iconSeth's Blog

Better than nothing (is harder than you think)
Most of the time, particulary in b2b and luxury sales, the competition is nothing.I will buy this treat or I will buy nothing, because I dont really need anything.I will buy your consulting services, or Ill continue doing what Im
Launching the ShipIt Workbook
Six months ago, I put together a workbook that would help Linchpin readers ship.After testing it out on hundreds of people, its now ready for retail sale.You can find details here, or jump right to the buy page. The goal?
Responsibility and authority
Many people struggle at work because they want more authority.It turns out you can get a lot done if you just take more responsbility instead. Its often offered, rarely taken.(And you can get even more done if you give away
Just launched: Linchpin on the Vook on the iPad
The details are right here. Created by Vook, based on the hardcover.Includes new video and interviews with some interesting folks...The long tail challenge of the iPad store is getting more and more obvious to people. The ratio of shelf space
The corporate conscience
There isnt one.Corporations dont have a conscience, people do.That means that every time you say, Its just my job, or My department has a policy, or All I do is work here, what youve done is abdicated responsibility--to no one.Its
Professionals, amateurs and the great unwashed
If you want something done, perhaps you would ask a professional to do it. Someone who costs a lot but is worth more than they charge. Someone who shows up even when she doesnt feel like it. Someone who stands
Professionals, amateurs and the great unwashed
If you want something done, perhaps you would ask a professional to do it. Someone who costs a lot but is worth more than they charge. Someone who shows up even when she doesnt feel like it. Someone who stands
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iconMarketingVOX

Marketing Data Roundup: Four reasons why we forward links and videos
Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.4 Reasons to Forward a...
Top Industry News for 9-02-10: AOL inks new five-year search ad deal with Google
Search:AOL signs new five-year search advertising deal with Google, adds mobile.Yahoo loses key South Korean search partnership.Tech Innovation:Apple unveils new line of iPods, revamped...
Savvy Use of Online Ad Technologies Gooses Nevada Tourism Ad ROI
The Nevada Commission on Tourism recently concluded that its year-long advertising campaign directly generated $110 million in tax revenue. Translation: for every $1 spent on ads $31 in tax revenue...
Users-generated Videos Drive Weather Channel Visits
iWitness Weather, a feature the Weather Channel introduced in May, has generated a 58% increase in visitors to that section. Total approved photo and video submissions have increased 102% since then...
Hotmail Adopts New Engagement Metrics
Hotmail has started using new engagement metrics to measure reputation and make inbox placement decisions.  According to George Bilbrey, president of ReturnPath, Hotmail is incorporating user...
Marketing Data Roundup: iPhone users are from Venus; Android users, from Mars
Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.The Differences Between...
Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards
E-Commerce:Target to sell Facebook Credits gift cards.Online Ad Market:Start-up seeks to outflank Google in display market.Google lays out display ad strategies.Online display ad...
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iconAdvertising Age

Tabasco Up for Review After 24 Years at TracyLocke
NEW YORK (AdAge.com) -- After a 24-year relationship with Omnicom Group's TracyLocke, the owner of Tabasco, McIlhenny Co., is inviting agencies to pitch creative ideas for its popular hot-sauce brand.
Red Bull Reviews U.S. Media Business
NEW YORK (AdAge.com) -- Energy drink marketer Red Bull is close to wrapping a review for its $50 million U.S. media planning and buying account, according to executives familiar with the situation.
Havas Reports Revenue Up 1.8% in First Half on U.S. Growth
LONDON (AdAge.com) Havas Group reported organic revenue growth of 1.8% in the first half of 2010, boosted by 2% growth in the second quarter. Both WPP Group and Aegis Group recently reported somewhat higher organic revenue growth for the first
Creatives Should Build Knowledge, Not Books
"Mad Men" may be a TV show, but some themes -- such as the importance our industry places on portfolios -- hit close to home for creatives.
Why Carmichael Lynch Resigned Harley After 31 Years
NEW YORK (AdAge.com) -- When it comes to client-agency relationships, agencies aren't typically the ones doing the dumping. But that's just what Carmichael Lynch, Minneapolis, appears to have done to iconic motorcycle company Harley-Davidson after a 31-year-long ride.
Deutsch Wins Piece of Microsoft Business
NEW YORK (AdAge.com) -- Microsoft has shifted a chunk of its massive ad account, its cloud-computing business, to Interpublic Group of Cos.' Deutsch, New York, from WPP's JWT. The move comes after an unusually
Aegis Group to Focus on Acquisitions After Beating First-Half Expectations
LONDON (AdAge.com) -- Aegis Group beat its first-half expectations, fueled by growth in the Asia Pacific region and a strong second quarter, and new CEO Jerry Buhlmann's commitment to bolstering the group through acquisitions.
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iconAdrants

Sails Branded, Women Climb, Bear Hunted, Woman Deforested
Who needs billboards when you can mess up the nautical landscape with branded sails?
Newsflash! Opera Singer Breaks Glass Through Cell Phone
Kinda like the idiocy of that car that can break a glass, Orange is out with a commercial during which an opera singer breaks a glass with her voice delivered through a cell phone
Mess With Sasquatch, Win a Trip to Vegas
Jack Links Beef Jerky is out with another promotion giving film and advertising students a chance to create their own Jack Links TV commercials.
Sony Wants to Know if You're Still A Virgin
To promote what assuredly will be a piece of crap movie, Sony is out with a billboard campaign which asks, Still A Virgin?
Google Now Selling Ads on Maps
After a six month test in Australia, Google has opened up a new ad platform on its Maps product.
Has Pre-Roll Video Advertising Met the Grim Reaper?
Today, the abandon rate of the :15 pre-roll has more than tripled.
Big Ad Gig Video Toys With Andrew Keller, Donny Deutsch
Perhaps youve heard of Advertising Weeks Big Ad Gig?
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iconOnline Marketing Blog

Win a Free Pass to MN Blogger Conference
TopRank Online Marketing is proud to be a founding sponsor of the first Minnesota Blogger Conference. Tickets for this event “sold out” within a few hours and there are over 100 people on the waiting list. Thanks to conference founders
Everything I Know About Marketing I Learned from Google
Aaron Goldman is an accomplished digital marketer that I know through MediaPost’s Search Insider Summit conference. He reached out to me while writing his new book, “Everything I Know About Marketing I Learned from Google”, and asked if I’d like
The Real Cost of Buying Links for SEO: -$4 Million
I was reading a copy of the Inc 500 issue on my flight back from Dallas this weekend and came across an article about a seasonal online retailer that was “penalized” right before the Holidays for paid links and estimated
Social Media SEO Success with Blogging
My presentation on how to leverage Social Media SEO to improve the reach and effectiveness of blog content for marketing at OpenCa.mp DFW this weekend ended up being a lot of information in a very short period of time. The
Brian Clark Interview: Copyblogger on Content Marketing with Blogs
OpenCamp’s Sunday schedule included presentations on blogging that included Chris Pirillo, Brian Clark and myself. I caught up with Brian before he gave his presentation to give us a little preview. John P. ended up using the video as the
Chris Pirillo on SEO & Social Media @ OpenCa.mp
At the OpenCa.mp conference in Dallas this weekend I was able to re-connect with Chris Pirillo of Lockergnome and the Gnomedex conference (We’ve interviewed each other in the past). We both jumped out of the same airplane with the Army
OpenCamp Blackhat SEO with Social Media
The first content session I’m attending at OpenCamp is by Gio, aka Giovanni Gallucci, a longtime search and social media marketer based in Dallas. The topic is “Blackhat SEO” and the room is packed! The session was cut a bit
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iconDuct Tape Marketing

WiseStamp Brings Your Email Signature to Life
WiseStamp Brings Your Email Signature to LifeThis content from: Duct Tape MarketingWiseStamp Brings Your Email Signature to LifeThis content from: Duct Tape Marketing On the spectrum of really big marketing tactics, the email signature isn’t terribly sexy, but this little
Creating a Boutique Business
Creating a Boutique BusinessThis content from: Duct Tape MarketingCreating a Boutique BusinessThis content from: Duct Tape Marketing Marketing podcast with Sarah Petty (Click to play or right click and “Save As” to download – Subscribe now via iTunes The term
Duct Tape Coaching or Going It Alone
Duct Tape Coaching or Going It AloneThis content from: Duct Tape MarketingDuct Tape Coaching or Going It AloneThis content from: Duct Tape Marketing One of my long-term missions is to build a network of small business marketing consultants that are
5 Ways to Make a Database For Your Customers
5 Ways to Make a Database For Your CustomersThis content from: Duct Tape Marketing5 Ways to Make a Database For Your CustomersThis content from: Duct Tape Marketing Standard marketing CRM type practice suggests that you should create and supplement a
Weekend Favs August Twenty Eight
Weekend Favs August Twenty EightThis content from: Duct Tape MarketingWeekend Favs August Twenty EightThis content from: Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the
The Most Wasted Page On the Web
The Most Wasted Page On the WebThis content from: Duct Tape MarketingThe Most Wasted Page On the WebThis content from: Duct Tape Marketing Among the millions and millions of web site pages out there, one kind of page is often
5 Ways to Get Rockin Reviews
5 Ways to Get Rockin ReviewsThis content from: Duct Tape Marketing5 Ways to Get Rockin ReviewsThis content from: Duct Tape Marketing Reviews and testimonials have always been a nice way to offer third party proof that your company does what
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iconSeoPedia

The new Airsoft Shop in Bucharest: www.airshop.ro
The Neutro team just released the project we’ve been working for for several months now: www.airshop.ro.It’s an Airsoft shop, with guns, pistols and accesories. For those of you who don’t know what Airsoft is,
SEO Specialist wanted in Bucharest
I, and the team at Neutro Marketing, a new startup company offering web marketing services, are looking for a few talented SEO/SEM people.Since the position is available only in Bucharest, and only full-time, the job announcement below is in Romanian
A new member: Mihnea Stefan Mezei
Today (actually, 3 hours ago) my wife gave birth to our long awaited boy, Mihnea Stefan Mezei.A very healthy boy, 2,8 KG in weight, with an APGAR score of 10 :)I’m the happiest man alive. I can’t even express in
Urban & Asociatii got the first ever SPAM fine in Romania
Just a few days ago, ANRCTI (the National Regulatory Authority for Communications and Information Technology) imposed the FIRST fine for SPAM in Romania, to a lawyer company called Urban & Asociaţii.The fine was 1000 RON, roughly 330 Euro:ANRCTI enforced the
Why thieves steal!
Yesterday I confronted myself with a very weird situation. Dudes broke my car’s windows.I had a lot of cars and I’ve been driving for a long time, but is the first time I’ve had this happen to me. I live
Google Sitelinks: The Ultimate FAQ
I have been testing these Sitelinks for quite some time now on several websites, from new to very old, from few to zounds of visitors.What are Sitelinks ? They are a collection of
New SEO & webmaster tools by IT Exchange
Ciprian has just uploaded all the recent tools he and his team have developed, and has bundled them all in one single SEO & webmaster tools package.I have been using the previous home for
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iconMarketingShift

Appbackr A Finalist in PaypalX Developer Challenge
iPhone App Funder, appbackr, Revolutionary Approach to Immediate Funding for Apple iPhone and iPad Developers Leads in PayPal Challenge by Bringing Immediate Funding to independant iPhone Developers via
For My Final Entry: My Top 10 Favorite Stories for Marketingshift.com
For the past year, Ive had the privlidge of writing and editing content for this blog, but  career opportunities have led me down a new path. Before I click the "publish" button one final time, the nostalgic part of my
Why Does My Dunkin Donuts Flatbread Sandwhich Looks Like Origami?
This morning, I headed to Dunkin Donuts and decided to try something new for a change. Tired of the same old bagels and donuts, I opted for one of the eggwhite flatbreads that are featured in many of the recent
I.T. Garage Sale - Monitors, Firewalls, Phones & Furniture
Im selling everything thats in my office so I can work from home again. Everything I have Ive purchased new or have had made custom for my company (Labitat)Here is a partial list of items Im selling. Ill have the
UPDATE: Freeverse, Epic Tilt, Ooyala & other Tech Companies to Watch
Its hard to believe that were more than halfway through the year, but time flies. Now that we have six months to reflect on, its time to take a look at the tech companies I listed as the ones to
Can TravelZoo Inc.(NASDAQ:TZOO) Eclipse Expedia & Obritz?
Tech investors on Wall Street will be watching TravelZoo Inc.(NASDAQ:TZOO), which provides the best deals from 900 different  travel companies, enjoyed a 20% gain on Friday.TravelZoo has 21 offices
Bill Liao Setting a Philanthropic Example via The Hunger Project
A couple of days ago I was contacted by Bill Liao because he was interested in purchasing a domain name that I owned. After a couple back and forth emails negotiating the price he made an offer I couldnt refuse.
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iconAdfreak

Subservient hunter hawks Tipp-Ex white-out
Leave to a brand of ink-correction fluid to create the most entertaining YouTube campaign since the Old Spice response videos.
Quaker is a morning person in Juniper's ads
Quaker Oats makes morning sound almost palatable in its new Wake Up spot from Juniper Park in Toronto.
Smoking likened to being eaten by zombies
Zombies are everywhere, it seems, even in American Legacys latest Truth commercials.
Drake University's ad campaign gets big D+
Officially are scrambling to explain why they thought D+ would be a great theme for a recruitment campaign.
Hong Kong advertises canisters of fresh air
This parody infomerical, nicely produced by DDB and the Clean Air Network, urges environmental protection.
100,000 live bees plead for help on billboard
A British winery calls attention to dwindling honey-bee populations in spectacular fashion.
'Walking Dead' gets gravely awesome trailer
The ass-kicking promos takes its time in slowly revealing the AMC shows zombie-infested world.
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iconMarketing Profs Daily Fix

Why Marketers Should Care About Reaching Latina Bloggers
by guest blogger Elianne Ramos, principal and CEO of Speak Hispanic Communications and vice-chair of Communications and PR for Latinos in Social Media Even with the well-documented explosion of the Hispanic market, Internet sources like Technorati, which by 2008 was
Duane Reade Channels New York
Duane Reade is a uniquely New York retailer. With almost 250 stores across New York city and state, this drugstore chain has evolved as consumers have. No longer just a pharmacy, Duane Reade has methodically repositioned itself as a store
Keep Track of Conversations With Customers
Customers today are more knowledgeable and can reach more ears faster with their message about a company’s products and services. To monitor and engage in those conversations, businesses must listen and engage with their community of customers and prospects.Adding social
Behavioral Targeting: I Know You Want to Read This.
by guest blogger Mike Crosson, vice president of Sales, SocialTwistBehavioral targeting is all the rage these days, and for good reason in general. The caveat is just that, however: in general. When it works, it works great, creating greater recall,
4 Social Media Lessons From Cisco Systems and #TechChat
Marketing at the enterprise level has a unique set of challenges—lack of agility, decentralized teams, and long approval processes—to name a few.  Lucky for us, we had the opportunity to chat with SocialTech presenter, LaSandra Brill of Cisco Systems, about
The Long-Term Value of Community Relations
Most marketers have a careful eye on metrics, such as cost per lead, conversion rates, and the holy grail of “hard” return on investment calculations. Yet with a fair percentage of marketing budgets pegged to quarterly objectives, a myopic focus
A Lesson in Building a Better Promotional Offer
There is a difficult balance we marketers and business owners face when creating special offers for our customers. It requires discipline and problem-solving to build programs to drive sales and awareness in the short run, without doing damage to the
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iconBrandweek

Pharma (Slowly) Goes Digital
Online spending is expected to increase 10 percent this year.
Apple Goes Social With Ping
New social network serves as a promo platform for artists and a music discovery vehicle.
MySpace, Fuse Introduce Cross-Promotion
The focus is on emerging artists in on-air/online combo.
Red Bull Media in Play
The energy drink marketer has put its U.S. media assignment into review.
Google Bows Sponsored Icons on Maps
BofA, HSBC, Target and Public Storage are initial advertisers.
Under Armour Looks to Connect With Women
Performance apparel brand aims to build deeper brand loyalty with female demo.
Microsoft Begins Yahoo Search Ad Integration
The move has been anticipated since the companies inked search pact last year.
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iconNaked Conversations

Helping Challenge Dating go to Market
I love poking conventional wisdom in the eye. I think that what this new client is going to let me do. A few weeks back I had a chat with a venture capitalist who had a higher opinion of his
Taking Challenge Dating to Market
I love poking conventional wisdom in the eye. I think that what this new client is going to let me do. A few weeks back I had a chat with a venture capitalist who had a higher opinion of his
2 Features to improve Twitter
A few Fail Whale sightings yesterday reminded me of how far and how fast Twitter has grown up and out. It seems like only yesterday when a couple of million users sometimes went 2-3 consecutive days looking at nothing BUT
My Naked Reunion with Robert Scoble
Back in 2005, Robert Scoble and I collaborated on a book about blogging for business called Naked Conversations, which seems to have done pretty well. We went on to collaborate on an eBook for Dow Jones, then for a stint
Maybe Matt Cutts can fix Google’s recessive Social Media DNA
No description.
My new List of Social Media Pros
A couple of days ago,  started a Twitter list of social media professionals. Ive entered nearly 150 names so far and I imagine this list will continue to grow for some time. I define a social media pro, quite simply,
A different birthday celebration.
Last year, my 65th birthday coincided with the launch of my Twitterville book. We threw a party at a local airplane museum attended by over 350 people. The next morning, we had 35 people who were actually in the book
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iconMedia Orchard

Big Doings at the Idea Grove Hometree
Ah, Media Orchard. It’s idyllic here — green, lush, fun-loving, carefree. It is all those things, that is, until those pesky Idea Grove clients of ours swoop in like the Valkyrie pilots in Avatar and blow up our hometree with
43 People (and 1 Cat) Who Have Been Compared to Hitler
In alphabetical order…1. Iranian President Mahmoud Ahmadinejad2. Movie director Michael Bay3. Fox News Channel host Glenn Beck4. Pope Benedict XVI5. Terrorist Osama bin Laden6. U.S. President George W. Bush7. U.S. President Jimmy Carter8. Venezuelan President Hugo Chavez9. U.S. Vice President
25 Questions to Ask Before Hiring a PR Firm
Before I started the Idea Grove, I was a senior corporate communications executive for billion-dollar companies. I’ve led public relations campaigns of all sizes and budgets, and I know how important it is to select the right PR firm during
Eight Warning Signs That a Reporter Plans to Flip the Script
I love journalists. Heck, I used to be a pretty good newspaperman myself, and the blogosphere has given me a chance to dabble in the discipline of journalism again here and there. I also work daily to convince CEOs who
The Limits of Improvisation
As a former newspaper reporter who later became the head of large corporate communications departments, I’ve had the opportunity to work closely with both photojournalists and corporate assignment photographers. And while many of the best assignment photographers I’ve worked with
Big Doings at the Idea Grove Hometree
Ah, Media Orchard. It’s idyllic here — green, lush, fun-loving, carefree. It is all those things, that is, until those pesky Idea Grove clients of ours swoop in like the Valkyrie pilots in Avatar and blow up our hometree with

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