iconSeth's Blog

The circus is coming to town
Too often, we wait. We wait to get the gig, or to make the complex sale, or to find the approval we seek. Then we decide its time to get to work and put on our show.The circus doesnt work
Stupid is the brand killer
When you make your customer feel stupid, youve given him no choice. He needs to blame you.Some ways to make people feel stupid:Charge different prices at different outlets and shrug your shoulders when you get found out.Insist that the warranty
Sorry confusion
There are two kinds of, Im sorry.The first kind is the apology of responsibility, of blame and of litigation. It is the four-year old saying to his brother, Im sorry I hit you in the face. And it is the
If you want...
If you want employees to go job hunting in order to leverage you into giving them a raise to keep them, then by all means, only give them a raise when they go job hunting.If you want vendors to nickel
Here comes 'uh oh'
Everyone has one. That feeling of here we go again, the trap we fall into, the moment of vulnerability.And your uh oh might not be the same as mine. Not a specific fear, but a soft spot, a situational archetype,
The indirect investment (plural)
The investor asks, when do I get paid back?The work for hire asks, whats in it for me?The member of the community wonders, whats in it for us? Plural.More than ever, our research, our writing, our art benefits all of
'Connect to' vs. 'Connect'
An organization might seek to connect to its customers or constituents. Connection is a form of permission, the ability to deliver value to the people who request it. Vertical connection creates the ability to communicate and delivers a barrier to
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iconMarketingVOX

eCommerce Satisfaction Down | Dueling Studies Argue Over Rate of Online Ad Fraud
eCommerce:Customer satisfaction ratings among etailers are falling, likely due to increased expectations.Ad Fraud:Startled by a study last year that showed a third of ad impressions were seen only by bots, the ANA and anti-fraud firm White Ops put together a
Time Bigger Online than Off | RIP Yahoo Directory | Tablet TV Seeks Aero Niche, Less the Lawsuits
Media:Time Incs last quarter showing that it has a bigger online audience than it does in print is consistent with signals indicating that the shift to digital consumption has gutted publisher revenues due to a combination of lower price expectations
Online Ad Growth Inexorable, Volatile | Yahoo's Firefox Search Battle Win Not Moving the War's (...)
Media:Research from a Publicis Group shop shows the inexorable growth of online media versus everything else, but of interest is information showing that marketers are still treating the online category in a bit of an experimental fashion. There were plenty
Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research
Ad Fraud:Anti-fraud technology firm Vidible is now providing quality ratings of a sort for publishers extending their reach via partner distribution networks.Media:Pretty much on a lark of an A/B test, PepsiCo is throwing all of its Ruffles media dollars online.Holiday
In Complex Robot Media Market, Launching 'Desk' More Important than Being Useful | Speculation (...)
Robot Invasion:With everyone rushing to appear competent in the new world of robot and data-driven buying, lots of folks, it turns out are faking it. Merkles John Lee says this could wind up in the laps of the data management
Vidible Addresses Fraud for Publishers | Ruffles Goes 100% Online | Holiday Research
Ad Fraud:Anti-fraud technology firm Vidible is now providing quality ratings of a sort for publishers extending their reach via partner distribution networks.Media:Pretty much on a lark of an A/B test, PepsiCo is throwing all of its Ruffles media dollars online.Holiday
EU Parliament: Break Up, Google | Marketers Like Native | Amazon Denials Quieter on Ad-Supporte(...)
Search:Voting on an issue over which they dont have much control, the European Parliament will soon be asked to resolve that Google should be broken up for antitrust concerns. It does, however, indicate that Google may face increased legislative pressure
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iconAdvertising Age

Publicis Groupe Adds Sapient's Jerry Greenberg to Board
Publicis is integrating Sapient into its business at the highest level with the new appointment of Sapients Jerry Greenberg to its Supervisory Board as an independent director.Publicis said in early November that it had
Jimmy Smith and DGWB Team Up to Launch Amusement Park Brands
Advertising veteran Jimmy Smith is adding something new to the mix of his mini-media conglomerate -- traditional advertising.In 2011, the TBWA and Wieden & Kennedy vet known for such projects as Nike Battlegrounds and
Twitter, Google and More Are Dreaming Up Content for Themselves -- and Their Partners
Adland has long emulated Silicon Valleys winning traits -- from its startup mentality to its ability to pivot when an idea fails or needs tweaking. Now tech giants are turning the tables on Madison
Omnicom Makes $50 Million Commitment to National CineMedia
Omnicoms media agency network has made a commitment to spend $50 million with National Cinemedia, its largest bet on in-theater advertising yet, as the medium gets a digital facelift and becomes part of the
Cold Calling in Minneapolis: Fallon Launches 'Winternship'
The wanted sign posted in the middle of the Southern California desert had a list of unappealing prospects.For Winter. Foul weather. Long hours. Inclement everything. Shifting expectations. Vague feedback. Uneven praise, the sign said.
BBDO Names Chris Thomas CEO of the Americas
Omnicoms BBDO has named Chris Thomas CEO of the Americas region, filling a post that has been vacant since Troy Ruhanen left in September 2013.Mr. Thomas was previously CEO of Asia, Middle West and
How Adland Is Replacing Steady Stream of Talent Leaving for Greener Pastures
WANTED: Permanent employee for hot San Francisco agency. Tenure: Six months.This trial-basis employment model being considered by two-year-old creative shop Argonaut is one of many innovative approaches agencies are turning to in the hunt
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iconAdrants

Lingerie-Clad Woman Admires Her Hot Body, Pulls Tight Jeans Over Booty In Sexually Suggestive S(...)
This! This is how you sell a smartphone! Who knew?Yes. You get a super hot looking woman and have her prance around her apartment as if shes about to have sex with herself. You
9 Companies Rocking the Affiliate Marketing World
Online marketers and just about everyone who plays in the space has a reputation for being a leader and an innovator. After all, back in the day, anyone who had anything to do with
Facebook Overhauls Marketing Partners Program, Dumps Badges, Simplifies Accreditation
This week, Facebook announced a revamp to its Facebook Marketing Partner Program. The social networking company is officially moving to a new structure that is more intuitive for clients, offers more partners across function,
This Native Advertising Solution Combats Clickbait And Drives Engagement With Promoted Content
In the past several years, native advertising has risen to the top of the online marketing conversation. And, for the most part, its done so because other forms of online advertising have failed miserably.
How to Revive Your Brand's Instagram Strategy in 4 Simple Steps
Instagram. Its been around but brands are just beginning to climb on board. Brands know they need it and yet many arent entirely sure how to improve their social media game as competition stiffens
Helena Bonham Carter Gets Naked With A Giant Tuna
Its no longer news when a celebrity gets naked in support of something, particular PETA. But this work, featuring a very naked Helena Bonham Carter...and a tuna, is a bit different.Sure its for a
Samsung Vacuum Cleans Up After Crazy Hipsters Who Act Like Hyperactive 12-Year-Olds
Yea, yea, yea, we get that this ad for the Samsung POWERbot vacuum cleaner, basically a Roomba made by Samsung is supposed to be ridiculously over the top. And it is. But, seriously? This
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iconOnline Marketing Blog

Authority Interview: Sonia Simone of Copyblogger Media
I am very happy to post the first in our series of interviews with featured speakers at the upcoming Authority Rainmaker conference (May 13-15 in Denver) with none other than Sonia Simone of Copyblogger Media. Sonia is the co-founder and Chief
Content and SEO Beyond Marketing – Optimized Digital Communications
Content is the reason search began in the first place. In the days before Google, directories, lists and forums were the way to discover new content on the fast-growing world wide web. During those early days, the web was as
Online Marketing News: Facebook’s Ad Grade, Google Testing Label For Slow Sites, YouTube Tigh(...)
New Research Shows 95% Use Customer Reviews - PowerReviews set out to look deeper at how ratings and reviews are impacting decision making. They surveyed 800 Americans to find out what they thought about ratings and reviews. Check out the interesting
B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience
The biggest mistake B2B marketers make with content: It’s all about us (the brand). One of the most common and significant mistakes B2B marketers make with content is to create information and media that don’t solve a customer information problem. That along
All New Sophisticated B2B Marketing Guide for LinkedIn
Disclosure: While this is an unpaid post, LinkedIn is a client of my agency, TopRank Online Marketing. It wasn’t that long ago that most business marketers thought of LinkedIn purely as a place for online resumes and prospecting future hires. Today,
How to Make a Marketing Impact with Instagram
From James: Today’s post is the fourth and final in a series of articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for live posts from the winner of the
Using Emerging Social Networks to Increase B2B Productivity
From James: Today’s post is the third in a series of four articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for the next post in the series on how
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iconDuct Tape Marketing

60 Ways to Screw Up the Customer Experience
60 Ways to Screw Up the Customer Experience written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingI rarely lead with the negative, but sometimes it’s the best way to get someone’s attention. When I
6 Ways to Develop Repeat Customers
6 Ways to Develop Repeat Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingToday’s Guest Post is by Duct Tape Marketing’s own Kala Linck – Enjoy! You may have heard us talk about
Weekend Favs February Twenty Eight
Weekend Favs February Twenty Eight written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the
How to Make Your Brand Matter
How to Make Your Brand Matter written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingToday’s Guest Post is by Duct Tape Marketing Consultant Georgie Gallagher, Enjoy! Every business has a brand – even if
How to Determine When A Lead Is Sales-Ready
How to Determine When A Lead Is Sales-Ready written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingToday’s Guest Post is by Ellen Gomes – Enjoy!  Relay runners know that the exchanges make or break
What Does the New Sales Leader Look Like?
What Does the New Sales Leader Look Like? written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape MarketingMarketing Podcast with Mark Roberge The current sales leader for inbound marketing giant Hubspot was a self-proclaimed geek
21 Blogs I Turn To When I Need to Learn How To Do Stuff
21 Blogs I Turn To When I Need to Learn How To Do Stuff written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingNo shock in this statement – I’m a big fan of blogs
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iconAdfreak

Here's What Would Happen If Ad Agencies Hired Drones as Employees
Sure, drones are almost taking people's heads off at TGI Friday's. But they can be loyal and useful airborne employees for brave ad agencies willing to embrace the future. Or maybe they'll just wreak havoc. Check out
Always Unveils 'Like a Girl' Sequel Showing Girls Redefining the Phrase for Real
The original Always "Like a Girl" commercial—which broke last summer and got 56 million views on YouTube before getting a plum Super Bowl ad slot last month—was primarily a challenge. It urged girls to redefine the phrase
Vince Vaughn and Costars Pose for Idiotic Stock Photos You Can Have for Free
Stock photos have a bad rap. They're campy and cheesy and the butt of plenty of jokes. But what's great about them is they're often the catalyst for promotions or gags—sort of a comedic blank slate. Enter
Masochistic Art Director Applies for Agency Jobs Vowing Never to Sleep Again
Is it wise or foolish, when trying to get a job in advertising, to tell agencies you don't plan on sleeping after you start work? You might just get the job—but then, you've pre-debased yourself and won't
Mentos Pack a Seriously Fresh Punch in This Hilarious Ad with a Perfect Twist Ending
This ad from BBH London for Mentos NOWMints is amazingly funny—perfectly paced, surprising, silly, and close enough to making sense that it actually serves the brand, especially because it's so memorable. It also sends up fresh-breath kissing
Google's New California Campus Will Be More Like a Sci-Fi City Than an Office
Google has just unveiled plans for its new Mountain View, Calif., campus—and they don't skimp on the sci-fi. The designs, by architects Bjarke Ingels at BIG and Thomas Heatherwick at Heatherwick Studio, feature transparent, biodome-like buildings, bike
Jeff Goldblum Is a Loony Futurist in RPA's New Ads for Apartments.com
Jeff Goldblum, who's enjoying something of a renaissance as a pitchman, has scored another gig in a peculiar role as a futurist for Apartments.com—helping to introduce the company's advanced, perhaps even futuristic new apartment-listings website. In the
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iconMarketing Profs Daily Fix

Three Questions to Ask Yourself When Establishing an Engagement-Based Loyalty Program
Making the shift from a traditional loyalty program to an engagement-based one? Here are three questions to ask yourself when developing it. Read the full article at MarketingProfs
Human-Centered Design Should Be a CMO's Best Friend
Here are three reasons why CMOs need to have a human-centered design approach in their day-to-day dealings. Read the full article at MarketingProfs
Is Your Mobile Advertising Focused on Apps? (It Should Be)
The vast majority of a persons time on a mobile device is spent on an app rather than a browser. Is your mobile advertising more focused on apps, too? Read the full article at MarketingProfs
Five Ways Advanced Consumer Management Is Transforming Marketing
Advanced consumer management is changing how brands across myriad industries are creating campaigns and building customer loyalty. Read the full article at MarketingProfs
Are You Reaching Out to Customers Who've Moved to Your Area?
When people move to a new home or city, they are up to four times more likely to try a new brand. What are you doing to get their attention? Read the full article at MarketingProfs
Three Superpowers CMOs Bring to Higher Ed: An Interview With Georgetown's Chris Kormis
Some 35% of universities have a CMO. Heres a look at how CMOs affect the way higher ed approaches marketing. Read the full article at MarketingProfs
Tips for Getting Customers to Share Their Love for Your Brand
Establishing a positive, active relationship with your customers is crucial to building your business. Check out these tips for getting customers to promote your brand. Read the full article at MarketingProfs
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iconBrandweek

Media and Entertainment Stars Toasted the Oscars
The 87th Academy Awards were held in LA on Feb. 22, where the biggest stars in media and entertainment celebrated another year in film.
This Mobile App Firm Gives Startups Office Space (and Free Ice Cream)
Specs Who Founder Rameet Chawla (l.) and director and chief strategist Ryan Matzner What Mobile app development firm Where New York Since opening its doors in 2010,
AT&T’s Catherine Borda Spills the Secrets to Millennial Marketing
Specs Who Catherine Borda Current gig Director of youth marketing at AT&T Previous gig Brand manager at Georgia-Pacific Twitter: @CatherineBorda Age 36 You're responsible for spearheading AT&T's millennial
Here's What Would Happen If Ad Agencies Hired Drones as Employees
Sure, drones are almost taking people's heads off at TGI Friday's. But they can be loyal and useful airborne employees for brave ad agencies willing to embrace the future. Or maybe they'll just wreak havoc. Check out
Always Unveils 'Like a Girl' Sequel Showing Girls Redefining the Phrase for Real
The original Always "Like a Girl" commercial—which broke last summer and got 56 million views on YouTube before getting a plum Super Bowl ad slot last month—was primarily a challenge. It urged girls to redefine the phrase
Vince Vaughn and Costars Pose for Idiotic Stock Photos You Can Have for Free
Stock photos have a bad rap. They're campy and cheesy and the butt of plenty of jokes. But what's great about them is they're often the catalyst for promotions or gags—sort of a comedic blank slate. Enter
Masochistic Art Director Applies for Agency Jobs Vowing Never to Sleep Again
Is it wise or foolish, when trying to get a job in advertising, to tell agencies you don't plan on sleeping after you start work? You might just get the job—but then, you've pre-debased yourself and won't
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