Most popular today
- Joining the luck parade
- Some businesses seem to be really lucky. Some careers, too.They have good things happen, things that push them along, that change the game in a positive way.If you think about parades, one thing thats clear is that marching bands get
- Joining the luck parade
- Some businesses seem to be really lucky. Some careers, too.They have good things happen, things that push them along, that change the game in a positive way.If you think about parades, one thing thats clear is that marching bands get
- The Google-Viacom decision. Did Google sell IP down the River?
- Like most of us, Louis Gray over at ProFY, assumed another clueless judge listening to another corporate lawyer sold a a few more of our privacy rights down the river in the decision of Viacom over Google. That decision by
- 4 Hours with Tim Ferriss
- Tim Ferriss, author of The 4-Hour Workweek was our guest on Workfast this week and I was fortunate to spend four hours with him. We met at Revision 3 studios at 9 am and had some time to chat
Most popular this week
- Best Buy Visits WorkFast
- Breaking New Social Media Ground Behind the Firewall There are other social media programs behind-the-firewall including a Geek Squad social network that started with an online-based game. Well cover that somewhere down the line. Michele says the the company is
- MTV Puts New Advertising ROI Metrics Into Rotation
- Plan goes beyond CPMs to measure awareness, relevancy, new purchase intent and other benchmarks of marketing success.
- Is Talk Cheap? How Cheap?
- The word-of-mouth marketing industry is attempting to come up with a measurement standard. In the meantime, 50¢ per conversation seems a fair price. But measuring sales can be tricky, especially if a W-O-M campaign isnt national.
- Newsflash! Adrants to Speak at Social Networking Conference!
- Yea, yea, yea. I can hear it now. I need another social media conference like I need diarrhea during a new business pitch! But this ones different. Ill be there.
- Liz Strauss on how to keep on course in social networks
- There is so much signal and noise online about how there is too much signal and noise. We kvetch about too many emails, panic about not being able to read Twitter replies for a few days and use five social
- How to organize the room
- One more post about conferences. (Except its really about any meeting).Easily overlooked, but incredibly important: the way you arrange the room where people speak.The venue owner (hotel/convention center) wants something easy. Your boss wants something cheap. Youwant something tried and
- Converse Puts Distributed Twist on Microsite
- Converse agency Anomaly builds more than 20 minisites featuring offbeat content.
- HR Block beats analyst estimates. Did Social Media play a role
- In a time when most market news is bad, H&R Blocks has reported a stellar quarter. I wonder if social media may have played a role in it. As my interview a while ago with Paula Drum revealed the company
- Tastes Just Like the Movie
- How Paramount Pictures is promoting a movie about actors duped during a fake Vietnam War flick with a real energy drink that previously existed only in the movie.
- Coaching Excellence Series Rolls On
- My monthly expert interview series continues in July with a live session with David Meerman Scott on Wednesday, July 16th Noon CDT.David is an online thought leadership and viral marketing strategist and author of The New Rules of Marketing and
- Mobility Tools with Tom Wilson
- Tom Wilson, Executive Director of AT&T’s Small Business Group, is my guest this week on the Duct Tape Marketing podcast.I’m a big fan of technology for the small business because I think it’s one of the great ways to level
- Ted Mininni: Marketing Inertia?
- Marketing Daily recently conducted an interview with The CMO Council’s Donovan Neale-May, who divulged some starting information. It appears that in a survey conducted by The CMO Council and the Boston Consulting Group of 1000 senior marketing execs, only 6%
- The magic of low-hanging fruit
- Imagine that half the cars in the US get 10 miles per gallon. And half get 40 miles per gallon. Further stipulate that all cars are driven the same number of miles per year.Now, you get one wish. You can
- Jet Blue Sports Leather to Regain Respect
- Royale leaps to the aid of JWT, whose Happy Jetting campaign for Jet Blue has been poorly received -- and not just - by - us.
- Mark Goren: A Real Groundswell Is Brewing in Canada over iPhone Launch
- As the July 11th launch date for the iPhone in Canada approaches, there’s a real groundswell brewing up here in Canada. The question is, will it be powerful enough to achieve the change Canadians are desperately seeking?On Friday (June 27),
- Nike Hopes Video Widget Effort Will Give Legs to Soccer Campaign
- Campaign was created by AKQA and distributed by Mindshare with technology from Eyeblaster.
- Domino's Delivers 'Dark Knight Experience'
- Promotions offer cash and a chance to see exclusive footage of the upcoming movie.
- Execs & Accounts: Tremor Media, Converse, Toyota
- Tremor opens offices in Toronto, Detroit and Atlanta; Anomaly creates innovative campaign for Converse.
- New Pitch for Tecate Light Is In English and Spanish
- Heineken USA brand eyes U.S.-born Latino consumers with first English creative to cut into category controlled by light beers from Corona, Amstel.
- Should Companies Hire Multiple Search Marketing Firms?
- On occasion TopRank will get calls from prospective clients that ask about hiring multiple SEO agencies in an effort to get the “best of both worlds” in terms of best practices and performance through competition. On the surface, I suppose
Most popular this month
- Lewis Green: The Real ROI of Blogging
- I am a stickler for marketing and sales results. Everything we do should be measured, including our social media and social networking efforts. If what we do doesnt return ROI, we should stop doing it. Of course, to measure ROI,
- Paul Williams: How to Be Different: 'Create a Contagion'
- The crux of Guy Kawasakis book The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything is about turning ideas into action! In chapter 9, The Art of Branding, Guy offers advice on how to create a
- Ted Mininni: The Marketing of Worm Poop
- Entrepreneurialism is alive and well in America. Just ask Tom Szaky, the founder of TerraCycle. His big idea: a commercialized liquid plant food made from biological waste—or as Szaky calls it “worm poop,” in reused soda bottles from school recycling
- Carvel Ice Cream Advergame Might Get the Kids Grounded
- Honey, what are you doing in there? Youve been on the computer all morning.
- Mr. Scoble goes to Washington
- I kid Robert Scoble a lot. His fascination with all things new, his desire to jump in to every debate and every issue in social media, his ubiquity, his love of audience all fascinate and amuse me. Most people pick
- Radian6 Twebinar today is a good bet
- For those of you trying to figure out social media, I think the Radian6 Twebinars that start at 11 am Pacific Today are a pretty good bet to be worth your time. Im saying this, not because I play a
- Several Changes
- Its funny, but even my best friends dont seem sure about just what it is I do for a living. I stepped out of PR seven years ago. Since then, my income has come from diverse activities: consulting, speaking, writing
- SAP Global Survey: Lego Community Pioneer Jake McKee
- If any of you have ever been to a Makers Faire--an activity I highly recommend--there is usually a room dedicated to Lego, the little bricks that are supposed to be for children at play. It is much more than
- 10 Questions to NOT as a Social Media Panel
- OnLineSpin hits the state of the Q&A at conferences these days. I would have just posted this in a tweet except Twitter is spending the weekend in a coma.
- A new member: Mihnea Stefan Mezei
- Today (actually, 3 hours ago) my wife gave birth to our long awaited boy, Mihnea Stefan Mezei.A very healthy boy, 2,8 KG in weight, with an APGAR score of 10 :)I’m the happiest man alive. I can’t even express in
- Blog and Ping Facebook Style
- When blogging first got going the idea of writing a blog post and then pinging the RSS and blog directories to notify them of your update was standard operating procedure. Fact is, it still is, but it’s become automated by
- Execs & Accounts: Webster Bank, CDW, iCrossing
- Horizon creates campaign for Webster Bank; CDW taps Sendtec; iCrossing to work with Pluck.
- Talking Groudswell with Charlene Li
- Charlene Li, senior analyst with Forrester, stopped by the Duct Tape Marketing podcast to discuss social media and her new book, co-authored with Josh Bernoff, Groundswell. Much of Li’s work at Forrester is in working with very large organizations to
- About Loren Feldman & Michael Arrington
- More than once a day, nearly every day, for the last three months I have been asked how I feel about Loren Feldmans sock puppet and seemingly unending shots at me from his Twitter pulpit. My answer is pretty consistent.
- Your Favorite Web Things
- The managing editor of a publication asked me to identify my favorite web tools for small business and I thought that sounded like a tremendous thing to ask you too.Give me your top 5 favorite web sites or tools.Here’s mine
- JCPenney 'Endorses' Teenage Sex (Not Really, As It Turns Out)
- Come on. You know you can remember it. You were in high school and your boyfriend or girlfriend was on the way over to visit and the anticipation was killing you
- Online Marketing Tips from TopRank
- The TopRank team works really well together, bringing to each team meeting various areas of expertise and interest, which makes for a well-rounded environment here in our Lake Minnetonka office. We know how to play off of everyone’s strengths and
- Best Buy Visits WorkFast
- Breaking New Social Media Ground Behind the Firewall There are other social media programs behind-the-firewall including a Geek Squad social network that started with an online-based game. Well cover that somewhere down the line. Michele says the the company is
- How Are Your Marketing Proguessions Working Out?
- In case you’re wondering (and I’m sure I’ll still here from some of my VA readers) that’s not a typo in the title - I’m trying to create a new word by running guess and projection together to illustrate a
- Ted Mininni: Fundamental Shift in Making & Marketing Snacks to Kids
- A recent Washington Post article caught my interest. Sweet Surrender, “Under Seige, Companies Begin Replacing Familiar Junk Food Pitches and Products.” The first paragraph is especially telling. “An industry that has been skewered repeatedly during the past decade—blamed for the