iconSeth's Blog

"What do I owe you?"
One of the little-remembered innovations of the industrial economy was the price tag.If it was for sale, you knew how much it cost.And if you got a job, you knew what you got paid--by the piece, at first, and then
Learning from the rejection
When someone doesnt say yes, theyll often give you a reason.A common trap: Believe the reason.If you start rebuilding your product, your pitch and your PR based on the stated reason, youre driving by looking in the rear view mirror.The people
Duck!
Perhaps you cant see it, but we can. That 2 x 4, the board set right across that doorway, about 5 feet off the ground.Youre running it at it full speed, and in a moment, youre going to slam into it,
How to use a microphone
More than 10,000 people attended the Lincoln Douglas debates, and yet they debated without amplification.Its only quite recently that we began to disassociate talking-to-many from talking loudly. Having a large and varied audience used to mean yelling, it used to be
Errors in scale
A restaurant thats too small for its following creates pent-up demand and can thrive as it lays plans to expand.A restaurant thats too big merely fails.There are occasional counterexamples of ventures that fail because they were too small when they gained
Your money and your future
Your money: Almost no one knows how to think about money and investing. Squadrons of people will try to confuse you and rip you off. Many will bore you. But Andrew Tobias has written a book that might just change
Closing the gate
Sooner or later, tribes begin to exclude interested but unaffiliated newcomers.It happens to religious sects, to surfers and to online communities as well. Nascent groups with open arms become mature groups too set in their ways to evangelize and grow
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iconAdvertising Age

'The Rock Clock' Wakes You Up With Dwayne Johnson's Awkward Singing and 'Scary' Ring Tones
Today is Dwayne The Rock Johnsons birthday, and before his fans have had a chance to send him happy wishes, hes delivered a present to them, the Rock Clock, a motivational alarm clock app
The Ad Agency of the Future Is Coming. Are You Ready?
Winter is coming. The old families are preparing their troops and poring over strategies in a race to secure their territory before it is invaded by new and unfamiliar forces. The best option might
How Account Management Was Reborn
Wanted: Executive experienced in data, digital, social, search, media, creative, PR, events, shopper marketing, programmatic, mobile, print and outdoor. The ability to simultaneously and efficiently handle up to dozens of stakeholders (often with competing
How the Agency of the Future Will Be Compensated
Ad services holding companies and agencies are in the throes of technology-driven operational changes and restructuring for a client-centric future in which there will be many more competitors from outside the agency world. And
Chuck Townsend Has an Answer for the Ad-Blocking Conundrum
If magazine publishers removed advertising from their print editions, there would be an uproar, but if they took away digital advertising, no one would miss it, contends Chuck Townsend, chairman of Cond Nast.So Chuck
What's Up at Agencies? Revenue, Jobs, Stocks -- and Digital
Double-digit digitalDigital revenue for U.S. agencies surged 13.5% in 2015 to $19.3 billion, including digital work for all agency types from ad agencies and media agencies to public relations agencies and digital pure plays,
WPP Spent $1B on Facebook Last Year, and Nine Other Agency Facts You Need to Know
4. U.S. ad agency employment in December reached its highest point (198,900) since the early 2000s dot-com bubble.5. The number of media agency staffers and independent media reps hit an all-time high in December
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iconAdrants

This Super Bizarre PSA Will Make You Want to Do Drugs...And the Pink Undie-Wearing Bunny Ladies(...)
First uploaded in July of 2011, this super strange faux PSA of sorts has amassed almost 26 million views to date. Supposedly its some sort of anti-drug effort. But, all it seems to do
Bloomingdales's Slammed With Social Media Outrage Over Date Rape Ad
Wow. I just wrote about an idiotic bank ad which made light of environmental issues and now we have a Bloomingdales ad which many say makes light of date rape.A Christmas print ad for
Idiotic Bank Ad Makes Light of Environment, Social Media Goes Bezerk!
Did you miss me?You would think after all these years we would have moved past the point were brands make egregious lapses in judgement knowing full well the wrath of social media outrage will
3 Ways to Incorporate Mobile And Social Analytics In Your Ad Campaigns
In todays competitive business environment, most advertising agencies are using data analytics to hone their clients campaign strategies and to improve their job of targeting, tracking, and engaging customers.With mobile commerce growing at an
So You Think Your Website Is Perfect. Here's 7 Reasons You May Be Wrong
OK so the entire world of marketing has been wetting its pants over social media and content marketing the last few years but what about that old fashion - yet, incredibly important -- thing
4 Things Brands Can Learn From Subway's Jared Fogle Scandal
Jared Fogle, the man that taught America it was possible to lose more than 200 pounds eating subway sandwiches, has been charged with possessing child pornography and is reportedly planning to plead guilty. Fogle
Here's How PR Can Be A Startup's Secret Weapon
As a startup, you may not be able to afford a full-time, dedicated PR team quite yet, so you opt for contractors, outsourced agencies, or part-time PR pros. There is some great ad-hoc talent
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iconOnline Marketing Blog

Do Visuals Really Have an Impact on Online Advertising Success?
Humans are visual creatures by nature. In fact, research shows that 90% of the information that comes to our brains is visual. And as it turns out, our visual intelligence is actually increasing while verbal intelligence is on the decline,
Hello, It’s Me: How to Add Conversation Back Into Content Marketing
It was the video sensation of last year, currently sitting at over a billion views on YouTube. It features a smoky-voiced chanteuse in a big fur coat and a thoroughly obsolete flip-phone. And it’s a great example of what’s wrong
What Is Influencer Marketing? Definitions, Examples, and Resources
Content marketers are facing their most daunting challenge yet. We survived the content glut with solid, documented strategy. We have made great strides toward properly measuring and attributing our content marketing ROI. But the next big bad is even bigger
Online Marketing News: Short Attention Spans, Google Feed Rules, Starbucks Emojis
The Shortening Human Attention Span (And What it
How a GREAT Marketer Befriends an Influencer
Have you ever watched a reality competition? You know, one of those Survivor-style shows that puts strangers in a stressful situation to battle for a last-person-standing prize? Don’t be ashamed if you have. I’m a pop culture snob, but still
7 Ways to Step Up Your Email Marketing Game in 2016
Email marketing is a great, cost-effective way to engage prospective customers and nurture relationships with current customers. And email is actually welcomed by consumers. In fact, recent research has found that a whopping 91% of Americans say they want to
38 B2B Content Marketing Case Studies for 2016
There was a popular article on TechCrunch recently claiming marketers in the inbound and content marketing space have no idea what they are doing and don’t know marketing. For some, that might be true. When you’re not viewing the world
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iconDuct Tape Marketing

Is There Such a Think As Work-Life Balance?
Is There Such a Think As Work-Life Balance? written by John Jantsch read more at Duct Tape MarketingMarketing Podcast with Carrie Wilkerson Ah, yes, balance, now there’s a goal. But as a small business owner is it even possible? No,
113 of the Best Lead Generation Tools and Resources
113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape MarketingI know, monster list posts are so last year, but I wanted to put together a resource that could be a bit
Is Your ‘About’ Page Ruining Your Chances of Getting a Referral?
Is Your ‘About’ Page Ruining Your Chances of Getting a Referral? written by Guest Post read more at Duct Tape MarketingEvery business has a website, right? It is your shop window; the place where people learn about you, your brand
How to Stress Less About Referrals
How to Stress Less About Referrals written by Guest Post read more at Duct Tape MarketingYou already know the value of a referral in building retention, value and loyalty to your brand. And those referrals help you grow your customer
How to Create Influence with Your Writing
How to Create Influence with Your Writing written by John Jantsch read more at Duct Tape MarketingMarketing Podcast with Jon Morrow The bar for content that gets shared, clicked and moved on is much higher today than it used to
Content Is No Longer King
Content Is No Longer King written by John Jantsch read more at Duct Tape MarketingNo matter how you plan to grow your business content has become the entry point and catalyst for effective growth in most every channel. No, content
Marketing Tools That Will Ease Tool Overload
Marketing Tools That Will Ease Tool Overload written by Alex Boyer read more at Duct Tape MarketingRunning a business is hard enough. Add in the need to market your business, and all of the websites, tools and tasks that come
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iconAdfreak

Pure Protein Bars Are There When Life Quickly Unravels in Droga5's Comic Ads
Taking care of yourself and eating healthy is all well and good when life is going smoothly. But when does life ever go smoothly?That's the message of a comical new campaign by Droga5 for Pure Protein, maker of protein bars,
KFC Just Made Edible 'Finger Lickin' Good' Nail Polish That, Yeah, Tastes Like Chicken
April Fools' Day was a month ago, but KFC is only just now announcing that it has made two edible nail polishes that bring the classic tagline, "Finger Lickin' Good," grossly to life.read more
Samsung Is Helping Preemie Babies by Making Incubators Feel More Like the Womb
Samsung is back to pull at your heartstrings again, this time with a campaign about premature babies.Infants born too early face a greater risk of language and attention disorders later in life. The tech conglomerate created a new way to
Why Every Ad Space in This London Subway Station May Soon Have a Cat on It
It can be exhausting to travel by subway, especially when you work in advertising. Subways are home to some of the grabbiest, ugliest creative in all of existence, often in multiples. To wit: Yesterday, while stepping out of the Paris Métro,
This Copywriter's Ad About Motherhood Was So Touching, It's Now a Children Book
In January 2014, Boba, a small Colorado company that makes baby carriers and accessories, posted a video online—created by Futuristic Films—that would prove to be one of the most popular ads ever made about motherhood.Titled "You Made Me a Mother,"
Anyone Can Be Your Grandma in These Funny, Awkward Ads for Grandma's Cookies
The first campaign for Grandma's cookies from Goodby, Silverstein & Partners wrestles with a timeless question: "Are you my grandma?" This twisted take on the kids' classic Are You My Mother? combines the delightful naiveté of the 1960 P.D. Eastman book
Sprint Turned a Wrecked Car Into a Mangled Emoji for This 'Don't Text and Drive' Sculpture
April was Distracted Driving Awareness month, and Sprint saved one of the most eye-catching PSA for last—unveiling the sculpture above in downtown Miami last Friday.Titled "The Last Emoji," it was made by ad agency Alma from a junkyard wreck and
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iconMarketing Profs Daily Fix

Four Mistakes That Marketers Make When They Conduct Surveys
The right survey can provide robust data that helps marketers make critical business decisions. Mistakes in conducting surveys, however, can burden marketers with unusable data. Read the full article at MarketingProfs
Four Kinds of Periscope Broadcasts You Should Be Creating
If youve been struggling to figure out how to use the live-streaming Periscope app for marketing, check out these four types of broadcasts you can create with it. Read the full article at MarketingProfs
Don't Fall for Vanity Metrics When Measuring Social Media ROI
Marketers often struggle to explain what theyve achieved by marketing via social media, so they resort to using vanity metrics instead of actionable ones. Read the full article at MarketingProfs
Virtual Reality Is Changing Mobile Marketing Forever; You'd Best Keep Pace
Major companies are pushing to make virtual reality a part of everyday life. Marketers need to start accommodating for it on smartphones--or risk being left behind. Read the full article at MarketingProfs
Five Examples of How Publishers Have Used UGC to Grow
Todays successful publishers are integrating new ways for readers to contribute content on their site. Doing so helps those companies increase customer loyalty and promote community. Read the full article at MarketingProfs
Intelligent Algorithms May Save Us From Being Overwhelmed by Data
Marketers are receiving so much data that theyre drowning in it. What we need to handle all this information are intelligent algorithms that can manage other algorithms. Read the full article at MarketingProfs
Your Brain on Tools: The Benefits of Sales Enablement Technology
Help your sales team members perform at their best by using sales enablement technology. It can help boost the retention and retrieval of information stored in their brain. Read the full article at MarketingProfs
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iconBrandweek

Facetime: Media Personalities Shine at The Matrix Awards
The highlight of this week’s party scene was no doubt the Matrix Awards held at the Waldorf-Astoria in New York. Media legends and newcomers mingled during the ceremony hosted by Bravo’s Andy Cohen. Elsewhere in media land,
Men Read Mean Tweets About Female Sportswriters, and Are Shocked at How Dark It Gets
If you think you've been exposed to the most vile behavior the internet has to offer, you need to spend more time browsing replies to female sports journalists. From creepy "flirting" to reprehensible, incessant threats of rape
Q&A: What It Means to Be the First Female Editor of a National Sports Mag
SpecsCurrent gig Editor in chief, ESPN The MagazinePrevious gig Editor in chief, espnWAge 39Twitter @alisonoverholtAdweek: There's been a lot of buzz around the fact that you're the first
Design Shops Imagine What a 'Starbucks of Marijuana' Might Look Like
Marijuana branding is in its infancy. But one day soon, it may well be a major legal product category—with enormous design, branding and packaging needs. Today, for 4/20, Surface magazine looks to the future with an interesting
Facetime: Awards Season Kicks Into Gear
This year's award season is off to a powerful start. In LA, MTV held its annual Movie Awards in LA while TV Land's Icon awards brought out big stars. Check out more below.
The Hill Is Debuting a Spanish-Language Vertical With Bernie Sanders as Lead Advertiser
When it comes to political news, The Hill has had an unusually strong election season already, surpassing rival Politico for web traffic and boosting its staff by 25 percent in recent months.  To continue that momentum, the Washington, D.C.-based
Bernie Sanders Runs The New York Times' First Takeover Ad for a Political Candidate
Bernie Sanders is running a desktop takeover ad on The New York Times' website through midnight as the Democratic presidential candidate readies to battle Hillary Clinton in a debate in Brooklyn tonight.It's the first time the Times
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