can Create a Better Customer Experience written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingToday’s Guest Post is by Duct Tape Marketing Consultant, Jamie Patterson-Kaulmann – Enjoy!  The concept of the
The Science of Capturing People’s Attention
The Science of Capturing People’s Attention written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMarketing Podcast with Ben Parr Capturing attention in an information overloaded, always on world is tough and getting tougher. But,
YouTube Adds More Interaction to Videos With Cards
YouTube Adds More Interaction to Videos With Cards written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingCards are all the rage in digital circles it seems, so YouTube has jumped on the bandwagon adding
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iconAdfreak

Suntory Whisky 3-D Printed the World's Most Incredible Ice Cubes
Advertising craft doesn't get more delicate than this. Check out TBWA\Hakuhodo's 3-D printed ice cubes, created for Japan's Suntory Whisky. The agency used what's called a CNC router to carve the designs, which ranged from the Statue
Why This Photo Was the Absolutely Perfect Way to Introduce the Deadpool Costume
On Friday, Ryan Reynolds tweeted out the first picture of the official Deadpool costume with him posing on a bear skin rug, à la Burt Reynolds, and the image is utterly brilliant and perfect in every way.
Jack in the Box Unveils the World's Largest Coupon, an 8-Story-High Monstrosity
I'm sure we've all had some unflattering theories about how Jack in the Box would achieve a Guinness World Record ("Most People Made Uncomfortable by Creepy Mascot" was my guess). But the fast food chain recently unveiled
Pennzoil's High-Octane Aerial Stunt Shows a Dodge Drifting on a Floating Platform
Need a lift? Take this cool 90-second Pennzoil spot from J. Walter Thompson for a spin. Stunt driver Rhys Millen hurtles through the streets of Cape Town, South Africa, in a canary yellow 707 horsepower Dodge Challenger
The Labels on These Clothes Tell the Tragic Stories of the Workers Who Made Them
The label on a piece of clothing might reveal something about its provenance, but it hardly tells the whole story. The Canadian Fair Trade Network wanted to change that. To draw attention to people around the world
Intuit Brews a Special Beer for Accountants Only Called CPA IPA
Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit. Intuit makes software called QuickBooks Online Accountant, which helps accountants
Ava the Robot Goes From Tinder to LinkedIn, and Will Now Schedule Meetings for You
Ava, the artificial intelligence from the movie Ex Machina who famously punked Tinder users during South by Southwest, isn't interested only in dating. She also has a business side, it turns out—and she wants to help schedule
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iconMarketing Profs Daily Fix

Find the Right Balance Between Big Data and Human Feedback
Think customer feedback is more important than analytics (or vice versa)? The truth is both are important to identify customer preferences and deliver engaging experiences. Read the full article at MarketingProfs
Why Simplicity May Be the Secret to Brand Success
The success of a new breed of emerging brands can be attributed to doing business in the simplest way possible. Heres why simplicity rules. Read the full article at MarketingProfs
The B2B Customer Journey Is Beginning to Look a Lot Like the B2C Version
B2B marketing and B2B customer journeys are becoming more like their B2C counterparts. Heres how theyre changing. Read the full article at MarketingProfs
Seven Must-Have Metrics to Keep in Your Email Marketing Toolbox
How are you measuring the success of your emails? Chances are youre already using some basic metrics. Here are some other important ones to include. Read the full article at MarketingProfs
Five Ways Marketing Technology Will Transform Our Industry
Nearly 2,000 marketing solutions are available to todays marketers. How is all that technology changing the marketing landscape? Read the full article at MarketingProfs
Content Marketing Performance: A Framework for Measuring Real Business Impact
Recently, my colleague Susan Etlinger and I teamed up on a research project about contents business value. Heres a look at what we discovered. Read the full article at MarketingProfs
Three Reasons White-Labeling Your Products Is a Fab Idea (and Two Reasons It Isn't)
Interested in white-labeling? Then make sure you weigh these pros and cons. Read the full article at MarketingProfs
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iconBrandweek

How Goodwill's New Boutiques Are Dressing Up Secondhand Shopping
When Macklemore donned a mangy fur coat and strutted over the used sofas in his 2013 "Thrift Shop" video, fans got a good look at the Goodwill Outlet at 1765 Sixth Ave. South in Seattle—a stereotypical realm
In Centennial Campaign, Grey N.Y. Offers New View of America's National Parks
It's not America's national parks as you picture them: In a new campaign, Grey New York showcases sites like the Statue of Liberty, Alcatraz and Little Rock Central High School. As the National Park Service prepares to
This Week's Must Haves: Polaroid's Socialmatic Is the Instagram Logo IRL
 This week, the Adweek staff is highlighting must-have items including selfie-ready powder, an emoji keyboard and a camera that brings Polaroid into the social media realm. Take a look! 
We Got an Exclusive Look at Shutterstock’s Empire State Building Headquarters
When you're an online stock photography company whose collection boasts more than 50 million iconic images and videos, there's really no excuse for a stodgy office. Not to disappoint, New York-based Shutterstock inhabits some cool digs. But
The 4A’s, Advertising Week Europe and More
From London to Austin, media and agency execs spoke on panels, hobnobbed with celebs and said goodbye to Madison Avenue’s favorite show.
KPMG's First Ad Campaign in a Decade Features Golf Stars Stacy Lewis, Phil Mickelson
Accounting firm KPMG has released its first ad campaign in roughly a decade, boasting a focus on women's leadership. The new spots feature golf stars Stacy Lewis and Phil Mickelson, with the former literally shattering a glass
Infographic: a Historical and Data-Driven Look at Will Ferrell's Branding Genius
Will Ferrell last week got his star on the Hollywood Walk of Fame, which was nicely timed to promote his hit movie Get Hard, where he co-stars with fellow comic Kevin Hart. But perhaps Ferrell should also be recognized for
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