The brand has lost its patience a few times, snapping back at critics with sharp comments of its own.
E-Tailers have an aversion to deploying technology that could boost profits - a surprising insight given, well, the nature of their business and given the state of retail in general over the past(...)
Brands have compiled an impressive army of social network fans. For the most part they have been building these communities on the blind faith that it will translate into increased sales or aware(...)
Amy Curtis-McIntyre hails from another consumer brand, Hyatt Hotels. (...)
The Associated Press will be delivering local news stories from six Latin American newspapers across its AP Mobile news network through a content distribution deal with Grupo de Diarios América.(...)
The Seattle Post-Intelligencer went online-only a year ago, and the online venture is not yet profitable, according to Hearst Seattle Media general manager Pat Balles.Balles says the site is...(...)
More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to a new study from marketing technology provider Unica.Almost...(...)
Millward Brown found that less than 15% of 102 ads studied 'went viral.' (...)
The restaurant chain is reviewing creative chores on its $27 million ad business. (...)
The agency will handle brands that include Pillsbury, Smucker's and Eagle. (...)