Seth's Blog
- Digital analogs are no longer sufficient
- The parking meter was rebooting. I guess were supposed to walk to the other end of the garage and find one thats working.Were seeing digital awareness
- Hard work on the right things
- I dont think winners beat the competition because they work harder. And its not even clear that they win because they have more creativity. The secret, I think, is in understanding what matters.Its not obvious, and it changes. It changes
- The reason the customer is always right...
- If you insist that they are wrong, they stop being your customer* (if given half a chance).People spend their time and attention and money in places that make them feel valued.*Theres nothing wrong with asking customers who are wrong to
- Worldliness
- Intelligence is the combination of knowing a lot about a little while you also know a little about a lot.Deep domain understanding helps you create analyses. Your ability to understand how a particular system (no matter how small) works allows
- Dedicating the merit
- For an author, one of the nicest parts of the traditional book is the dedication page. The dedication is far more than an acknowledgement to someone who helped you write the book, its a permanent signpost, a capstone to the
- Naming things
- Over there, by the fire, is that a stick or a snake?It turns out that humans have been naming things for a long time. If we know that this is a cheetah, or a grapefruit, we can make intelligent decisions
- Free samples
- It bothers me to watch the hordes at the farmers market, swooping in to each booth, grabbing a sample and walking away. The thin slices of handmade rye bread, or the perfect strawberries or the little glasses of juice--all of
MarketingVOX
- Google Updates/Re-Launches "Our Mobile Planet" Consumer Data Source
- Google yesterday, along with the Mobile Marketing Association (MMA), announced an update/relaunch of Our Mobile Planet, the mobile consumer data resource that provides free access to powerful data across 40 countries in 22 languages. Understanding the mobile consumer is absolutely
- Freemium Creates "Happy To Pay" Customers for Video, Radio, Services
- Pandora lets you try it out. So does Audible.com for audiobooks, Norton for security, the New York Times with its 10 articles per month paywall. This is “freemium,” aimed at tempting paid subscribers with free content, and it works. A
- Squatters Seize, Control Brand Names On Pinterest
- Pinterest squatters are snatching up brand identities, the way that cybersquatters grabbed names like Madonna.com and Lufthansa.com. Whether or not a major brand has any interest in Pinterest, it behooves them to protect their identities with a Pinterest usernames. Pinterest
- Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile (...)
- Ad Technology:What the Evolution of Marketing Automation Looks Like Agency News: Agencies Going After Accenture, Deloitte ITBusiness Strategies:Demand for digital marketing freelancers soars: trendsCampaigns of Note: AAMCO Launches 50th Anniversary CampaignDemographics:Study: Not All Digital Moms Are Created EqualEbooks:Judge Allows Class-Action
- Biz Analytics, Forecasting Giant SAS Launches Ad Delivery Solution For Publishers
- Likely, the first question out of publishers mouths following this morning’s announcement from SAS was “Who?” But the short story is, a giant in business analytics and workflow management has entered the ad delivery field, through a strategic acquisition. And
- Yahoo Introduces Genome, A Robust Big Data Solution
- “Big Data” is a data set that is so large it is impossible to decipher, and Yahoo! is promising an answer. Yesterday, the company’s newly appointed EVP of the Americas Rich Riley introduced “Genome from Yahoo!” at a panel discussion
- Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial M(...)
- Ad Technology:Volvo Launches Chinas First RTB-based AdvertisingDoubleClick co-founder targets publishers with content-meets-commerce servicePublishers Changing The Ad Sales Model Using CITRUS™Agency News: Hewlett-Packard Awards Its PC BusinessBest Practices:Enter the Media Tech PlannerBranding: AmEx Wins Digiday Award for Brand InnovationWhy Successful Branding
Advertising Age
- Lee Doyle Joins Mindshare, Stays in Group M Family
- Nearly eight months after stepping down as North America CEO of WPP's MEC, Lee Doyle has joined sibling agency Mindshare in the newly created role of president-client development in North America.
- People on the Move: Gill Duff Named President-CEO of BBDO, Atlanta
- Also on the move this week are David White, Kimberly Lau, Deborah J. Mignucci, Michael Alex and the management team at Chick-fil-A.
- Bel Brands Puts Creative Account Into Review
- Bel Brands is looking primarily at Chicago shops, since the marketer is headquartered there. Although DDB was invited to the pitch, it's opting not to participate in the review.
- 'Working Not Working,' a New Way to Discover (and Hire) Freelance Creatives
- A new site is trying to take the guesswork out of freelancing -- for both independent professionals and the agencies that hire them.
- University of Phoenix Chooses Arnold As Lead Creative Shop After Review
- It's the third new piece of business in a matter of weeks for the Havas agency.
- Mark Modesto Joins Ryan Partnership as CEO
- Mark Modesto is on the move again, this time leaving Marc USA to join shopper-marketing agency Ryan Partnership as its CEO. John Immesoete is also leaving Marc to join Ryan Partnership as chief creative
- On Heels of Bank of America Loss, BBDO Wins HP Creative
- It's an expansion of BBDO's relationship with Hewlett-Packard. The agency had already been on HP's roster, handling corporate and printing and imaging work.
Adrants
- How Brands Can Increase Engagement With Mobile Apps
- At the Appnation conference held during Internet Week in New York, a panel entitled Leveraging Apps (And the Mobile Web) to Drive Brand Preference and Engagement, discussed the various strategies and methods they have
- Affiliate Ball During Affiliate Summit to Feature Ice-T & Coco, Mix Master Mike
- Get ready! Its time for another Affiliate Ball. Taking place Monday night, August 13 during Affiliate Summit in New York, Affiliate Ball, organized by Darren Blatt, will feature Ice-T & Coco, Beastie Boy Mix
- Deepak Chopra, YouTube Stars And the Human Approach to Marketing
- And now its time to get deep at Internet Week. Breath deep. Relax. Close you eyes. Cross your legs. Ready? Good. Its time for Deepak Chopra!
- Joan Rivers to E*Trade Baby Creators: 'Go F%#k Yourselves'
- We knew who would win various CLIOs earlier this month but last night during Internet Week, the CLIOs held their award ceremony at New York Citys American Museum of Natural History.
- Search and Social: A Love Affair During Internet Week
- In an Internet Week panel entitled Search & Social: A Love Story, Mashable Business Editor Todd Wasserman sat down with About.com Director of Research Laura Salant and Buddy Media VP of Analytics and Insights
- Patton Oswalt to Host 16th Annual Webby Awards
- Dont miss it. Wait, miss what? The Webby Awards!
- How Brands Can Meet Consumer Demand With Content
- At Internet Week, Demand Media explains why pull media just might be a better solution than push.
Online Marketing Blog
- Interview: The Future of Cloud Marketing Software with Vocus CMO Jason Jue
- At TopRank Online Marketing, we are fortunate to provide consulting to quite a few innovative B2B companies that serve other marketers. A great example of that is PRWeb and parent company, Vocus, both long standing clients. In late 2011 Vocus welcomed
- Channel Your Internal Marketing Warrior: 4 Tips for Strengthening Your Marketing Plan
- In March of this year I made a decision: I wanted to get healthier. The problem I have always faced is that I didn’t see the point of exercise, just for the sake of exercise. Treadmills and stationary bicycles never
- 5 Ways to Optimize the Business Value of Attending Conferences
- TopRank receives a lot of value from having me speak at conferences but you don’t have to be a speaker to realize a positive return from events. Small, large online or offline, there are numerous ways to optimize and maximize your
- Online Marketing News: Take Action on Social Data, LinkedIn Gets the Scoop, Google Reigns Supre(...)
- Actionable Social Analytics This recent infographic by awareness takes a dive into social analytics. In an era where virtually every brand is online, it is essential that action is being taken off of the data we are collecting from social networks.
- Holistic Optimization Across the Sales Cycle: Optimize Speaking Events May & June
- When you have a business that relies on attracting new business online the sheer volume of options can be confusing. Should offline advertising efforts transfer to online? Maybe email marketing? What about SEO or the hot topic, social media? So
- What Are the Most Important Social Networks for Business?
- If you’ve been involved with marketing on the web for 10 years or more, could you have imagined what the web looks like today back in 2002? Considering the changes over the past year between Google, Facebook, Pinterest and Mobile,
- It’s Like Deja Vu All Over Again: 4 Tips for Improving Marketing for Small Business
- At some time or another we have all experienced that eerie sense of familiarity where we’ve “been there” or “done that” before. Whether it is an actual memory or simply a “brain fart”, deja vu is an interesting experience. Let’s
Duct Tape Marketing
- 5 Reasons Why Landing Pages Are a Must
- Online marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every
- 13 Questions That Will Lead You To Your Perfect Marketing Strategy
- Plenty of startups try to determine the perfect business model to take to market only to find that the market doesn’t need, want or understand what they are presenting. The fact is most books or courses on business models take
- 5 Non Spammy Ways To Get a Blogger’s Attention
- Everyone, from PR firms to individuals with a product to sell, pitches bloggers these days. Getting coverage or exposure for your business by way of a number of highly read blogs should be a foundational element of your PR approach.
- Weekend Favs May Twelve
- My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting.
- Engaging Your Macro Metric As a True Measure of Success
- Business owners and marketers are told to measure and quantify everything. The problem is this practice alone can lead to false assumptions and a fixation on things that simply don’t matter that much. Are website visits, Facebook Likes, newsletter signups
- 5 Meaningful Shifts Shaping Marketing Right Now
- Trends are funny. In some cases they jump up out of nowhere and demand to be noticed. In other cases, in fact in most cases, they bubble up over a long period, kick around in other industries and finally get
- Finding Your Way In the Wild New World
- Marketing podcast with Martha Beck (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device. The way that many people still think about work has its roots in
Adfreak
- Meet the Three Products That Just Won a Place on Walmart's Shelves
- Walmart's "Get on the Shelf" contest, which saw more than 4,000 inventors and small businesses compete for the chance to get their product into Walmart stores, has wrapped up, and the winners have been announced. They are:
- The 20 Most-Viral Ads of 2012 (So Far)
- It's only the middle of May, but already we've had some runaway viral hits in advertising this year. Unruly Media, which runs the global Viral Video Chart, has just released a list of the most-shared ads of
- Man Proposes to Woman via Audio Ad on Pandora
- Nerdy couples are awesome. They do nerdy things for each other that cause both of them to squeal in delight. Recently this phenomenon has extended all the way up to nerdy marriage proposals. We've seen the infographic
- Google Shows You Where an Email Goes After You Hit Send
- Google takes us backstage with The Story of Send, which explains what happens when you send an email. It's kind of like they're asking themselves why they're so awesome, and then answering that question, but it's still
- Guinness Turns a Submarine Into a Branded Underwater Bar
- What shall we do with the drunken sailor? Sign him up for a tour of duty on the Guinness submarine! The vessel comes complete with a "deep-sea bar" and Austin Powers pop-art interior design with lots of
- Keep Your Kitten or Puppy From Becoming the Town Whore
- With their fluffiness, big trusting eyes and adorable attempts to learn how to operate their oversized paws, kittens and puppies are the essence of the word squee. But take that fluffy kitty or puppy and multiply it
- Corona Light's Mark: Is He a Poor Man's Stan?
- Meet Mark, an office drone who tweets, posts, tags, links, pokes and shares in zombified fashion through most of this Goodby, Silverstein & Partners spot for Corona Light. After switching from a boring "brown-bottle" beer—presumably Bud Light
Marketing Profs Daily Fix
- Should Your Marketing Message Require Reading Between the Lines?
- Years ago, the political philosopher Leo Strauss wrote an essay entitled, “Persecution and the Art of Writing,” in which he advocated reading some philosophers “between the lines.” For a host of reasons, the philosopher felt that the truth he had
- Learn These Four Classic Approaches to Marketing Campaigns
- A guest blog post by Geoff Livingston and Gini Dietrich.A classic marketing strategy mistake is to select tools because they are new or talked about frequently in the media. Fascinated with the latest tool, marketing rounds (what we like to call
- Four Tips for Breaking Out of Your Slump Just Like Albert Pujols Did
- A guest blog post by Maranda Gibson of AccuConference.Former St. Louis Cardinals powerhouse third baseman Albert Pujols traded the Midwest for the West Coast when he accepted a record-breaking deal from the Los Angeles Angels of Anaheim.His start for the
- What the Evolution of Marketing Automation Looks Like
- A guest post by Irv Shapiro of Ifbyphone.The term “marketing automation” often conjures up images of people waiting on hold or receiving out-of-office responses. However, smart businesses owners know that marketing automation equals measured results.The term “marketing automation” includes lead management,
- Content Management for Marketers: What’s the Difference Between Open Source and Cloud Platforms?
- A guest post by Roland Benedetti of Nuxeo.Ten years ago, if you asked a group of marketing professionals which content management systems (CMS) they encountered most often, you would probably get a few blank stares. Nowadays, however, everyone knows what
- Free Friday: Learn to Talk With Your Audience, Not Talk At Them
- “If you believe business is built on relationships, make building them your business,” says Scott Stratten in his best-selling book, UnMarketing: Stop Marketing. Start Engaging. In our digital age, your clients and potential customers are talking, sharing, advising, and even
- Four Marketing Lessons From Dear Old Mom
- A guest blog post by Jason Ferrara of Ifbyphone.Mother’s Day is just around the corner, so I started making a mental list of all the little (and not-so-little) lessons my mom taught me over the years. In teaching me how
Brandweek
- Meet the Three Products That Just Won a Place on Walmart's Shelves
- Walmart's "Get on the Shelf" contest, which saw more than 4,000 inventors and small businesses compete for the chance to get their product into Walmart stores, has wrapped up, and the winners have been announced. They are:
- Six Questions: Dominic Proctor
- Six Questions: Dominic Proctor
- Ogilvy Names Head of Content Strategy
- Jonathan Sackett is taking his digital chops to Ogilvy & Mather.After 14 months as chief digital officer at DDB in Chicago, Sackett is assuming a North American role at Ogilvy: managing director of content strategy. The position
- The 20 Most-Viral Ads of 2012 (So Far)
- It's only the middle of May, but already we've had some runaway viral hits in advertising this year. Unruly Media, which runs the global Viral Video Chart, has just released a list of the most-shared ads of
- Skechers Settles Deceptive Ad Case With FTC for $40M
- When it comes to cracking down on health and fitness claims in ads, the Federal trade Commission isn't sitting on its butt.Skechers' health and fitness advertising claims didn't go the distance with the FTC, which forced the
- Siegel+Gale's Alan Siegel Moves On
- Alan Siegel, the driving force behind the ‘plain English’ movement of communications simplification, is leaving his namesake branding firm after 43 years. The Siegel+Gale chairman, who co-founded the firm at age 28, now plans to devote his time to personal
- Man Proposes to Woman via Audio Ad on Pandora
- Nerdy couples are awesome. They do nerdy things for each other that cause both of them to squeal in delight. Recently this phenomenon has extended all the way up to nerdy marriage proposals. We've seen the infographic
Global Neighbourhoods
- Help Me With a Forbes Column on Google+
- Ever since I started writing The Social Beat for Forbes, I’ve been wondering what to do with this, my beloved home blog. I have an idea. I currently crowd source my column ideas on Twitter and Facebook to get content,
- Special Offer: Stellar Presentations for only $4.99!
- I launched my new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks six weeks ago. It is the most critically acclaimed of my three books. On Amazon, nine people have given it five stars, two people gave it four
- Come Visit me at Forbes.com
- I am writing a column for Forbes.com called The Social Beat. Everything I write related to Social media, the web, startups and the tech sector will appear there. It will be the primary venue for my online writing. Please come and
- Stellar Presentations Sample: The Three Questions
- The following is excerpted from my new book: Stellar Presentations: An Entrepreneurs Guide to Giving Great Talks The Three Questions I was raised as the youngest son in a Jewish family. That meant that each Passover I recited the ritual
- So, Why Is Stellar Presentations So Damn Short?
- My new book, Stellar Presentations is 76-pages on length and costs about 10 bucks. I estimate it will take two hours of your time to read it. Four times in the three weeks since I launched the book, people have
- About my New Forbes.com Column
- I am thrilled to announce I have started writing a column at Forbes.com It’s called ItSeemstoMe, which was the name of my first blog. While my original blog was about anything I wanted it to be, this new column is
- Stellar Presentations: A Sample
- Earlier this month, I published my fourth book, Stellar Presentations, an Entrepreneur’s Guide to Giving Great Talks on Kindle. The paperback is due out by March 1. It is a very short book designed to help anyone who needs to